New Vision Healthcare

What New Vision Healthcare does

New Vision Healthcare Limited is an Irish medical device distributor and retailer founded in 2014, headquartered in Rathdrum, Co. Wicklow. The company supplies orthopaedic supports, intermittent sequential cold compression therapy systems (including its proprietary Squid GO line with portable pump, cold gel packs, and body-specific wraps), TENS/EMS electrotherapy devices, compression garments for lymphoedema/lipedema, diagnostic equipment (blood pressure monitors, thermometers), mobility aids, maternity products, supplements, PPE, and a small skincare range (Ilumesa). Pricing spans roughly €4.95 for entry-level supports up to €595 for premium Squid GO systems.

The business operates three parallel go-to-market motions: a direct-to-consumer e-commerce storefront at newvision.ie (available 24/7, with same-day DPD dispatch for Irish orders placed before 12:30pm); a wholesale channel supplying pharmacy retail outlets; and direct B2B supply to hospitals and healthcare professionals across Ireland, Northern Ireland, the UK, and the rest of Europe. Geographic reach is therefore regional-to-European rather than global, with no explicit North American or APAC distribution.

New Vision Healthcare is privately held with 1-10 employees, has no disclosed outside funding, no subsidiaries, and no patent portfolio. It generates revenue entirely through one-time product sales (B2C e-commerce and B2B wholesale). Reported customer tenure exceeds eight years for at least one healthcare institution, and the company has publicly committed to a Carbon Reduction Plan and Net Zero target. Leadership comprises Managing Director Ed Cherry; no broader management team is publicly disclosed.

Name

New Vision Healthcare

Legal name

New Vision Healthcare Limited

Website

https://newvision.ie

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

New Vision Healthcare is an Irish medical device distributor selling orthopaedic supports, cryotherapy systems, TENS devices, diagnostics, and skincare via D2C e-commerce, wholesale to pharmacies, and direct supply to hospitals across Ireland, the UK, and Europe.

Ownership category

akta.pro rank

Headquarters

HQ city

Wicklow

HQ country

Ireland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct Product Sales (B2C): One-time product sales through e-commerce web shop to individual consumers and patients. Products include orthopaedic supports, cryotherapy devices, skincare, diagnostics, and mobility aids. Prices range from €4.95 to €595 depending on product category.
2. Wholesale B2B Sales: Supply of healthcare products to hospitals, healthcare professionals, and pharmacy retail outlets through wholesale channel.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

New Vision Healthcare is an Irish-based distributor and retailer of orthopaedic and healthcare products, supplying both end consumers via an online shop and wholesale customers (hospitals, pharmacies, and healthcare professionals) across Ireland. The company curates a portfolio of branded orthopaedic supports, cold compression therapy systems, TENS/EMS electrotherapy devices, diagnostics, mobility aids, skincare, sports supports, and compression garments.

Differentiator

Problem solved

Functional benefit

Products and services

• Squid GO Therapy Systems
• Orthopaedic Supports
• TENS and EMS Electrotherapy Devices
• Skincare Products (Ilumesa)
• Diagnostics
• Mobility Aids

Quantifiable outcome

• Same-day dispatch for orders within Ireland placed before 12:30pm
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• McDavid (Nike-owned):
• SIGVARIS Group: Specialist manufacturer of medical and lifestyle compression stockings and garments for lymphoedema, venous disease, and sports. Closely comparable to New Vision's compression/lymphoedema segment.
• Performance Health (PhysioRoom, Chattanooga): Distributor and manufacturer of rehabilitation, physiotherapy, and sports medicine products including braces, supports, TENS units, and cryotherapy. Very similar DTC-plus-clinical distributor model to New Vision.

Broad incumbents

• Ottobock: Global leader in orthopaedic devices, prosthetics, braces, supports, and mobility aids including crutches and walker boots. Overlaps directly with New Vision's orthopaedic supports and mobility aids categories at a much larger scale.
• medi GmbH & Co. KG: German manufacturer of medical compression garments, orthopaedic braces, and supports. Direct overlap with New Vision's compression/lymphoedema and orthopaedic support categories, with deeper clinical evidence and global distribution.
• Thuasne: French-headquartered global manufacturer of orthopaedic supports, compression garments, and braces. Multiple Thuasne-owned brands appear in New Vision's product catalogue (e.g., Thuasne Sport, LombaStab, Silistab), making it both a key supplier and the most direct product-line comparable.
• Essity (BSN Medical): Swedish hygiene and health company owning BSN Medical (now Essity Health & Medical), which produces orthopaedic braces, compression therapy, and wound care products. Competes with New Vision across compression garments and orthopaedic supports.
• Enovis (DJO Global): US-based medical device company offering DonJoy, Aircast, and Chattanooga braces, supports, and rehabilitation products. Directly competes with New Vision in knee, ankle, shoulder, and back orthopaedic supports.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/new-vision-healthcare

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Vision Healthcare