Menno Place
Menno Place is a non-profit, faith-based Campus of Care in Abbotsford, BC, operated by the Mennonite Benevolent Society. It serves 700+ seniors across Independent Living, Assisted Living, Long-Term Care, and home support on a single 11.5-acre campus founded in 1953.
- Company typePrivate
- Founded1953
- HeadquartersAbbotsford, Canada
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Menno Place does
Menno Place is a non-profit seniors care operator run by the Mennonite Benevolent Society in Abbotsford, British Columbia. Founded in 1953 by Mennonite refugees, it operates an 11.5-acre Campus of Care across from Abbotsford Regional Hospital serving more than 700 residents through Independent Supportive Living (Pavilion, Terrace West, Primrose Gardens), Assisted Living (Terrace East), and Long-Term Care (Menno Home, Menno Hospital), with services expanded to include home support. The campus integrates ancillary amenities — Fireside Cafe, Living Waters Garden, The Courtyard, chapels, and a pastoral care team — with structured volunteer programs such as Friends of Menno Place.
The underlying operating model is a faith-based, multi-level care campus rather than a technology platform. Care delivery relies on 670-750 staff organized across three operating divisions, with services spanning 24/7 nursing care, dementia care, palliative care, recreation, and chaplaincy. Technology infrastructure is minimal: the organization has no public API, no AI/ML integrations, and the only documented digital initiative is a Paperless Project that has cut paper usage 59% since 2013.
Revenue mechanics combine government-subsidized care funded through the Fraser Health Authority (long-term and assisted living), private-pay residential fees for independent and supportive living apartments, charitable donations through the Financial Friends program, and ancillary service income from dining, recreation, and community events. Distribution is direct on-campus and through Fraser Health referrals; marketing centers on the website, organic social media, an Impact eNewsletter, and community events such as the Butterfly Release memorial. The organization is governed by a Board of Directors, reports Pay Transparency annually, and is Accredited with Exemplary Standing by Accreditation Canada (October 2022 survey).
Menno Place firmographics
Firmographics- Name
- Menno Place
- Legal name
- Mennonite Benevolent Society
- Website
- https://mennoplace.ca
- Company type
- Private
- Founded year
- 1953
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Menno Place is a non-profit, faith-based Campus of Care in Abbotsford, BC, operated by the Mennonite Benevolent Society. It serves 700+ seniors across Independent Living, Assisted Living, Long-Term Care, and home support on a single 11.5-acre campus founded in 1953.
- Ownership category
- akta.pro rank
Menno Place industry classification
Industry- Product category
- Senior Living and Long-Term Care Services
- NAICS
- Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities (623311)
- SIC
- Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051)
- akta.pro primary industry
- Large Campus / Multi-Building Assisted Living Communities (HLADABAG)
- akta.pro secondary industries
- General Assisted Living Facilities (HLADABAA), Market-Rate Independent Living (Private Pay) Communities (HLADAAAA), Independent Living with Supportive Services (Light ADL/IADL Support) (HLADAAAE)
Keywords
Where Menno Place is headquartered
LocationHeadquarters
- HQ city
- Abbotsford
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Menno Place business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales
Revenue model
- Government Subsidized Care: Provincial healthcare funding through Fraser Health Authority for subsidized long-term care and assisted living placements, based on assessed care needs and financial eligibility.
- Private Pay Residential Services: Private payment options for independent and supportive living apartments, including Primrose Gardens, Terrace West, Pavilion, and other independent living units. Pricing varies by apartment size and services included.
- Donations and Charitable Giving: Financial Friends program accepting annual donations of $1,000 or more, with opportunities for legacy giving and support of pastoral care and recreation programs.
- Ancillary Services: Additional revenue from services such as dining, recreational programs, chapel services, and community events for residents.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Long-Term Care (Subsidized) |
| Subscription | Monthly | Long-Term Care (Private Pay) |
| Subscription | Monthly | Assisted Living |
| Subscription | Monthly | Independent Living Apartments |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Menno Place product offering
Product offeringCore offering
Menno Place operates an 11.5-acre Campus of Care in Abbotsford, British Columbia, providing three integrated levels of senior living — Independent Supportive Living (Pavilion, Terrace West, Primrose Gardens), Assisted Living (Terrace East), and 24/7 Long-Term Care (Menno Home, Menno Hospital) — for over 700 residents. The campus also delivers ancillary offerings including pastoral care, on-campus dining (Fireside Cafe), outdoor amenities, and volunteer programs, all operated under the Mennonite Benevolent Society.
Product overview
Menno Place operates as a comprehensive Campus of Care offering multiple levels of senior living on a single 11.5-acre site adjacent to Abbotsford Regional Hospital. The portfolio includes Independent Living options (Pavilion, Primrose Gardens, Terrace West), Assisted Living (Terrace East), and Long-Term Care facilities (Menno Home and Menno Hospital). The campus serves over 700 seniors and is governed by the Mennonite Benevolent Society, providing not only residential care but also spiritual support through Pastoral Care services, dining through the Fireside Cafe, and extensive volunteer programs including the structured Friends of Menno Place initiative. Outdoor amenities include the Living Waters Garden and The Courtyard, while The Chapels provide spiritual facilities for worship and memorial services.
Differentiator
Problem solved
Functional benefit
Brands
- Menno Home: Long-term care facility at Menno Place campus
- Menno Hospital
- Primrose Gardens
- Terrace East
- Terrace West
- Pavilion
- Friends of Menno Place
Products and services
- Menno Home Long-term residential care facility providing 24/7 nursing care for seniors requiring ongoing medical support and assistance with daily living activities. Located at 32910 Brundige Avenue on the Menno Place campus.
- Menno Hospital Hospital-based long-term care providing comprehensive medical services and 24/7 nursing care for seniors with complex health needs, including dementia, palliative, and rehabilitation care.
- Terrace East – Assisted Living Assisted living apartments at 2021 Primrose Street providing personalized support with daily activities such as medication management, bathing, and meals while promoting independence for seniors who need some assistance.
- Terrace West Independent living apartments for self-sufficient seniors seeking an active lifestyle with access to campus amenities, dining, and community support services on the Menno Place campus.
- Primrose Gardens Independent living apartments offering seniors a maintenance-free lifestyle with comprehensive services and social programming on the Menno Place campus.
- Pavilion Independent living apartments providing seniors with comfortable housing options and access to campus-wide amenities and care services.
- Pastoral Care Services Christian chaplaincy services providing emotional and spiritual support to residents, families, and staff through visits, prayer ministry, and chapel services, rooted in a Christian perspective of compassion and hope.
- Fireside Cafe On-campus cafe providing dining and social space for residents, families, and visitors, supporting resident nutrition and community interaction.
Quantifiable outcome
- Caring for 27,660 seniors since 1953
- +2 more outcomes
Companies that use Menno Place
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Menno Place technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Menno Place partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Accreditation CanadacoreAccreditation Canada conducts rigorous on-site surveys of healthcare organizations. Menno Place achieved Exemplary Standing, the highest level of accreditation, demonstrating commitment to quality and safety standards.
- Fraser HealthcoreFraser Health Authority is the regional health authority providing funding and oversight for subsidized long-term care and assisted living services. Menno Place operates as an approved care provider within their network.
- Canadian College of Health LeadersminorProfessional association for healthcare leaders in Canada. CEO Karen Baillie received Chapter Award for Distinguished Service from BC Lower Mainland Chapter.
- Canadian Mennonite Health AssemblyminorFaith-based healthcare organization connecting Mennonite care providers across Canada. Menno Place participates in this network for shared learning and best practices.
- SafeCare BCcoreNon-profit society working to ensure injury-free, safe working conditions for long-term care workers in BC. CEO Karen Baillie serves as Vice Chair of the SafeCare BC Board.
- Abbotsford Christian High Schoolminor85 high school students from Abbotsford Christian High School volunteer annually to decorate Menno Place for Christmas and assist with grounds maintenance.
- Trinity Western UniversityminorMenno Place participates in providing immersion exercises for Trinity Western University's Family Systems counseling course, supporting education of future family counselors.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Menno Place competitors and assessment
Company assessmentDirect peers
- Haro Park Centre: Vancouver-based campus-of-care offering independent living, assisted living, and long-term care to seniors. Menno Place CEO Karen Baillie previously led Haro Park, and the two share the integrated campus model serving BC's senior population.
- Retirement Concepts: BC-based operator of independent living, assisted living, and long-term care communities across the province. Directly comparable in geography, service mix, and resident profile to Menno Place's Fraser Valley operations.
- Bria Communities: BC-based operator of retirement communities providing independent living, assisted living, and memory care. Comparable in regional focus and resident demographics, though more weighted toward private-pay retirement living.
- Laurel Place: Surrey, BC long-term care facility where Menno Place CEO Karen Baillie previously served as Executive Director. Operates within the same Fraser Health Authority referral network as Menno Place and serves a similar senior population.
Broad incumbents
- Revera Inc. One of Canada's largest owners, operators, and developers of retirement residences and long-term care homes, with a national footprint including BC. Comparable as a multi-level senior care provider, though broader in scale and for-profit in structure.
- Chartwell Retirement Residences: Major Canadian retirement residence operator with communities across multiple provinces including BC. Comparable as a senior living provider offering independent and assisted living, though predominantly private-pay and for-profit.
- Sienna Senior Living: Canadian operator of retirement residences and long-term care communities, with BC presence. Comparable across the full continuum of senior care services, though structured as a publicly-traded company.
- Amica Senior Lifestyles: Canadian owner and operator of luxury and premium retirement residences with locations in BC. Comparable as a senior living operator serving independent and assisted living residents, though focused on the upscale private-pay segment.
- Providence Health Care: BC faith-based healthcare provider operating residential care sites including St. Vincent's Langara, where Karen Baillie participated in opening in 1991. Comparable as a faith-affiliated senior care operator in the same provincial system.
Others
- SafeCare BC: Non-profit society focused on workplace health and safety for BC's long-term care workers, on whose board Menno Place CEO Karen Baillie serves as Vice Chair. Ecosystem partner rather than direct competitor, but materially connected to Menno Place's industry positioning.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks4 records
Key highlights7 records
Customer concentration
Menno Place social profiles
Digital presenceMenno Place compliance and trust
Trust signalCompliance2 records
Menno Place financial estimates
Financial estimateRevenue estimate
Valuation estimate
Menno Place leadership team
Management profileNumber of profiles
Profiles7 records
Menno Place funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Menno Place M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Menno Place
What does Menno Place do?
Menno Place operates an 11.5-acre Campus of Care in Abbotsford, British Columbia, providing three integrated levels of senior living — Independent Supportive Living (Pavilion, Terrace West, Primrose Gardens), Assisted Living (Terrace East), and 24/7 Long-Term Care (Menno Home, Menno Hospital) — for over 700 residents. The campus also delivers ancillary offerings including pastoral care, on-campus dining (Fireside Cafe), outdoor amenities, and volunteer programs, all operated under the Mennonite Benevolent Society.
Is Menno Place a public or private company?
Menno Place is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Menno Place founded?
Menno Place was founded in 1953. It employs 501 to 1,000 people.
Where is Menno Place based?
Menno Place is headquartered in Abbotsford, Canada, in the North America region.
How does Menno Place make money?
Four revenue lines are on record. Government Subsidized Care is the primary driver. The others are private Pay Residential Services, donations and Charitable Giving and ancillary Services.
Who are Menno Place's main competitors?
Direct peers on record are Haro Park Centre, Retirement Concepts, Bria Communities and Laurel Place. Broad incumbents are Revera Inc., Chartwell Retirement Residences, Sienna Senior Living, Amica Senior Lifestyles and Providence Health Care. SafeCare BC is listed as an others.
Does Menno Place have an API?
No public API is recorded for Menno Place.
What industry is Menno Place in?
Menno Place's product category is Senior Living and Long-Term Care Services. Its primary akta.pro industry code is HLADABAG, Large Campus / Multi-Building Assisted Living Communities, with a secondary code of HLADABAA, General Assisted Living Facilities. Its NAICS code is 6233 and its SIC code is 8050.