XPT

What XPT does

XPT is a privately-held lifestyle performance company founded by Laird Hamilton, a big-wave surfing pioneer, and Gabby Reece, a former professional volleyball player. The company delivers multi-disciplinary human performance programming across four pillars: breath, move, recovery, and nutrition, serving fitness enthusiasts, certified coaches, and executives.

The product stack combines digital, physical, and live offerings. The XPTLife mobile app is offered as a $99.99/year subscription featuring a library of 70+ breathwork routines and has achieved a 4.9/5 rating across 752 reviews. The Performance Breathing Certification is priced at $500 with a $129/year renewal and carries continuing education accreditation from NASM, ACE, and AFAA. Multi-day XPT Expeditions run at $3,000-$4,000 per person with capacity capped at 25 participants. Additional offerings include the XPT Compact Gym hardware at $2,499, the Apex Program 12-week 1:1 executive coaching, branded apparel, and luxury XPT Experiences retreats.

The business model is founder-led direct-to-consumer with no disclosed external funding. Distribution relies on the founders' personal brands and a credentialed advisory network that includes Dr. Andy Galpin, Dan Garner, and Paul DiTuro. Operational scale indicators include 600+ participants coached, 20+ retreats hosted, and active international shipping to Australia and Canada.

Name

XPT

Legal name

XPT Life, LLC

Website

https://xptlife.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

XPT is a founder-led lifestyle performance company that delivers breath, movement, recovery, and nutrition programming through a subscription app, accredited certifications, multi-day expeditions, hardware, and executive coaching for fitness enthusiasts, coaches, and executives.

Ownership category

akta.pro rank

Product category

Performance Coaching and Fitness Training

NAICS

Fitness and Recreational Sports Centers (71394), Educational Support Services (61171), Tour Operators (56152)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200)

akta.pro primary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

akta.pro secondary industry

Home Gym Systems & Smart Fitness Equipment Retail (Connected Mirrors, Smart Bikes, All-in-One Gyms) (CRAMADAG)

Keywords

• Performance coaching services
• Breathwork training
• Fitness certification programs
• Wellness retreats
• Home fitness equipment

Headquarters

HQ city

Newport Beach

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. XPTLife App Subscription: Annual subscription to the XPT Life mobile app providing access to 70+ breathwork routines, multi-week training programs, recovery protocols, and performance education. Generates recurring subscription revenue at $99.99/year.
2. Performance Breathing Certification: One-time purchase online certification course ($500) for health and fitness professionals to become certified Performance Breathing coaches. Includes ~15-18 hours of pre-recorded content.
3. Coach Certification Renewal: Annual renewal ($129) for certified coaches to maintain access to Coach Portal, Coaches Network, and certified coach rights.
4. XPT Expeditions: Multi-day retreats centered around resilience-building and bucket-list outdoor challenges. Pricing ranges $3,000-$4,000 per person for 2-5 day expeditions including coaching, guided challenges, accommodations (at discounted partner rates), and meals.
5. XPT Experiences: 3-4 day immersive experiences at luxury resorts exposing participants to XPT methodologies. Higher price point than expeditions with luxury accommodation always included.
6. XPT Apparel and Merchandise: E-commerce sales of branded apparel including t-shirts ($35), tanks ($30), and limited release items through Shopify storefront.
7. XPT Compact Gym: Sale of the XPT FXD Compact Gym home fitness equipment at $2,499 (or $139/month via Klarna), including dumbbells, kettlebells, resistance tubes, and accessories.
8. Apex Program: Exclusive 1:1 human performance coaching program for executives and leaders, working with expert coaches through 12-week cycles with personalized programs.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

XPT is a lifestyle performance system that distills elite-operator methods into a five-pillar framework (breathe, move, recover, fuel, connect), delivered through the XPTLife® subscription app, the Apex Program 1:1 executive coaching, the Performance Breathing® online certification, the XPT Compact Gym home equipment, apparel, and multi-day Expeditions and Experiences retreats. The core commercial offerings are the XPTLife app subscription ($99.99/year), paid 1:1 coaching, the certification course ($500), the Compact Gym ($2,499), and experiential retreats ($3,000–$4,000/person).

Product overview

XPT (Extreme Performance Training) is a lifestyle system founded by Laird Hamilton and Gabby Reece, offering a portfolio of interconnected performance products and services organized around five pillars: breathe, move, recover, fuel, and connect. The core offering is the XPTLife® App — a subscription-based mobile and web platform providing 70+ breathwork routines, on-demand workouts, recovery protocols, and nutrition content. The Apex Program delivers personalized 1:1 coaching in 12-week cycles for executives. The Performance Breathing® Certification is an online coach training course (with annual renewal) built on Docebo. Physical products include the XPT Compact Gym home gym equipment and branded apparel. Experiential offerings span XPT Expeditions (2–5 day outdoor challenge retreats, $3,000–$4,000/person) and XPT Experiences (3–4 day luxury immersive retreats), including specific events like the Grand Canyon Rim-to-Rim-to-Rim. The ecosystem is unified by the five-pillar methodology that runs across all touchpoints.

Differentiator

Problem solved

Functional benefit

Products and services

• XPTLife® App Subscription-based mobile and web performance platform offering over 70 Performance Breathing™ routines, on-demand functional workouts, multi-week training programs, recovery protocols (stretching, fire-and-ice), and nutrition guidance from XPT advisors. Available via iOS and Android apps for $99.99/year.
• Apex Program Exclusive 1:1 human performance coaching program for executives, entrepreneurs, and leaders, delivered in 12-week cycles with personalized performance assessments, tailored daily workouts, breathwork, nutrition, recovery, and mental training, with unlimited digital access to XPT elite coaches.
• Performance Breathing® Certification Online certification course (~15–18 hours of pre-recorded lectures and guided practicals) teaching breathwork methodologies across a full spectrum of techniques, with assess-correct-teach-adapt methodology. Includes Coach Portal with practical videos, 75+ research articles, and coach manual access. Targets health/fitness professionals; CECs available through NASM, ACE, and AFAA. $500 one-time fee.
• Performance Breathing® Coach Certification Renewal Annual $129 renewal membership for Performance Breathing certified coaches providing continued access to the Coaches Portal on Docebo, the XPT Coaches Network Facebook group, updated coach manual, approved XPT branding assets for marketing, and 12-month complimentary XPT Life mobile app access.
• XPT Compact Gym Compact, self-contained home gym system featuring an adjustable bench (6 pressing/6 pulling positions), included dumbbells (2–20 lbs), kettlebells, slam ball, resistance tubes with ankle straps, and speed jump rope. Designed for XPT program workouts with a small footprint, mobility wheels, and optional Klarna financing at $139/month or $2,499 one-time purchase.
• XPT Expeditions Multi-day retreats (2–5 days) centered on resilience-building and bucket-list outdoor challenges. Each expedition includes performance coaching, guided outdoor challenges, Performance Breathing™ sessions, ice bath and sauna contrast therapy, functional workouts, expert seminars, and gear from partner brands. Pricing ranges $3,000–$4,000 per person.
• XPT Rim-to-Rim-to-Rim Expedition A 3-day guided Grand Canyon expedition (South Rim to North Rim and back, 43 miles, 11,000 ft elevation gain) combining XPT performance coaching with an extreme outdoor challenge. Includes coaching, breathwork sessions, ice bath/sauna recovery, mobility training, meals, and on-site transportation.
• XPT Experiences 3–4 day immersive retreats at luxury resort destinations providing hands-on access to XPT coaches across all five pillars (breathe, move, recover, fuel, connect). Includes accommodation and holistic performance methodology exposure, as distinct from the more challenge-focused Expeditions format.
• XPT Apparel Branded apparel line including Limited Release T-Shirts ($35, 100% combed ring-spun cotton, athletic fit), Women's Experience Tank ($30, 100% jersey cotton), and Women's Flowy Muscle Tank (65% polyester/35% viscose). Sold direct-to-consumer through the Shopify storefront.

Quantifiable outcome

• 70+ breathwork protocols available on the XPTLife app
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• XPT Performance Partners (Gear)minorOthersXPT partners with gear and nutrition brands to provide free gear and nutrition essentials to expedition participants. Partners supply performance equipment and nutritional products used during events.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Onnit: Onnit is a founder-led wellness and performance brand (founded with Joe Rogan's involvement) selling supplements, fitness equipment, and subscription content to affluent performance-oriented consumers. It is a direct peer to XPT in combining celebrity credibility, premium e-commerce, and performance lifestyle content.
• Wim Hof Method: Wim Hof Method is a leading breathwork and cold-exposure training brand offering an app subscription, instructor certification, and in-person experiences built around a single charismatic creator. It is the closest direct competitor to XPT's Performance Breathing certification and breathwork-focused content library.
• CrossFit: CrossFit operates a globally scaled fitness methodology with a Level 1/2/3/4 coach certification program, affiliate gyms, and competition-driven community events. It is directly comparable to XPT in monetizing a branded fitness methodology through both certification revenue and experiential/retail offerings.
• Tonal: Tonal is a connected home gym hardware company with a premium price point and subscription-driven coaching content. It competes with the XPT Compact Gym in the connected, premium-tier home fitness category and overlaps with XPTLife's on-demand workout library.

Emerging players

• WHOOP: WHOOP is a subscription-based performance and recovery platform combining hardware wearables with app-based coaching for athletes and executives. It overlaps with XPT's recovery and human-performance subscription layer, though its core moat is hardware-driven physiological data rather than methodology.
• Breathwrk: Breathwrk is a consumer breathwork app offering guided exercises, programs, and corporate wellness integrations. It competes most directly with the XPTLife app's Performance Breathing routines as a lower-priced, app-only alternative focused specifically on the breathwork niche.
• Calm: Calm is a leading consumer wellness app with meditation, sleep, and breathwork content at a mass-market subscription price point. It competes with XPTLife in the breathwork and recovery category and is a partial substitute for XPT's sleep/stress protocols at a fraction of the price.

Broad incumbents

• Equinox: Equinox is a premium fitness club operator with luxury wellness retreats (such as Hotel Eq) and high-end personal training at scale. It is a broad incumbent competing with XPT for the same affluent, performance-oriented customer seeking premium fitness experiences and coaching.
• Peloton: Peloton is a mass-market connected fitness platform combining hardware (Bike, Tread, Row) with a subscription content library of classes and live coaching. It competes with XPT Compact Gym in connected home fitness and with XPTLife in subscription workout content, though at a much lower price point and broader audience.

Others

• Hyperice: Hyperice is a premium recovery technology brand (Hypervolt, Vyper, Hyperice X) with athlete endorsements, recovery wearables, and content partnerships. It is an adjacent peer in XPT's recovery and contrast-therapy pillars, especially relevant to the ice bath/sauna protocols featured in XPT Expeditions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/XPTLife
• Instagraminstagram.com/xptlife
• LinkedInlinkedin.com/company/xptlife
• YouTubeyoutube.com/c/XPTLife
• Xx.com/xptlife
• TikToktiktok.com/@xptlife

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about XPT