What Devise Electronics does

Devise Electronics Pvt. Ltd. is a Pune-based, founder-owned engineering services firm founded in 2013 that develops automotive electronic control units, embedded systems, and vehicle electronics for global OEMs and Tier 1 suppliers. The company operates across 11 automotive domains — electrification, battery technology, power electronics, embedded electronics, connected vehicles, ADAS, edge AI, cybersecurity, SDV, alternate fuels, and functional safety — and supports 48V, 400V, and 800V high-voltage architectures. Application software is built using Model-Based Design on MATLAB/Simulink, with all application layers carrying embedded ISO 26262 functional safety and EMI/EMC compliance as standard rather than as separate workstreams.

Devise monetizes through a layered model. Core revenue comes from professional services engagements structured as extended engineering team embedding, front-facing project delivery, R&D consulting, and path-to-production support. Alongside services, the firm licenses, co-develops, or fully transfers platform IP — including the deVCU and N-Lite vehicle control units, the EVCC CCS2 charging controller built on Chargebyte silicon, the deIoT4G connected vehicle IoT platform, and the AI-Powered Diagnostics Authoring Portal. A separate training and lab-equipment business sells 14 purpose-built lab rigs (BMS training rig, motor dynamometers, ADAS demo rig, EVSim-Pro CCS2 simulator) and customised curricula to OEM training centres and universities, with 20,000+ professionals trained across 400+ programs.

The firm operates from seven locations across three continents — Pune (HQ), Mumbai, Nagpur, Bangalore, Coimbatore, Detroit, and Gothenburg — and works with major Indian automotive OEMs including Maruti Suzuki, Mahindra, Hero MotoCorp, Royal Enfield, Bajaj, TVS, and Lectrix EV. Cybersecurity and functional safety compliance work is delivered in partnership with CyMobility, while BMS engagements are anchored by a partnership with Lithium Balance for cell-monitoring ICs. The company claims 54,000+ engineering hours across 70+ programs, 100+ years of cumulative domain expertise, and up to 20% validation cost reduction on active engagements. No external funding has been disclosed; the firm is bootstrapped and privately held under Indian law.

Name

Devise Electronics

Legal name

Devise Electronics Pvt. Ltd.

Website

https://deviseelectronics.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Devise Electronics is a Pune-based engineering services firm that develops automotive ECUs, embedded systems, and vehicle electronics using Model-Based Design for global OEMs and Tier 1s, complemented by platform IP licensing and an OEM training business.

Ownership category

akta.pro rank

Headquarters

HQ city

Pune

HQ country

India

HQ region

Asia

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Engineering Services: Extended engineering team embedding, front-facing project delivery, R&D consulting, and path to production support engagements with OEMs and Tier 1s. Revenue generated through project-based engineering service contracts.
2. Technology Licensing: Platform IP licensing including hardware design files, software source, and documentation for use in customer vehicle programs. Devise provides onboarding support during transfer period. Best for teams with strong internal engineering capability.
3. Co-development Engagements: Devise engineers work alongside customer teams customizing platforms to vehicle architecture, integrating with existing ECU ecosystem, and transferring knowledge throughout engagement.
4. Full Technology Transfer: Complete transfer of all IP - hardware, software, validation assets, and documentation - with structured handover program including hands-on training for customer engineering team on every layer of the platform.
5. Diagnostics Products: Sale of AI-Powered Diagnostics Authoring Portal, CAN Fault Injector, Automotive Datalogger, Diagnostics Dongle, and other test tools. White-labelled products deployed at OEMs.
6. Training and Skilling Programs: EV skilling programs for OEMs including engineering training, graduate intake programs, sourcing, sales & marketing, manufacturing, and aftermarket functions. Programs include curriculum design, hands-on lab rig integration, and Kirkpatrick-evaluated outcomes.
7. Future Mobility Lab Equipment: 14 purpose-built lab rigs for automotive electronics training including BMS Training Rig, Battery Pack Testing System, Drive Motor Test Rig, ADAS Demo Rig, and others. Used in university labs, OEM training centers, and industry R&D environments.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Devise Electronics is a specialized automotive engineering services firm that develops ECUs, embedded systems, and vehicle electronics for OEMs and Tier 1s across 11 domains including electrification, BMS, power electronics, ADAS, connected vehicles, and functional safety. The company delivers services through extended engineering team embedding, front-facing project delivery, R&D consulting, and path-to-production support, using Model-Based Design via MATLAB/Simulink throughout. It also offers technology transfer of proprietary platforms (deVCU, EVCC, deIoT4G) and AI-powered diagnostics products, plus EV-focused training programs and lab equipment.

Product overview

Devise Electronics offers a portfolio of automotive electronics products and engineering services organized around three core platforms: vehicle control units (deVCU and deVCU N-Lite), EV charging controllers (EVCC CCS2), and connected vehicle IoT (deIoT4G). These platforms are available for technology transfer through licensing, co-development, or full IP transfer engagement structures. Supporting the product portfolio are AI-powered diagnostics tools (Diagnostics Authoring Portal and Guided Diagnostics App), a suite of hardware test and validation tools (CAN Fault Injector, Automotive Datalogger, Diagnostics Dongle), and 14 lab equipment rigs for automotive electronics training and testing. All software application layers use Model-Based Design via MATLAB/Simulink.

Differentiator

Problem solved

Functional benefit

Products and services

• deVCU Platform Production-validated Vehicle Control Unit platform for 4-wheelers and heavy vehicles, developed on automotive-grade hardware with MATLAB/Simulink Model-Based Design application layer. Reduces powertrain ECU development time by enabling direct application algorithm development without hardware bring-up. Features drive management, BMS communication, charging communication, power steering control, climate control, diagnostics, and real-time calibration via CAN.
• deVCU N-Lite Platform Compact and cost-optimized VCU solution for 2/3 wheelers meeting L5 Category requirements. Features active safety, hill hold, secure mode, fall mode, DTE, valet mode, vehicle performance optimization, traction cooling, thermal management, and onboard datalogging. Sized and cost-optimized for 2/3 wheeler market segment.
• EVCC CCS2 Charging Controller Full CCS2 Communication system based on Chargebyte Charge Module-S, the industry-standard EV charging SoC. Application software is MBD-based. Validated with EVSim-Pro, Devise's own CCS2 simulation platform. Covers SLAC, CP/PP signal management, EVCC wakeup/shutdown, and DIN 70121 / ISO 15118 protocol coverage.
• deIoT4G Connected Vehicle Platform Complete connected vehicle IoT platform covering Telematics ECU hardware, embedded firmware, cloud backend and mobile app interface. Proven in live 2W and 4W deployments. Includes customized firmware, hardware development, ready solutions, cloud interface, and customized packaging.
• AI-Powered Diagnostics Authoring Portal Platform for authoring, managing, and deploying vehicle diagnostics troubleshooting trees with AI assistance. ML classification-based today, moving to LLM-assisted authoring. Features structured authoring environment, versioned content management, and white-labelled deployment. In active production use at a leading Indian commercial vehicle OEM.
• Guided Diagnostics Application Field-facing white-labelled guided diagnostics app deployed to service engineers and technicians. Content authored in the portal flows directly into the app. Technician selects vehicle model and presents symptom or fault code, app maps to correct troubleshooting tree with step-by-step guided tests and pass/fail decision nodes.
• CAN Fault Injector Tool for injecting CAN bus faults including bit errors, frame errors, dominant/recessive stuffing, and bus-off conditions in a controllable, repeatable manner for HIL and vehicle-level network validation. Features configurable fault sequences and real-time monitoring.
• Automotive Datalogger (DEL-MINI100) Multi-channel vehicle data acquisition system capturing CAN, CAN-FD, LIN, analog, and digital signals simultaneously. Features configurable trigger conditions, timestamped logging, and on-device storage designed for durability in vehicle integration environments.
• Diagnostics Dongle OBD and OEM-protocol vehicle interface for live diagnostics, fault code reading/clearing, live data streaming, and ECU flashing. Supports multiple vehicle communication protocols and connects both the guided diagnostics app and custom OEM tools.
• BMS Training Rig (De-BMS-2302) Configurable BMS setup up to 96V/100A with real-time cell monitoring, SoC/SoH estimation, CAN comms, balancing, and protection. Includes 7 experiments from hardware integration to error handling. Used in university labs, OEM training centers, and industry R&D environments.
• Battery Pack Testing System (De-BTS-2303) 80V/40A charger with 120V/240A/3kW discharger, 9-channel NTC temperature sensing, scheduler, test executor, and datalogger for charge/discharge curves, lifecycle and capacity testing.
• Drive Motor Test Rig (DE-IES-2306) Mid-drive motor dyno for 10-400 kW motors with 9000 RPM and 2000 Nm max torque. Supports back EMF testing, 30-min power test, sound measurement, and motor efficiency calculation.
• Parikshit 2.0 - 4W EV Lab (De-PARIK4W-2312) Tata Nano donor vehicle converted to EV as a modular training platform. Features configurable front or rear drive, modular battery packaging, full powertrain, telematics, and IoT training capabilities.
• EVSim-Pro CCS2 Simulator (De-CHARGESIM2503) PC-based CCS2 charging communication simulator with SLAC, CP/PP signal management, EVCC wakeup/shutdown, gun lock simulation, and fault injection training. GUI with live status display.
• ADAS Demo Rig (De-ADAS-2501) Ultrasonic and LiDAR sensor-based rig for blind spot detection, AEB simulation, and obstacle detection. Features Python-based open algorithms, CAN Hat integration, and real-time HMI touchscreen.
• 15 kW Motor Dynamometer (De-MDT-2502) 15 kW Motor Dynamometer with 24-600V DC/AC, 70 Nm, 6000 RPM with eddy current or AC regenerative dyno.
• High Voltage Safety Rig Package (De-HVSAFE-2504) Complete HV PPE kit with Class 0 insulated gloves, arc flash suit, dielectric shoes, Fluke CAT4 multimeter.
• SkillCircuit Online Portal Online learning portal for EV skilling programs featuring Power Electronics and Edge AI workshop programmes. Launched in 2025 to support OEM-wide deployment and remote learning.
• 300hr Graduate Trainee Curriculum 300-hour graduate trainee curriculum with Ansys and Simulink simulation case studies integrated for OEM-wide deployment. Designed for engineering graduate intake programs with industry-aligned curriculum delivery.

Quantifiable outcome

• Up to 20% validation cost reduction on active engagements through troubleshooting, diagnostics, and documentation expertise
• +4 more outcomes

Named customers11 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability5 records

Feature9 records

Partnerships

Two partnerships are on record, tiered core.

• CyMobilitycoreStrategic or Co-development PartnerCyMobility is India's dedicated automotive cybersecurity firm (Est. 2019, Bengaluru). The partnership delivers integrated functional safety (ISO 26262) and cybersecurity (ISO/SAE 21434) engagements in a single unified process. When Devise leads ECU development, CyMobility's threat analysis (TARA) informs hardware security module (HSM) strategy and secure boot architecture from day one. Functional safety and cybersecurity work products are developed in a coordinated process, reducing rework and compliance gaps at type approval. CyMobility brings 20+ cybersecurity engineers, 15+ years of specialist experience, and successful deliveries across India, USA, Germany, Japan, France, and UK.
• Lithium BalancecoreTechnology or IntegrationPartnership with Lithium Balance for production-grade Battery Management System (BMS) solutions. Devise integrates Lithium Balance's cell monitoring ICs and uses their technology as the foundation for BMS engagements. This enables Devise to deliver production-grade BMS solutions with cell monitoring IC integration, balancing algorithms, SoC/SoH estimation, protection logic, CAN/SMBus comms, and ASIL-C/D safety paths.

Scale indicators17 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Vector Informatik: German automotive ECU development tools and embedded software firm offering AUTOSAR, CAN, and validation tooling. Comparable as a specialized automotive embedded engineering and tools provider serving OEMs and Tier 1s.
• Tata Elxsi: Indian design and technology services firm providing automotive embedded software, ECU development, and vehicle electronics engineering to global OEMs. Direct comparable in automotive embedded engineering services with much larger scale.
• Tata Technologies: Global automotive engineering services and product development digital firm serving OEMs and Tier 1s across vehicle programs. Comparable in delivering embedded and vehicle electronics engineering to Indian and global OEMs.
• KPIT Technologies: Indian automotive software and engineering services firm specializing in ECU, ADAS, eMobility, and connected vehicle software. Directly comparable target customer base and embedded systems delivery model.
• Sasken Technologies: Indian engineering services firm providing embedded software and product engineering for automotive, semiconductor, and communications customers. Overlaps with Devise in automotive ECU and embedded systems work.

Broad incumbents

• Continental Automotive: Global automotive Tier 1 with broad portfolio of ECUs, ADAS, connected vehicle, and powertrain electronics. Comparable in delivering automotive embedded electronics to OEMs at global scale.
• Bosch Mobility Solutions: Global Tier 1 automotive supplier providing ECUs, motor controllers, BMS, and full-stack vehicle electronics. Comparable as a comprehensive automotive electronics provider; significantly larger and vertically integrated.
• Harman International (Samsung): Connected car, telematics, and automotive embedded electronics provider serving global OEMs. Comparable in connected vehicle platforms and automotive software engineering.
• ETAS (Robert Bosch subsidiary): Bosch-owned automotive ECU development tools, middleware, and embedded security solutions vendor. Comparable in automotive embedded development, functional safety, and cybersecurity tooling at much larger scale.

Emerging players

• Ather Energy: Indian EV OEM building proprietary battery, motor controller, and VCU systems in-house. Comparable as an Indian EV embedded electronics builder, though vertically integrated as an OEM rather than a services provider.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/deviseelectronics

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Devise Electronics