Social Trade
Social Trade operates socialtr.io, hosting both an Apple Premium Partner retail storefront (iStudio) selling Apple devices and ancillary services in Singapore, and MIXUE88, an Indonesian-language online slot gaming platform. It serves Singapore-based consumer electronics buyers and online slot players.
- Company typePrivate
- Founded2021
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Social Trade does
Social Trade is presented inconsistently across the source data: its firmographic record describes a London-based social media platform for the finance community (founded 2021, 1–10 employees), while all operational data describes Singapore-based consumer electronics retail and an online slot gaming offering under the socialtr.io domain. Operationally, the business functions as iStudio, an Apple Premium Partner authorized retailer in Singapore operating physical storefronts and a Shopify-based e-commerce site (socialtr.io) that sells iPhone, iPad, Mac, AirPods, and Apple Watch. Supporting services include AppleCare+ extended warranty, device financing on installments (e.g., SGD 20.50/month for 4 months), and a trade-in program operated in partnership with Carousell (via Laku6). Marketing channels span email newsletter, Facebook, Instagram, and YouTube, and distribution is omnichannel: physical retail, click & collect, and local delivery (free over SGD 250).
On the same socialtr.io property, the company has also launched MIXUE88, an Indonesian-language online slot gaming platform offering deposit/withdrawal services and themed slot content, representing a distinct, second product vertical co-existing with the Apple retail operation. The business model is therefore a hybrid: consumer hardware sales (unit pricing in SGD) combined with ancillary recurring or transaction-based streams — AppleCare+ subscriptions, financing margin, and trade-in transaction fees — plus the online gaming offering. No management team, investors, funding history, financials, or regulatory disclosures are evidenced in the input. No AI/ML capabilities, proprietary technology, or patents are documented; the underlying technology stack is Shopify for commerce and standard social media channels for marketing.
Social Trade firmographics
Firmographics- Name
- Social Trade
- Website
- https://socialtr.io
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Social Trade operates socialtr.io, hosting both an Apple Premium Partner retail storefront (iStudio) selling Apple devices and ancillary services in Singapore, and MIXUE88, an Indonesian-language online slot gaming platform. It serves Singapore-based consumer electronics buyers and online slot players.
- Ownership category
- akta.pro rank
Social Trade industry classification
Industry- Product category
- Online Gaming
- NAICS
- Gambling Industries (7132), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)
- SIC
- Retail-Computer & Computer Software Stores (5734), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA)
- akta.pro secondary industry
- Gaming-Focused Payment Gateways & Orchestration (MPAEALAB)
Keywords
Where Social Trade is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Social Trade business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Technology or R&D, Personnel
Revenue model
- Apple Product Sales: Direct retail sales of Apple products including iPhone, iPad, Mac, AirPods, and Apple Watch through physical stores and online storefront.
- Trade-in Program: Device trade-in program operated in partnership with Carousell (via Laku6), allowing customers to exchange old Apple devices for credit toward new purchases.
- Financing Services: Financing options offered for device purchases.
- AppleCare+ Services: Extended warranty and service plans for Apple devices.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Apple Products - Retail Pricing |
Distribution channels3 records
Marketing channels2 records
Social Trade product offering
Product offeringCore offering
The platform at socialtr.io combines the MIXUE88 online slot gaming platform with Apple consumer electronics retail and ancillary services. MIXUE88 offers themed slot games with fast deposit and withdrawal processing (in seconds), promotional bonuses, and 24/7 customer support. Supporting e-commerce functionality includes Apple iPhone product listings, AppleCare+ extended warranty plans, a device trade-in program operated through Carousell (via Laku6), and installment financing options for device purchases.
Product overview
The platform operates as an online retail and gaming service offering. MIXUE88 serves as the primary online slot gaming platform with fast deposit and withdrawal capabilities. Supporting the e-commerce function, the platform offers Apple iPhone products along with ancillary services including AppleCare+ extended warranty, device trade-in programs through Carousell partnership, and financing options for purchasing electronics.
Differentiator
Problem solved
Functional benefit
Products and services
- MIXUE88
Companies that use Social Trade
Customer profileSegments1 record
Ideal customer profiles2 records
Social Trade technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Social Trade partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- ApplecoreApple Premium Partner - authorized Apple retailer in Singapore. Provides access to full range of Apple products including iPhone, iPad, Mac, AirPods, Apple Watch, with authorized sales, service support, and AppleCare+ offerings.
- Carousell (via Laku6)minorThird-party trade-in program provider. Laku6 operates the trade-in assessment and value program. iStudio stores serve as physical assessment locations where customers can trade in Apple devices for credit toward new purchases.
Scale indicators1 record
Recent moves5 records
Expansion highlights3 records
Social Trade competitors and assessment
Company assessmentMarket position
Strengths3 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights5 records
Customer concentration
Social Trade social profiles
Digital presenceSocial Trade financial estimates
Financial estimateRevenue estimate
Valuation estimate
Social Trade leadership team
Management profileNumber of profiles
Social Trade funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Social Trade M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Social Trade
What does Social Trade do?
The platform at socialtr.io combines the MIXUE88 online slot gaming platform with Apple consumer electronics retail and ancillary services. MIXUE88 offers themed slot games with fast deposit and withdrawal processing (in seconds), promotional bonuses, and 24/7 customer support. Supporting e-commerce functionality includes Apple iPhone product listings, AppleCare+ extended warranty plans, a device trade-in program operated through Carousell (via Laku6), and installment financing options for device purchases.
When was Social Trade founded?
Social Trade was founded in 2021. It employs 1 to 10 people.
Where is Social Trade based?
Social Trade is headquartered in London, United Kingdom, in the Europe region.
How does Social Trade make money?
Four revenue lines are on record. Apple Product Sales are the primary driver. The others are trade-in Program, financing Services and appleCare+ Services.
Does Social Trade have an API?
No public API is recorded for Social Trade.
What industry is Social Trade in?
Social Trade's product category is Online Gaming. Its primary akta.pro industry code is MPAEAKAA, iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms), with a secondary code of MPAEALAB, Gaming-Focused Payment Gateways & Orchestration. Its NAICS code is 7132 and its SIC code is 5734.