Undress Code

What Undress Code does

Undress Code is a Polish direct-to-consumer fashion brand founded in 2016 by Iza (Izabela Zielinska) and her husband Kacper, operating from a design studio and flagship boutique on Mokotowska 26 in Warsaw. The company designs, manufactures primarily in Poland, and sells mid-premium women's apparel through its own e-commerce properties (undress-code.com with five country-specific storefronts for Poland, Europe, Germany, the United Kingdom, and the United States) and ships internationally to 13+ countries across Europe, North America, Oceania, and the Middle East via UPS, DPD, GLS, and FedEx. The product portfolio is anchored by a bodysuit hero category (Bounty, Drunk in Love, Intuition, Timeless, Sweetest Thing, Reverie, It Suits You, Go For It, No Promises, Bella, and Bed of Roses), complemented by dresses (That Girl, Berry Night, Tainted Love, Desert Rose), swimwear (Bardot, Chic, Dashing lines), lingerie (No Ordinary Love, Bed of Roses), and a dedicated wedding collection, priced between €50 and €345. Key materials are certified LENZING™ Lyocell and OEKO-TEX® STANDARD 100 fabrics, with products shipped in recycled packaging.

The business model is direct one-time product sales with no subscription or recurring revenue component. Demand generation relies on earned media across multiple Vogue, Elle, Harper's Bazaar, Marie Claire, and Glamour editions; celebrity endorsements from Taylor Swift, Barbara Palvin, and Iga Świątek; and organic social presence on Instagram, Pinterest, YouTube, and LinkedIn, supplemented by an email newsletter offering a 10% first-purchase discount. The company is bootstrapped and founder-owned, with no external funding rounds, investor backing, or M&A activity disclosed in the available data. There is no proprietary technology stack beyond the Shopify-based e-commerce platform with Klarna payments and country localization; no API, integrations, AI/ML capabilities, patents, or trademarks are disclosed. Geographic expansion (US storefront, Middle East and Australia shipping, Harrods London pop-up) and category extensions (swimwear, lingerie, bridal) are the principal growth levers, executed by a small 11–50 person team.

Name

Undress Code

Website

https://undress-code.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Undress Code is a Polish direct-to-consumer fashion brand founded in 2016 in Warsaw, specializing in bodysuits, dresses, swimwear, lingerie, and bridal wear at mid-premium price points, sold globally through its own e-commerce storefronts and a flagship Warsaw boutique.

Ownership category

akta.pro rank

Product category

Women's Apparel

NAICS

Apparel Manufacturing (315), Clothing and Clothing Accessories Retailers (45811), Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Retail-Women's Clothing Stores (5621), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Women's, Misses', Children's & Infants' Undergarments (2340)

akta.pro primary industry

Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI)

akta.pro secondary industry

Performance Outerwear & Technical Apparel (CRAAAEAB)

Keywords

• Women's fashion apparel
• Bodysuit collections
• Lingerie and swimwear
• Polish fashion brand
• Sustainable clothing

Headquarters

HQ city

Warsaw

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales: One-time product sales through owned e-commerce and physical boutique. No subscription or recurring revenue model. Products include bodysuits, dresses, swimwear, lingerie, and accessories at mid-premium price points (€50-€320).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Undress Code designs, manufactures, and sells women's fashion apparel centered on bodysuits as the hero category, alongside dresses, swimwear (bikinis and one-pieces), lingerie, skirts, and a dedicated wedding collection. Products are designed in the Warsaw studio and primarily manufactured locally in Poland using certified sustainable fabrics such as LENZING™ Lyocell and OEKO-TEX® STANDARD 100 materials, sold at mid-premium price points ranging from €50 to €320 through owned e-commerce platforms and a flagship boutique.

Product overview

Undress Code is a Polish fashion brand founded in 2016 by Iza and Kacper, designing for women who embrace sensuality with everyday ease. The product portfolio centers on bodysuits as a hero category (including Bounty Bodysuit, Drunk in Love Bodysuit, Intuition Bodysuit, Timeless Bodysuit, Sweetest Thing Bodysuit, Reverie Bodysuit, It Suits You Bodysuit, Go For It Bodysuit, No Promises Bodysuit, Bella Bodysuit, and Bed of Roses Bodysuit), complemented by dresses (That Girl Dress, Berry Night Dress, Tainted Love Dress, Desert Rose Dress), swimwear (Chic Bikini Top, Bardot Bikini Top, Dashing Bikini Bottom), and lingerie (No Ordinary Love Bra, No Ordinary Love Thong). The brand also offers skirts (Primrose Skirt), wedding collections, and accessories through seasonal collections. Products are designed in Warsaw studio with responsibly produced fabrics, primarily manufactured locally in Poland, and shipped in recycled packaging.

Differentiator

Problem solved

Functional benefit

Products and services

• Bodysuits Collection The flagship hero product line featuring body-hugging bodysuits in varied silhouettes—sculptural twist with deep V-necklines, sheer mesh with velvet flocked prints, high-neck long-sleeve, and off-shoulder asymmetric designs. Crafted from Lyocell, micromodal, viscose, and elastane blends. Sized XS-XL, targeted at fashion-forward women seeking versatile pieces for layering, office, evening, and special occasions.
• Dresses Collection Women's dresses spanning mini and maxi lengths with elegant draping, open-back designs, gathered detailing, and sheer mesh panels. Designed for evening occasions and special events, available in multiple colors and priced €175-€320.
• Swimwear Collection Beach, pool, and resort swimwear featuring bikini tops with ruffle details, removable shoulder straps and bust support, high-waisted bikini bottoms, and one-piece styles in Black, Light Blue, and Blonde colorways. Priced €95-€115 for bikini components.
• Lingerie Collection Women's lingerie including underwired bras, thongs, and lingerie-inspired bodysuits in mesh and viscose with decorative elements. Bras start at €50, thongs €50-€55. Targeted at women seeking sensual yet wearable intimate apparel.
• Skirts Collection Women's skirts including sheer mesh and lace styles with asymmetric hems, soft ruffle finishes, and elastic waistband tunnels for layering. Designed for playful styling, priced €165-€185.
• Wedding Collection Wedding and bridal apparel offering elegant pieces for wedding ceremonies, bridal parties, and honeymons. The collection combines bridal dresses with coordinating bodysuits, tops, and pants.
• Ready-to-Wear Collection General ready-to-wear clothing including tops, shirts, jackets, pants, and accessories designed to complement the brand's bodysuit and dress offerings for versatile everyday styling.
• Gift Card Digital gift cards available for redemption across all Undress Code product categories, enabling gifting of the brand's apparel assortment.

Named customers3 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Wolford: Austrian heritage luxury hosiery and bodysuit manufacturer with global department-store distribution. Comparable premium positioning and bodysuit/hosiery category overlap, but at a higher price tier and with broader incumbent scale.

Direct peers

• Skin: Bodysuit-focused basics brand carried in premium retailers like Net-a-Porter. Comparable hero-category strategy around bodysuits and adjacent layering pieces at premium price points.
• Skims: Kim Kardashian-founded DTC intimates and shapewear brand built on celebrity endorsement and inclusive sizing. Most directly comparable peer given shared celebrity-driven growth model and bodysuit/shapewear category overlap.
• For Love & Lemons: Contemporary women's brand with a strong lingerie and bodysuit assortment, romantic aesthetic, and DTC-plus-wholesale distribution. Highly comparable product mix and price positioning to Undress Code.
• Sleeper: Ukrainian-origin contemporary fashion brand whose signature pieces include bodysuits, dresses, and intimate apparel with a similar sensual-but-elegant aesthetic. Closest European regional peer to Undress Code.
• Negative Underwear: Minimalist intimates DTC brand focused on elevated basics, bras, and bodysuits. Comparable premium-but-not-luxury positioning and direct-to-consumer distribution.
• Commando: Premium shapewear and bodysuit specialist known for foundational layering pieces. Closest direct competitor within the bodysuit-as-outerwear category that Undress Code occupies.
• Knix: DTC intimates and activewear brand with a strong subscription and reorder motion. Comparable customer base and product categories (bras, bodysuits, panties) at overlapping price points.
• Parade: Gen Z-focused DTC intimates brand selling bras, underwear, and bodysuits direct-to-consumer with a strong social/community motion. Comparable target customer and digital-first GTM.
• Baserange: Sustainable intimates and ready-to-wear brand with certified fabrics and small-batch European production. Closest sustainability-positioning peer to Undress Code.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@undresscode_brand
• LinkedInlinkedin.com/company/undress-code
• Instagraminstagram.com/undresscode
• Pinterestpinterest.com/undresscodebrand/_created
• Xx.com/UndressCode_
• Facebookfacebook.com/undresscodeunderwear

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Undress Code