Sun & Fun Media

What Sun & Fun Media does

Sun & Fun Media is a privately held, founder-led barter exchange intermediary founded in 1996 and headquartered in Lake Mary, Florida. The company operates a 100% barter model exclusively serving the U.S. radio broadcasting industry, enabling radio stations to trade unsold or underutilized airtime inventory for tangible goods and services rather than cash. Its product portfolio spans nine categories: VISA and gift cards, bill pay services (imaging, research, consultants), vacation packages, prize closet fulfillment, big-ticket equipment and professional services, branded station merchandise, station vehicles, event packages, and operational expense coverage (utilities, rent, streaming).

The company's underlying technology is a relationship-driven barter exchange platform rather than a software product in the conventional sense; the website is built on WordPress, and operations are supported by segmented phone-based contact channels (Affiliate Sales, Traffic and Affidavits, Reservations and Travel). No APIs, SDKs, AI/ML capabilities, or third-party integrations are disclosed. Sun & Fun Media functions as a curated two-sided marketplace, matching station airtime supply against a network of suppliers across travel, retail, automotive, and professional services.

Revenue is generated through the transaction fee implicit in the spread between airtime value and goods/services value, though no pricing, margins, or revenue figures are publicly disclosed. The company sells directly to radio station management, programming, and sales departments via a small in-house account executive team led by Founder and CEO Rob Koblasz and COO Dennis Green. Sun & Fun Media reports serving over 2,500 radio stations, awarding more than 40,000 vacations, and facilitating over $16 million in reward cards and billpay over its operating history.

Name

Sun & Fun Media

Legal name

Sun & Fun Media

Website

https://sunfunmedia.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Sun & Fun Media is a privately held, Florida-based barter exchange intermediary founded in 1996 that enables U.S. radio stations to trade airtime inventory for goods and services including gift cards, vacations, vehicles, equipment, and operational expenses.

Ownership category

akta.pro rank

Headquarters

HQ city

Lake Mary

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Barter Exchange Services: Sun & Fun Media operates a barter-based business model serving radio stations exclusively. The company trades airtime (acquired from client stations) for goods and services including VISA reward cards, vacations, station vehicles, prize closet items, big ticket items, station merchandise, and operational expenses. Revenue is generated through the exchange value between airtime traded by stations and goods/services provided to them.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Sun & Fun Media operates a 100% barter exchange service exclusively for radio stations, enabling them to trade unsold airtime inventory for tangible goods and services. The company curates and delivers reward cards, vacations, station vehicles, prize items, branded merchandise, event packages, big-ticket equipment, and operational expense coverage in exchange for advertising airtime. All transactions are non-cash, with value exchange determined by mutual agreement based on station size, market, and airtime availability.

Product overview

Sun & Fun Media operates a barter-based media services platform serving radio stations exclusively. The company functions as a barter intermediary, enabling stations to trade unsold airtime for tangible goods and services. The core product portfolio includes nine distinct categories: VISA Reward Cards (and Amazon/gas/retail gift cards), Bill Pay services (imaging, research, consultants), Vacations (sporting event tickets and cruises), Prize Closet (electronics and event tickets), Big Ticket Items (equipment and professional services), Station Merch (branded promotional items), Station Vehicles (cars, trucks, wraps, equipment), Events (corporate events and season tickets), and Operational Expenses (utility and streaming costs). All offerings operate on a 100% barter model where stations exchange advertising inventory for non-cash compensation.

Differentiator

Problem solved

Functional benefit

Products and services

• VISA Reward Cards Prepaid VISA reward cards in various denominations usable wherever VISA is accepted, plus Amazon, gas, retail, and restaurant gift card options, provided to radio stations in exchange for airtime as listener, client, and staff incentives.
• Bill Pay Barter-based bill payment service covering imaging, research, focus groups, sales and programming consultants, and other operational expenses in exchange for radio station airtime.
• Vacations Travel incentive packages including major sporting events and cruise vacations, such as NBA Finals, March Madness Final Four, Pebble Beach Golf, World Series, Stanley Cup Finals, and Panama Canal cruises, awarded to radio stations in exchange for airtime.
• Prize Closet On-air and in-person giveaway fulfillment service providing electronics, golf equipment, concert tickets, sporting events, and other swag items to fill radio station prize closets in exchange for airtime.
• Big Ticket Items High-value barter items including sales and programming consultants, backup generators, replacement transmitters, and office and studio remodeling services acquired by radio stations in exchange for airtime.
• Station Merch Branded merchandise including shirts, hats, sunglasses, pens, and other promotional items that radio stations can use for giveaways and audience engagement, acquired through airtime barter.
• Station Vehicles New and wrapped vehicles for radio stations including cars, trucks, vehicle wraps, lightbars, PA systems, and portable generators, acquired through airtime barter.
• Events Event-based incentives including holiday parties, management retreats, station concerts, season tickets, and catered suites at stadiums and arenas, provided to radio stations in exchange for airtime.
• Operational Expenses Barter-based coverage for radio station utility bills, rent, engineering services, website and streaming costs, and other operational expenses in exchange for airtime.

Quantifiable outcome

• Over 2,500 radio stations have used Sun & Fun Media services
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators5 records

Recent moves3 records

Expansion highlights1 record

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/sunfunmedia
• Facebookfacebook.com/sunfunmedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sun & Fun Media