North American Lubricants

What North American Lubricants does

North American Lubricants (NAL) is a privately held lubricant manufacturer founded in 1999 and headquartered in Scottsdale, Arizona. The company develops and produces conventional, semi-synthetic, and synthetic motor oils, heavy-duty commercial and industrial lubricants, antifreeze/coolants, greases, performance chemicals, and food-grade lubricants marketed under eight sub-brands: PURATECH (automotive), PURAMAX (heavy-duty commercial and industrial), PureSYN (premium synthetic), PureGreen (re-refined eco-friendly), Performance Chemicals (aftermarket additives), CITADEL (fortified greases), Guardsman (food grade, certified NSF H-1, FDA, USDA, USP, Kosher, and Halal), and Prestone (antifreeze/coolants, distributed under a 2017 strategic partnership with Prestone Products Corporation). Core technical capabilities include batch testing on every gallon sold, formulations meeting or exceeding ILSAC GF-6A, API SP, API CK-4, and ASTM heavy-duty coolant specifications, and proprietary technologies such as PureSYN Motor Oil Technology, Cor-Guard Inhibitor Technology (via Prestone), Bag-in-Box packaging, and CITADEL grease formulations with lithium, lithium complex, and calcium sulfonate complex thickeners.

NAL serves five primary customer segments: quick lube operators and automotive service centers (the founding segment), heavy-duty commercial trucking and bus fleets requiring API CK-4 lubricants, industrial equipment operators, food processing and pharmaceutical operations requiring H-1 certified lubricants, and municipalities/eco-conscious fleets seeking re-refined products. The company operates a hybrid go-to-market model combining a 48-state distributor network, direct sales to national fleet customers via a dedicated sales team, installed retail/quick-lube channels, and solution-based training programs. Revenue is generated through one-time product sales with quote-based pricing through direct sales or distributor relationships; the company does not publicly disclose pricing. NAL's value proposition centers on premium-quality products meeting major OEM specifications at competitive prices, supported by a national distribution infrastructure, full product warranty, and closely managed operating costs that enable lower pricing versus major oil company brands.

Name

North American Lubricants

Legal name

North American Lubricants, Co.

Website

https://nalube.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

101–250 employees

Short description

North American Lubricants is a privately held Scottsdale-based manufacturer of conventional, semi-synthetic, and synthetic lubricants serving quick-lube operators, commercial fleets, industrial operators, food processors, and municipalities across 48 U.S. states through distributors and direct sales.

Ownership category

akta.pro rank

Product category

Industrial Lubricants

NAICS

Petroleum Lubricating Oil and Grease Manufacturing (324191), Chemical and Allied Products Merchant Wholesalers (4246)

SIC

Miscellaneous Chemical Products (2890), Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Automotive Lubricants (PCMO, HDMO, ATF, Gear Oils, Coolants) (EUALAJAH)

akta.pro secondary industries

Retail & E-commerce Lubricants Sales (Auto Parts, Quick Lube, Online) (EUALAJAF), Industrial & Heavy-Duty Lubricants (IMAEAMAB), Gear Oils & Transmission Fluids (IMAEAMAE), Fuel Additives & Lubricant Additives (IMAEAMAL), Used Oil Collection, Re-refining & Circularity (Waste Oil, Recycled Base Oils) (EUALAJAK), Lubricants, Fluids & Chemical Products Distribution (Oils, Coolants, AdBlue/DEF, Cleaners) (TLAKAOAL)

Keywords

• Motor oil lubricants
• Industrial lubricants supply
• Automotive engine oils
• Heavy-duty commercial lubricants
• Food grade lubricants

Headquarters

HQ city

Scottsdale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Lubricant Product Sales: North American Lubricants generates revenue through the sale of its premium lubricant products including automotive, heavy-duty commercial, industrial, and food-grade lubricants. Products are sold through a national distribution network and direct to customers nationwide.
2. Antifreeze/Coolant and Chemical Sales: Revenue generated through the sale of Prestone antifreeze/coolants and performance chemicals, marketed through NAL's national distribution channel and installed retail and national fleet customers. Includes both automotive and heavy-duty product lines.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

North American Lubricants manufactures and distributes conventional, semi-synthetic, and synthetic lubricants for automotive, heavy-duty commercial, industrial, eco-friendly, food-grade, and chemical applications. The company markets eight product sub-brands (PURATECH, PURAMAX, PureSYN, PureGreen, Performance Chemicals, CITADEL, Prestone, Guardsman) covering motor oils, transmission fluids, hydraulic fluids, gear oils, greases, antifreeze/coolants, and food-grade lubricants. Products are sold through a 48-state national distribution network serving distributors, installed retail/quick lube operators, and national fleet customers.

Product overview

North American Lubricants is a lubricant manufacturer offering a portfolio of eight distinct product sub-brands covering automotive, heavy-duty commercial, industrial, eco-friendly, food grade, and coolant applications. The product portfolio includes PURATECH (automotive lubricants), PURAMAX (heavy-duty commercial and industrial lubricants), PureSYN (premium synthetic engine oils), PureGreen (re-refined eco-friendly products), Performance Chemicals (aftermarket additives), CITADEL (fortified greases), Prestone (antifreeze/coolants via partnership), and Guardsman (food grade lubricants). The company positions itself as a national brand alternative to major petroleum companies, serving customers in 48 states through a national distribution network.

Differentiator

Problem solved

Functional benefit

Brands

• PURATECH: Automotive lubricants product line delivering ultimate protection and peak performance in synthetic blend motor oils.
• PURAMAX
• PureSYN
• PureGreen
• CITADEL
• Guardsman
• Prestone

Products and services

• PURATECH Automotive Lubricants Automotive lubricants product line including synthetic blend motor oils, transmission fluids, gear oils, and grease, designed for passenger car applications with multiple viscosity grades. Products meet API/ILSAC specifications including GF-6/SP standards.
• PURAMAX Heavy-Duty Commercial & Industrial Lubricants Heavy-duty commercial and industrial lubricants including API CK-4 engine oils for EGR and SCR technology engines, hydraulic fluids, gear oils, heat transfer oils, and specialty industrial products (CleanFleet, Fleet, and Gas Engine Oil LA). Designed for severe operating conditions and protection against contaminants.
• PureSYN Synthetic Engine Oils Ultra-premium 100% synthetic engine oils meeting ILSAC GF-6A (Resource Conserving) and API SP standards, including passenger car motor oils, CVT and ATF transmission fluids, and heavy-duty synthetic oils. GM dexos1 licensed.
• PureGreen Eco-Friendly Lubricants Eco-friendly lubricants formulated from re-refined base stocks, creating a closed-loop system for environmental conservation and petroleum resource conservation. Includes automotive, heavy-duty, and hydraulic products.
• Performance Chemicals Aftermarket chemical products including engine flush, fuel system cleaner, intake system cleaner, transmission cleaner/sealer, and power steering fluid, for vehicle maintenance applications.
• CITADEL Fortified Greases Fortified greases including all-purpose NLGI #2, hi-temp multipurpose, heavy-duty hi-temp, heavy-duty 3% and 5% moly, ultra EP, cotton picker, and pellet mill greases, for industrial and vehicle applications.
• Prestone Antifreeze/Coolants Antifreeze/coolant products including the Prime automotive line (All Makes All Models, Conventional, GM/Ford) and Command heavy-duty products with Cor-Guard inhibitor technology, marketed under a strategic partnership with Prestone Products Corporation.
• Guardsman Food Grade Lubricants Food grade lubricants meeting NSF H-1, FDA, USDA, USP, Halal, and Kosher Pareve requirements. Includes machinery oils, gear oils, hydraulic oils, greases, and USP white oils, authorized for federally inspected food processing and pharmaceutical operations.
• PureSYN 0W-16 Ultra-Low Viscosity Engine Oil One of the first API-licensed ultra-low viscosity 0W-16 engine oils in the U.S., tailored for new Toyota and Honda vehicles requiring the 0W-16 specification, built on the PureSYN synthetic platform.
• CITADEL Cotton Picker Grease New addition to the CITADEL fortified grease line specifically designed for the high-speed spindles and heads found on cotton pickers.
• Prestone Command HD Nitrite Free ELC with Cor-Guard Heavy-duty nitrite-free extended life coolant (ELC) with patented Cor-Guard OAT technology, available as a concentrate and a 50/50 premix, providing up to 1,000,000 miles / 20,000 hours of protection and meeting ASTM D6210, D4985, D7583, D3306, TMC RP329, and SAE J1941 specifications.

Quantifiable outcome

• Fastest growing lubricant supplier in the nation
• +2 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Prestone Products CorporationcoreGTM or Marketing Partner · 7 August 2017North American Lubricants announced a strategic partnership with Prestone Products Corporation to market their automotive and heavy-duty antifreeze/coolants and chemicals. NAL markets Prestone products through their national distributor channel, as well as installed retail and national fleet customers nationwide. The partnership includes Prestone's Prime automotive line and Command heavy-duty antifreeze/coolants. Prestone has been the #1 branded consumer choice for antifreeze/coolant in North America for over 90 years. The partnership enables NAL to offer comprehensive cooling solutions including Prestone Command's Cor-Guard technology providing up to 1,000,000 miles / 20,000 hours of protection.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Warren Oil Company: Privately held U.S. lubricant blender and packager with a national distribution model serving automotive, heavy-duty, and industrial customers. Closely comparable in size, private-company structure, multi-brand portfolio, and distributor-led GTM to NAL.
• Amalie Oil Company: Family-owned U.S. lubricant manufacturer producing automotive, heavy-duty, and industrial oils plus specialty chemicals. Comparable mid-sized private blender serving similar quick-lube, fleet, and industrial channels as NAL.
• Lubrication Engineers, Inc. Privately held specialty industrial and heavy-duty lubricant manufacturer selling through a direct/distributor model. Comparable in targeting industrial and heavy-duty end markets with branded premium lubricants and a similar private, mid-sized profile.
• Schaeffer Manufacturing Company: Privately held specialty lubricant manufacturer focused on industrial, heavy-duty, and food-grade formulations sold through distributors and direct accounts. Comparable in being a private specialty blender targeting similar mid-market and industrial customers.

Emerging players

• Heritage-Crystal Clean: U.S. provider of parts cleaning, waste oil collection, and re-refining services. Overlaps with NAL's PureGreen closed-loop positioning and is a key player in the used-oil / re-refined base-stock supply chain NAL depends on.
• Safety-Kleen (Clean Harbors subsidiary): Largest U.S. used-oil collection and re-refining operator, supplying re-refined base oils to lubricant blenders. Directly comparable adjacency to NAL's PureGreen line and a critical upstream supplier in the closed-loop lubricants thesis.

Broad incumbents

• Valvoline Inc. Public U.S. lubricants company and the largest U.S.-headquartered oil-change service operator (Valvoline Instant Oil Change). Comparable product portfolio (PCMO, heavy-duty, industrial) plus the only direct quick-lube service competition to NAL's core installer channel.
• Calumet Specialty Products Partners: U.S. specialty hydrocarbon manufacturer producing base oils, lubricants, and performance chemicals. Comparable in the lubricant-manufacturing and specialty-chemical manufacturing scope, though at larger scale and as a public partnership.
• Phillips 66 Lubricants (76 Lubricants, Kendall, Red Line): U.S. major refiner-marketer of branded lubricants across automotive, heavy-duty, and specialty segments. Directly comparable as a competing national lubricant brand portfolio against NAL.
• Castrol (BP plc): Global premium lubricant brand owned by BP, with a strong U.S. presence in passenger car motor oils and heavy-duty products. Represents one of the major incumbents NAL competes against for distributor and installer shelf space.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/NorthAmericanLubricants
• LinkedInlinkedin.com/company/north-american-lubricants

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about North American Lubricants