Yeswellness.com
Yeswellness.com is a Canadian direct-to-consumer e-commerce retailer based in Surrey, BC that aggregates 800+ health, wellness, beauty, and lifestyle brands across 15,000+ SKUs to Canadian consumers, supported by a Shopify storefront, loyalty and subscription programs, and a single retail pickup location.
- Company typePrivate
- Founded2012
- HeadquartersSurrey, Canada
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Yeswellness.com does
Yeswellness.com is a privately held Canadian online and offline retailer of health, wellness, beauty, and lifestyle products, headquartered in Surrey, British Columbia and founded in 2012. The company operates a direct-to-consumer Shopify storefront aggregating 800+ brands and 15,000+ products across ten core categories — vitamins and supplements, beauty and skincare, medicine and health, protein and fitness, food and snacks, green and natural, home and lifestyle, baby and kids, books, and personal care. Its distribution is primarily e-commerce with free Canadian shipping on orders over $79, supplemented by a single physical retail showroom in Surrey, BC that offers in-store pickup. The company reports a customer base exceeding 600,000 and over 17,598 platform reviews.
The business model is transactional retail: revenue is generated through one-time product sales with an expanding recurring-order component via a Seal Subscriptions integration, and an AOV consistent with the $79 free-shipping threshold. Customer acquisition and retention are driven by a Yotpo-powered points loyalty program (1 point per dollar spent, redeemable for $5–$20 discounts), a Give $10 Get $10 referral program, email marketing with a 15% first-order incentive, promotional sales cycles, and an active presence across Facebook, Instagram, LinkedIn, Pinterest, TikTok, X, and YouTube. The technology stack is entirely composed of third-party SaaS — Shopify, Gorgias, Yotpo, Seal Subscriptions, Soundest, and Google Maps — with no proprietary technology, in-house AI/ML, or disclosed partnerships with consumer packaged goods brands beyond standard retail supply relationships.
The primary customer segment is health-conscious Canadian consumers seeking convenient, single-destination access to professional and consumer-grade supplement and wellness brands, with secondary reach into the United States. No funding rounds, parent company, mergers, acquisitions, or executive leadership disclosures are present in the source data, and ownership structure is not publicly available. The company exhibits characteristics of a bootstrapped, profitably operated SMB rather than a venture-backed growth-stage business.
Yeswellness.com firmographics
Firmographics- Name
- Yeswellness.com
- Legal name
- YesWellness.com
- Website
- https://yeswellness.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Yeswellness.com is a Canadian direct-to-consumer e-commerce retailer based in Surrey, BC that aggregates 800+ health, wellness, beauty, and lifestyle brands across 15,000+ SKUs to Canadian consumers, supported by a Shopify storefront, loyalty and subscription programs, and a single retail pickup location.
- Ownership category
- akta.pro rank
Yeswellness.com industry classification
Industry- Product category
- Online Health & Wellness Retail
- NAICS
- Food (Health) Supplement Retailers (456191), Health and Personal Care Retailers (456), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)
- SIC
- Retail-Food Stores (5400)
- akta.pro primary industry
- Health Food & Supplement Stores (CRAHAEAC)
- akta.pro secondary industries
- Online Specialty Grocery (Organic/Health/Ethnic/Gourmet) (CRAHAIAE), Beauty & Personal Care Online Retailers (CRAFADAC)
Keywords
Where Yeswellness.com is headquartered
LocationHeadquarters
- HQ city
- Surrey
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Yeswellness.com business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Product Sales: Direct e-commerce retail of health and wellness products including vitamins, supplements, skincare, beauty, baby products, books, personal care, and food items. Revenue generated through one-time product transactions at varying price points.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard product pricing with free shipping threshold |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Yeswellness.com product offering
Product offeringCore offering
YesWellness.com is a Canadian direct-to-consumer retailer selling health, wellness, and natural products online and through a Surrey, BC pickup location. Its catalog spans 15,000+ products from 800+ brands across vitamins and supplements, beauty and skincare, over-the-counter medicine, protein and fitness, food and snacks, green and natural items, home and lifestyle, baby and kids, books, and personal care. The platform is built on Shopify and supports loyalty rewards, referrals, subscriptions, and Canadian domestic fulfillment.
Product overview
YesWellness.com is a Canadian online health and wellness retailer offering a comprehensive e-commerce platform for vitamins and supplements, beauty and skincare, medicine and health, protein and fitness, food and snacks, green and natural products, home and lifestyle, baby and kids items, books, and personal care. The store features curated brand portfolios including Professional Supplement Brands (AOR, Douglas Laboratories, Genestra, Integrative Therapeutics, Metagenics, Pure Encapsulations, Thorne Research) and Popular Canadian Brands (Natural Factors, Jamieson Vitamins, Prairie Naturals, Organika, New Roots Herbal, CanPrev, Smart Solutions, Vega), as well as featured skincare brands like Aroma Crystal Therapy, Weleda, CeraVe, and La Roche-Posay. The platform operates as a Shopify-powered e-commerce site with integrated loyalty programs (Rewards Program with 325 welcome points, Give $10 Get $10 Referral Program), wishlist functionality, clearance sales, and weekly promotions. Fulfillment includes free Canadian shipping over $79, 60-day returns, and in-store pickup at the Surrey, BC retail location.
Differentiator
Problem solved
Functional benefit
Products and services
- Vitamins & Supplements
Companies that use Yeswellness.com
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles1 record
Yeswellness.com technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Yeswellness.com partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights4 records
Yeswellness.com competitors and assessment
Company assessmentDirect peers
- iHerb: Global online retailer of vitamins, supplements, and natural health products with a similarly broad catalog and aggressive discount/free-shipping model. Closest direct comparator on assortment, target customer (health-conscious consumer), and DTC e-commerce delivery model.
- Vitacost: US-based online retailer of vitamins, supplements, and natural health products owned by Kroger. Competes head-to-head with YesWellness on assortment breadth, discount-driven pricing, and direct-to-door shipping of supplements and wellness goods.
- Swanson Health Products: US online retailer specializing in vitamins, supplements, and natural health products with a deep catalog and value pricing. Matches YesWellness on core supplement assortment and online-only discount-led positioning.
- Well.ca: Canadian online health, beauty, and wellness retailer selling vitamins, supplements, natural products, and baby care. Direct country-overlap peer competing for the same Canadian health-conscious shopper with comparable category breadth and Shopify-style DTC fulfillment.
- Thrive Market: Online membership-based retailer of natural and organic products spanning supplements, beauty, food, and home. Comparable to YesWellness on target consumer, curated assortment of green/natural brands, and subscription/membership retention mechanics.
- Puritan's Pride: Long-running direct-to-consumer vitamins and supplements brand/retailer selling its own label and third-party brands online. Overlaps with YesWellness on category focus (supplements, vitamins, health) and DTC e-commerce model.
Broad incumbents
- The Vitamin Shoppe: Established omnichannel US retailer of vitamins, supplements, and wellness products with hundreds of stores plus a strong e-commerce site. Competes with YesWellness on assortment and loyalty (Healthy Awards program), but at significantly larger scale and with a US footprint.
- GNC: Global omnichannel retailer of vitamins, supplements, sports nutrition, and health products with own-label brands and franchise retail. Overlaps YesWellness on supplement assortment and target buyer, but operates at vastly broader scale and with proprietary brands.
- Shoppers Drug Mart (Loblaw): Largest Canadian drugstore chain selling vitamins, supplements, beauty, OTC medicine, and personal care both in-store and online. Direct competitor for the same Canadian health-and-beauty shopper, but with massive physical footprint, PC Optimum loyalty, and household goods assortment.
- Amazon (Health & Personal Care): Marketplace and 1P retailer covering vitamins, supplements, beauty, and wellness products with Prime shipping in Canada. Sets the price/selection benchmark YesWellness must compete against, though without the curated Canadian and professional-brand positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Yeswellness.com social profiles
Digital presenceYeswellness.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yeswellness.com leadership team
Management profileNumber of profiles
Yeswellness.com funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yeswellness.com M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yeswellness.com
What does Yeswellness.com do?
YesWellness.com is a Canadian direct-to-consumer retailer selling health, wellness, and natural products online and through a Surrey, BC pickup location. Its catalog spans 15,000+ products from 800+ brands across vitamins and supplements, beauty and skincare, over-the-counter medicine, protein and fitness, food and snacks, green and natural items, home and lifestyle, baby and kids, books, and personal care. The platform is built on Shopify and supports loyalty rewards, referrals, subscriptions, and Canadian domestic fulfillment.
Is Yeswellness.com a public or private company?
Yeswellness.com is a private company. It is classified as unknown and is currently operating.
When was Yeswellness.com founded?
Yeswellness.com was founded in 2012. It employs 101 to 250 people.
Where is Yeswellness.com based?
Yeswellness.com is headquartered in Surrey, Canada, in the North America region.
How does Yeswellness.com make money?
One revenue line is on record: product Sales.
Who are Yeswellness.com's main competitors?
Direct peers on record are iHerb, Vitacost, Swanson Health Products, Well.ca, Thrive Market and Puritan's Pride. Broad incumbents are The Vitamin Shoppe, GNC, Shoppers Drug Mart (Loblaw) and Amazon (Health & Personal Care).
Does Yeswellness.com have an API?
No public API is recorded for Yeswellness.com.
What industry is Yeswellness.com in?
Yeswellness.com's product category is Online Health & Wellness Retail. Its primary akta.pro industry code is CRAHAEAC, Health Food & Supplement Stores, with a secondary code of CRAHAIAE, Online Specialty Grocery (Organic/Health/Ethnic/Gourmet). Its NAICS code is 456191 and its SIC code is 5400.