Full Force Diesel Performance

What Full Force Diesel Performance does

Full Force Diesel Performance is a privately-held e-commerce retailer and fuel injector manufacturer headquartered in Murfreesboro, Tennessee. Established in 2005, the company sells diesel performance parts and accessories across the three major US diesel engine platforms: Ford Powerstroke (7.3L through 6.7L and 3.0L variants), Dodge/Ram Cummins (5.9L 12V/24V, 6.7L, and 3.9L 4BT), and GM Duramax (LB7 through L5P and 3.0L LM2/LZ0). Its catalog spans turbochargers, fuel systems, exhaust, engine internals, transmissions, cooling, intercoolers, tuners/programmers, cold air intakes, suspension, gauges, and branded merchandise, targeting individual diesel truck owners, fleet operators, and resellers. The company operates a phone-supported physical storefront alongside its primary DTC website at fullforcediesel.com.

The company's principal technical and brand differentiator is its in-house manufactured line of proprietary fuel injectors, engineered for enhanced performance, fuel economy, and horsepower on targeted engine platforms. Beyond parts sales, the company operates reverse-logistics and diagnostic service lines: a core buying program for used injectors, HPOPs, PCMs and IDMs, plus in-house testing services for injector flow, HPOP, PCM/IDM, and chip reburn/reflash. Vendor relationships with brands such as Fleece Performance Engineering, Grizzly, Industrial Injection, Atlas Diesel Components, Alliant Power, BD-Power, S&S Diesel, and Power Hungry Performance provide breadth across turbo, fuel, cooling, and tuning categories where FFD does not manufacture directly.

Commercially, Full Force Diesel runs a multi-channel go-to-market: DTC e-commerce shipping nationwide plus Canada, a walk-in retail location in Murfreesboro, a dealer/reseller program with exclusive wholesale discounts, and a verified-status military discount. Pricing is unit-based across a wide range (approximately $5 merchandise to $5,000+ performance kits), with free shipping on orders over $199 and customer financing via Affirm and PayPal Pay-in-4. The company is independently owned and operator-run with no disclosed external funding or institutional shareholders.

Name

Full Force Diesel Performance

Legal name

Full Force Diesel Performance, Inc.

Website

https://fullforcediesel.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Full Force Diesel Performance is a US-based e-commerce retailer and diesel fuel injector manufacturer selling performance parts, turbochargers, and fuel system components for Powerstroke, Cummins, and Duramax engines to diesel truck enthusiasts, dealers, and military personnel.

Ownership category

akta.pro rank

Product category

Diesel Performance Parts

NAICS

Motor Vehicle Gasoline Engine and Engine Parts Manufacturing (33631), Motor Vehicle Transmission and Power Train Parts Manufacturing (33635), Engine, Turbine, and Power Transmission Equipment Manufacturing (3336)

SIC

Engines & Turbines (3510)

akta.pro primary industry

Fuel & Air Induction Systems Manufacturing (Injectors/Carburetion/Intake) (IMACAHAC)

akta.pro secondary industries

Engine Components & Subsystems Manufacturing (Blocks/Heads/Valvetrain/Pistons) (IMACAHAB), Truck & Commercial Vehicle Powertrain Manufacturing (Diesel/CNG/Hydrogen/Hybrid) (IMACABAJ)

Keywords

• Diesel performance parts
• Fuel injector manufacturing
• Diesel engine components
• Turbocharger replacement
• Performance truck parts

Headquarters

HQ city

Murfreesboro

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Diesel Parts E-commerce Sales: Full Force Diesel generates revenue through direct product sales via their e-commerce platform and physical storefront. Products include performance injectors, turbochargers, fuel systems, exhaust components, and related diesel parts. The company also offers a dealer program with exclusive discounts for business customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Full Force Diesel Performance manufactures its own brand of high-performance fuel injectors and retails a comprehensive catalog of diesel engine performance and replacement parts for Ford Powerstroke, Dodge/Ram Cummins, and GM Duramax platforms. The product range spans turbochargers, fuel system components, exhaust systems, engine parts, transmissions, cooling systems, intercoolers, tuners/programmers, cold air intakes, suspension, and gauges, supported by in-house testing/diagnostic services and a core buyback program.

Product overview

Full Force Diesel Performance is an e-commerce retailer specializing in diesel engine performance parts and upgrades. The company operates a multi-brand online store offering parts across three major diesel engine platforms: Ford Powerstroke (7.3L, 6.0L, 6.4L, 6.7L, and 3.0L variants), Dodge/Ram Cummins (5.9L 12V, 24V, 6.7L, and 3.9L 4BT), and GM Duramax (LB7, LLY, LBZ, LMM, LML, L5P, and 3.0L variants). The core offering includes Full Force Diesel's proprietary manufactured fuel injectors, complemented by turbochargers, fuel system components, exhaust systems, engine parts, transmissions, cooling systems, intercoolers, tuners/programmers, cold air intakes, suspension, and gauges. The company also offers testing and diagnostic services (injector flow testing, HPOP testing, PCM/IDM testing, chip reburn services), a core buying program for used parts, and branded merchandise including stickers, apparel, and accessories. The product portfolio spans from OEM replacement components to high-performance upgrades, serving both individual diesel enthusiasts and commercial fleet customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Full Force Diesel-Manufactured Fuel Injectors Proprietary, in-house manufactured fuel injectors engineered for enhanced performance, improved fuel efficiency, and increased horsepower on diesel engines. Designed for diesel truck owners seeking performance and reliability upgrades across Powerstroke, Cummins, and Duramax platforms.
• Turbochargers and Turbo Components

Quantifiable outcome

• Loyal customer following nationwide since 2005 establishment

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core.

• Fleece Performance EngineeringcoreTechnology or IntegrationFleece Performance Engineering is a key vendor partner offering products through Full Force Diesel including intake manifolds, grid heater upgrades, turbo drain tubes, and fuel filtration systems for 6.7L Cummins engines.
• GrizzlycoreTechnology or IntegrationGrizzly supplies remanufactured turbochargers and fuel injectors including the HE351VE replacement turbo for 6.7L Cummins engines and IPR valves for 7.3L Powerstroke applications.
• Industrial InjectioncoreTechnology or IntegrationIndustrial Injection provides remanufactured high-pressure fuel pumps for 6.4L Powerstroke engines. A trusted name in diesel fuel systems for over 40 years.
• Alliant PowercoreTechnology or IntegrationAlliant Power provides remanufactured turbocharger actuators for 6.7L Cummins engines (2013-2024), backed by a 2-year warranty and made in the USA.
• S&S DieselcoreTechnology or IntegrationS&S Diesel, developed in partnership with PurePower Technologies (Stanadyne), supplies the CP4 to DCR Pump Conversion Kit for 6.7L Powerstroke engines, a critical reliability upgrade.
• Power Hungry Performance (PHP)coreTechnology or IntegrationPHP manufactures the Hydra Chip for 7.3L Powerstroke engines - a customizable tuning solution with up to 17 custom tunes, offering on-the-fly adjustability for various applications.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Alliant Power: Remanufacturer and retailer of diesel fuel injectors, turbo actuators, HPOPs, and engine components used as a vendor by FFD. Comparable because they also sell direct-to-consumer and through dealers, overlapping with FFD on injector/pump SKUs and customer base.
• PPEI (Power Performance Enterprises): Niche diesel tuning and performance retailer for Cummins and Duramax platforms. Compares to FFD across product category and customer persona, though leaning more on tuning services than physical parts.
• ATS Diesel Performance: Diesel performance parts manufacturer/retailer for transmissions, turbochargers, and cooling systems. Compares because they both serve the same diesel upgrade buyers with branded components and dealer-style distribution, but ATS focuses more on proprietary R&D-heavy SKUs.
• Pacific Performance Engineering (PPE): Diesel and gasoline performance parts manufacturer (transmissions, manifolds, fuel systems) with e-commerce distribution. Comparable to FFD because both sell performance diesel drivetrain and fuel components online to enthusiast buyers, including Duramax-relevant SKUs.

Direct peers

• Thoroughbred Diesel: Specialty online retailer and manufacturer focused on Powerstroke, Cummins, and Duramax diesel performance parts and injectors. Most direct head-to-head competitor to FFD: same engine platforms, same proprietary injector program, similar DTC e-commerce model.
• XDP (Xtreme Diesel Performance): Largest pure-play diesel performance e-commerce retailer covering Powerstroke/Cummins/Duramax with strong brand recognition. Competes directly with FFD for the same diesel enthusiast buyer across overlapping SKUs and core return programs.
• Industrial Injection: Independent remanufacturer and retailer of diesel fuel injectors, HPOPs, and turbochargers used by FFD as a vendor. Compares because the same customers shop both sites for reman injectors and pumps, and Industrial Injection both manufactures and retails like FFD.
• Dynomite Diesel Shop: Boutique diesel performance retailer and brand for Powerstroke and Duramax tuning, intake, and turbo upgrades. Comparable as a small DTC diesel parts brand with similar product mix and pricing, competing for the same enthusiast wallet share.

Regional players

• Scheid Diesel Service Co. Diesel performance parts and service retailer serving primarily Midwest-based truck owners and racers. Comparable to FFD across product mix (injectors, turbos, fuel systems) but focused on a more regional, service-tied customer base.

Broad incumbents

• Summit Racing Equipment: Largest US performance parts retailer covering diesel and gasoline platforms with deep SKU breadth, fitment guides, and in-house brands. Comparable to FFD because both target diesel enthusiasts with multi-brand e-commerce storefronts, though Summit dwarfs FFD in catalog and headcount.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/fullforcediesel
• Facebookfacebook.com/fullforcediesel
• LinkedInlinkedin.com/company/full-force-diesel-performance-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Full Force Diesel Performance