What Ourolux does

Ourolux Comercial LTDA is a privately held Brazilian lighting and electrical products company headquartered in São Paulo, founded in 1993, with 30+ years of operating history in Brazil. The company markets itself as the leading brand in lighting products and a pioneer of LED technology in the country, distributing approximately 800 SKUs organized across five categories: Iluminação (LED lamps, smart CONTROLED line, SUPERLED, vintage, halogen, fluorescent, discharge), Luminárias (high-bay, panels, spots, reflectors, outdoor, solar-powered luminaires), Energia Solar (Procel-certified 550W monocrystalline PV modules, grid-tied inverters, structures, string boxes, EV chargers), Proteção Elétrica (circuit breakers, IDR devices, surge protectors, power filters), and Pilhas e Baterias (alkaline and zinc batteries).

The company monetizes almost exclusively through one-time hardware sales across four parallel channels: direct-to-consumer e-commerce via ourolux.com.br, WhatsApp-based order capture, supermarket retail (where Ourolux claims best-selling lamp status for four consecutive years), and a B2B2C integrator partner network (Integradores Ourolux Solar, managed via lpsolar.ourolux.com.br) for photovoltaic deployments. To support higher-ASP solar orders, Ourolux has assembled a financing-facilitation ecosystem with BNDES, Caixa, Banco do Brasil, Santander, and FNE Sol. The portfolio also includes a Solar Calculator tool for demand generation and a content-marketing blog covering LED and solar topics.

End customers are primarily Brazilian residential consumers, supplemented by commercial businesses, rural/agricultural buyers, and supermarket retail chains. Roberto Saheli serves as CEO. Ourolux holds Procel certification for its flagship 550W PV module (since April 24, 2023) and is a member of ABSOLAR and ABILUX industry associations. Revenue, headcount, funding, and ownership are not publicly disclosed; the company is privately held and operates as an independent going concern.

Name

Ourolux

Legal name

Ourolux Comercial LTDA

Website

https://ourolux.com.br

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Ourolux is a privately held Brazilian lighting and electrical products company selling ~800 SKUs across LED lighting, solar PV systems, luminaires, electrical protection, and batteries via e-commerce, supermarket retail, and a certified solar integrator partner network.

Ownership category

akta.pro rank

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. LED Lighting Products: Direct sales of LED bulbs, luminaires, smart lamps, and accessories to end consumers via e-commerce and retail channels. One-time hardware purchase revenue.
2. Solar Energy Systems: Sales of photovoltaic modules, inverters, structures, string boxes, cables, connectors, and EV chargers for residential, commercial, and rural solar installations. Products sold directly or through integrator partners.
3. Electrical Protection Products: Sales of circuit breakers (disjuntores), residual current devices (IDR), surge protectors (DPS), power filters, and extension cords.
4. Batteries and Portable Power: Sales of alkaline and zinc batteries, and special anti-theft battery packaging.
5. Solar Financing Facilitation: Partnership with financial institutions (BNDES, Caixa, Banco do Brasil, Santander, FNE Sol) to facilitate financing of solar energy systems for customers. Revenue derived from product sales enabled by financing.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Ourolux manufactures and distributes a portfolio of approximately 800 lighting, solar energy, electrical protection, and battery products for Brazilian residential and commercial customers. Its main lines include SUPERLED LED lamps, CONTROLED smart lighting with embedded sensors, LED luminaires for indoor and outdoor use, Procel-certified 550W photovoltaic modules plus solar inverters and EV chargers, electrical protection devices (circuit breakers, IDR, surge protectors), and alkaline/zinc batteries. The company sells directly to consumers via ourolux.com.br and through Brazilian supermarket retailers and certified Ourolux Solar integrator partners.

Product overview

Ourolux is a Brazilian lighting company with 30+ years of experience offering approximately 800 products across lighting, solar energy, electrical protection, and batteries. The portfolio is organized into major product lines: (1) Iluminação - featuring CONTROLED smart lighting with sensors and intelligent features, SUPERLED standard and specialty LEDs (Colors, Dimmable, Vintage), LED strips and profiles; (2) Luminárias - LED luminaires including High Bay, spots, panels, reflectors, and solar-powered options; (3) Energia Solar - photovoltaic modules (550W Procel-certified), on-grid inverters, EV chargers, mounting structures, and protection equipment; (4) Proteção Elétrica - circuit breakers, IDR devices, and power strips; (5) Pilhas - alkaline and zinc batteries. The company also offers a Solar Calculator service tool and partners with financial institutions for solar system financing.

Differentiator

Problem solved

Functional benefit

Brands

• CONTROLED: Smart/intelligent LED lamp line with features including presence sensors, luminosity sensors, dimmable options, color temperature adjustment (3 tones of white), RGBW control, and anti-insect variants. Does not connect to Wi-Fi, operates via switch or remote control.
• SUPERLED
• Ourofort

Products and services

• CONTROLED Smart Lighting Proprietary line of smart LED lamps with embedded presence and luminosity sensors, 3 color-temperature modes, and anti-insect variants, operated via wall switch or included remote control without Wi-Fi dependency. Targeted at residential and commercial consumers seeking privacy-respecting automated lighting.
• SUPERLED LED Lamps Flagship LED lamp product family including standard SUPERLED, SUPERLED Colors (RGB), SUPERLED Dimerizável (dimmable), and plastic panel variants. Marketed as consuming up to 80% less energy than traditional incandescent bulbs, for residential and commercial buyers.
• LED Luminaires Complete luminaire lineup including High Bay, wall sconces (Arandela), panels/plafons, spots, mini-spots, reflectors, track lighting, tubular T8 kitchen fixtures, public lighting fixtures, multi-use, slim, and outdoor IP65 (Ourofort) variants for residential, commercial and outdoor applications.
• Ourolux Solar 550W Photovoltaic Module Monocrystalline silicon solar panel rated at 550W, Procel-certified since April 24, 2023, featuring a 25-year minimum power warranty and robust construction for adverse weather conditions. Sold through Ourolux Solar integrator partners for residential, commercial, and rural installations.
• On-Grid Solar Inverters Grid-tied inverters that convert DC electricity from photovoltaic panels into AC electricity for grid-connected solar installations. Sold as part of the Ourolux Solar product ecosystem.
• EVCharge Electric Vehicle Charger Vehicle charging station hardware designed to integrate with Ourolux solar photovoltaic systems for residential and commercial customers in Brazil.
• Electrical Protection Line (Disjuntores, IDR, DPS) Electrical protection hardware including miniature circuit breakers (Disjuntores), residual current devices (IDR), surge protectors (DPS), power-line filters, and electrical extension cords for residential and commercial electrical installations in Brazil.
• Alkaline and Zinc Batteries Consumer batteries in alkaline and zinc chemistries, with special anti-theft packaging options, distributed alongside Ourolux lighting products through retail and e-commerce.
• Solar Photovoltaic Mounting Structures and Accessories Mounting structures (Estruturas), string boxes, surge protectors, cables and connectors sold as part of the Ourolux Solar photovoltaic system portfolio to integrator partners for installing complete solar arrays.

Quantifiable outcome

• Up to 85% reduction in electricity costs compared to traditional incandescent and fluorescent bulbs
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• ABSOLAR (Associação Brasileira de Energia Solar Fotovoltaica)coreStrategic or Co-development PartnerMember association partnership with the Brazilian Association of Photovoltaic Solar Energy. Ourolux displays the ABSOLAR certification/seal on its website footer and is associated with the association, signaling commitment to industry standards and solar energy sector representation.
• ABILUX (Associação Brasileira da Indústria de Iluminação)coreStrategic or Co-development PartnerMember association of the Brazilian Lighting Industry Association. Logo displayed in footer association section alongside ABSOLAR membership.
• NB Press (Assessoria de Imprensa)minorOthersPress agency handling Ourolux's media relations. Contacts: Vinícius Maranduba / Laryssa Lins at +55(11)3254-6464.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Duracell: Global alkaline-battery brand with strong Brazilian retail distribution; competes with Ourolux's 'Pilhas e Baterias' line in supermarkets and electronics retailers.
• Globo Solar: Brazilian solar-equipment distributor and solutions provider; competes with Ourolux Solar in the integrator channel for PV modules, inverters and residential solar kits.
• Intelbras: Brazilian electronics and electrical-equipment manufacturer; overlaps with Ourolux in lighting, electrical protection and increasingly in residential solar and EV-charger categories.
• Signify (Philips Lighting): Global lighting leader spun out of Philips; competes directly with Ourolux across LED bulbs, luminaires and connected lighting in Brazil through major retail and B2B channels.
• ams OSRAM: Global lighting and optical-solutions company; offers LED lamps, automotive lighting and specialty lighting that overlap with Ourolux's SUPERLED and luminaire lines in the Brazilian market.
• Tramontina: Brazilian industrial conglomerate with a broad lighting and electrical-materials portfolio; competes head-to-head with Ourolux in retail and wholesale channels across Brazil.

Emerging players

• Canadian Solar: Global PV-module manufacturer with significant Brazilian distribution; competes directly with Ourolux's 550W Procel-certified module on price and efficiency at the integrator level.
• Foton (FTN Solar): Brazilian solar distributor and solutions company; competes with Ourolux Solar in residential and commercial PV kits sold through integrator and retail channels.

Broad incumbents

• GE Lighting (Savant): Long-established lighting brand with strong retail presence; competes in the LED replacement-lamp and connected-lighting categories where Ourolux's SUPERLED and CONTROLED lines also play.
• Schneider Electric: Global electrical-equipment major; competes in commercial/industrial lighting, electrical protection and solar inverters in Brazil, though lighting is one of many segments rather than a specialty focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/ourolux.oficial
• Xx.com/ourolux
• Facebookfacebook.com/ourolux.oficial
• LinkedInlinkedin.com/company/ourolux

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ourolux