Wright Insurance Group
Wright Insurance Group is a privately-held insurance agency based in Beloit, United States, founded in 1914. The firm distributes home, auto, and employee benefits insurance products to individual consumers and small employer groups.
- Company typePrivate
- Founded1914
- HeadquartersBeloit, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Wright Insurance Group does
Wright Insurance Group is a privately-held insurance agency headquartered in Beloit, United States, founded in 1914. The firm distributes home, auto, and employee benefits insurance products, indicating a traditional personal-lines and group benefits brokerage model serving individual consumers and potentially small employer groups. According to the firmographic record, the company operates with a very small team of 1-10 employees, consistent with a local, relationship-driven agency rather than a scaled regional or national carrier.
The company is described as for-profit and privately held, with no public ticker. Its website (wrightinsgroup.com) is listed as the primary digital presence, although the source page returned only a loading/verification screen during data aggregation, so deeper operational detail (carrier appointments, product specifics, pricing structure, distribution model, and customer count) could not be confirmed from first-party material. No funding rounds, M&A activity, leadership team data, partnerships, awards, certifications, technology stack, or geographic footprint beyond Beloit were disclosed.
In aggregate, the available evidence supports the picture of a small, long-established local insurance brokerage operating in the personal and small-group benefits segments. The absence of disclosed financials, headcount growth, product roadmap, or strategic activity data limits further inference about scale, trajectory, or competitive positioning. Any analytical conclusion beyond the firm's basic profile is constrained by the thinness of the source material.
Wright Insurance Group firmographics
Firmographics- Name
- Wright Insurance Group
- Website
- https://wrightinsgroup.com
- Company type
- Private
- Founded year
- 1914
- Headcount range
- 1–10 employees
- Short description
- Wright Insurance Group is a privately-held insurance agency based in Beloit, United States, founded in 1914. The firm distributes home, auto, and employee benefits insurance products to individual consumers and small employer groups.
- Ownership category
- akta.pro rank
Wright Insurance Group industry classification
Industry- Product category
- Insurance Brokerage
- NAICS
- Insurance Agencies and Brokerages (524210)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Small Group Health Insurance (2–50/100) (FSAIAFAD)
- akta.pro secondary industries
- Group Disability Income Insurance (Employer-Sponsored) (FSAIAIAB), Group Term Life Insurance (FSAIAAAJ)
Keywords
Where Wright Insurance Group is headquartered
LocationHeadquarters
- HQ city
- Beloit
- HQ country
- United States
- HQ region
- North America
Markets served
Wright Insurance Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Wright Insurance Group product offering
Product offeringCore offering
Wright Insurance Group is an independent insurance agency based in Beloit, United States, that sells home insurance, auto insurance, and employee benefits insurance. The firm operates as a private, for-profit insurance provider with a small team (1-10 employees), serving local customers with both personal lines and group benefits coverage. It has been in continuous operation since 1914.
Differentiator
Problem solved
Functional benefit
Products and services
- Home Insurance
Companies that use Wright Insurance Group
Customer profileIdeal customer profiles2 records
Wright Insurance Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Wright Insurance Group competitors and assessment
Company assessmentDirect peers
- COUNTRY Financial: Midwest-based mutual insurance carrier selling home, auto, life, and retirement products through captive agents. Directly comparable to Wright as a regional multi-line provider serving similar personal and small-commercial customers.
- West Bend Insurance: Wisconsin-headquartered P&C carrier offering home, auto, and business insurance through independent agents. Comparable to Wright as a Wisconsin-based multi-line operator with agency distribution.
- Erie Insurance: Regional P&C carrier selling home, auto, and life insurance through a network of independent agents. Comparable business model and product mix though at materially larger scale.
- Shelter Insurance: Mutual insurer offering auto, home, life, and business coverage through captive agents in the central U.S. Comparable multi-line, agent-distributed model with a similar regional emphasis.
- Auto-Owners Insurance: Midwest-based P&C carrier selling home, auto, and business insurance exclusively through independent agents. Comparable distribution model and product mix to Wright.
Regional players
- Acuity Insurance: Midwest regional P&C insurer with home, auto, and commercial lines distributed through independent agents. Comparable as a regional multi-line competitor with overlapping geographic footprint in the upper Midwest.
Broad incumbents
- State Farm: Largest U.S. personal lines insurer with home, auto, and life products distributed through captive agents. Represents the dominant incumbent that small independent agencies like Wright compete against for household relationships.
- Allstate: National personal lines leader in home and auto with growing small-commercial presence. A broad incumbent competitor that competes for the same household and small-business insurance dollars.
- GEICO: Berkshire Hathaway-owned direct writer of auto and home insurance. A scale-driven incumbent whose price competitiveness pressures traditional independent agencies on personal lines.
Emerging players
- Lemonade: Digital-first insurer selling renters, home, auto, and pet coverage directly without agents. Represents the direct-to-consumer threat that small agencies like Wright must counter through service and relationship differentiation.
Market position
Strengths3 records
Weaknesses3 records
Competitive moat2 records
Key risks5 records
Key highlights3 records
Customer concentration
Wright Insurance Group social profiles
Digital presenceWright Insurance Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wright Insurance Group leadership team
Management profileNumber of profiles
Wright Insurance Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wright Insurance Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wright Insurance Group
What does Wright Insurance Group do?
Wright Insurance Group is an independent insurance agency based in Beloit, United States, that sells home insurance, auto insurance, and employee benefits insurance. The firm operates as a private, for-profit insurance provider with a small team (1-10 employees), serving local customers with both personal lines and group benefits coverage. It has been in continuous operation since 1914.
When was Wright Insurance Group founded?
Wright Insurance Group was founded in 1914. It employs 1 to 10 people.
Where is Wright Insurance Group based?
Wright Insurance Group is headquartered in Beloit, United States, in the North America region.
Who are Wright Insurance Group's main competitors?
Direct peers on record are COUNTRY Financial, West Bend Insurance, Erie Insurance, Shelter Insurance and Auto-Owners Insurance. Acuity Insurance is listed as a regional player. Broad incumbents are State Farm, Allstate and GEICO. Lemonade is listed as an emerging player.
Does Wright Insurance Group have an API?
No public API is recorded for Wright Insurance Group.
What industry is Wright Insurance Group in?
Wright Insurance Group's product category is Insurance Brokerage. Its primary akta.pro industry code is FSAIAFAD, Small Group Health Insurance (2–50/100), with a secondary code of FSAIAIAB, Group Disability Income Insurance (Employer-Sponsored). Its NAICS code is 524210 and its SIC code is 6411.