Jardins de Gaïa

What Jardins de Gaïa does

Jardins de Gaïa (legal entity: Les Jardins de Gaïa) is a privately held French family company founded in 1994, headquartered in Schiltigheim (Alsace), that sells more than 740 organic and fair trade teas, herbal teas, and spices, with select items additionally certified under the Demeter biodynamic standard. The assortment spans white, green, oolong, black, dark, and matcha teas, single-origin and Grands Crus selections, herbal and wellness blends, rooibos, an organic spice line, tea preparation accessories, and curated gift boxes; products are sourced from origins including China, India, Japan, Thailand, Sri Lanka, Vietnam, Taiwan, New Zealand, Laos, and South Africa, with the company self-identifying as a pioneer in sail-ship tea importation. Distribution runs through a direct-to-consumer e-commerce storefront (jardinsdegaia.com), complemented by two company-operated retail locations — the Strasbourg Tea House and a Rennes boutique — with domestic shipping in France (free over €50). The company monetizes a tea sommelier curriculum and tasting arts program via an in-house Tea School, runs a loyalty program and newsletter (10% first-order incentive), and addresses a secondary corporate gifting segment for employee and client gifting; pricing is unit-based, ranging from approximately €7–€15 for 100g everyday teas to €35–€62 for specialty premium items, with tea bags and samples available as accessible entry points. Brand reputation is strong in its target niche, evidenced by a 4.82/5 rating across 546 verified reviews on Avis Vérifiés. The business is family-owned with no disclosed institutional investors, parent company, or M&A activity, and operates with 51–100 employees across its French footprint.

Name

Jardins de Gaïa

Legal name

Les Jardins de Gaïa

Website

https://jardinsdegaia.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

51–100 employees

Short description

Jardins de Gaïa is a French family company, founded in 1994, that sells 740+ certified organic and fair trade teas, herbal teas, spices, and accessories via DTC e-commerce and two company-owned boutiques in France, serving health-conscious consumers and corporate gifting clients.

Ownership category

akta.pro rank

Product category

Specialty Organic Tea and Spices Retail

NAICS

Coffee and Tea Manufacturing (311920)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Tea (Leaf, Bagged, Instant, Concentrates) (CRADAHAE)

akta.pro secondary industries

Specialty Tea Shops (Loose-Leaf, Tea Bars) (THAFAKAD), Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing (AFAFADAJ), Herbal & Botanical Supplements (CRADAGAD)

Keywords

• Organic tea retail
• Fair trade teas
• Herbal tea blends
• Premium spice shop
• Tea accessories

Headquarters

HQ city

Wittisheim

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. E-commerce retail sales: Direct-to-consumer retail sales of organic and fair trade teas, herbal teas, and spices through their e-commerce website and physical boutique locations.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Jardins de Gaïa is a French family company that sources, selects, and retails a catalog of more than 740 organic and fair trade teas, herbal teas, and spices, complemented by tea preparation accessories and curated gift boxes. The company sells directly to consumers through its own e-commerce platform and two physical boutiques (the Tea House in Strasbourg and a boutique in Rennes), and runs an educational Tea School covering tea sommelier training and tasting arts. Products are certified organic, fair trade, and (for the spice line) Demeter biodynamic, with global sourcing from China, India, Japan, Thailand, Sri Lanka, Vietnam, Taiwan, Laos, New Zealand, and South Africa.

Product overview

Jardins de Gaïa is a French family company specializing in organic and fair trade teas, herbal teas, and spices. The company operates as a single e-commerce platform offering a diversified product portfolio organized into six main categories: Teas (including white, green, wulong, black, dark, and matcha from multiple origins), Grands Crus premium teas, Herbal teas and Rooibos (including wellness blends and simple herbal teas), Spices (including peppers, simple spices, blends, and aromatics), Accessories (teapots, cups, filters, traditional tea tools), and Gift selections. The company also provides educational services through its Tea School. Products are available both loose-leaf and in tea bags, with a focus on organic farming, fair trade, and sustainability.

Differentiator

Problem solved

Functional benefit

Products and services

• Teas Comprehensive range of organic teas including white, green, wulong/oolong, black, dark, and matcha teas sourced from China, India, Japan, Thailand, Sri Lanka, Vietnam, Taiwan, and New Zealand, plus flavoured teas (fruity, gourmet, spiced, mint, citrus, flowering), essentials such as Earl Grey and Darjeeling, and a 'Teas with a mission' line (ACT for nature, culture, education).
• Grands Crus Teas
• Herbal Teas & Rooibos
• Spices
• Tea Preparation Accessories
• Gift Ideas & Boxes
• Tea Bags (Infusettes)
• Tea School

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Republic of Tea: US premium tea brand with strong DTC and curated assortment. Comparable on premium positioning, broad SKU portfolio, and education-led marketing.
• Pukka Herbs: UK-based organic herbal tea and wellness brand with strong DTC and grocery distribution. Comparable on organic certification, herbal/wellness blend focus, and ethical sourcing story.
• Traditional Medicinals: US organic wellness and herbal tea company with broad retail and DTC channels. Comparable on certified-organic, wellness-positioned herbal tea portfolio.
• Palais des Thés: French premium tea retailer with physical boutiques and DTC e-commerce, offering similar curated organic and origin-specific teas. Closest direct competitor in the French premium tea category.
• Harney & Sons: US family-owned premium tea company with DTC and selective retail. Comparable on family ownership, premium assortment, and heritage-led brand story.
• T2 Tea: Australian specialty tea retailer with strong physical boutique network and DTC. Comparable on premium tea positioning, boutique-driven experience, and lifestyle branding.
• Kusmi Tea: French-founded organic and wellness tea brand with DTC and retail presence across Europe. Closely comparable on organic positioning, wellness blends, and French heritage.
• Mariage Frères: Iconic French premium tea house with global boutiques, DTC operations, and a tea school/museum. Comparable on premium positioning, DTC model, and educational brand-building.

Broad incumbents

• Clipper Tea: UK-based organic and Fairtrade tea brand owned by a larger parent. Comparable on organic and fair trade credentials but operates at broader grocery scale with lower price points.
• Twinings: Global incumbent tea brand with broad tea and herbal portfolio. Comparable as a category leader, but operates at mass-market scale across grocery and foodservice rather than the boutique premium niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/lesjardinsdegaia
• Facebookfacebook.com/jardinsdegaia
• LinkedInfr.linkedin.com/organation-guest/company/les-jardins-de-gaia-maka
• Instagraminstagram.com/lesjardinsdegaia
• Xx.com/JardinsDeGaia

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jardins de Gaïa