Sterling Management
Sterling Management is a Fargo-based private LLC that serves as advisor to two SEC-registered non-traded REITs — Sterling Multifamily Trust and Sterling Office & Industrial Trust — managing income-producing real estate across 17 states for individual investors.
- Company typePrivate
- Founded2003
- HeadquartersFargo, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Sterling Management does
Sterling Management, LLC is a Fargo, North Dakota-based private advisory firm founded in 2003 that serves as the external advisor to two SEC-registered, non-traded real estate investment trusts: Sterling Multifamily Trust and Sterling Office & Industrial Trust. As advisor, the firm is responsible for asset management, accounting, marketing, investor relations, financial analysis, acquisitions and dispositions across the two vehicles, and additionally runs in-house construction, project management, and building engineering functions that operate the underlying real estate. The firm's property footprint spans 17 states, primarily through the central corridor of the United States and concentrated in the Upper Midwest, making Sterling Management one of the larger REIT advisors in that region.
The company generates revenue by advising the two affiliated REITs, charging fees tied to managing each portfolio's multifamily residential and net-leased office/industrial assets on behalf of individual investors who buy into the non-traded vehicles. The go-to-market is direct and relationship-driven: the firm runs an investor relations function that liaises between corporate management and individual investors, uses a Computershare-hosted investor login portal for transaction processing, and provides deal and property information through its corporate website. Pricing and advisory fee schedules are not publicly disclosed. End customers of the REITs are individual investors seeking income-producing real estate exposure with reliable dividends and portfolio diversification; the firm's direct paying clients are the two REIT vehicles themselves.
Operationally, Sterling Management employs roughly 11–50 people organized into a full leadership team including a CEO (Ken Regan), President (Megan Schreiner), General Counsel & Secretary, Chief Investment Officer, Chief of Staff, Chief People Officer, Chief Accounting Officer, and senior VPs covering Commercial Portfolio, Acquisitions, Real Estate, Finance, Construction, and Accounting & Financial Reporting for both multifamily and commercial lines. The firm discloses no proprietary technology platform, no AI/ML capabilities, no API, and no app products — its competitive position is built on integrated in-house operating capability and regional brand recognition rather than software or data assets.
Sterling Management firmographics
Firmographics- Name
- Sterling Management
- Legal name
- Sterling Management, LLC
- Website
- https://sretrust.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sterling Management is a Fargo-based private LLC that serves as advisor to two SEC-registered non-traded REITs — Sterling Multifamily Trust and Sterling Office & Industrial Trust — managing income-producing real estate across 17 states for individual investors.
- Ownership category
- akta.pro rank
Where Sterling Management is headquartered
LocationHeadquarters
- HQ city
- Fargo
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Sterling Management business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- REIT Advisory Services: Sterling Management serves as the advisor to two REITs, responsible for managing all matters including asset management, accounting, marketing, investor relations, financial analysis, acquisitions and dispositions. The company generates revenue through advisory fees for managing the Sterling Multifamily Trust and Sterling Office & Industrial Trust portfolios.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Sterling Management product offering
Product offeringCore offering
Sterling Management, LLC serves as the advisor to two real estate investment trusts (REITs)—Sterling Multifamily Trust and Sterling Office & Industrial Trust—managing all matters including asset management, accounting, marketing, investor relations, financial analysis, acquisitions, and dispositions. The firm manages properties across 17 states primarily in the central corridor/Upper Midwest of the United States, providing individual investors access to income-producing commercial real estate through a full-service investment firm structure.
Product overview
Sterling Management operates as a unified REIT advisory platform managing two distinct real estate investment trusts: Sterling Multifamily Trust (focused on multifamily residential properties) and Sterling Office & Industrial Trust (focused on office and industrial commercial properties). The company provides integrated comprehensive services including asset management, accounting, investor relations, financial analysis, and real estate acquisitions—all delivered under one roof through its full-service investment firm structure.
Differentiator
Problem solved
Functional benefit
Brands
- Sterling Multifamily Trust: A real estate investment trust (REIT) focused on multifamily properties providing stable cash flow and reliable dividends to investors.
- Sterling Office and Industrial Trust
Products and services
- Sterling Multifamily Trust
Companies that use Sterling Management
Customer profileSegments1 record
Ideal customer profiles1 record
Sterling Management technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Sterling Management partnerships and signals
Strategic signalScale indicators2 records
Recent moves1 record
Expansion highlights4 records
Sterling Management competitors and assessment
Company assessmentDirect peers
- Inland Real Estate Group: One of the largest non-traded REIT sponsors and advisors in the US, with a multi-vehicle, multi-property-type structure highly analogous to Sterling's model of serving as advisor to multiple REITs across diversified real estate strategies.
- CNL Financial Group: Long-standing alternative investment firm that has sponsored and advised numerous non-traded REITs across real estate sectors, with an advisor platform model directly comparable to Sterling Management.
- Black Creek Group: Real estate investment firm that sponsors and manages multiple non-traded REITs across industrial, office, multifamily, and retail, with an advisor role structure closely mirroring Sterling Management's relationship with its two REIT vehicles.
- Griffin Capital: Alternative investment sponsor that advises multiple non-traded REITs and interval funds, providing a directly comparable multi-vehicle advisor business model with similar distribution and asset-management focus.
- Lightstone: Privately held real estate company that sponsors and advises multiple REITs and real estate funds across hospitality, residential, and commercial property types — a directly comparable multi-REIT advisor business model.
- KBS Realty Advisors: Private real estate investment advisor that sponsors and manages institutional and non-traded REIT vehicles, with a vertically integrated platform and investor-relations function paralleling Sterling's structure.
Broad incumbents
- W. P. Carey: Large, publicly traded net-lease REIT with a historical advisor arm. While much larger and more diversified, its business model — owning/managing income-producing commercial real estate via a publicly distributed structure — overlaps with Sterling's advisor-and-REIT platform.
- AvalonBay Communities: Large publicly traded multifamily REIT. While Sterling is an advisor rather than a REIT, the Sterling Multifamily Trust is a direct competitor for capital and assets in the multifamily sector AvalonBay dominates.
- Realty Income: Industry-leading publicly traded net-lease REIT. Although Sterling's office/industrial strategy is similar in tenant type, Realty Income operates at a vastly larger scale and serves as a broad incumbent in the income-REIT category Sterling targets.
Emerging players
- Gladstone Commercial Corporation: Smaller publicly traded REIT focused on office and industrial net-leased properties — directly overlapping with the Sterling Office & Industrial Trust thesis, though at a smaller scale and with public-market distribution rather than Sterling's private advisor model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Sterling Management social profiles
Digital presenceSterling Management financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sterling Management leadership team
Management profileNumber of profiles
Profiles8 records
Sterling Management funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sterling Management M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sterling Management
What does Sterling Management do?
Sterling Management, LLC serves as the advisor to two real estate investment trusts (REITs)—Sterling Multifamily Trust and Sterling Office & Industrial Trust—managing all matters including asset management, accounting, marketing, investor relations, financial analysis, acquisitions, and dispositions. The firm manages properties across 17 states primarily in the central corridor/Upper Midwest of the United States, providing individual investors access to income-producing commercial real estate through a full-service investment firm structure.
Is Sterling Management a public or private company?
Sterling Management is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sterling Management founded?
Sterling Management was founded in 2003. It employs 11 to 50 people.
Where is Sterling Management based?
Sterling Management is headquartered in Fargo, United States, in the North America region.
How does Sterling Management make money?
One revenue line is on record: REIT Advisory Services.
Who are Sterling Management's main competitors?
Direct peers on record are Inland Real Estate Group, CNL Financial Group, Black Creek Group, Griffin Capital, Lightstone and KBS Realty Advisors. Broad incumbents are W. P. Carey, AvalonBay Communities and Realty Income. Gladstone Commercial Corporation is listed as an emerging player.
Does Sterling Management have an API?
No public API is recorded for Sterling Management.