Capital Fireplaces
Capital Fireplaces is a manufacturing company that provides mantels, stoves, limestone, castiron, electric, and gas fireplaces.
- Company typePrivate
- Founded1992
- HeadquartersHenlow, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
Capital Fireplaces firmographics
Firmographics- Name
- Capital Fireplaces
- Legal name
- Capital Fireplaces Ltd
- Website
- https://capitalfireplaces.co.uk
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Capital Fireplaces is a manufacturing company that provides mantels, stoves, limestone, castiron, electric, and gas fireplaces.
- Ownership category
- akta.pro rank
Capital Fireplaces industry classification
Industry- Product category
- Fireplace and Stove Manufacturing
- NAICS
- Household and Institutional Furniture Manufacturing (33712), Other Furniture Related Product Manufacturing (3379)
- SIC
- Heating Equip, Except Elec & Warm Air; & Plumbing Fixtures (3430), Miscellaneous Furniture & Fixtures (2590)
- akta.pro primary industry
- Outdoor Heating, Fire Pits & Fireplaces Retail (CRAIAIAI)
Keywords
Where Capital Fireplaces is headquartered
LocationHeadquarters
- HQ city
- Henlow
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Capital Fireplaces business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales
Revenue model
- Trade Sales to Retailers: Capital Fireplaces sells its fireplace, fire and stove products exclusively through a network of authorised UK retailers. The company does not sell directly to consumers or over the internet. Products are distributed to retail showrooms across the UK.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Capital Fireplaces product offering
Product offeringCore offering
Capital Fireplaces manufactures and supplies fireplaces, mantels, stoves and fireplace accessories (gas fires, electric fires, solid fuel/wood-burning stoves, bioethanol fires, cast iron products and complete suites) to over 500 authorised UK retailers. Products are crafted from natural stone, marble, granite, timber and cast iron, with Eco 2022/Ecodesign compliant stove engineering and proprietary Geocast® non-combustible beams. The company sells exclusively through trade showrooms within the United Kingdom and does not sell direct to consumers or online.
Product overview
Capital Fireplaces is a UK-based fireplace manufacturer and trade supplier operating since 1997, distributing through a network of over 500 stockists. The company offers a comprehensive portfolio of fireplace products spanning multiple fuel types: gas fires (Design Line, inset fires, stoves, fireframes, trims and frets), electric fires (solution fires, inset fires, stoves, suites, contemporary fascias), solid fuel/wood burning stoves (including bioethanol and eco-design ready options), mantels (in natural stone, marble, timber, and other materials), cast iron products (arched inserts, combinations, fascias, firebaskets, tiled inserts, electric cast inserts), suites (electric, micromarble, natural stone), and accessories and spares. The products serve both residential and trade customers seeking fireplace solutions for home heating and aesthetics.
Differentiator
Problem solved
Functional benefit
Brands
- Capital Stoves: A sub-brand specializing in stoves including ECO 2022 compliant, bioethanol, electric, and gas stoves.
- Capital Mantels
- Capital Suites
- Solution Fires
- Design Line
Products and services
- Gas Fires (Design Line, Inset Fires, Stoves, Fireframes, Trims and Frets) Gas-powered fireplace products for UK homeowners including contemporary Design Line gas fires (large viewing windows, realistic log fuel beds), inset gas fires, gas stoves, gas fireframes, and trims/frets, sold through authorised retailers.
- Electric Fires (Solution, Inset, Stoves, Suites, Contemporary Fascias) Electric fireplace solutions including the Solution range with projected flame pattern technology, inset electric fires, electric stoves, electric suites, and contemporary fascias, designed for UK homeowners seeking chimney-free installations.
- Solid Fuel / Wood Burning Stoves (Eco 2022/Ecodesign Ready) Traditional and Eco Design Ready solid fuel wood burning and multi-fuel stoves for UK homeowners, meeting Eco 2022/Ecodesign, DEFRA exempt, Clear Skies Level 4, SIA Ecodesign Ready, and HETAS Cleaner Choice standards.
- Bioethanol Fires Flueless bioethanol-powered fireplaces for sustainable home heating without a chimney, distributed via authorised UK retailers.
- Fireplace Mantels (Natural Stone, Marble, Pearl Grey Granite, Timber) Handcrafted fireplace surrounds in natural stone (Aegean, Portuguese, Corinthian Limestone), marble (Carrara, Bianco White, Clara Pura, Kalllos, Lilac, Nero), Pearl Grey Granite (Rothwell), and timber (Winterfold), available to UK homeowners via authorised retailers, with Made to Measure options on stone suites.
- Cast Iron Fireplaces (Arched Inserts, Combinations, Fascias, Firebaskets, Tiled Inserts) Traditional cast iron fireplace components including arched inserts, combinations, fascias, firebaskets and tiled inserts for UK homeowners seeking authentic traditional fireplace installations, manufactured via established foundry relationships.
- Fireplace Suites (Electric, Micromarble, Natural Stone) Complete fireplace packages combining mantel and fire, available in electric, micromarble, and natural stone (Aegean/Portuguese/Corinthian Limestone) options, distributed to UK homeowners via authorised retailers.
- Fireplace Accessories & Spares Replacement parts and accessories for fireplace installations including ashpans, Brazilian slate hearths, cast iron bars, fireframes, frets, grates, chamber trim kits, and solid fuel trims and kits, supplied via authorised retailers.
- Geocast® Beams Proprietary Geocast® non-combustible beam product designed to resemble real oak beams while complying with modern fireplace safety standards, supplied to UK homeowners via authorised retailers as a stove chamber/accent product.
- SLE35i Cast Iron Electric Insert Electric fire for cast inserts featuring innovative projected flame pattern technology that creates realistic dynamic visual experience simulating natural fire movement, requiring no chimney or flue.
- Capital Fireplace Studio (Online Design Tool) Free online software tool that allows homeowners and retailers to design and visualise custom fireplace configurations by combining Capital mantels, fires and stoves before purchase.
Quantifiable outcome
- Eco stoves reduce particulate emissions by 90% compared to open fires and 80% compared to old stoves
- +2 more outcomes
Companies that use Capital Fireplaces
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Capital Fireplaces technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Capital Fireplaces partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- Fandango Fire Tools®minorDistribution agreement for the Kindling Cracker™ wood splitter, an innovative, patented, and award-winning wood splitting tool. Fandango Fire Tools® is the European distributor and Capital supplies UK fireplace retailers with this product.
- National ForestcoreCapital Fireplaces maintains a partnership with The National Forest, one of Britain's biggest environmental projects. For every Capital Eco Stove purchased, the company supports the growth of the National Forest and creation of woodland habitats that benefit people and wildlife.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Capital Fireplaces competitors and assessment
Company assessmentDirect peers
- Stovax Heating Group: Stovax is one of the UK's leading fireplace and stove manufacturers, offering gas, electric, and solid fuel products through a trade retailer network. Directly comparable to Capital Fireplaces in product range, UK trade-channel GTM, and compliance focus.
- Gazco: Gazco is the gas fire sister brand of Stovax and a major UK manufacturer of gas fires, electric fires, and stoves. Closely overlaps with Capital Fireplaces' electric and gas fire sub-brands (Solution Fires, Design Line).
- Chesneys: Chesneys is a UK-based premium fireplace and stove manufacturer selling through authorised dealers. Compares directly to Capital Fireplaces on luxury stone and marble mantels and the trade showroom distribution model.
- Be Modern: Be Modern is a UK manufacturer of fireplaces, surrounds, and gas/electric fires sold through retail. Direct competitor in complete fireplace suites and electric fireplaces.
- ACR Stoves: ACR Stoves manufactures multifuel, wood-burning, and gas stoves in the UK, distributed through dealers. Direct competitor to Capital's Eco stove range with overlapping Eco 2022 certification focus.
- Elgin & Hall: Elgin & Hall is a UK fireplace manufacturer offering gas, electric, and complete fireplace suites through retailers. Comparable to Capital on mantels, suites, and electric fire offerings.
- Mendip Stoves: Mendip Stoves is a UK stove manufacturer with multifuel, wood-burning, gas, and electric models. Direct competitor in the stove sub-brand category with similar trade-distribution model.
- Yeoman Stoves: Yeoman is a UK stove maker focused on solid fuel and wood-burning products under the Arada group. Comparable to Capital Eco Stoves on regulatory certifications and trade-channel distribution.
- Flavel Fires: Flavel is a UK manufacturer of gas fires and fireplaces sold through retailers. Direct overlap with Capital's Design Line gas fires and inset gas fire offerings.
- Verine Fires: Verine is a UK gas fire brand under BFM Europe, distributed through trade retail. Comparable to Capital on gas fire product category and UK dealer network.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Capital Fireplaces social profiles
Digital presenceCapital Fireplaces compliance and trust
Trust signalCompliance6 records
Capital Fireplaces financial estimates
Financial estimateRevenue estimate
Valuation estimate
Capital Fireplaces leadership team
Management profileNumber of profiles
Profiles6 records
Capital Fireplaces funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Capital Fireplaces M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Capital Fireplaces
What does Capital Fireplaces do?
Capital Fireplaces manufactures and supplies fireplaces, mantels, stoves and fireplace accessories (gas fires, electric fires, solid fuel/wood-burning stoves, bioethanol fires, cast iron products and complete suites) to over 500 authorised UK retailers. Products are crafted from natural stone, marble, granite, timber and cast iron, with Eco 2022/Ecodesign compliant stove engineering and proprietary Geocast® non-combustible beams. The company sells exclusively through trade showrooms within the United Kingdom and does not sell direct to consumers or online.
Is Capital Fireplaces a public or private company?
Capital Fireplaces is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Capital Fireplaces founded?
Capital Fireplaces was founded in 1992. It employs 11 to 50 people.
Where is Capital Fireplaces based?
Capital Fireplaces is headquartered in Henlow, United Kingdom, in the Europe region.
How does Capital Fireplaces make money?
One revenue line is on record: trade Sales to Retailers.
Who are Capital Fireplaces's main competitors?
Direct peers on record are Stovax Heating Group, Gazco, Chesneys, Be Modern, ACR Stoves, Elgin & Hall, Mendip Stoves, Yeoman Stoves, Flavel Fires and Verine Fires.
Does Capital Fireplaces have an API?
No public API is recorded for Capital Fireplaces.
What industry is Capital Fireplaces in?
Capital Fireplaces's product category is Fireplace and Stove Manufacturing. Its primary akta.pro industry code is CRAIAIAI, Outdoor Heating, Fire Pits & Fireplaces Retail. Its NAICS code is 33712 and its SIC code is 3430.