Tiger Turf New Zealand
TigerTurf New Zealand manufactures and installs synthetic turf for sports fields, schools, residential and commercial landscapes, playgrounds, and golf. Founded in 1981 in Auckland, the company serves global institutional and consumer markets as part of the TenCate Grass family.
- Company typePrivate
- Founded1981
- HeadquartersAuckland, New Zealand
- Headcount—
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Tiger Turf New Zealand does
TigerTurf New Zealand is a synthetic turf manufacturer and turnkey installer founded in 1981 in Auckland, where it operates its primary manufacturing plant with capacity exceeding two million square metres of turf per annum. The company produces tufted and woven polyethylene and polypropylene surfaces across three core product families: landscape grasses for residential and commercial use (Serenity, Indian Summer, Envy, Diamond Pro, Everglade, Platinum), sports surfaces certified by FIFA, FIH, World Rugby, ITF, and World Bowls (cricket, tennis, hockey, football, rugby, bowls, multi-sport, gym), and supporting systems including the Ecocept recycled base, TigerPlay safety surfaces, and Lumosa LED sports lighting. Proprietary technologies include TigerCool heat-reflective yarn (up to 10°C surface temperature reduction), Ecocept (80-90% recycled plastic and rubber base), woven construction (up to 4x stronger filament bond than tufted), and TenCate Sine Pad shock attenuation. Yarn is sourced exclusively from TenCate Grass, the global market leader, and TigerTurf has been part of the TenCate Grass family since 2010, governed under Netherlands-domiciled TenCate Grass Holding bv.
Revenue is generated through three streams: one-time product sales (rolls and clearance stock at fixed per-linear-metre pricing), professional-services installation (full turnkey base construction, drainage, fencing, lighting, surfacing, performance testing), and recurring maintenance contracts through a dedicated maintenance division. Pricing is project-based rather than published, with variables including turf specification, base preparation, site geometry, end-use intensity, and required sporting-body certification. The go-to-market combines direct enterprise sales for institutional buyers (sports clubs, schools, universities, councils) with a hybrid channel of approved installers, landscapers, and resellers for the residential and commercial landscape segment. The company serves primary customers in residential landscape, sports clubs and federations, and education, with named anchor accounts including Hamilton Cricket Association (20+ year relationship), Waikato Hockey Association, and the American Embassy School.
Operationally, TigerTurf runs a 70+ person organisation covering design, manufacturing, civil construction, installation, and maintenance, with long employee tenure (over 30% ten years or more) and a flat structure. The company operates globally through offices in New Zealand, Australia, the UK, USA, Asia, India, and UAE, supported by agents worldwide, exporting its Auckland-manufactured product across multiple sporting and landscaping verticals. Certifications function as a primary commercial lever into institutional tenders across all global markets.
Tiger Turf New Zealand firmographics
Firmographics- Name
- Tiger Turf New Zealand
- Legal name
- TenCate Grass Holding bv
- Website
- https://tigerturf.com
- Company type
- Private
- Founded year
- 1981
- Operating status
- Operating
- Short description
- TigerTurf New Zealand manufactures and installs synthetic turf for sports fields, schools, residential and commercial landscapes, playgrounds, and golf. Founded in 1981 in Auckland, the company serves global institutional and consumer markets as part of the TenCate Grass family.
- Ownership category
- akta.pro rank
Tiger Turf New Zealand industry classification
Industry- Product category
- Synthetic Turf Manufacturing
- NAICS
- Sporting and Athletic Goods Manufacturing (339920), Sporting and Athletic Goods Manufacturing (33992), Sporting Goods Retailers (45911)
- SIC
- Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Artificial Turf & Synthetic Grass Manufacturing (IMAOAJAI)
- akta.pro secondary industries
- Turf Management (Sports Fields, Golf Courses) (BPABADAC), Groundskeeping, Landscaping & Athletic Field Maintenance (EDAEAAAC), Team Sports Goals, Nets & Field Equipment Retail (CRAMAEAK)
Keywords
Where Tiger Turf New Zealand is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices3 records
Markets served
Tiger Turf New Zealand business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Synthetic Turf Product Sales: Sale of manufactured synthetic grass products for sports, landscape, playground, pet, and golf applications. Products are sold to homeowners, commercial property owners, schools, sports clubs, and municipalities through direct sales and installer networks.
- Installation Services: Full turnkey installation services including design, planning, base construction (drainage, fencing, LED sports lights), surface installation, and performance testing. Provided by experienced installation teams and civil construction division.
- Maintenance Services: TigerTurf operates a maintenance division that provides regular maintenance for sports turf customers through a maintenance programme. Also works with a network of maintenance partners for repairs and damage.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Custom project-based pricing |
| Unit Pricing | Pay-as-you-go | Clearance/Stock Products |
| Unit Pricing | Multi-year contract | Sports Systems - Custom Installations |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
Tiger Turf New Zealand product offering
Product offeringCore offering
TigerTurf manufactures and installs synthetic turf products for sports surfaces (football, rugby, hockey, cricket, tennis, bowls, multi-sport, gym), landscape applications, playgrounds, pet areas, and golf greens. The company delivers turnkey solutions including site design consultation, civil construction, professional installation, and ongoing maintenance services to residential homeowners, commercial property developers, sports clubs, schools, and golf facilities across New Zealand.
Product overview
TigerTurf New Zealand manufactures and installs high-quality synthetic grass products for sports, leisure, and landscape applications. The company operates as a single unified product portfolio organized around three core categories: Landscape Products (residential and commercial synthetic grass including Serenity, Indian Summer, Envy, Diamond, Everglade, and Platinum product lines featuring TigerCool cooling technology), Sports Surfaces (certified surfaces for cricket, tennis, hockey, football/soccer, rugby, bowls, multi-sport, and gym applications), and Supporting Systems (Lumosa LED lighting, Performance Base Systems including Ecocept recycled base, and TigerPlay playground surfaces). All products are manufactured in Auckland using yarn from parent company TenCate Grass, with FIFA, FIH, World Rugby, ITF, and World Bowls certifications for sports surfaces. The company offers complete turnkey solutions from design through installation and maintenance.
Differentiator
Problem solved
Functional benefit
Brands
- TigerCool: Heat-reflective artificial turf cooling technology that reduces surface temperatures by up to 10 degrees Celsius using heat-reflective color pigments and advanced UV inhibitors.
- Ecocept
- XtraGrass
- WETT
- GreenWeave
- TigerPlay
Products and services
- Serenity 30 Landscape synthetic turf with TigerCool heat-reducing technology, designed for residential and commercial landscaping applications with a 30mm pile height.
- Serenity 40 Landscape synthetic turf with TigerCool heat-reducing technology, designed for residential and commercial landscaping applications with a 40mm pile height.
- Indian Summer Landscape synthetic turf designed for residential and commercial applications.
- Envy 35 Landscape synthetic turf with a 35mm pile height for residential and commercial landscaping.
- Diamond Pro Fescue Premium landscape synthetic turf designed to replicate natural fescue grass appearance for residential and commercial settings.
- Everglade Spring Pro Landscape synthetic turf for residential and commercial applications.
- Everglade Spring Light Landscape synthetic turf for residential and commercial applications.
Quantifiable outcome
- Up to 15% (10°C) cooler surface temperatures with TigerCool technology compared to standard synthetic turf
- +6 more outcomes
Companies that use Tiger Turf New Zealand
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles5 records
Tiger Turf New Zealand technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Tiger Turf New Zealand partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- TenCate GrasscoreTigerTurf is a proud member of the TenCate Grass family since 2010. TenCate Grass is the world's leading yarn manufacturer and develops, produces, and markets all of TigerTurf's synthetic turf components. TenCate Grass provides exclusive yarn supply, UV additives, and technology development including TigerCool cooling technology and Ecocept base system. TigerTurf controls quality at every step with TenCate Grass's support in polymer selection, additive design, and UV stabiliser development.
- LumosacoreLumosa is Europe's leading manufacturer of high power LED lighting. TigerTurf distributes Lumosa LED sports lighting as part of its turnkey sports facility solutions. Lumosa LED lighting offers up to 75% energy savings and is controlled via LumosaTouch app. TigerTurf is the preferred lighting option for hockey clubs in New Zealand.
- TenCatecoreTenCate (parent company TenCate Grass) provides the exclusive yarn supply and technology partnership. TigerTurf sources yarn from TenCate Grass, the world's leading yarn manufacturer, and collaborates on yarn development, polymer science, and sports surface innovation.
Scale indicators6 records
Recent moves7 records
Expansion highlights4 records
Tiger Turf New Zealand competitors and assessment
Company assessmentDirect peers
- Sprinturf: US synthetic turf manufacturer specialising in sports surfaces including football, baseball, and field hockey; overlaps with TigerTurf in US sports facility tenders.
- FieldTurf (Tarkett): One of the largest global synthetic turf manufacturers serving sports, landscape, and commercial applications with FIFA/World Rugby-certified products; directly competes with TigerTurf for major sports tenders.
- Shaw Sports Turf: US-based manufacturer of synthetic turf for football, baseball, soccer, and landscape; competes head-to-head in North America.
- Act Global (SportBond): Synthetic turf manufacturer with FIFA Preferred Producer status supplying football, rugby, hockey, and landscape markets; directly competitive in international tenders.
- SIS Pitches: UK-based synthetic sports turf installer/manufacturer with FIFA/World Rugby-accredited surfaces; comparable in hockey, rugby, and football markets.
- AstroTurf (AstroTurf LLC / Sport Group): Original artificial turf brand and direct competitor in sports and landscape segments, operating across North America and global markets with similar certification-backed sports systems.
- Polytan (Sport Group): European-based synthetic turf manufacturer serving sports and landscape with FIH and FIFA-certified systems; competes with TigerTurf in Europe and Asia.
- Hellas Construction: US-based full-service sports surface contractor manufacturing and installing synthetic turf fields; directly comparable turnkey model with TigerTurf's installation services.
Broad incumbents
- Mondo S.p.A. Large Italian sports surfaces group providing athletics tracks and synthetic turf; broader range of products including rubber and resin surfaces for tracks and indoor venues.
Regional players
- Condor Grass (Brazil): Synthetic turf manufacturer serving the Latin American market including sports and landscape; comparable product portfolio though primarily competing in Latin America.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key highlights7 records
Customer concentration
Tiger Turf New Zealand social profiles
Digital presenceTiger Turf New Zealand compliance and trust
Trust signalCompliance7 records
Tiger Turf New Zealand financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tiger Turf New Zealand leadership team
Management profileNumber of profiles
Profiles7 records
Tiger Turf New Zealand funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tiger Turf New Zealand M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tiger Turf New Zealand
What does Tiger Turf New Zealand do?
TigerTurf manufactures and installs synthetic turf products for sports surfaces (football, rugby, hockey, cricket, tennis, bowls, multi-sport, gym), landscape applications, playgrounds, pet areas, and golf greens. The company delivers turnkey solutions including site design consultation, civil construction, professional installation, and ongoing maintenance services to residential homeowners, commercial property developers, sports clubs, schools, and golf facilities across New Zealand.
Is Tiger Turf New Zealand a public or private company?
Tiger Turf New Zealand is a private company. It is classified as corporate owned and is currently operating.
When was Tiger Turf New Zealand founded?
Tiger Turf New Zealand was founded in 1981.
Where is Tiger Turf New Zealand based?
Tiger Turf New Zealand is headquartered in Auckland, New Zealand, in the Oceania region.
How does Tiger Turf New Zealand make money?
Three revenue lines are on record. Synthetic Turf Product Sales are the primary driver. The others are installation Services and maintenance Services.
Who are Tiger Turf New Zealand's main competitors?
Direct peers on record are Sprinturf, FieldTurf (Tarkett), Shaw Sports Turf, Act Global (SportBond), SIS Pitches, AstroTurf (AstroTurf LLC / Sport Group), Polytan (Sport Group) and Hellas Construction. Mondo S.p.A. is listed as a broad incumbent. Condor Grass (Brazil) is listed as a regional player.
Does Tiger Turf New Zealand have an API?
No public API is recorded for Tiger Turf New Zealand.
What industry is Tiger Turf New Zealand in?
Tiger Turf New Zealand's product category is Synthetic Turf Manufacturing. Its primary akta.pro industry code is IMAOAJAI, Artificial Turf & Synthetic Grass Manufacturing, with a secondary code of BPABADAC, Turf Management (Sports Fields, Golf Courses). Its NAICS code is 339920 and its SIC code is 3949.