OSWALD ORB

What OSWALD ORB does

OSWALD ORB (operating brand 'Oo') is an independent French marketing and communication consultancy founded more than 30 years ago by Philippe Charreire and headquartered in Levallois-Perret, with a technology engineering hub in Lisbon, Portugal. The firm specializes exclusively in the French new real estate and urban-territories sector, serving property developers, promoters, real estate portals, and urban planning authorities. Its service portfolio covers strategic analysis and recommendation, RSE/ESG communication, digital transformation, real estate and quarter launch campaigns, national media planning and acquisition, brand identity, digital experience (websites and applications), and content production (video and podcasts).

The agency delivers work through a 70-person team structured around a Paris-facing client service and creative organization and a Lisbon-based technology team that has developed two proprietary product extensions: Elixir, a SaaS platform managing the end-to-end online distribution and sales process for new real estate programs, and Billie, a website generator for the existing-property ('immobilier ancien') segment. The revenue model is professional services — agency fees, retainers, project-based engagements, and media-buying pass-through — supplemented by an emerging SaaS component via Elixir and Billie. Go-to-market is direct, sales-led, and relationship-driven: clients are acquired through expert consultation, competitive pitches (e.g., BNP Paribas REIM win against two other agencies), and the founder family's embedded network within major French developer groups.

Customers are concentrated in French enterprise real estate — Kaufman & Broad, the Altarea group (Patrimoine, Solutions & Services), BNP Paribas Immobilier, Cogedim, Nexity, ICADE, Capelli, Woodeum, Brownfields, and Bien'ici among others — with documented outcome-level results (60+ annual launches for Kaufman & Broad, €1.3M+ in 4 hours for Groupe Edouard Denis online launch, 11M reach for ICADE). The firm has won Stratégies Grand Prix awards (digital 2022, customer experience 2021), holds AACC 'RSE agence active' and EcoVadis Silver certifications, and is led by Philippe Charreire (President) and Aurélien Charreire (CEO of Oo, co-founder of Elixir). The stated strategy is to remain independent, with no external capital, no parent company, and no disclosed M&A activity.

Name

OSWALD ORB

Legal name

Oswald Orb

Website

https://oswald-orb.fr

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

51–100 employees

Short description

OSWALD ORB (Oo) is an independent French marketing and communication consultancy, founded 30+ years ago, that serves French property developers, promoters, and urban stakeholders with strategy, brand, digital, media, and content services, complemented by two proprietary SaaS products (Elixir and Billie).

Ownership category

akta.pro rank

Product category

Real Estate Marketing & Communication Services

NAICS

Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

Keywords

• Real estate marketing
• Property communication
• Brand strategy consulting
• Digital transformation services
• Content production agency

Headquarters

HQ city

Levallois-perret

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Communication and Marketing Consultancy Services: Oswald Orb generates revenue through consulting and agency services including strategic analysis, RSE communication, digital transformation, brand launches, national campaigns, media planning, brand identity, digital experience, and content production for real estate developers and urban stakeholders.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

OSWALD ORB is a B2B consulting and communication agency that provides strategic marketing, brand identity, digital experience, content production, and media planning services to real estate developers, urban stakeholders, and real estate portals in France. The agency supplements its consulting services with two proprietary technology products: Elixir, a SaaS platform managing the end-to-end distribution process for new property developers, and Billie, a website generator for existing (resale) property.

Product overview

OSWALD ORB (Oo) is an independent marketing and communication consulting agency specializing in new real estate and urban territories for over 30 years. The agency operates as a service-based consultancy offering a comprehensive portfolio organized around strategic consulting, digital experience (websites and applications), content production (video and podcasts), brand identity, digital transformation, media planning and acquisition, and real estate launch campaigns. With 70 experts based in Levallois-Perret and Lisbon, Oo delivers integrated solutions combining strategic advisory, creative development, and operational execution for property developers and urban planners.

Differentiator

Problem solved

Functional benefit

Brands

• Elixir: First SAAS platform managing the entire distribution process for real estate developers, offering online sales solutions for new real estate.
• Billie

Products and services

• Stratégies Digitales et Communication Marketing
• Expérience Digitale (Websites & Applications)
• Production de Contenu (Vidéos & Podcasts)
• Identité de Marque
• Transformation Digitale
• Media Planning et Acquisition
• Lancement Immobilier et de Quartier
• Elixir
• Billie

Quantifiable outcome

• Over 60 property launches per year for Kaufman & Broad, with 4 national appearances annually
• +9 more outcomes

Named customers20 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• ElixircoreStrategic or Co-development PartnerElixir is a proprietary startup created by Oswald Orb and Aurélien Charreire. It is described as the first SaaS platform that manages the entire distribution process for property developers, revolutionizing new property sales by enabling complete online sales capabilities.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Hosman: French PropTech offering a digital sales platform and fixed-fee real estate agency service. Comparable to Elixir's online property distribution mission and represents the tech-led competitive threat to Oswald Orb's SaaS ambitions.
• Matera: French PropTech startup offering a SaaS platform for real estate agencies and property managers to digitize their operations. The closest emerging SaaS peer to Oswald Orb's Elixir subsidiary, operating in an adjacent real estate distribution/management workflow.
• Spallian: French data, communication, and digital transformation consultancy with strong real estate, urban planning, and territorial development credentials. Comparable emerging peer in combining real estate sector specialization with strategic communication and digital capabilities.

Broad incumbents

• WPP: World's largest advertising holding company with deep French footprint through agencies such as Ogilvy, VMLY&R, and GroupM. Direct competing incumbent for integrated communications mandates from major French real estate clients.
• Havas: Paris-headquartered global advertising and communications group with creative, media, and healthcare networks. A direct large French incumbent competing for the same enterprise marketing mandates that Oswald Orb pursues.
• Publicis Groupe: Global advertising holding company headquartered in France with full-service creative, media, and digital capabilities across all sectors including real estate. The most relevant large incumbent for a French marketing/communications agency competing for enterprise property developer accounts.
• Dentsu: Global advertising and media services network with significant French operations, competing in creative, media planning, and digital transformation. Relevant incumbent benchmark for the media planning and acquisition work Oswald Orb performs.
• TBWA\France: Omnicom-owned creative agency network in France with strong full-service and brand identity capabilities. A direct creative-agency incumbent competing for brand launches, identity work, and integrated campaigns in real estate and beyond.
• BETC Paris: Havas-owned, award-winning Parisian creative agency with strong credentials in brand strategy and digital experience. Comparable to Oswald Orb for high-end brand identity and integrated creative mandates from premium French clients.

Direct peers

• Mazarine Group: Paris-based independent communications agency specialized in luxury, beauty, and lifestyle brands with strong digital and content production capabilities. Closest direct peer in terms of being a French boutique agency with a vertical focus, deep digital expertise, and content production muscle.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/oswald_orb

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OSWALD ORB