What Storm Group does

Storm Group is a Danish field marketing agency that designs and executes face-to-face sales and marketing campaigns on behalf of commercial brands and non-governmental organizations. Founded in 2007 and headquartered in Aarhus, Denmark, the company operates 11 offices across Denmark supplemented by 14 partner offices in Germany, Belgium, and the Netherlands, and reports running more than 25,000 customer conversations daily across four countries. Its named customer base spans Nordic utilities (E.ON, Vattenfall, Fortum, OK, Norlys Energi, Andel Energi, Elektron), insurance (Lokal Forsikring, CA A-kasse), telecommunications (YouSee), retail (Coop, Winefamly, Marley Spoon), and major NGOs (Greenpeace, Julemærkehjemmene, Børns Vilkår, Psykiatrifonden, Kræftens Bekæmpelse, Red Barnet).

The core service is field marketing: trained brand ambassadors conduct direct customer interactions at event venues, shopping centers, supermarkets, sports events, conferences, and public locations. Adjacent service lines include campaign development (concept, segmentation, research, creative design), contact center inbound/outbound operations, and supporting digital marketing (social media, search engine, content, SMS/email). The company employs an internal Marketing Management Development (MMD) program structured as a five-level career path from Sales Consultant through Sales Director, and states that all managers are developed internally. There is no software-as-a-product offering; the entire delivery model is services-based.

Revenue is generated through professional service fees for campaign execution on behalf of client brands and NGOs. Pricing is not publicly disclosed; prospective clients are directed to request quotes. The company is privately held, founder-led, and bootstrapped, with no external investment disclosed in the source data. Recognition includes Gazelle Company status in 2025, EY Entrepreneur of the Year nominations in 2024 and 2025, and Great Place to Work certification in 2025.

Name

Storm Group

Legal name

Storm Group

Website

https://stormgroup.net

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

251–500 employees

Short description

Storm Group is a Danish field marketing agency founded in 2007 that runs face-to-face sales and marketing campaigns for commercial brands and NGOs across Denmark, Germany, Belgium, and the Netherlands, supported by 11 Danish offices, 14 international partner offices, and approximately 200+ sales consultants.

Ownership category

akta.pro rank

Headquarters

HQ city

Aarhus

HQ country

Denmark

HQ region

Europe

Offices11 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Field Marketing Services: Storm Group provides field marketing services to commercial brands and NGOs, conducting face-to-face sales and marketing campaigns on behalf of their clients. Revenue is generated through service fees for campaign execution, representing brands at various event locations.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Storm Group is a Northern European field marketing agency that develops and executes face-to-face sales and marketing campaigns on behalf of commercial brands and NGOs. The company operates a network of brand ambassadors and sales teams across 11 Danish offices and 14 international partner offices, conducting more than 25,000 customer conversations daily at retail locations, events, shopping centers, and public venues in Denmark, Germany, Belgium, and the Netherlands. Service scope spans campaign development, brand ambassador execution, contact center operations, digital marketing support, and SMS/email marketing.

Product overview

Storm Group is a field marketing agency offering face-to-face sales and marketing campaign services across Denmark. The company's core service is Field Marketing, which involves direct customer engagement at retail locations, events, and public venues. Their service portfolio includes campaign development (concepts, segmentation, research, creative design), campaign execution through brand ambassador teams, contact center operations (inbound and outbound telemarketing), digital marketing (social media, search engine, content), and SMS/email marketing support. They represent both commercial brands and NGOs, conducting over 25,000 conversations daily across four countries. The company operates through 11 offices in Denmark and 14 partner offices in Germany, Belgium, and the Netherlands. Their internal MMD (Marketing Management Development) program provides structured career development across five levels: Sales Consultant, Sales Coach, Team Leader, Regional Manager, and Sales Director. Storm Group's campaigns are delivered at event venues, shopping centers, supermarkets, sports events, and similar locations. No software-as-a-product offering or SaaS platform is indicated; the company operates as a services-based field marketing firm.

Differentiator

Problem solved

Functional benefit

Products and services

• Field Marketing Campaigns

Quantifiable outcome

• 10,000+ member growth in a few months for Julemærkehjemmene
• +3 more outcomes

Named customers17 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• PeppermindsminorStrategic or Co-development PartnerStorm Group refers to Pepperminds in the context of international coverage and career opportunities, suggesting a collaborative relationship for cross-border field marketing operations or talent sharing.

Scale indicators11 records

Recent moves11 records

Expansion highlights5 records

Broad incumbents

• CPM Group: One of Europe's largest international field marketing and sales activation networks, serving many of the same enterprise verticals (FMCG, energy, telecom) with face-to-face brand ambassador campaigns. Operates at significantly larger scale across more geographies than Storm Group.
• Maritz Global Events: Established brand experience and field marketing agency serving large enterprise clients with face-to-face customer engagement campaigns; overlapping service portfolio with Storm Group but with deeper North American roots and larger scale.
• Smollan: Global field marketing and sales activation firm delivering in-store, face-to-face, and brand experience services for multinational brands; comparable in service mix and customer-acquisition use cases to Storm Group, with much larger international footprint.
• Gekko Field Marketing: European field marketing agency (part of Havas Village) providing brand activation, retail, and face-to-face customer acquisition for major brands — directly comparable service offering and client base to Storm Group, but with broader geographic reach.
• MKTG (Dentsu): Dentsu's brand experience and activation network delivering face-to-face marketing, retail activation, and field campaigns globally — same core service model as Storm Group but with the backing of a major advertising holding company.

Direct peers

• Action Global Communications: Field marketing and brand activation agency operating across Europe, the Middle East, and Africa — directly comparable in delivering face-to-face customer acquisition and sales campaigns for enterprise clients in similar verticals.
• Pepperminds: German-based face-to-face field marketing agency explicitly referenced in Storm Group's data as a strategic partner for cross-border operations. Operates the same direct-sales/brand-ambassador model across European markets.

Regional players

• Reload Marketing Group: Nordic-focused field marketing and sales agency operating in Denmark and neighboring markets with comparable face-to-face customer acquisition services; a regional competitor overlapping Storm Group's home market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/wearestormgroup
• LinkedInlinkedin.com/company/stormgroup
• Instagraminstagram.com/wearestormgroup
• TikToktiktok.com/@wearestormgroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Storm Group