What Hydrowear does

Hydrowear is a Dutch designer, developer, and manufacturer of industrial workwear and waterproof protective clothing, headquartered in Emmen, Netherlands and founded in 2001. Its catalog spans 843+ products organized into Multinorm, High-Visibility, and Work & Weather categories, with specialization in garments carrying multiple simultaneous safety certifications (EN ISO 20471, IEC 61482-2, EN ISO 11612, EN 1149-5, EN 343, EN 13034, EN ISO 11611, EN 13758-2, EN ISO 14116, EN 17353, EN 14126, EN 14058), Dutch RWS road-worker approvals, and Fair Wear Foundation ethical-production compliance held continuously since 2009. Recent 2025 launches include a High-Vis Eco Stretch Line built on 4-way stretch fabrics with 80% recycled polyester and 20% Tencel, plus a dedicated welding line (Mombasa/Mosbach) using 450g 100% FR cotton.

The company operates a single 12,000 m² intelligent warehouse holding 600,000+ items and ships 99.3% of orders within 24 hours. Commercial model is B2B indirect: pricing is not publicly disclosed and orders route through a multi-country dealer network — Texowear handles distribution in the Netherlands, with additional dealers in Germany and France and direct-import capability for large-quantity enterprise projects. Differentiation rests on bundling multiple hazard protections into single garments (multinorm), broad SKU availability for near-immediate fulfillment, customization services (logo printing and embroidery in 1,000+ colors and 100+ fabric types), and ESG positioning including founder status in the Green Gear Alliance circularity initiative and CSR programs such as Project Salahe in India.

Hydrowear is privately held with no disclosed revenue, headcount, funding history, or institutional ownership. The company self-describes as the fastest-growing workwear brand in the Netherlands and serves industrial and construction workers across multiple European markets via its dealer network, with in-store shop-in-shop support and promotional materials provided to resellers.

Name

Hydrowear

Legal name

Hydrowear

Website

https://hydrowear.eu

Company type

Private

Founded year

2001

Operating status

Operating

Short description

Hydrowear is a Dutch designer and manufacturer of industrial workwear and waterproof protective clothing, founded in 2001 in Emmen, selling a catalog of 843+ multinorm, high-visibility, and weather garments via a multi-country dealer network across the Netherlands, Germany, and France.

Ownership category

akta.pro rank

Product category

Protective Workwear

NAICS

Apparel Manufacturing (315), Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Men's & Boys' Furnishgs, Work Clothg, & Allied Garments (2320), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Workwear, Uniform & Protective Apparel Manufacturers (CRAAAAAH)

akta.pro secondary industries

Industrial Workwear (General) (CRAAALAA), Cold-Weather & Thermal Protective Workwear (CRAAALAJ)

Keywords

• Protective workwear
• Industrial clothing
• High visibility apparel
• Multinorm garments
• Waterproof workwear

Headquarters

HQ city

Emmen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Workwear Product Sales: Sale of workwear and protective clothing through dealer network, including multinorm, high visibility, and work weather products.
2. Customization Services: Logo printing and embroidery services for branding customization - choose from 1000+ colors and 100+ fabric types
3. Large Quantity Direct Imports: Direct imports in large quantities for large projects at competitive rates

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Hydrowear designs, develops, and manufactures industrial workwear and waterproof protective clothing for occupational use. Its products — including high-visibility, multinorm, welding, and sustainable lines — are sold to businesses across Europe through an authorized dealer network, with customization and direct-import options available for larger orders.

Product overview

Hydrowear is a Dutch workwear manufacturer founded in 2001, offering a comprehensive portfolio of 843+ protective workwear products organized across three main categories: Multinorm (multi-standard protective clothing combining multiple hazard protections), High Visibility (EN ISO 20471 certified clothing for traffic-visible workers), and Work & Weather (weather-resistant workwear). The product lineup includes multiple specialized lines such as the High-Vis Eco Stretch Line (sustainable with recycled materials), Multi Bodywear (everyday multinorm), Multi High-Vis Stretch Line (visibility plus stretch), Multi Simply No Sweat Line (comfort-focused), Multi Welding Line (heavy-duty FR welding protection), High-Vis Bodywear (visibility everyday wear), Glow In The Dark Line (enhanced visibility), RS Line, Simply No Sweat Line, and Hydrosoft Line. Key products span sweatshirts (Mauritius, Jimma, Malaga, Mandal), parkas (Jester, Jameson, Miramas, Markelo), coveralls (Oklahoma, Mombasa, Hove), trousers (Oslo, Mainz, Mosbach, Melrose, Idstein, Middleton), bib & brace (Osaka, Orlando, Assen), body trousers (Odessa, Ozark), polo shirts (Montreal, Togo, Trento), t-shirts (Tampa, Tibet), linings (Weesp), and safety vests (Malmedy). The company operates distribution through Texowear in the Netherlands with a 12,000 m² warehouse achieving 99.3% same-day shipping, and serves customers through a dealer network with customization options including logo printing/embroidery in 1000+ colors and 100+ fabric types.

Differentiator

Problem solved

Functional benefit

Brands

• Texowear: Distribution partner handling Hydrowear distribution in the Netherlands

Products and services

• Sustainable Bib&Brace Osaka RWS Responsible Wool Standard-certified sustainable bib & brace workwear for industrial buyers seeking traceable, lower-impact garments.
• Sustainable Coverall Osby RWS Responsible Wool Standard-certified sustainable coverall for industrial workers, positioned in the eco-friendly workwear range.
• Sustainable Bodytrouser Odessa RWS RWS-certified sustainable bodytrouser for industrial use, part of Hydrowear's responsible-materials collection.
• Sustainable Trouser Oslo RWS Responsible Wool Standard-certified sustainable work trouser for industrial buyers prioritizing sustainability.
• Sweatshirt Mauritius General-purpose work sweatshirt for industrial wear, sold through Hydrowear's dealer network.
• Sustainable Bib&Brace Orlando RWS RWS-certified sustainable bib & brace offering alternative to the Osaka RWS within the eco workwear range.
• Sustainable Coverall Oklahoma RWS RWS-certified sustainable coverall variant in Hydrowear's responsible-materials workwear range.
• Sustainable Bodytrouser Ozark RWS RWS-certified sustainable bodytrouser in Hydrowear's eco workwear range.
• Parka Jester RWS Outerwear parka for cold-weather and outdoor industrial work, sold via Hydrowear's dealer network.
• Welding Coverall 450Gr Mombasa Heavy 450 g/m² welding-protective coverall designed for welders and metalworking industrial buyers.
• Welding Trouser 450Gr Mosbach Heavy 450 g/m² welding-protective trouser for welding and metalworking industrial buyers, complementing the Mombasa coverall.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• Fair Wear FoundationcoreStrategic or Co-development Partner · 1 January 2009Hydrowear has been a member of the Fair Wear Foundation since 2009. This independent organization improves working conditions in the clothing chain through annual Brand Performance Checks, audits, and a complaints mechanism. Hydrowear holds Good status, demonstrating mature processes and systematic improvements.
• Green Gear AlliancecoreStrategic or Co-development PartnerHydrowear is one of the founders of the Green Gear Alliance (GGA), an initiative that organizes the entire chain for circularity of PPE and workwear including on-site collection, pickup, sorting, and processing into new raw materials. The GGA helps customers meet Extended Producer Responsibility (EPR) objectives.
• Inosculation Hub (InHub)coreStrategic or Co-development PartnerInHub collaborated with Hydrowear on Project Salahe in India, a CSR initiative that gave workers tools, training, and space to turn their ideas into concrete changes. The project involved 318+ employees (77% women) and focused on social dialogue, capacity building, and sustainable workplace improvements.
• TexowearcoreChannel Partner/ Reseller/ DistributorTexowear handles distribution of Hydrowear products in the Netherlands and delivers anywhere through the dealer network. They support both small orders and large projects including direct imports in large quantities at competitive rates.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Mascot Workwear: Danish workwear manufacturer focused on durable, certified workwear with strong NL/DACH distribution. Comparable product breadth (trousers, jackets, hi-vis) and dealer-led go-to-market — a near-direct mid-market competitor.
• Fristads Kansas: Swedish workwear manufacturer (Fristads and Kansas brands) supplying multinorm, flame-retardant and hi-vis garments to European industrial buyers. Direct product overlap with Hydrowear's core lines.
• Sioen: Belgian-listed technical textiles manufacturer producing protective clothing (multinorm, flame retardant, high-visibility) and a direct multi-standard competitor to Hydrowear's core lines. Operates across Europe with overlapping certification stack.
• Tricorp Workwear: Dutch workwear brand headquartered near Hydrowear; offers hi-vis, multinorm and corporate workwear to similar Benelux/DACH customers with a similar dealer/wholesale motion. One of Hydrowear's closest geographic and category competitors.
• Snickers Workwear: Swedish premium workwear brand offering trousers, jackets and hi-vis for trades and industrial workers across Europe. Comparable dealer-led distribution and product breadth to Hydrowear.

Emerging players

• U-Power: Italian safety footwear and workwear brand growing quickly across Europe. Overlaps with Hydrowear in hi-vis and protective apparel for industrial and construction segments.

Broad incumbents

• Portwest: Irish-headquartered global PPE/workwear manufacturer with extensive hi-vis, flame-retardant and multinorm ranges. Overlaps with Hydrowear in certified protective apparel for industrial and construction end-users.
• Engelbert Strauss: German workwear and protective clothing giant offering multinorm, hi-vis and weather-protective garments across Europe. Overlaps directly with Hydrowear's portfolio and competes for the same industrial/construction buyers across DACH and NL.
• Delta Plus Group: French-listed PPE specialist with deep coverage in protective clothing (multinorm, hi-vis, welding, chemical). Direct multi-standard competitor across Europe to Hydrowear's core catalog.
• Helly Hansen Workwear: Norwegian workwear division of Helly Hansen, producing hi-vis and weather-protective workwear for industrial/professional users. Comparable product positioning and multi-standard certifications.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@hydrowear5857
• LinkedInlinkedin.com/company/hydrowear

Compliance15 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hydrowear