What Scapino does

Scapino is a Dutch family-owned omnichannel footwear and apparel retailer founded in 1974 by Berend Ziengs, headquartered in Assen, Netherlands. The company operates a nationwide network of physical stores across the Netherlands (described as spanning from Vaals to Den Burg and from Haren to Terneuzen) alongside an e-commerce platform at scapino.nl, offering home delivery and free in-store pickup. Scapino serves mass-market Dutch consumers seeking affordable shoes, clothing, sportswear, outdoor apparel, and accessories for women, men, and children, supplemented by accessories, board games, and a Stap quality-mark children's footwear line.

The product mix combines third-party brands (Nike, Ecco, Puma, Adidas, Skechers, Hush Puppies, JJ Rebel) with three proprietary private-label brands: Dutchy (sustainable children's and family footwear/clothing with recycled materials), TwoDay (trendy family fashion with over 540 listed articles), and Osaga (activewear, swimwear, and sportswear incorporating recycled materials). The technology foundation is a standard e-commerce retail platform with integrated inventory management; no proprietary or AI-enabled features are documented. Material certifications include GOTS, OCS 100, OCS Blended, GRS, RCS, Lenzing EcoVero, and FSC, and the company joined the Leather Working Group in May 2025, with approximately 30% of leather sourced from LWG-certified tanneries and a target to reach at least 50% by 2027.

The revenue model rests on direct-to-consumer retail sales through both physical stores and the owned e-commerce site, with retail-style unit pricing and frequent promotional discounts (up to 50% on sale items, second item at 50% off on selected ranges). A secondary revenue stream comes from an affiliate program operated through the Awin network, where partners earn 5-10% commission on referred sales with a 30-day attribution window. The company is privately held under family ownership with no disclosed external investors, parent company, or funding rounds, and employs between 1,001 and 5,000 staff. A distribution center and headquarters in Assen (outfitted with 3,678 solar panels) supports both store replenishment and direct-to-consumer fulfillment.

Name

Scapino

Legal name

Scapino

Website

https://scapino.nl

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Scapino is a Dutch family-owned omnichannel retailer founded in 1974, selling affordable shoes, clothing, sportswear, and accessories for the entire family through a nationwide network of physical stores across the Netherlands and an e-commerce platform, complemented by three private-label brands (Dutchy, TwoDay, Osaga).

Ownership category

akta.pro rank

Headquarters

HQ city

Assen

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Retail Sales - Physical Stores: Revenue generated from brick-and-mortar retail stores located throughout the Netherlands, selling shoes, clothing, sportswear, and accessories directly to consumers.
2. E-commerce Sales: Revenue from online sales through scapino.nl website, offering home delivery and in-store pickup options for customers across the Netherlands.
3. Affiliate Program: Commission-based revenue sharing through Awin affiliate network where partners promote Scapino products and earn 5-10% commission on sales generated.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Scapino sells affordable shoes, clothing, sportswear, outdoor apparel, and accessories for women, men, and children through a nationwide chain of physical stores in the Netherlands and an e-commerce website. The assortment combines third-party brands such as Nike, Ecco, Puma, Adidas, Skechers, and Hush Puppies with three private label brands (Dutchy, TwoDay, and Osaga) focused on sustainability and recycled materials. The company also offers the Stap quality mark for children's footwear and a curated selection of board games.

Product overview

Scapino is an oer-Hollands (Dutch) family business founded in 1974 by Berend Ziengs, offering affordable shoes and clothing for the entire family through physical stores throughout the Netherlands and an e-commerce platform. The product portfolio centers on footwear (women's, men's, and children's shoes including sneakers, sandals, boots, and walking shoes) and clothing (casual wear, sportswear, outdoor clothing, and fashion), complemented by accessories. Scapino carries third-party brands (Nike, Ecco, Puma, Adidas, Skechers, Hush Puppies) alongside three private label brands: Dutchy (sustainable clothing and footwear with recycled materials), TwoDay (trendy fashion brand with 500+ articles for women, men, and children), and Osaga (activewear and swimwear with recycled materials). Additionally, Scapino sells board games and card games from brands like Jumbo and Mattel Games, and offers the Stap quality mark for children's footwear ensuring proper fit and support for growing feet.

Differentiator

Problem solved

Functional benefit

Brands

• Dutchy: Own brand for sportswear and children's clothing, featuring recycled materials and sustainable production.
• Osaga
• TwoDay

Products and services

• Schoenen (Footwear)

Quantifiable outcome

• 53,000 kg of clothing and shoes collected for recycling since 2024 through ReShare program
• +1 more outcomes

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• ReShare (Leger des Heils)coreStrategic or Co-development Partner · 1 January 2024Scapino partners with ReShare, a textile recycling initiative by the Leger des Heils (Salvation Army), to collect and recycle old clothing, shoes, and textiles. Customers can donate items at ReShare collection points in Scapino stores. Since joining in 2024, over 53,000 kg of material has been collected, preventing approximately 371 million liters of water and 180,000 kg of CO2 emissions.
• AwinminorChannel Partner/ Reseller/ DistributorScapino operates an affiliate marketing program through Awin, allowing partners to promote Scapino products online. Affiliates earn 5-10% commission on sales with a 30-day cookie window. The program excludes cashback and discount code publishers.
• Leather Working Group (LWG)coreStrategic or Co-development PartnerSince May 2025, Scapino is a member of the Leather Working Group, an international organization promoting responsible leather production with attention to environment, water and energy use, and social conditions at tanneries. Approximately 30% of leather in Scapino shoes comes from LWG-certified tanneries.
• Stichting Bont voor DierenminorStrategic or Co-development PartnerScapino has signed the fur-free declaration and is officially a Fur Free Retailer, supporting the mission of Stichting Bont voor Dieren to promote animal welfare and fight the global fur industry.
• Various Certified Material SupplierscoreTechnology or IntegrationScapino works with suppliers certified under various standards including GOTS, OCS 100, OCS Blended, GRS, RCS, Lenzing EcoVero, and FSC for sustainable materials. These certifications ensure traceability and responsible production throughout the supply chain.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• VanHaren Schoenen: Dutch specialty shoe retailer with nationwide physical stores and e-commerce, selling affordable footwear for women, men and children — closest direct competitor in the Dutch affordable family footwear segment.
• Bristol: Affordable Dutch fashion and footwear retailer with physical stores and online channel, targeting budget-conscious families with a similar shoe-and-clothing assortment.
• Wehkamp: Large Dutch online fashion and lifestyle retailer carrying shoes, clothing and household items — directly comparable digital channel competitor within the Netherlands.
• Bever: Dutch outdoor and sports retailer (now part of ANWB Group) competing directly with Scapino's outdoor and sportswear categories including hiking and walking footwear.

Broad incumbents

• Zalando: Pan-European fashion and footwear marketplace with strong Dutch presence — competes with Scapino's e-commerce channel on assortment, price and delivery convenience across the same family and casual segments.
• C&A: European family-fashion retailer with significant Dutch store footprint and broad affordable clothing and footwear assortment — competes for the same family shopping trips.
• Primark: International low-cost fashion and footwear retailer with major Dutch store presence — directly competes with Scapino on price-driven family apparel and basics.

Regional players

• Action: Dutch-headquartered discount non-food retailer expanding rapidly across Europe with low-priced apparel and accessories — competitive threat to Scapino's value-conscious customers.
• HEMA: Dutch general merchandise retailer with a sizable apparel and basic footwear offering at accessible price points — overlapping value-segment customer base with Scapino.
• Shoeby: Dutch women's and family fashion retailer with physical stores and online offering at mid-market price points — overlapping customer base in women's and family apparel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ScapinoNL
• Instagraminstagram.com/scapinonl
• Xx.com/ScapinoNL

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Scapino