Yeswellness.com

What Yeswellness.com does

Yeswellness.com is a privately held Canadian online and offline retailer of health, wellness, beauty, and lifestyle products, headquartered in Surrey, British Columbia and founded in 2012. The company operates a direct-to-consumer Shopify storefront aggregating 800+ brands and 15,000+ products across ten core categories — vitamins and supplements, beauty and skincare, medicine and health, protein and fitness, food and snacks, green and natural, home and lifestyle, baby and kids, books, and personal care. Its distribution is primarily e-commerce with free Canadian shipping on orders over $79, supplemented by a single physical retail showroom in Surrey, BC that offers in-store pickup. The company reports a customer base exceeding 600,000 and over 17,598 platform reviews.

The business model is transactional retail: revenue is generated through one-time product sales with an expanding recurring-order component via a Seal Subscriptions integration, and an AOV consistent with the $79 free-shipping threshold. Customer acquisition and retention are driven by a Yotpo-powered points loyalty program (1 point per dollar spent, redeemable for $5–$20 discounts), a Give $10 Get $10 referral program, email marketing with a 15% first-order incentive, promotional sales cycles, and an active presence across Facebook, Instagram, LinkedIn, Pinterest, TikTok, X, and YouTube. The technology stack is entirely composed of third-party SaaS — Shopify, Gorgias, Yotpo, Seal Subscriptions, Soundest, and Google Maps — with no proprietary technology, in-house AI/ML, or disclosed partnerships with consumer packaged goods brands beyond standard retail supply relationships.

The primary customer segment is health-conscious Canadian consumers seeking convenient, single-destination access to professional and consumer-grade supplement and wellness brands, with secondary reach into the United States. No funding rounds, parent company, mergers, acquisitions, or executive leadership disclosures are present in the source data, and ownership structure is not publicly available. The company exhibits characteristics of a bootstrapped, profitably operated SMB rather than a venture-backed growth-stage business.

Name

Yeswellness.com

Legal name

YesWellness.com

Website

https://yeswellness.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

Yeswellness.com is a Canadian direct-to-consumer e-commerce retailer based in Surrey, BC that aggregates 800+ health, wellness, beauty, and lifestyle brands across 15,000+ SKUs to Canadian consumers, supported by a Shopify storefront, loyalty and subscription programs, and a single retail pickup location.

Ownership category

akta.pro rank

Product category

Online Health & Wellness Retail

NAICS

Food (Health) Supplement Retailers (456191), Health and Personal Care Retailers (456), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Retail-Food Stores (5400)

akta.pro primary industry

Health Food & Supplement Stores (CRAHAEAC)

akta.pro secondary industries

Online Specialty Grocery (Organic/Health/Ethnic/Gourmet) (CRAHAIAE), Beauty & Personal Care Online Retailers (CRAFADAC)

Keywords

• Health wellness products
• Vitamins supplements retail
• Natural skincare e-commerce
• Canadian online health store
• Wellness multi-brand retailer

Headquarters

HQ city

Surrey

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Direct e-commerce retail of health and wellness products including vitamins, supplements, skincare, beauty, baby products, books, personal care, and food items. Revenue generated through one-time product transactions at varying price points.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

YesWellness.com is a Canadian direct-to-consumer retailer selling health, wellness, and natural products online and through a Surrey, BC pickup location. Its catalog spans 15,000+ products from 800+ brands across vitamins and supplements, beauty and skincare, over-the-counter medicine, protein and fitness, food and snacks, green and natural items, home and lifestyle, baby and kids, books, and personal care. The platform is built on Shopify and supports loyalty rewards, referrals, subscriptions, and Canadian domestic fulfillment.

Product overview

YesWellness.com is a Canadian online health and wellness retailer offering a comprehensive e-commerce platform for vitamins and supplements, beauty and skincare, medicine and health, protein and fitness, food and snacks, green and natural products, home and lifestyle, baby and kids items, books, and personal care. The store features curated brand portfolios including Professional Supplement Brands (AOR, Douglas Laboratories, Genestra, Integrative Therapeutics, Metagenics, Pure Encapsulations, Thorne Research) and Popular Canadian Brands (Natural Factors, Jamieson Vitamins, Prairie Naturals, Organika, New Roots Herbal, CanPrev, Smart Solutions, Vega), as well as featured skincare brands like Aroma Crystal Therapy, Weleda, CeraVe, and La Roche-Posay. The platform operates as a Shopify-powered e-commerce site with integrated loyalty programs (Rewards Program with 325 welcome points, Give $10 Get $10 Referral Program), wishlist functionality, clearance sales, and weekly promotions. Fulfillment includes free Canadian shipping over $79, 60-day returns, and in-store pickup at the Surrey, BC retail location.

Differentiator

Problem solved

Functional benefit

Products and services

• Vitamins & Supplements

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• iHerb: Global online retailer of vitamins, supplements, and natural health products with a similarly broad catalog and aggressive discount/free-shipping model. Closest direct comparator on assortment, target customer (health-conscious consumer), and DTC e-commerce delivery model.
• Vitacost: US-based online retailer of vitamins, supplements, and natural health products owned by Kroger. Competes head-to-head with YesWellness on assortment breadth, discount-driven pricing, and direct-to-door shipping of supplements and wellness goods.
• Swanson Health Products: US online retailer specializing in vitamins, supplements, and natural health products with a deep catalog and value pricing. Matches YesWellness on core supplement assortment and online-only discount-led positioning.
• Well.ca: Canadian online health, beauty, and wellness retailer selling vitamins, supplements, natural products, and baby care. Direct country-overlap peer competing for the same Canadian health-conscious shopper with comparable category breadth and Shopify-style DTC fulfillment.
• Thrive Market: Online membership-based retailer of natural and organic products spanning supplements, beauty, food, and home. Comparable to YesWellness on target consumer, curated assortment of green/natural brands, and subscription/membership retention mechanics.
• Puritan's Pride: Long-running direct-to-consumer vitamins and supplements brand/retailer selling its own label and third-party brands online. Overlaps with YesWellness on category focus (supplements, vitamins, health) and DTC e-commerce model.

Broad incumbents

• The Vitamin Shoppe: Established omnichannel US retailer of vitamins, supplements, and wellness products with hundreds of stores plus a strong e-commerce site. Competes with YesWellness on assortment and loyalty (Healthy Awards program), but at significantly larger scale and with a US footprint.
• GNC: Global omnichannel retailer of vitamins, supplements, sports nutrition, and health products with own-label brands and franchise retail. Overlaps YesWellness on supplement assortment and target buyer, but operates at vastly broader scale and with proprietary brands.
• Shoppers Drug Mart (Loblaw): Largest Canadian drugstore chain selling vitamins, supplements, beauty, OTC medicine, and personal care both in-store and online. Direct competitor for the same Canadian health-and-beauty shopper, but with massive physical footprint, PC Optimum loyalty, and household goods assortment.
• Amazon (Health & Personal Care): Marketplace and 1P retailer covering vitamins, supplements, beauty, and wellness products with Prime shipping in Canada. Sets the price/selection benchmark YesWellness must compete against, though without the curated Canadian and professional-brand positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/yeswellness
• YouTubeyoutube.com/yeswellness
• Facebookfacebook.com/YesWellness
• LinkedInin.linkedin.com/company/yes-wellness
• Instagraminstagram.com/yeswellness
• Pinterestpinterest.ca/yeswellness
• TikToktiktok.com/@yeswellness

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yeswellness.com