Cheirin Bão

What Cheirin Bão does

Cheirin Bão is a Brazilian specialty coffee franchise chain headquartered in Varginha, Minas Gerais, operating under holding company UF Participações SA (Universal Franchising). Founded in 2014 by Eduardo Schroeder and Wilton Bezerra, the company has built the largest coffee shop franchise network in Brazil, with 1,000+ units across 27 states and 300+ cities, achieved by combining a vertically integrated supply chain (own coffee production and roasting in the Serra da Mantiqueira, Mantiqueira de Minas traceability, SCAA 84+ quality standard) with a multi-format franchise model.

The company operates three distinct formats: the standard Cheirin Bão Cafeteria (R$300–350k investment, 50m²+ stores, full menu of specialty coffees, pão de queijo, waffles, and Banowaffle desserts); CB To Go, a compact micro-franchise launched in 2021 (R$100k+ investment, self-service kiosks in subway stations and corporate buildings); and Cheirin Bão Culinária Mineira, a full-service restaurant concept piloted in 2023. Beyond physical cafés, the Empório Mineiro e-commerce platform distributes 150+ branded SKUs nationwide, including coffee beans, capsules, cachaça, and preserves. The brand self-claims the only zero-carbon certification among Brazilian coffee franchise chains.

Revenue mechanics rest on four streams: one-time franchise fees (R$300–350k per standard unit, R$100k+ for CB To Go), recurring monthly royalties of R$3,000 per unit, company-owned store revenue, and Empório e-commerce sales. Per-unit economics cited by the company are up to R$1.5M annual revenue and up to 35% profit margin, with average ticket growing from R$17 to R$26. The company targets 2,000 franchisees by 2025, revenue of R$200M, and an IPO, having transitioned to a closed-capital S/A structure to support a public listing. Customer base is exclusively Brazilian (single-country domestic), with no international footprint disclosed.

Name

Cheirin Bão

Legal name

UF Gestão de Marcas e Patentes LTDA

Website

https://cheirinbao.com.br

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

Cheirin Bão is Brazil's largest coffee shop franchise chain, operating 1,000+ units across 27 states through a vertically integrated specialty coffee platform. It serves SMB franchisees and end consumers with three formats (standard café, CB To Go, Culinária Mineira) plus an Empório e-commerce retail line.

Ownership category

akta.pro rank

Product category

Specialty Coffee Franchise

NAICS

Coffee and Tea Manufacturing (31192), Coffee and Tea Manufacturing (311920), Other Specialty Food Retailers (44529), Beverage Manufacturing (3121)

SIC

Beverages (2080), Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Coffee Chains & Franchise Cafes (THAFADAB)

akta.pro secondary industries

Specialty Coffee Shops (Single-Origin, Third-Wave) (THAFADAA), Coffee (Roasted, Ground, Whole Bean) (CRADAHAG), Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing (AFAFADAJ), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)

Keywords

• Specialty coffee franchise
• Coffee shop chain
• Franchise operations
• Specialty coffee retail
• Minas Gerais products

Headquarters

HQ city

Belo Horizonte

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Franchise Royalties: Cheirin Bão charges franchisees fixed monthly royalties of R$ 3,000, providing ongoing revenue tied to the franchise network size. This recurring revenue scales with each new franchise opened.
2. Franchise Fees (Initial): Franchisees pay an initial franchise fee included within the total investment package (R$ 300–350k), covering the franchise right, architectural project, initial inventory, furniture, reform, and opening marketing.
3. Company-Owned Store Revenue: The company operates its own stores alongside the franchise network. The 2023 expansion plan called for 100 company-owned units as part of the growth strategy toward 1,300 total units.
4. Empório (E-commerce / Retail Products): Cheirin Bão sells branded retail products (coffee beans, capsules, doce de leite, goiabada, cachaça, spices, etc.) through its e-commerce Empório Mineiro platform, extending the brand beyond physical café locations.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Cheirin Bão operates a specialty coffee shop franchise chain in Brazil, sourcing SCAA 84+ point beans from the Serra da Mantiqueira region and operating a vertically integrated ecosystem that includes coffee production, roasting, branded retail products, and an Empório of Minas Gerais artisanal goods sold in-store and via e-commerce. The franchise system offers a standard 50m²+ cafeteria format and a compact CB To Go micro-franchise format, supported by training, national marketing, and supply chain infrastructure.

Product overview

Cheirin Bão is the largest and most awarded specialty coffee chain in Brazil, operating primarily as a franchise-based business. The portfolio consists of three main business formats: (1) the standard Cheirin Bão Cafeteria, a full-size specialty coffeehouse with an extensive food menu (pão de queijo, waffles, sandwiches, sweets) and an Empório retail section selling Minas Gerais artisanal products; (2) CB To Go, a compact microfranchise model for high-traffic locations starting from R$ 100,000; and (3) Cheirin Bão Culinária Mineira, a full-service restaurant concept in pilot phase. The coffee lineup includes four specialty offerings — Café Especial Moca (peaberry), Café Especial Mió (cereja descascado blend), Café Especial Bão (natural blend), and Café Microlote (exclusive micro-lots) — available as whole bean, capsule (Bão and Mió), and drip coffee sachets. Seasonal and signature food items include Banowaffle, Cappuccinoca, Oncotô, and the Chocolatudos Easter collection. The company sources all coffee from Mantiqueira de Minas and holds zero carbon certification.

Differentiator

Problem solved

Functional benefit

Brands

• CB To Go: Compact/smaller format coffee shop franchise model targeting high-footfall locations such as metro stations and corporate buildings, with lower investment requirements starting at R$100,000.
• Cheirin Bão Culinária Mineira

Products and services

• Cheirin Bão Cafeteria (Standard Franchise Format) Full-size specialty coffeehouse franchise format offering specialty coffees, a complete food menu (pão de queijo, waffles, sandwiches, sweets), and an Empório section selling Minas Gerais artisanal products; for entrepreneurs seeking a turnkey F&B franchise. Standard franchise investment ranges from R$300,000 to R$350,000 with a minimum area of 50m².
• CB To Go (Micro-Franchise Format) Compact, quick-service café franchise format with self-service kiosks and a streamlined menu, targeting high-traffic pedestrian locations such as metro stations, corporate buildings, and shopping mall corridors. Micro-franchise investment starts from R$100,000.
• Cheirin Bão Culinária Mineira Full-service restaurant concept with table service serving traditional Minas Gerais cuisine, currently piloted in Goiás and intended to be converted into a franchise format operated by existing franqueados.
• Empório Mineiro (Online Store) Online store selling specialty coffees (beans, capsules, drip coffee), dulce de leche, goiabada, cachaça, peppers, preserves, and artisanal Minas Gerais products directly to consumers nationwide. Portfolio of 150+ products.
• Cheirin Bão Specialty Coffee Line (Moca, Mió, Bão, Microlote) Branded specialty coffee line (Moca single-origin peaberry, Mió cereja descascado blend, Bão natural blend, Microlote exclusive micro-lots) sourced from the Serra da Mantiqueira with SCAA 84+ quality standard and Mantiqueira de Minas traceability seal. Available as whole beans, capsules, and drip coffee sachets via the Empório Mineiro e-commerce platform.

Quantifiable outcome

• Up to 35% profit margin per franchise unit
• +4 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Nestlé (Pasta de Kit Kat®, Galak & Negresco®)minorGTM or Marketing PartnerCheirin Bão partnered with Nestlé to use Nestlé branded ingredients (Pasta de Kit Kat® and Pasta de Galak & Negresco®) in its seasonal Easter 'Chocolatudos' product line. This co-branding partnership leverages Nestlé's brand recognition to drive foot traffic and product sales during seasonal campaigns.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Starbucks: Global coffee chain giant with significant presence in Brazil. Operates company-owned and licensed stores with a broad coffee menu; competes with Cheirin Bão for premium urban coffee occasions, but at a higher price point and with a different brand identity.
• McCafé (McDonald's): Coffee program embedded inside McDonald's restaurants in Brazil. Targets the mass-market affordable coffee segment with extensive geographic reach; overlaps with Cheirin Bão's lower-ticket items and CB To Go micro-format at high-footfall locations.
• Três Corações: Brazil's largest coffee manufacturer and brand, with retail coffee shops and broad distribution of packaged coffee. While primarily a manufacturer, its branded café presence and Empório-style retail compete with Cheirin Bão's Empório Mineiro e-commerce and in-store product sales.

Direct peers

• Casa do Pão de Queijo: Brazilian bakery-café franchise chain specializing in pão de queijo and coffee — a signature item also central to Cheirin Bão's Minas Gerais identity. Directly competes for the same Brazilian breakfast/snack occasion and franchisee profile.
• Amor aos Pedaços: Brazilian café and dessert franchise chain, with a menu combining specialty coffee, cakes, and sweets. Directly comparable to Cheirin Bão in the dessert-and-coffee franchise category — even including a similarly named waffle-style bestseller concept.
• Fran's Café: Brazilian specialty coffee shop franchise chain headquartered in São Paulo, also franchise-led with a similar café-food-beverage model. One of the closest direct competitors to Cheirin Bão in the Brazilian specialty café franchise category.
• Café do Ponto: Long-established Brazilian coffee shop chain with retail stores and franchised units, offering specialty espresso-based beverages and light food. Overlaps with Cheirin Bão in product category, target demographic, and franchise GTM.
• The Coffee: Brazilian specialty coffee franchise chain with a similar franchise-led growth strategy targeting entrepreneurs and SMB investors. Directly comparable to Cheirin Bão in target customer, product mix, and unit economics.

Regional players

• São Braz Café: Brazilian specialty coffee shop chain with strongest presence in the Northeast region. Overlaps with Cheirin Bão in product format and franchise model, but primarily serves a different geographic territory.

Emerging players

• Grão Mestre: Brazilian specialty coffee chain focused on single-origin, third-wave coffee positioning. Competes with Cheirin Bão at the higher end of the specialty coffee segment, particularly with coffee-forward consumers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/cheirinbao
• Instagraminstagram.com/cheirinbao
• Xx.com/cheirinbaof

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cheirin Bão