ShedRain

What ShedRain does

ShedRain is a privately held, US-based consumer goods company founded in 1947 and headquartered in Portland, Oregon, that designs, manufactures, and sells umbrellas across price points from $20 to $200. The company operates a horizontal segmentation strategy addressing multiple use cases — general commuting, travel, golf/sport, formal events and weddings, and children — through distinct product collections including Stratus (premium handcrafted), Core (everyday), Vortex (proprietary windproof), Events (weddings/formal), and Kids.

The company's core technology platform centers on its proprietary Vortex windproof system, comprising patented Cable Enforced Technology, Anti-Inversion Struts, Wind-Reflex inversion-recovery, and pressure-release vented canopies, with products wind-tunnel-tested to resist inversion at gusts up to 75 mph. Additional proprietary features include Nanoskin and Rainbounce water-repellent coatings and UPF 15-50+ sun protection. All products carry a lifetime warranty, and the Vortex Vent Pro 62 Arc won the International Good Design Award.

ShedRain's go-to-market is primarily direct-to-consumer via its owned e-commerce site shedrain.com (with free shipping over $75 and lifetime warranty support), supplemented by Amazon Marketplace distribution and brand presence on Facebook, Pinterest, Instagram, and YouTube. Revenue is generated almost entirely through one-time hardware unit sales across compact, stick, golf, sun, and bubble umbrella categories; there is no subscription or recurring revenue component. Leadership is led by Jeff Blauer (President and CEO) with Mike Urness as Chief Operating Officer. The company is privately held with no disclosed funding, ownership, or M&A activity.

Name

ShedRain

Legal name

ShedRain

Website

https://shedrain.com

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

11–50 employees

Short description

ShedRain is a privately held, Portland-based umbrella manufacturer founded in 1947, selling windproof, sun-protective, and event umbrellas priced $20-$200 directly through shedrain.com and Amazon Marketplace to general consumer, travel, golf, wedding, and kids segments.

Ownership category

akta.pro rank

Product category

Umbrella Manufacturing

NAICS

Sporting Goods Retailers (45911), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Sporting Goods & Outdoor Inventory-led Online Retailers (CRAFADAJ)

Keywords

• Umbrella manufacturing
• Windproof umbrellas
• Rainwear products
• Compact travel umbrellas
• Weather protection gear

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Umbrella Hardware Sales: One-time purchase of umbrellas ranging from compact travel models to premium golf umbrellas. Prices range from $20 for kids' products to $200 for motorized golf models. No subscription or recurring revenue model.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

ShedRain designs, manufactures, and sells umbrellas across price points from $20 to $200, including compact travel, stick, golf, bubble, sun, and kids umbrellas. Products are sold through the company's owned e-commerce site shedrain.com and the Amazon marketplace, with a portfolio organized into the Stratus luxury collection, Core Collection, Events Collection, and Kids Umbrellas Collection, all backed by a lifetime warranty.

Product overview

SHED RAIN is an umbrella company founded in 1947 offering a comprehensive portfolio of weather protection products. The company operates a multi-collection architecture centered around distinct product lines: the premium luxury Stratus Collection featuring handcrafted umbrellas with Teflon-coated fabrics and premium materials; the Core Collection delivering everyday elegance with quality and durability; the Vortex Technology platform providing proprietary windproof engineering tested to 75 mph; the Events Collection designed for weddings and formal celebrations; and a Kids Umbrellas Collection with playful character designs. The product range spans compact umbrellas, stick umbrellas, golf umbrellas, sun umbrellas, and bubble umbrellas, with key technologies including Wind-Reflex inversion resistance, Cable Enforced Technology, Nanoskin water-repellency, Rainbounce coating, and UPF 15-50+ sun protection. All products are backed by a lifetime warranty.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto Open 52" Arc Bubble Umbrella with Clear Crook Handle Classic bubble umbrella with auto-open functionality, 52-inch transparent canopy with silver trim, fiberglass frame, and plastic crook handle. Designed for outdoor weddings and events, priced at $30.
• Mini Manual Compact wind-resistant umbrella featuring Wind-Reflex technology that enables inversion and reversion in gusty winds without damage. Made from 100% recycled plastic bottles with Nanoskin water-repellency coating. Priced at $38.
• Vortex V2 50" Vented Auto Open Stick Windproof stick umbrella combining Vortex technology with classic form. Features vented canopy, fiberglass frame with patented Cable Enforced Technology, auto-open feature, and 50-inch canopy offering coverage for two. Withstands winds up to 75 mph. Priced at $50.
• Auto Open Scallop Bubble Wedding and event umbrella pairing classic bubble silhouette with refined scalloped trim. Features 52-inch transparent canopy with colored border pattern, fiberglass FRP frame, and clear acrylic handle. Available in Scallop White, Black, Pink Punch, Turquoise, and Mimosa. Priced at $40.
• Vortex Vent 62" Golf Umbrella Windproof golf umbrella with Vortex technology, wind tunnel-tested to withstand gusts up to 75 mph. Features 62-inch canopy, Anti-Inversion Struts, pressure release vents, aircraft aluminum shaft, and TPR rubber grip. Provides UPF 15 UV protection.
• Vortex V2 54" Vented Jumbo Compact Jumbo-sized compact umbrella with Vortex windproof technology. Features vented canopy, steel frame with Cable Enforced Technology, 54-inch arc that closes to 15 inches. Withstands winds up to 75 mph with UPF 15 UV protection.
• Super-Slim Compact Striata with UPF 50 Sun Protection Ultra-compact umbrella with highest UPF 50+ rating blocking 98% of UV rays. Features Rainbounce water-repellent coating, auto open and close, aluminum and carbon-steel frame, and 42-inch arc that folds to 10.5 inches. Made from 100% recycled polyester.
• Vortex Vent Pro 62" Arc Premium heavy-duty windproof umbrella featuring Vortex Technology with pressure release vents, Anti-Inversion Struts, energy-absorbing shocks, and tip-tensioning system. 62-inch microfiber canopy, fiberglass frame, aircraft aluminum shaft. International Good Design Award Winner.
• Vortex V2 43" Vented Compact Compact windproof umbrella with steel ribs and shaft, anti-inversion frame system, and canopy vents. Wind tunnel-tested to resist winds up to 75 mph. 43-inch canopy with automatic open/close, folds to 12 inches.
• Stratus Collection Luxury umbrella collection embodying timeless ShedRain heritage reimagined for modern luxury. Features refined detailing, advanced innovation, handcrafted with premium materials including Teflon-coated fabric, chrome trim, Trilobe aircraft aluminum shaft, and fiberglass ribs. Priced from $80 to $120.
• Core Collection Essential umbrella collection representing the essence of ShedRain, where timeless craftsmanship meets modern sophistication. Designed with sleek lines, refined materials, and uncompromising quality.
• Events Collection Umbrella collection designed for outdoor weddings, garden receptions, graduations, galas, and formal outdoor events. Features clear bubble, scalloped bubble, and classic stick umbrella styles with UPF 50+ sun protection. Backed by lifetime warranty. Priced from $24.99 to $40.00.
• Kids Umbrellas Collection Children's umbrella collection celebrating creativity with bold patterns, playful characters, and vibrant colors. Features kid-friendly designs including character umbrellas, light-up bubble umbrellas, and print stick umbrellas. Prices start at $20.

Quantifiable outcome

• Wind tunnel-tested to resist inverting in gusts up to 75 mph
• +1 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Coolibar: Coolibar is a US-based sun-protection apparel and accessories brand focused on UPF-rated clothing, hats, and accessories. Comparable to ShedRain's Sun Umbrella collection with UPF 15-50+ ratings, addressing the same health-conscious consumer demand for UV-blocking products.

Direct peers

• Davek: Davek is a New York-based premium umbrella brand offering lifetime-guaranteed, high-end umbrellas through DTC and select retail. Directly comparable to ShedRain's Stratus luxury line in target customer, price points ($80-$200+), and emphasis on craftsmanship, durability warranties, and gift positioning.
• Fulton Umbrellas: Fulton is the UK's largest umbrella manufacturer, supplying both private-label and branded products with a heritage dating back to 1956. Comparable to ShedRain as a multi-generational umbrella specialist with broad product range, including compacts, sticks, and clear/bubble designs, plus similar event and gift-market exposure.
• Totes: Totes is one of the most recognized umbrella brands in the US, selling a broad range of compact, stick, golf, and bubble umbrellas through mass retail and DTC channels. Directly comparable to ShedRain as a category-leading umbrella specialist competing for similar consumer segments and price points.
• Knirps: Knirps is a German-engineered umbrella brand famous for inventing the pocket flat umbrella and known for precision engineering. Comparable to ShedRain's Vortex compact line in technology-driven, portable umbrella positioning and similar premium compact price points targeting travelers and commuters.
• RainStoppers: RainStoppers is a US umbrella brand offering a wide assortment of compact, golf, and stick umbrellas through online and retail channels. Comparable to ShedRain's broad product line spanning budget to mid-tier price points and similar reliance on multi-channel distribution including marketplaces.
• London Undercover: London Undercover is a British designer umbrella brand focused on stylish, traditional patterns and collaborations with fashion designers. Comparable to ShedRain's Events Collection and Stratus Collection in the premium and fashion-oriented umbrella segment, particularly for gift and event-driven purchases.
• Repel Umbrella: Repel is a direct-to-consumer umbrella brand selling windproof compact and travel umbrellas primarily through Amazon and its own site. Comparable to ShedRain's compact and travel umbrella lines, particularly the Vortex and Mini Manual products, with similar GTM emphasis on Amazon marketplace and feature-driven marketing.
• Blunt Umbrellas: Blunt is a New Zealand-based premium umbrella brand known for patented radial tensioning technology and design-forward products. Comparable to ShedRain in its focus on engineering-led windproof performance and premium positioning, with overlapping customer interest in durable, well-designed umbrellas.

Broad incumbents

• Totes Isotoner: Totes Isotoner is a larger umbrella and accessories company offering umbrellas alongside gloves, slippers, and weather accessories. Comparable to ShedRain in the umbrella category but operating at greater scale and broader product scope, with stronger mass-retail distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/ShedRainUmbrellas
• Facebookfacebook.com/shedrain
• Instagraminstagram.com/shedrain1947/?hl=es
• Pinterestpinterest.com/shedrain
• Xx.com/ShedRain1947

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ShedRain