Tiger Turf New Zealand

What Tiger Turf New Zealand does

TigerTurf New Zealand is a synthetic turf manufacturer and turnkey installer founded in 1981 in Auckland, where it operates its primary manufacturing plant with capacity exceeding two million square metres of turf per annum. The company produces tufted and woven polyethylene and polypropylene surfaces across three core product families: landscape grasses for residential and commercial use (Serenity, Indian Summer, Envy, Diamond Pro, Everglade, Platinum), sports surfaces certified by FIFA, FIH, World Rugby, ITF, and World Bowls (cricket, tennis, hockey, football, rugby, bowls, multi-sport, gym), and supporting systems including the Ecocept recycled base, TigerPlay safety surfaces, and Lumosa LED sports lighting. Proprietary technologies include TigerCool heat-reflective yarn (up to 10°C surface temperature reduction), Ecocept (80-90% recycled plastic and rubber base), woven construction (up to 4x stronger filament bond than tufted), and TenCate Sine Pad shock attenuation. Yarn is sourced exclusively from TenCate Grass, the global market leader, and TigerTurf has been part of the TenCate Grass family since 2010, governed under Netherlands-domiciled TenCate Grass Holding bv.

Revenue is generated through three streams: one-time product sales (rolls and clearance stock at fixed per-linear-metre pricing), professional-services installation (full turnkey base construction, drainage, fencing, lighting, surfacing, performance testing), and recurring maintenance contracts through a dedicated maintenance division. Pricing is project-based rather than published, with variables including turf specification, base preparation, site geometry, end-use intensity, and required sporting-body certification. The go-to-market combines direct enterprise sales for institutional buyers (sports clubs, schools, universities, councils) with a hybrid channel of approved installers, landscapers, and resellers for the residential and commercial landscape segment. The company serves primary customers in residential landscape, sports clubs and federations, and education, with named anchor accounts including Hamilton Cricket Association (20+ year relationship), Waikato Hockey Association, and the American Embassy School.

Operationally, TigerTurf runs a 70+ person organisation covering design, manufacturing, civil construction, installation, and maintenance, with long employee tenure (over 30% ten years or more) and a flat structure. The company operates globally through offices in New Zealand, Australia, the UK, USA, Asia, India, and UAE, supported by agents worldwide, exporting its Auckland-manufactured product across multiple sporting and landscaping verticals. Certifications function as a primary commercial lever into institutional tenders across all global markets.

Name

Tiger Turf New Zealand

Legal name

TenCate Grass Holding bv

Website

https://tigerturf.com

Company type

Private

Founded year

1981

Operating status

Operating

Short description

TigerTurf New Zealand manufactures and installs synthetic turf for sports fields, schools, residential and commercial landscapes, playgrounds, and golf. Founded in 1981 in Auckland, the company serves global institutional and consumer markets as part of the TenCate Grass family.

Ownership category

akta.pro rank

Product category

Synthetic Turf Manufacturing

NAICS

Sporting and Athletic Goods Manufacturing (339920), Sporting and Athletic Goods Manufacturing (33992), Sporting Goods Retailers (45911)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Artificial Turf & Synthetic Grass Manufacturing (IMAOAJAI)

akta.pro secondary industries

Turf Management (Sports Fields, Golf Courses) (BPABADAC), Groundskeeping, Landscaping & Athletic Field Maintenance (EDAEAAAC), Team Sports Goals, Nets & Field Equipment Retail (CRAMAEAK)

Keywords

• Synthetic turf manufacturing
• Artificial grass systems
• Sports surface installation
• Landscape turf products
• Playground safety surfaces

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Synthetic Turf Product Sales: Sale of manufactured synthetic grass products for sports, landscape, playground, pet, and golf applications. Products are sold to homeowners, commercial property owners, schools, sports clubs, and municipalities through direct sales and installer networks.
2. Installation Services: Full turnkey installation services including design, planning, base construction (drainage, fencing, LED sports lights), surface installation, and performance testing. Provided by experienced installation teams and civil construction division.
3. Maintenance Services: TigerTurf operates a maintenance division that provides regular maintenance for sports turf customers through a maintenance programme. Also works with a network of maintenance partners for repairs and damage.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

TigerTurf manufactures and installs synthetic turf products for sports surfaces (football, rugby, hockey, cricket, tennis, bowls, multi-sport, gym), landscape applications, playgrounds, pet areas, and golf greens. The company delivers turnkey solutions including site design consultation, civil construction, professional installation, and ongoing maintenance services to residential homeowners, commercial property developers, sports clubs, schools, and golf facilities across New Zealand.

Product overview

TigerTurf New Zealand manufactures and installs high-quality synthetic grass products for sports, leisure, and landscape applications. The company operates as a single unified product portfolio organized around three core categories: Landscape Products (residential and commercial synthetic grass including Serenity, Indian Summer, Envy, Diamond, Everglade, and Platinum product lines featuring TigerCool cooling technology), Sports Surfaces (certified surfaces for cricket, tennis, hockey, football/soccer, rugby, bowls, multi-sport, and gym applications), and Supporting Systems (Lumosa LED lighting, Performance Base Systems including Ecocept recycled base, and TigerPlay playground surfaces). All products are manufactured in Auckland using yarn from parent company TenCate Grass, with FIFA, FIH, World Rugby, ITF, and World Bowls certifications for sports surfaces. The company offers complete turnkey solutions from design through installation and maintenance.

Differentiator

Problem solved

Functional benefit

Brands

• TigerCool: Heat-reflective artificial turf cooling technology that reduces surface temperatures by up to 10 degrees Celsius using heat-reflective color pigments and advanced UV inhibitors.
• Ecocept
• XtraGrass
• WETT
• GreenWeave
• TigerPlay

Products and services

• Serenity 30 Landscape synthetic turf with TigerCool heat-reducing technology, designed for residential and commercial landscaping applications with a 30mm pile height.
• Serenity 40 Landscape synthetic turf with TigerCool heat-reducing technology, designed for residential and commercial landscaping applications with a 40mm pile height.
• Indian Summer Landscape synthetic turf designed for residential and commercial applications.
• Envy 35 Landscape synthetic turf with a 35mm pile height for residential and commercial landscaping.
• Diamond Pro Fescue Premium landscape synthetic turf designed to replicate natural fescue grass appearance for residential and commercial settings.
• Everglade Spring Pro Landscape synthetic turf for residential and commercial applications.
• Everglade Spring Light Landscape synthetic turf for residential and commercial applications.

Quantifiable outcome

• Up to 15% (10°C) cooler surface temperatures with TigerCool technology compared to standard synthetic turf
• +6 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles5 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• TenCate GrasscoreTechnology or IntegrationTigerTurf is a proud member of the TenCate Grass family since 2010. TenCate Grass is the world's leading yarn manufacturer and develops, produces, and markets all of TigerTurf's synthetic turf components. TenCate Grass provides exclusive yarn supply, UV additives, and technology development including TigerCool cooling technology and Ecocept base system. TigerTurf controls quality at every step with TenCate Grass's support in polymer selection, additive design, and UV stabiliser development.
• LumosacoreTechnology or IntegrationLumosa is Europe's leading manufacturer of high power LED lighting. TigerTurf distributes Lumosa LED sports lighting as part of its turnkey sports facility solutions. Lumosa LED lighting offers up to 75% energy savings and is controlled via LumosaTouch app. TigerTurf is the preferred lighting option for hockey clubs in New Zealand.
• TenCatecoreTechnology or IntegrationTenCate (parent company TenCate Grass) provides the exclusive yarn supply and technology partnership. TigerTurf sources yarn from TenCate Grass, the world's leading yarn manufacturer, and collaborates on yarn development, polymer science, and sports surface innovation.

Scale indicators6 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Sprinturf: US synthetic turf manufacturer specialising in sports surfaces including football, baseball, and field hockey; overlaps with TigerTurf in US sports facility tenders.
• FieldTurf (Tarkett): One of the largest global synthetic turf manufacturers serving sports, landscape, and commercial applications with FIFA/World Rugby-certified products; directly competes with TigerTurf for major sports tenders.
• Shaw Sports Turf: US-based manufacturer of synthetic turf for football, baseball, soccer, and landscape; competes head-to-head in North America.
• Act Global (SportBond): Synthetic turf manufacturer with FIFA Preferred Producer status supplying football, rugby, hockey, and landscape markets; directly competitive in international tenders.
• SIS Pitches: UK-based synthetic sports turf installer/manufacturer with FIFA/World Rugby-accredited surfaces; comparable in hockey, rugby, and football markets.
• AstroTurf (AstroTurf LLC / Sport Group): Original artificial turf brand and direct competitor in sports and landscape segments, operating across North America and global markets with similar certification-backed sports systems.
• Polytan (Sport Group): European-based synthetic turf manufacturer serving sports and landscape with FIH and FIFA-certified systems; competes with TigerTurf in Europe and Asia.
• Hellas Construction: US-based full-service sports surface contractor manufacturing and installing synthetic turf fields; directly comparable turnkey model with TigerTurf's installation services.

Broad incumbents

• Mondo S.p.A. Large Italian sports surfaces group providing athletics tracks and synthetic turf; broader range of products including rubber and resin surfaces for tracks and indoor venues.

Regional players

• Condor Grass (Brazil): Synthetic turf manufacturer serving the Latin American market including sports and landscape; comparable product portfolio though primarily competing in Latin America.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key highlights7 records

Customer concentration

• Xx.com/tigerturfaunz
• YouTubeyoutube.com/channel/UC6S7h90YvJCwNLArZzg_DIQ/videos
• Facebookfacebook.com/tigerturfasiapacific
• LinkedInlinkedin.com/company/tigerturf-asia-pacific
• Instagraminstagram.com/tigerturfasiapacific

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tiger Turf New Zealand