DR-HO'S
DR-HO'S is a Canadian medical-device brand founded in 1987 that sells FDA-cleared, drug-free electrotherapy pain-relief devices using its patented AMP (TENS+EMS+NMES) technology directly to consumers worldwide, with body-area product lines for neck, back, and knee/leg pain.
- Company typePrivate
- Founded1987
- HeadquartersMarkham, Canada
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What DR-HO'S does
DR-HO'S is a Canadian medical-device brand, founded in 1987 by neurologist Dr. Michael Ho, that designs and sells drug-free electrotherapy products for at-home pain relief. Its device portfolio — shoulder/neck, low back, and knee/leg treatment series, plus a full-body relaxation/massage accessory line — is built around the company's patented AMP (Auto-Modulated Pulse) technology, which layers TENS, EMS, and NMES electrical stimulation into a single device and continuously varies frequency, intensity, and waveform to deliver 300+ stimulation modes and prevent the neural adaptation that limits standard TENS units. The products are US FDA-cleared and Health Canada-certified, and DR-HO'S is the only electrotherapy brand recognised globally by the American Chiropractic Association; the patent on AMP and a proprietary electrode-pad form factor create a closed consumable ecosystem.
Revenue is generated through one-time hardware sales and a recurring consumables stream (gel electrode pads and accessories). Distribution is direct-to-consumer: a Shopify-powered e-commerce storefront (with region-specific sites including drho.com.hk in Hong Kong SAR, and multi-language support in English, Traditional and Simplified Chinese) and a physical demonstration showroom in Tsim Sha Tsui. The Hong Kong operation serves office workers, elderly consumers, athletes, and drivers with chronic neck, back, sciatica, knee, and leg pain; global cumulative unit sales exceed 17 million across 40+ countries. Marketing is content-led through a Pain Knowledge blog, condition wikis, and SEO-optimised symptom landing pages, supplemented by Facebook and Instagram presence and a 13% promotional discount code. The company remains privately held under founder control with 11–50 employees; no funding rounds, partnerships, or M&A activity are disclosed.
DR-HO'S firmographics
Firmographics- Name
- DR-HO'S
- Legal name
- DR-HO'S
- Website
- https://drhonow.com
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- DR-HO'S is a Canadian medical-device brand founded in 1987 that sells FDA-cleared, drug-free electrotherapy pain-relief devices using its patented AMP (TENS+EMS+NMES) technology directly to consumers worldwide, with body-area product lines for neck, back, and knee/leg pain.
- Ownership category
- akta.pro rank
DR-HO'S industry classification
Industry- Product category
- Consumer Electrotherapy Pain Relief Devices
- NAICS
- Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)
- SIC
- Electromedical & Electrotherapeutic Apparatus (3845), Surgical & Medical Instruments & Apparatus (3841)
- akta.pro primary industry
- Posture, Musculoskeletal & Pain-Relief Devices (Posture Trainers, TENS/EMS, Massage Devices) (CRACAQAK)
Keywords
Where DR-HO'S is headquartered
LocationHeadquarters
- HQ city
- Markham
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
DR-HO'S business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D
Revenue model
- Hardware Sales - Electrotherapy Devices: One-time purchase revenue from selling electrotherapy pain relief devices and accessories including gel pads, electrode patches, and related consumables. Products sold directly to consumers via e-commerce and retail showroom.
- Accessories and Replacement Parts: Ongoing revenue from replacement gel pads, electrode patches, and accessory products for existing device owners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard retail pricing with promotional discount |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
DR-HO'S product offering
Product offeringCore offering
DR-HO'S designs, manufactures, and sells drug-free electrotherapy pain relief devices and accessories that combine TENS, EMS, and NMES stimulation methods through its patented Auto-Modulating Pulse (AMP) technology. The product lineup is organized into body-specific treatment series (shoulder/neck, low back, knee/leg, and full body accessories) and is sold directly to consumers via e-commerce and physical retail showrooms, targeting individuals with chronic pain conditions.
Product overview
DR-HO'S is a Canadian medical-grade electrotherapy pain relief brand offering a unified portfolio of drug-free, non-invasive TENS+EMS muscle pain relief devices. The product lineup centers on four core body-specific treatment series (shoulder/neck, low back, knee/leg, and full body accessories), all powered by the company's patented AMP (Auto-Modulating Pulse) technology that combines TENS, EMS, and NMES electrical stimulation methods. Patented electrode pads serve as accessories across the device range. The brand emphasizes professional neurologist development, FDA approval, and Health Canada certification as key differentiators.
Differentiator
Problem solved
Functional benefit
Products and services
- Shoulder and Neck Pain Treatment Series (肩頸痛治療產品系列)
- Low Back Pain Treatment Series (腰背痛治療產品系列)
- Knee and Leg Pain Treatment Series (膝腿痛治療產品系列)
- Full Body Muscle Relaxation and Accessories (放鬆及按摩產品)
- Patented Electrode Pads (專利 electrode patches)
Quantifiable outcome
- 300+ electrical stimulation modes available through AMP technology
- +3 more outcomes
Companies that use DR-HO'S
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
DR-HO'S technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature3 records
DR-HO'S partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
DR-HO'S competitors and assessment
Company assessmentDirect peers
- Omron Healthcare: Omron Healthcare is the dominant global brand in consumer TENS/EMS pain relief devices (e.g., Omron Pocket Pain Pro, Total Power), sold direct-to-consumer and through retail. It is the most direct competitor to DR-HO'S across product category, consumer target market, and DTC/channel structure.
- iReliev: iReliev specializes in consumer and prosumer TENS + EMS combination units marketed for pain relief, recovery and athletic performance. Directly comparable to DR-HO'S AMP technology positioning and target pain-relief customer base.
- Beurer: Beurer is a German consumer health-device brand offering TENS/EMS units (e.g., EM 49, EM 80) alongside massage and pain-relief hardware. Closely comparable to DR-HO'S in product range and DTC retail distribution model across European and Asia-Pacific markets.
- Compex (Globus Group): Compex is a leading brand in EMS muscle stimulation devices sold to athletes, rehabilitation patients and chronic-pain sufferers. Directly comparable to DR-HO'S in core EMS/NMES technology and overlap on consumer/professional segments.
- HoMedics: HoMedics manufactures and retails consumer massage, TENS and pain-management devices across mass-market retail and online channels. Comparable to DR-HO'S in product category, consumer target, and global multi-channel DTC distribution.
- Zynex Medical: Zynex designs and sells TENS/EMS/NMES devices and consumables for both prescription pain management and direct consumer use. Compares to DR-HO'S on technology stack (TENS+EMS combination) and recurring electrode/electrode-pad consumable revenue model.
- AccuRelief (Carex Health): AccuRelief markets consumer TENS pain-relief units and replacement pads via retail and online. Directly comparable to DR-HO'S in TENS-focused product line and accessory-driven repeat-purchase model.
Broad incumbents
- DJO Global (Chattanooga): DJO Global's Chattanooga division sells professional-grade electrotherapy, TENS/EMS and rehabilitation devices predominantly via clinics and physiotherapists. Comparable electrotherapy technology to DR-HO'S but specialized in the clinical channel rather than DTC consumers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
DR-HO'S social profiles
Digital presenceDR-HO'S compliance and trust
Trust signalCompliance2 records
DR-HO'S financial estimates
Financial estimateRevenue estimate
Valuation estimate
DR-HO'S leadership team
Management profileNumber of profiles
Profiles1 record
DR-HO'S funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DR-HO'S M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DR-HO'S
What does DR-HO'S do?
DR-HO'S designs, manufactures, and sells drug-free electrotherapy pain relief devices and accessories that combine TENS, EMS, and NMES stimulation methods through its patented Auto-Modulating Pulse (AMP) technology. The product lineup is organized into body-specific treatment series (shoulder/neck, low back, knee/leg, and full body accessories) and is sold directly to consumers via e-commerce and physical retail showrooms, targeting individuals with chronic pain conditions.
Is DR-HO'S a public or private company?
DR-HO'S is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was DR-HO'S founded?
DR-HO'S was founded in 1987. It employs 11 to 50 people.
Where is DR-HO'S based?
DR-HO'S is headquartered in Markham, Canada, in the North America region.
How does DR-HO'S make money?
Two revenue lines are on record. Hardware Sales - Electrotherapy Devices are the primary driver. The others are accessories and Replacement Parts.
Who are DR-HO'S's main competitors?
Direct peers on record are Omron Healthcare, iReliev, Beurer, Compex (Globus Group), HoMedics, Zynex Medical and AccuRelief (Carex Health). DJO Global (Chattanooga) is listed as a broad incumbent.
Does DR-HO'S have an API?
No public API is recorded for DR-HO'S.
What industry is DR-HO'S in?
DR-HO'S's product category is Consumer Electrotherapy Pain Relief Devices. Its primary akta.pro industry code is CRACAQAK, Posture, Musculoskeletal & Pain-Relief Devices (Posture Trainers, TENS/EMS, Massage Devices). Its NAICS code is 334510 and its SIC code is 3845.