What Brookfield Engineering does

AMETEK Brookfield, headquartered in Middleboro, Massachusetts, is a division of AMETEK Inc. (NYSE: AME) and manufactures precision scientific measurement instruments used by laboratories, manufacturers, and quality assurance operations worldwide. The business traces its origins to 1934, when it pioneered the original viscosity measurement instrument that set the global standard still referenced today. Over nine decades it has expanded from viscometers into a platform of complementary instrument families covering rheology, texture analysis, powder flow, moisture analysis (Computrac), and toxic gas detection (Jerome).

The core technology stack centers on benchtop and process viscometers (DV2Plus, DVPlus, DVNext, CAP2000, KU-3, Dial Reading, FAST, VTE Electric Viscosel), a rheometer portfolio (RSX Cone Plate, RSX Coaxial Cylinder, RSX SST, RSO, PVS), and the CTX Texture Analyzer and PFT Powder Flow Tester for physical-property characterization. Supporting these is a proprietary software stack (Rheo3000, RheocalcT, DV360, DV Create, Texture Pro, Powder Flow Pro, Capcalc, RheoVision, PG Flash, Computrac Connect, DVPlus Connect), a deep accessories portfolio (spindles, sample chambers, adapters), certified viscosity standards used for calibration, and a temperature-control family including the Thermosel System (up to +300°C) and a partnership with LAUDA for Peltier-based circulation. Product design emphasis is on accuracy, precision, and application-specific customization rather than on AI-driven automation.

Brookfield commercializes through four primary revenue streams: instrument hardware sales, software licenses, recurring accessories and consumables (including disposable spindles and certified viscosity standards), and a service layer of ISO/IEC 17025 accredited calibration, AMECare extended warranties, repair, and training. Pricing is unit-based and varies materially by category — accessories can start around $400, while complete systems and high-temperature accessories run into the low thousands of dollars. Distribution combines direct e-commerce via store.brookfieldengineering.com, localized regional sites covering the USA, India, the UK, France, Germany, China, and Thailand, and field/application support organized around Brookfield University. Customer segments are horizontal: laboratory and research institutions (primary), R&D and formulation labs, materials testing of hot melts/asphalts/waxes/polymers, and QA/regulatory compliance functions in food, pharma, cosmetics, paints/coatings, and environmental safety.

Name

Brookfield Engineering

Legal name

AMETEK Inc.

Website

https://brookfieldengineering.com

Company type

Public

Founded year

1934

Operating status

Operating

Headcount range

101–250 employees

Short description

AMETEK Brookfield, founded in 1934, manufactures precision viscometers, rheometers, texture analyzers, powder flow testers, moisture analyzers, and toxic gas detectors serving laboratories, manufacturers, and quality assurance operations worldwide through direct e-commerce and regional offices across seven countries.

Ownership category

akta.pro rank

Product category

Laboratory Scientific Measurement Instruments

NAICS

Analytical Laboratory Instrument Manufacturing (334516), Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513)

SIC

Laboratory Analytical Instruments (3826), Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Metrology, Calibration & Testing Equipment (Balances, pH/DO, Standards) (HLAGAIAL)

akta.pro secondary industries

Process Analytical Instrumentation (Gas analyzers, spectroscopy, pH/ORP, conductivity) (IMAGAFAE), Release Testing & Batch Certification (QC) (HLAGADAC)

Keywords

• Viscometers and rheometers
• Laboratory measurement instruments
• Texture analysis equipment
• Powder flow testing
• Moisture analyzers

Headquarters

HQ city

Middleboro

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Scientific Instrumentation Sales: Sale of precision laboratory instruments including viscometers, rheometers, texture analyzers, powder flow testers, moisture analyzers, and toxic gas analyzers. Products range from entry-level laboratory viscometers to advanced research-grade rheometers.
2. Accessories and Consumables: Sales of accessories including spindles, sample chambers, temperature control components, and disposable items. Examples include Thermosel Container ($3,404), Controller Thermosel ($3,480), and disposable spindles.
3. Software Licenses: Sale of companion software products including RheocalcT, Rheo3000, DV360, Powder Flow Pro, Texture Pro, and other specialized software for instrument control and data analysis.
4. Service and Support: Calibration and repair services, extended warranty programs (AMECare), ISO/IEC 17025 calibration services, sample testing services, and education/training programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Brookfield Engineering (AMETEK Brookfield) designs, manufactures, and sells precision laboratory and in-process measurement instruments — principally viscometers, rheometers, texture analyzers, powder flow testers, moisture analyzers, and toxic gas analyzers — together with companion control/data-analysis software (e.g., Rheo3000, RheocalcT, DV360), viscosity standards, temperature-control accessories, and ISO/IEC 17025-accredited calibration, repair, and training services. Customers are laboratories and manufacturers performing quality control, R&D, formulation optimization, and regulatory-compliance testing across food, pharmaceutical, cosmetic, coatings, polymer, and petrochemical industries.

Product overview

AMETEK Brookfield is a manufacturer of precision scientific measurement instruments organized into a platform-plus-modules architecture. The core product portfolio centers on viscosity and rheology measurement instruments including the DV2Plus, DVPlus, and DVNext viscometer/rheometer lines for laboratory and process applications. Supporting instruments include CTX Texture Analyzers for physical property testing, PFT Powder Flow Testers for powder characterization, Computrac moisture analyzers (MAX 4000XL, Vapor Pro XL) for moisture content determination, and Jerome toxic gas analyzers (J605, X631, J405, J505) for workplace safety monitoring. The software ecosystem includes Rheo3000, RheocalcT, DV360, and specialized applications for data management and analysis. Temperature control accessories (Thermosel System, LAUDA Loop 100, TC water bath series) ensure measurement accuracy. The complete portfolio is supported by viscosity standards, calibration kits (VisCal Kit), and a comprehensive range of spindles, adapters, and accessories for diverse application requirements.

Differentiator

Problem solved

Functional benefit

Brands

• Computrac: Moisture analysis instruments product line
• Jerome

Products and services

• DV2Plus Viscometer Benchtop digital viscometer for precise viscosity measurement of liquids and non-Newtonian fluids in laboratory settings, featuring digital display and multiple measurement modes. Targeted at QC and R&D labs across food, pharma, cosmetics, and coatings.
• DVPlus Viscometer Digital laboratory viscometer offering enhanced accuracy and connectivity for viscosity testing across various applications.
• DVNext Rheometer with Gel Timer Functionality Advanced rheometer with Gel Timer functionality for characterizing gelation and curing behavior of materials.
• Dial Reading Viscometer Entry-level dial-based viscometer providing straightforward viscosity readings without digital interfaces.
• CAP2000 Viscometer High-shear cone/plate viscometer optimized for testing coating, ink, and adhesive formulations.
• KU-3 Viscometer Stormer-type viscometer specifically calibrated for Krebs units, widely used in paint and coating industry applications.
• FAST Viscometer In-line process viscometer providing continuous viscosity monitoring for manufacturing processes.
• VTE Electric Viscosel Electric-powered in-line viscometer for continuous process monitoring and control.
• RSX Cone Plate Rheometer Advanced cone/plate rheometer for research and development applications requiring precise rheological characterization.
• RSX Coaxial Cylinder Rheometer Coaxial cylinder rheometer designed for testing viscous materials and suspensions.
• RSX SST Rheometer Rheometer with solvent trap functionality for testing volatile or evaporating samples.
• RSO Rheometer Oscillatory rheometer for viscoelastic material characterization and dynamic mechanical analysis.
• PVS Rheometer Portable vane spindle rheometer for in-situ viscosity measurements in field or process applications.
• CTX Texture Analyzer Benchtop texture analyzer for measuring firmness, consistency, and structural properties of food, pharmaceutical, and cosmetic products.
• PFT Powder Flow Tester Automated powder flow tester analyzing flowability, bulk density, and handling characteristics of powders and granulates.
• Computrac MAX 4000XL High-performance moisture analyzer using loss-on-drying technology for determining moisture content in various sample types, positioned as a Karl Fischer alternative.
• Computrac Vapor Pro XL Vapor phase moisture analyzer using controlled evaporation for precise moisture determination.
• Jerome J605 Hydrogen Sulfide Analyzer Portable hydrogen sulfide analyzer utilizing gold film sensor technology for workplace safety monitoring.
• Jerome X631 Hydrogen Sulfide Analyzer Fixed-point detection system for hydrogen sulfide monitoring in industrial environments.
• Jerome J405 Mercury Vapor Analyzer Portable mercury vapor analyzer using cold vapor atomic absorption for trace mercury detection.
• Jerome J505 Mercury Vapor Analyzer Mercury vapor analyzer with enhanced sensitivity for environmental and occupational safety applications.
• Thermosel System High-temperature sample chamber system for viscosity testing up to +300°C, compatible with Brookfield viscometers, featuring small sample volume, magnetic coupling options, and disposable sample chambers.
• LAUDA Loop 100 Peltier-based thermoelectric circulation thermostat providing eco-friendly temperature control for viscosity measurements, distributed through Brookfield's channel.
• General Purpose Viscosity Standards Certified Newtonian viscosity standards (General Purpose Oil, General Purpose Silicone, High Temperature Silicone Fluids, Krebs Viscometer Oil Fluids, RST Oil Fluids, CAP Oil Fluids, Special Order Silicone Fluids) used to calibrate Brookfield viscometers and rheometers, including high-temperature and Krebs-standard variants.
• VisCal Kit Complete calibration verification kit including viscosity standards, beaker, and cleaning supplies for routine instrument verification.
• Rheo3000 Software Comprehensive rheology data management and analysis software supporting multiple Brookfield instruments for instrument control and test protocols.
• RheocalcT Software Temperature-controlled rheology software enabling automated testing protocols and data collection.
• DV360 Software Data visualization and analysis software for Brookfield viscometers and rheometers.
• Powder Flow Pro Software Professional software for powder flow test data analysis and reporting.
• Texture Pro Software Texture analysis data reduction and reporting software for the CTX Texture Analyzer.
• DV Ring Light Illumination accessory for Brookfield viscometers that provides enhanced visibility during measurements.
• Calibration and Repair Services Factory calibration and instrument repair services for Brookfield viscometers, rheometers, and other instruments, including onsite service and return-to-factory options.
• ISO/IEC 17025 Calibration Services Accredited calibration services performed under ISO/IEC 17025 quality standards, providing traceable measurements for regulated customers.
• AMECare Extended Warranty Program Extended warranty service program providing ongoing maintenance, calibration, and support beyond standard warranty periods for Brookfield instruments.

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Anton Paar: Anton Paar manufactures rheometers, viscometers, and material characterization instruments with comparable target customers (pharma, food, coatings R&D and QC). It is the closest direct competitor in rotational and oscillatory rheometry and competes head-to-head on cone-plate, coaxial cylinder, and process viscometry.
• TA Instruments (Waters): TA Instruments is a leading rheology and thermal analysis provider, offering the ARES, DHR, and Discovery rheometer lines that directly overlap Brookfield's RSX/RSO rheometer portfolio. Comparable customers and use cases in polymers, food, and pharma make it a direct peer.
• Malvern Panalytical: Malvern Panalytical provides rheometers (Kinexus, Bohlin) and particle/material characterization instruments serving overlapping R&D and QC customers. Highly comparable in the rheology product category and in adjacent materials characterization.
• Netzsch Gerätebau: Netzsch provides rheometers and thermal analysis instruments, including rotational rheometers for similar applications (polymers, coatings, hot melts). Direct overlap with Brookfield's rheometer line and Thermosel high-temperature viscosity use cases.

Broad incumbents

• Thermo Fisher Scientific: Thermo Fisher offers a broad portfolio of laboratory analytical instruments across pharma, food, and materials markets. It is a broad incumbent that touches Brookfield's customer base through adjacent categories (spectroscopy, chromatography) rather than direct viscometry competition.
• Agilent Technologies: Agilent provides analytical laboratory instruments and software for food, environmental, pharma, and chemical markets. A broad incumbent serving the same enterprise customers as Brookfield but with a much larger and more diversified instrument portfolio.
• Mettler Toledo: Mettler Toledo manufactures precision lab instruments including balances, titrators, density meters, and pipettes, serving overlapping QC customers in food, pharma, and chemicals. A broad incumbent with adjacent (not direct) overlap on Brookfield's measurement categories.
• Shimadzu Scientific Instruments: Shimadzu manufactures a broad range of analytical and testing instruments (chromatography, spectroscopy, materials testing) for food, pharma, and environmental markets. A broad incumbent with limited direct overlap but overlapping customer base.

Emerging players

• Brabender GmbH: Brabender specializes in material testing instruments for food, plastics, and chemicals, including Farinograph and Viscograph devices that overlap with Brookfield's texture and viscosity measurement applications. Comparable in food and polymer use cases though with a more specialized food focus.

Others

• LAUDA-Brinkmann: LAUDA is a temperature-control equipment specialist whose LAUDA Loop 100 circulator is already distributed through Brookfield. A partner and adjacent ecosystem player rather than a direct competitor, but operates in the same lab-instrumentation customer ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/BrookfieldEng
• YouTubeyoutube.com/user/BrookfieldEng
• Facebookfacebook.com/AMETEKBrookfield
• LinkedInlinkedin.com/company/brookfield-engineering-labs-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brookfield Engineering