Insurance Council of New Jersey

What Insurance Council of New Jersey does

The Insurance Council of New Jersey (ICNJ) is a non-profit state trade association founded in 1977 and headquartered at 15 W. Front Street in Trenton, NJ — the state capital — where it conducts direct advocacy with the New Jersey Legislature, executive branch, and regulatory agencies on behalf of property and casualty (P&C) insurers. Its 16 voting member companies include Allstate, CHUBB, GEICO, State Farm, Travelers, Liberty Mutual, Progressive, and New Jersey Manufacturers Insurance Group, and collectively these members underwrite approximately 60% of New Jersey's automobile, homeowners', commercial, and workers' compensation insurance market. A separate associate-member tier includes agents associations, defense counsels, claims processing companies, and national trade associations such as the American Property Casualty Insurance Association, the National Association of Mutual Insurance Companies, and Verisk (Insurance Services Office).

ICNJ's core offering is an integrated suite of advocacy, education, and networking services rather than a unified technology platform. Its product surface comprises lobbying and legislative representation; educational seminars with CLE credit (Spring Workshop, Auto Liability Seminar co-presented with the New Jersey Defense Association); recurring annual events (Annual Golf Outing in September, Annual Meeting & Conference in October); a daily member newsletter; a member-only document database and member directory hosted on the GrowthZone Hub portal (insurance.icnj.org); and consumer/policy-maker-facing resources on its public website. ICNJ does not develop proprietary technology products; the portal is association-management software provided by a third-party vendor.

ICNJ operates with a 4-person staff — a President (Christine O'Brien), Senior Vice President of lobbying (Gary La Spisa, II), Director of Administration (Mary Novak), and Communication and Legislative Associate (Summer Clark). Revenue is generated through recurring membership dues from voting and associate members plus event sponsorship packages ranging from $150 (Hole Sponsor, Golf Outing) to $2,500 (Corporate/Event Sponsor). ICNJ is not a venture-backed or private-equity-owned entity; it is an independent, member-governed non-profit with no parent company, no subsidiaries, no M&A activity, and no public funding disclosures.

Name

Insurance Council of New Jersey

Legal name

Insurance Council of New Jersey

Website

https://icnj.org

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

1–10 employees

Short description

The Insurance Council of New Jersey is a non-profit state trade association, founded in 1977 and based in Trenton, that advocates for 16 property and casualty insurance companies representing roughly 60% of New Jersey's P&C market through lobbying, education seminars, and member events.

Ownership category

akta.pro rank

Headquarters

HQ city

Trenton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: ICNJ collects membership dues from Voting Members (insurance companies authorized to write insurance in New Jersey) and Associate Members (industry colleague companies including agents associations, defense counsels, claims processing companies, and national trade associations). The membership dues fund the organization's advocacy, education, and communication activities.
2. Event Sponsorships: ICNJ generates revenue through event sponsorship opportunities at annual events including Spring Workshop, Annual Golf Outing, Annual Meeting & Conference, and Auto Liability Seminar. Sponsorship tiers range from Hole Sponsor ($150) to Corporate/Event Sponsor ($2,500).

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

The Insurance Council of New Jersey (ICNJ) is a non-profit state trade association that advocates on behalf of property and casualty insurance companies doing business in New Jersey. It provides legislative and regulatory advocacy in Trenton, industry education through seminars and conferences, member communications and newsletters, and networking events for its member insurers and industry partners.

Product overview

The Insurance Council of New Jersey (ICNJ) is a non-profit state trade association representing property and casualty insurers. Rather than a unified software platform, ICNJ offers an integrated suite of advocacy, education, and networking services including lobbying representation in Trenton, educational seminars (Spring Workshop, Auto Liability Seminar), annual events (Golf Outing, Annual Meeting), membership programs (Voting and Associate tiers), member communications, and document resources. The organization acts as the collective voice of NJ's insurance industry, facilitating relationships between insurers, policymakers, and consumers through committees, events, and informational resources.

Differentiator

Problem solved

Functional benefit

Products and services

• Advocacy Services Lobbying and legislative representation for property and casualty insurance companies at the state level in Trenton, NJ, working alongside legislators and regulators to influence insurance-related legislation and regulation.
• Voting Membership Membership category for insurance companies or groups authorized to write insurance in New Jersey, providing advocacy, education, and networking benefits.
• Associate Membership Membership category for industry colleague companies including agents associations, defense counsels, claims processing companies, national trade associations, and other organizations with interest in NJ property/casualty insurance.
• Spring Workshop Annual workshop held in May featuring state regulators and industry speakers covering relevant property/casualty market topics.
• Annual Meeting & Conference Annual conference held in October featuring state regulators, industry colleagues, and insurance trade speakers, with sponsorship opportunities for member companies.
• Annual Golf Outing Annual networking event held in September at Raritan Valley Country Club providing informal relationship-building opportunities with ICNJ membership.
• Auto Liability Seminar Joint seminar with the New Jersey Defense Association covering current trends in the auto liability market, featuring trial roundtables, no-fault schemes, and ethics topics; offered CLE credits for NJ and NY attorneys.
• Member Communication Services Daily newsletter assembly and multi-channel communication coordination keeping members informed about legislation, regulations, and industry developments.
• Document Database Members-only access to extensive resources and documents including regulatory filings, legislative updates, and industry whitepapers.
• Consumer and Policy Maker Resources Educational resources for consumers and policymakers including disaster recovery guides, insurance information, and links to state regulatory agencies.
• Event Sponsorship Opportunities Sponsorship packages for ICNJ annual events allowing companies to increase visibility and reach industry leaders through various tiers (Hole Sponsor, Corporate/Event Sponsor, Program Co-Sponsor, Table-Top Exhibit, etc.).

Quantifiable outcome

• 60% of NJ property/casualty insurance market represented by ICNJ members

Named customers11 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• New Jersey Defense Association (NJDA)minorStrategic or Co-development PartnerICNJ partners with the New Jersey Defense Association (NJDA) to co-present the annual Auto Liability Seminar. This joint effort brings together insurers and defense counsel for continuing education on auto liability topics including trial roundtable discussions, no-fault schemes, and ethics in the automobile liability context. The 2021 event offered 4.7 CLE credits including 1 Ethics Credit for NJ and NY attorneys.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Others

• National Association of Insurance Commissioners (NAIC): U.S. state insurance regulators' standard-setting and coordination body. NAIC is not a trade association but is the primary regulatory counterpart ICNJ engages with at the national level, making it a relevant ecosystem participant for comparison.

Emerging players

• Reinsurance Association of America: Trade association for U.S. reinsurers focused on legislative and regulatory advocacy. While reinsurance-focused rather than primary P&C, RAA shares ICNJ's underlying mission of representing insurance capital in legislative forums and could be considered an adjacent trade-association peer.

Direct peers

• Council of Insurance Agents & Brokers (CIAB): Trade association for the largest commercial insurance agencies and brokerages. CIAB serves a similar member-advocacy, education, and industry-intelligence role in the P&C ecosystem that ICNJ serves for carriers in NJ.
• National Association of Professional Insurance Agents (PIA): National trade association representing independent insurance agents, offering advocacy, education, and member services. PIA's trade-association model — member recruitment, state-federal advocacy, and education events — is structurally analogous to ICNJ's P&C carrier-focused model.
• Insurance Information Institute (Triple-I): Industry-supported source of insurance information, education, and public-policy communication for P&C insurers. Triple-I's combined advocacy and educational remit closely parallels ICNJ's member communications, consumer resources, and legislative outreach functions.
• Independent Insurance Agents & Brokers of America (Big 'I'): National federation of independent insurance agents and brokers providing legislative advocacy, education, and member products. Big 'I' competes with PIA in the same trade-association category that ICNJ occupies at the state carrier level.
• Insurance Federation of New York: State-level trade association advocating on behalf of P&C insurers in New York. It is the closest geographic and functional analog to ICNJ, operating the same state-level advocacy, education, and member-services model in a neighboring market.

Broad incumbents

• National Association of Mutual Insurance Companies (NAMIC): National trade association for mutual and stock P&C insurers, providing legislative, regulatory, and educational services. NAMIC mirrors ICNJ's mission at the federal/multi-state level and is also listed as an ICNJ Associate Member.
• American Property Casualty Insurance Association (APCIA): National trade association representing P&C insurers in legislative and regulatory matters. APCIA operates at the federal and state level on the same property and casualty advocacy mission ICNJ pursues in New Jersey, and is already listed as an ICNJ Associate Member.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/insurancenj
• Facebookfacebook.com/InsuranceNJ
• LinkedInlinkedin.com/company/insurance-council-of-new-jersey

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Insurance Council of New Jersey