What Bixia does

Bixia AB is a Swedish retail electricity supplier headquartered in Linköping, operating as a consumer-facing brand within the Tekniska Verken municipal utility group. The company supplies 100% renewable electricity sourced from local Swedish solar, wind, and hydropower to two customer segments: private/residential customers and business/enterprise customers. Its core product set centers on electricity contracts across multiple pricing models — floating (rörligt pris), quarterly (kvartspris), fixed (fast pris), and managed (förvaltat pris) — augmented by a bundled smart-solutions ecosystem that includes the Mitt Bixia mobile app, real-time electricity meters, attic insulation, EV charging boxes (laddbox), residential solar panels (solceller), and battery storage (batterilagring). For business customers, Bixia layers on portfolio management, the HOPe trading optimization service, energy efficiency consulting, and a flex provider program for grid flexibility.

The underlying technology stack combines a self-service digital acquisition and account management platform (bixia.se), a customer-facing mobile app, real-time metering hardware, and business-side energy management tools. Bixia's go-to-market is hybrid: direct-to-consumer self-service online signup for residential contracts, paired with a sales-led motion for enterprise customers supported by dedicated offerings and consultative contact. Revenue is generated through a mix of recurring electricity supply margins (subscription/billing on monthly consumption), one-time hardware sales (EV chargers, solar, batteries, meters), and professional services for business energy optimization.

Distribution is single-country (Sweden) and digital-first; the company markets through its website, a knowledge bank (Kunskapsbank), and an active social media presence on Facebook, Instagram, LinkedIn, and YouTube. No revenue, headcount, funding, or ownership-structure details beyond the Tekniska Verken group affiliation are disclosed in the available source material.

Name

Bixia

Legal name

Bixia AB

Website

https://bixia.se

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

101–250 employees

Short description

Bixia AB is a Swedish retail electricity supplier, operating as a brand within the Tekniska Verken group, serving residential and business customers with 100% locally produced renewable electricity and bundled smart energy solutions including solar, battery storage, EV charging, and a mobile app.

Ownership category

akta.pro rank

Headquarters

HQ city

Linköping

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Infrastructure, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Electricity Contracts: Recurring revenue from electricity supply contracts offering different pricing models including floating price (rörligt pris), quarterly price (kvartspris), and fixed price (fast pris) options. Revenue is generated through monthly electricity consumption billing.
2. Smart Solutions and Hardware: One-time and recurring revenue from smart energy solutions including electric car charging boxes (laddbox), solar panels (solceller), battery storage (batterilagring), real-time meters, and attic insulation services.
3. Business Energy Services: Enterprise services including portfolio management, managed pricing, battery storage solutions for grid flexibility, and energy efficiency consulting (Energieffektivisering).

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Bixia is a Swedish electricity retail company that sells 100% renewable electricity from local solar, wind, and hydro sources to both private households and business customers. Beyond electricity supply contracts, Bixia offers complementary smart energy solutions including EV charging, solar panel and battery storage installations, attic insulation, real-time smart metering, and the Mitt Bixia mobile app, as well as B2B services such as portfolio management and the HOPe trading optimization platform.

Product overview

Bixia is a Swedish renewable energy provider offering locally produced electricity from solar, wind, and water sources. The company's portfolio operates as a platform-plus-modules architecture centered on electricity contracts (Bixia Rörligt pris, Bixia Kvartspris, Bixia Fast pris, Bixia Nära for private customers; Bixia Förvaltat pris, Portföljförvaltning for business customers), complemented by smart energy solutions including Elbilsladdning (EV charging), Solceller (solar panels), Batterilagring (battery storage), Appen Mitt Bixia (mobile app), Realtidsmätare (real-time meter), and Tilläggsisolera vinden (attic insulation). Business offerings extend to energy optimization tools such as HOPe handelsoptimering, Energieffektivisering, and flex provider programs. All offerings are united by the theme of 100% renewable electricity and smart energy management.

Differentiator

Problem solved

Functional benefit

Products and services

• Rörligt pris (Variable price electricity contract) Residential electricity contract priced against the variable spot market, for Swedish households that want their electricity price to follow market movements.
• Kvartspris (Quarterly price electricity contract) Residential electricity contract with a price locked per quarter, combining a degree of price stability with periodic repricing.
• Fast pris (Fixed price electricity contract) Residential electricity contract with a fixed price for an agreed term, giving households predictable monthly electricity costs.
• Förvaltat pris (Managed price electricity contract) Residential electricity contract where Bixia actively manages the price on the customer's behalf, suited to households that prefer a hands-off approach.
• Nära (Local production electricity contract) Residential electricity contract linked to local renewable production, marketed as a locally produced renewable option for Swedish households.
• Bixia Företag (Business electricity supply) Electricity supply contracts tailored for Swedish businesses and organizations, covering commercial and industrial electricity needs.
• EV charging solutions EV charging hardware and services offered as a smart-energy add-on to Bixia's electricity customers, for households and businesses adopting electric vehicles.
• Solar panel installation Rooftop solar panel solutions offered to Bixia customers for on-site renewable electricity generation.
• Battery storage Home battery storage solutions offered alongside Bixia electricity contracts and solar panels, to store and use locally produced renewable electricity.
• Attic insulation service Energy efficiency service offering attic insulation to Bixia household customers to reduce heating and electricity demand.
• Mitt Bixia mobile app Mobile customer app for Bixia electricity customers to monitor consumption, view invoices, and manage their electricity contract.
• Portfolio management (B2B) B2B service providing active management of business customers' electricity procurement portfolio to manage price exposure.
• HOPe trading optimization platform B2B electricity trading optimization service for business customers, leveraging Bixia's trading capability to optimize electricity positions.
• Smart meter / real-time metering Real-time metering infrastructure providing customers with consumption data integrated with the Mitt Bixia app and Bixia energy services.

Quantifiable outcome

• 100% renewable electricity - all contracts include electricity from solar, wind, or hydropower

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• E.ON Sverige: Major Swedish electricity retailer offering renewable and conventional contracts to private and business customers. Directly comparable to Bixia in product set, target customers, and Sweden-only geographic scope, but at significantly larger scale.
• Kraftringen: Swedish regional energy company serving southern Sweden with electricity, heating, and energy services. Comparable to Bixia in regional Swedish energy retail positioning, customer segments, and renewable-focused offering.
• Jämtkraft: Swedish regional energy company serving Jämtland county with electricity contracts and related services. Comparable to Bixia in regional Swedish utility positioning, customer segments, and renewable-sourced electricity offerings.
• Skellefteå Kraft: Swedish regional energy company providing electricity contracts, heating, and grid services primarily in northern Sweden. Closely comparable to Bixia as a Swedish regional/municipal utility offering renewable electricity and smart energy services to households and businesses.
• Telge Energi: Swedish electricity retailer owned by Södertälje municipality, focused on renewable electricity contracts and energy services. Directly comparable to Bixia as a municipally owned Swedish retailer emphasizing local renewable supply.
• Göteborg Energi: Swedish municipal energy company serving the Gothenburg region with electricity, district heating, and energy services. Comparable to Bixia as a Swedish municipally owned energy retailer offering renewable electricity and complementary services to households and businesses.
• Mälarenergi: Swedish regional energy company based in Västerås providing electricity, heating, and water services. Comparable to Bixia in municipal/regional Swedish utility structure, electricity retail to households and businesses, and renewable energy focus.

Broad incumbents

• Fortum: Major Nordic energy company with Swedish electricity retail operations. Comparable to Bixia on Swedish retail electricity, but operates at substantially greater scale across the Nordics and Europe with generation, heating, and broader infrastructure assets.
• Vattenfall: Large European state-owned energy company with extensive Swedish electricity retail and generation operations. Overlaps with Bixia on retail electricity contracts and renewable offerings, but operates across multiple countries and a much wider portfolio.
• Statkraft: Norwegian state-owned renewable energy generator with growing Nordic retail activities. Comparable to Bixia on renewable-sourced electricity and Nordic presence, but operates at much larger scale primarily as a generator rather than retail-focused company.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/BixiaAB
• Facebookfacebook.com/Bixia.se
• LinkedInlinkedin.com/company/bixia
• Instagraminstagram.com/bixiaab

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bixia