BerryAlloc

What BerryAlloc does

BerryAlloc is a Belgian flooring manufacturer operating as a brand within Beaulieu International Group, designing, producing and distributing residential and commercial floor and wall coverings across Europe and select international markets including Japan. Its product portfolio spans six categories — strong wood floors (including the Parqwood Hydro waterproof real-oak line), high-pressure laminate floors manufactured in Norway, parquet, water-resistant laminate (Ocean+ with Hydro+ edge technology), luxury vinyl planks and tiles, and wood-based wall panels — supported by accessories such as underlays and profiles. Core technology is built around proprietary systems including the Ultimtec® varnish, Parqwood Hydro waterproof wood-based core, Hydro+ water-repellent edge coating, and DuoLoc / High Tec Loc click-locking systems; products carry Class 33/AC5 durability ratings and are produced CO2-negative from cradle to gate at facilities in Menen, Belgium and Lyngdal, Norway.

The company operates a hybrid go-to-market model combining an authorized dealer network across ten European countries with dedicated professional/commercial sales supported by an Experience Center, an in-store Digital Deluxe Display with footfall analytics, a Material Bank sample-ordering integration, and direct tender-documentation services for architects, designers and project developers. Revenue is generated through unit (per square meter) product sales of one-time purchase flooring and wall products; pricing is set by dealers and varies by collection, material and format, with laminate at the entry tier, followed by vinyl, high-pressure floors and parquet, and strong wood (Parqwood) priced below traditional parquet.

Customer segments are split between residential homeowners (primary volume channel via dealers) and commercial projects across hospitality, healthcare, automotive, technology, entertainment and transportation — including named accounts such as Hilton, Volkswagen, Apple, SAP, Universal Music and Heathrow — with supporting digital tools (Harmony Lab, Floorfit, MyFloorStyle blog) used to drive top- and mid-funnel consumer engagement.

Name

BerryAlloc

Legal name

BerryAlloc

Website

https://berryalloc.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

251–500 employees

Short description

BerryAlloc is a Belgian flooring brand under Beaulieu International Group that designs, manufactures and distributes laminate, parquet, vinyl, high-pressure, strong wood floors and wall panels across Europe and Japan, selling primarily through an authorized dealer network while serving commercial projects in hospitality, healthcare, automotive, technology, entertainment and transportation.

Ownership category

akta.pro rank

Headquarters

HQ city

Menen

HQ country

Belgium

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Flooring Product Sales: BerryAlloc generates revenue through the sale of flooring products including laminate, parquet, vinyl planks & tiles, high pressure floors, strong wood floors, and wall panels. Products are sold through dealer networks and directly to consumers.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels10 records

Core offering

BerryAlloc manufactures and sells a full portfolio of interior flooring products including 100% waterproof strong wood floors (Parqwood Hydro), high pressure laminate floors, traditional parquet, water-resistant laminate (Ocean+), luxury vinyl planks and tiles, and wood-based wall panels. Products are produced in Menen, Belgium and Lyngdal, Norway, with CO2-negative manufacturing from cradle to gate, and sold through an authorized dealer network and direct commercial channels alongside accessories and digital tools.

Product overview

BerryAlloc is a flooring manufacturer offering a diverse portfolio of floor covering solutions. The product line includes six main categories: (1) Strong Wood Floors under the Parqwood brand, featuring 100% waterproof real oak with Ultimtec lacquer technology; (2) High Pressure Floors made in Norway with exceptional durability for commercial use; (3) Parquet with three collections (Les Essentiels, Les Exclusifs, Les Iconics) in various formats including herringbone and chevron; (4) Water-resistant Laminate under the Ocean+ brand with Hydro+ technology for complete edge protection; (5) Luxury Vinyl Planks & Tiles in Zenn, Spirit, and Pure collections; and (6) Wall Panels for kitchen and bathroom applications. Supporting the core products are digital tools including Harmony Lab (colour matching), Floorfit (room visualization), and Myfloorstyle (advice blog), plus the Digital Deluxe Display for retail environments. Accessories include underlays, moisture barriers, cleaners, and installation profiles. All products are designed with sustainability focus and made in Belgium/Norway using European wood sources.

Differentiator

Problem solved

Functional benefit

Products and services

• Parqwood Hydro Strong Wood Floors 100% waterproof strong wood floor made with real oak sourced from European forests, featuring a wood-based waterproof core and Ultimtec lacquer for surface protection, available in XL and XXL long plank formats with 5 wood colours for homeowners and commercial projects needing real wood aesthetics in kitchens and bathrooms.
• High Pressure Floors Highly scratch and impact-resistant floor suitable for homes and high-traffic commercial spaces, made in Lyngdal, Norway with High Tec Loc locking system, available in Original, Grand Majestic, and Grand Avenue collections including wood and stone designs and shipdeck patterns.
• Parquet Flooring Eco-friendly, durable parquet floors made to last, available in a wide range of colours and formats including herringbone and chevron patterns across the Les Essentiels, Les Exclusifs, and Les Iconics collections for residential and commercial interiors.
• Ocean+ Water-Resistant Laminate Flooring Wood-based, 100% water-resistant laminate floor using Hydro+ edge coating technology for complete water resistance, available in 50 designs across standard plank, XL, and 12-mm thick formats including herringbone, with Class 33/AC5 ratings and lifetime residential warranty for homeowners and high-traffic commercial use.
• Luxury Vinyl Planks & Tiles High-performance Belgian-designed vinyl flooring that is waterproof, low-maintenance, durable, and sound-absorbent, featuring authentic wood and stone looks across the Zenn, Spirit, and Pure collections for residential and commercial interiors.
• Wall Panels Versatile wood-based wall panels suitable for kitchens and bathrooms, waterproof and easy to clean, available in a selection of natural looks and fun designs for residential interior upgrades.
• Flooring Accessories Supporting products including Excellence Plus and BaseTec underlays, moisture barriers, floor cleaners, profiles, skirtings, and installation tools designed for use with BerryAlloc flooring systems.
• Digital Deluxe Display Smart in-store display combining real flooring samples with digital technology, featuring an LED screen, sample storage drawers, and footfall tracking analytics, designed for retail partner environments to support customer engagement and product showcasing.

Quantifiable outcome

• 100% waterproof real wood flooring certified for kitchens and bathrooms
• +3 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature6 records

Partnerships

Two partnerships are on record, tiered minor.

• Beaulieu International GroupOthersBerryAlloc is a brand of Beaulieu International Group, headquartered in Waregem, Belgium. The parent company provides manufacturing, R&D, and operational infrastructure for the BerryAlloc brand.
• Material BankminorChannel Partner/ Reseller/ DistributorMaterial Bank integration allows architects and designers to order BerryAlloc flooring samples through the professional sample library platform.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Gerflor: Gerflor is a French manufacturer specializing in vinyl and resilient flooring for commercial, healthcare, sports, and residential applications. It overlaps with BerryAlloc's LVT and high-pressure flooring portfolios, especially in commercial specification segments.
• Tarkett: Tarkett is a French-headquartered global flooring manufacturer with a comparable multi-category portfolio spanning vinyl, laminate, parquet, and commercial resilient flooring. Like BerryAlloc, it serves both residential and commercial segments across Europe and internationally, and competes head-to-head in LVT and laminate.
• Quick-Step (Unilin / Mohawk Industries): Quick-Step is a flagship laminate and vinyl flooring brand owned by Unilin (a Mohawk Industries subsidiary), headquartered in Belgium. It is a direct competitor to BerryAlloc's laminate (Ocean+) and vinyl collections, with overlapping European dealer networks and similar waterproof technology positioning.
• Forbo Flooring Systems: Forbo is a Swiss-headquartered manufacturer of commercial and residential flooring including vinyl, linoleum, and carpet tiles. Its commercial specification focus and European footprint make it a relevant comparable for BerryAlloc's commercial flooring business.
• Unilin (Mohawk Industries): Unilin is a Belgian flooring and panels manufacturer (parent of Quick-Step, Pergo) and a direct competitor to BerryAlloc in engineered wood panels, laminate, and vinyl flooring. It shares BerryAlloc's Belgian manufacturing heritage and European-centric go-to-market model.
• Pergo (Mohawk Industries): Pergo is the originator of laminate flooring and remains a major laminate brand within the Mohawk/Unilin portfolio. It competes directly with BerryAlloc's Ocean+ laminate line, particularly in residential waterproof and water-resistant laminate categories.

Broad incumbents

• Mohawk Industries: Mohawk Industries is the world's largest flooring manufacturer and parent of Quick-Step, Unilin, and Pergo. It competes with BerryAlloc across nearly every category globally and is the broad incumbent against which all European mid-size flooring players benchmark.
• Kronospan: Kronospan is one of the world's largest wood-based panel manufacturers with growing presence in laminate and vinyl flooring. It is a broad incumbent competitor to BerryAlloc in laminate flooring and wood-based panels, with significant European manufacturing scale.
• Mannington Mills: Mannington is a US-based broad flooring manufacturer with residential and commercial portfolios spanning vinyl, laminate, hardwood, and carpet. It is comparable to BerryAlloc in product breadth, though primarily focused on the North American market.
• Shaw Industries: Shaw Industries is a US-based broad flooring manufacturer (Berkshire Hathaway subsidiary) with residential and commercial portfolios in carpet, hard surface, vinyl, and wood. Comparable in product breadth, though primarily North American in focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/BerryAlloc
• Facebookfacebook.com/BerryAlloc
• LinkedInlinkedin.com/company/berryalloc-nv
• Instagraminstagram.com/berryalloc
• Pinterestpinterest.com/BerryAlloc
• Xx.com/BerryAlloc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BerryAlloc