PONS IP

What PONS IP does

PONS IP, S.A. is a Madrid-headquartered global consultancy specialized in Industrial and Intellectual Property, founded in 1943 and operated as a privately held Spanish limited company. The firm provides strategic, legal, and technical IP services to large enterprises, research centers, SMEs, startups, and public organizations across more than 180 countries through a network of more than 300 associated offices, employing roughly 130 specialists including IP lawyers, European Patent Agents, engineers, and technical consultants. Practice lines span Trademarks and Brand Intelligence, Patents and Technological Development, Valuation of Intangible Assets, Privacy and Data Protection, and TMT (Technology, Media & Telecom) advisory, with eight owned offices in Spain (Madrid HQ, Barcelona, Alicante, Sevilla, Valencia, Santiago de Compostela), Colombia (Bogota, Medellin), and China (Guangzhou Desk).

The firm's underlying technology includes ALERTA, an AI- and Big Data-powered trademark surveillance product that monitors registries, customs, online channels, and domains for infringement and integrates Google's deindexation workflow; SAFE EVIDENCE, a blockchain-based legaltech platform co-developed with Signeblock using qualified timestamps and advanced electronic signatures for evidentiary protection of intangible assets; IP EVALUATOR, an online due-diligence tool for assessing trademark, patent, blockchain-IP, and trade-secret protection; and STM, a self-serve online trademark registration portal, complemented by a Client Area for portfolio management. The technology stack is reinforced by ISO 9001:2015 quality and ISO 27001 information security certifications plus documented GDPR compliance and a Criminal Compliance System aligned with Article 31 bis of the Spanish Criminal Code.

PONS IP generates revenue through fee-based professional services engagements (project-based and retainer) and ancillary revenue from proprietary legaltech platforms, with pricing conducted on a quote basis rather than public tiers. The go-to-market is consultative and sales-led, leveraging dedicated practice teams, content marketing (IP News blog, IP Case Law, "Privilegios de Invencion" podcast, bimonthly newsletter), events (INTA, WIPO, sector conferences), and direct enterprise engagement through physical offices. Named enterprise clients include Telefonica, Iberdrola, Santander, AENA, ACCIONA, RENFE, Enagas, Capsa Food, Campofrío, Esteve, Cipla, Oppo, Ifema, Atresmedia, CSIC, and several Spanish universities, with reported satisfaction across more than 27,000 cumulative clients.

Name

PONS IP

Legal name

PONS IP, S.A.

Website

https://ponsip.com

Company type

Private

Founded year

1943

Operating status

Operating

Headcount range

101–250 employees

Short description

PONS IP is a Madrid-headquartered global IP consultancy providing trademark, patent, intangible-asset valuation, data privacy, and TMT advisory services to enterprises, research centers, SMEs, and public bodies across 180+ countries via 130 specialists and 300+ associated offices.

Ownership category

akta.pro rank

Product category

Intellectual Property Services

akta.pro primary industry

IP Search, Watch & Competitive Intelligence (BPAHAMAI)

akta.pro secondary industries

IP Filing, Annuities & Renewals Administration (BPAHAMAJ), IP Valuation, Damages & Royalty Analysis (BPAHAMAH), IP Compliance, Anti-Counterfeiting & Enforcement (BPAHAMAK), IP Due Diligence & Freedom-to-Operate (FTO) Analysis (BPAHAMAG)

Keywords

• Intellectual property consulting
• Trademark registration services
• Patent prosecution
• Intangible asset valuation
• Data privacy compliance

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices9 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Professional IP Consulting Services: Fee-based consulting services for intellectual property protection, management, and valuation. Services include trademark registration and management, patent filing and prosecution, data privacy compliance, intangible asset valuation, and TMT sector advisory. Revenue generated through project-based engagements and ongoing retainer arrangements with enterprise clients.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

PONS IP is a global consultancy providing strategic, legal, and financial advisory services for the management, protection, and defense of organizational intellectual property and intangible assets. Its core offerings span five service areas — Trademarks and Brand Intelligence, Patents and Technological Development, Valuation of Intangible Assets, Privacy and Data Protection, and TMT (Technology, Media & Telecom) — supported by proprietary legaltech platforms including ALERTA for trademark surveillance, SAFE EVIDENCE for blockchain-backed evidence protection, IP EVALUATOR for IP due diligence, and STM for online trademark filing.

Product overview

PONS IP is a global intellectual property consultancy offering professional services alongside proprietary technology products. Professional services include Trademarks and Brand Intelligence, Patents and Technological Development, Valuation of Intangible Assets, Privacy and Data Protection, and TMT sector consulting. Technology products include ALERTA (AI-powered trademark surveillance), SAFE EVIDENCE (blockchain-based legal evidence platform), IP EVALUATOR (online IP assessment tools), and STM (online trademark registration). The company also provides a Client Area portal, Scale Lab innovation initiative, IP Academy training, and the 'Invention Privileges' podcast.

Differentiator

Problem solved

Functional benefit

Brands

• ALERTA: Comprehensive trademark surveillance solution using AI and Big Data for monitoring identical or similar registration attempts, infringements, forgery, and misuse.
• SAFE EVIDENCE
• IP EVALUATOR
• STM
• Scale Lab
• IP Academy
• SAFE EVIDENCE

Products and services

• ALERTA Comprehensive trademark surveillance solution using AI and Big Data to monitor trademarks against identical or similar registration attempts, infringements, counterfeiting, and misuse across registry, customs, online, and domain channels; includes Google deindexation agreements.
• SAFE EVIDENCE Legaltech platform combining qualified time stamps and advanced electronic signatures with Blockchain technology to provide secure legal evidence for protecting intangible assets including trade secrets, software, artistic works, and distinctive signs.
• IP EVALUATOR Online IP assessment tool providing due diligence evaluations including trademark protection assessment, patent protection model finder, blockchain IP protection evaluation, and trade secret protection assessment.
• STM (Register Your Trademark Online) Online platform enabling users to register trademarks through a streamlined digital process.
• Trademarks and Brand Intelligence Trademark registration, brand strategy, and brand intelligence services for commercializing products and services.
• Patents, Technological Development and Innovation Patent filing, technological development consulting, and innovation management services to bring inventions to market.
• Valuation of Intangible Assets Assessment and valuation services for intangible assets to enhance competitiveness and innovation ROI.
• Privacy, Data Protection and Information Security Data privacy compliance, personal data protection, and information security management services.
• TMT Technology, Media & Telecom Specialized IP services for technology, media, and telecommunications sectors including digital environment development and audiovisual production support.
• Insightia Intelligence system for strategic brand management launched in partnership with GfK Spain, combining PONS IP's IP expertise with GfK's market research capabilities.
• Client Area Portal Secure online portal for PONS IP clients to access and manage their IP portfolios and documentation.

Named customers18 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered core, key and minor.

• GfK SpaincoreStrategic or Co-development Partner · 10 June 2026Strategic partnership to launch Insightia, a pioneering intelligence system for strategic brand management combining PONS IP's IP expertise with GfK's market research capabilities.
• AEPLA (Asociación Empresarial para la Protección de las Plantas)keyStrategic or Co-development Partner · 14 May 2024Partnership to foster technological sovereignty in Spain with innovation projects aimed at sustainability of the agri-food sector through joint IP initiatives.
• SigneblockcoreTechnology or Integration · 12 May 2021PONS IP and Signeblock partnership for SAFE EVIDENCE platform combining qualified time stamps and advanced electronic signatures with Blockchain technology for secure legal evidence protection of documents and digital information.
• FEDIT (Federación de Entidades de Innovación)keyStrategic or Co-development PartnerFramework collaboration agreement between FEDIT and PONS IP to promote innovation and technology transfer through comprehensive IP services for technology centers.
• Fundación PONScoreStrategic or Co-development PartnerPONS Foundation supports Scale Lab project focused on sports innovation and IP, promoting training and creating an IP culture within organizations.
• Scale LabcoreStrategic or Co-development PartnerScale Lab is a project by PONS IP in collaboration with Fundación PONS focused on sports innovation and IP, co-organized with Global Sports Innovation Center (GSIC) powered by Microsoft.
• WAIQ CommunitykeyStrategic or Co-development PartnerWAIQ (Web3, AI and Quantum Computing) community supported by PONS, Real Colegio Complutense, Harvard Law School, and PONS Business School. Promotes strategic debate on technology governance.
• Global Sports Innovation Center (GSIC)keyStrategic or Co-development PartnerCo-organization of Innovation and IP in Sport events with GSIC powered by Microsoft, part of Scale Lab initiative.
• GoogleminorGTM or Marketing PartnerAgreements with Google for deindexation and removal of trademark infringements on the internet through ALERTA platform.

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Market position

Competitive moat6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCAUgJu8ztwVIxDeUs9Z9QEA
• LinkedInlinkedin.com/company/pons-ip
• Xx.com/pons_ip

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PONS IP