HS Ad
HSAD is a Seoul-based marketing creative company and advertising agency, founded in 1984 as an LG Group affiliate, serving enterprise clients across financial services, electronics, gaming, and entertainment with campaign strategy, digital marketing, retail experience design, and a proprietary AI platform suite (DASH).
- Company typePrivate
- Founded1984
- HeadquartersSeoul, South Korea
- Headcount51–100
- GTM typeB2B
- OfferingServices
HS Ad firmographics
Firmographics- Name
- HS Ad
- Legal name
- 주식회사 HSAD
- Website
- https://hsad.co.kr
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- HSAD is a Seoul-based marketing creative company and advertising agency, founded in 1984 as an LG Group affiliate, serving enterprise clients across financial services, electronics, gaming, and entertainment with campaign strategy, digital marketing, retail experience design, and a proprietary AI platform suite (DASH).
- Ownership category
- akta.pro rank
Where HS Ad is headquartered
LocationHeadquarters
- HQ city
- Seoul
- HQ country
- South Korea
- HQ region
- Asia
Offices2 records
Markets served
HS Ad business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Advertising and Marketing Creative Services: HSAD generates revenue through comprehensive marketing creative services including campaign planning, creative production, digital marketing, and brand strategy for enterprise clients. Services span across LG Electronics, financial institutions, government agencies, consumer brands, and entertainment companies.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Custom enterprise pricing based on usage scope and purpose |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels9 records
HS Ad product offering
Product offeringCore offering
HSAD is a marketing creative company that plans and produces advertising campaigns, brand strategies, digital marketing, retail experience design, and AI-powered marketing solutions for enterprise clients. Its DASH platform suite — Brand Agent, DASH Flow, and DASH X — provides proprietary AI agents for consumer intent analysis (INTENTrix), strategic insight (Market Intelligence 26), and GEO-optimized content generation (AIEO Studio), enabling a closed-loop from consumer research to AI-friendly content deployment.
Product overview
HSAD is a Marketing Creative Company offering a suite of AI-powered marketing solutions under the DASH platform umbrella. The core offering is Brand Agent, a three-module AI marketing package (INTENTrix, Market Intelligence 26, AIEO Studio) for AI-era brand marketing. Supporting this is DASH Flow, an open agent platform enabling practitioners to build custom AI workflows using no-code/low-code tools, with over 1,200 agents created internally. DASH X provides a brand partnership marketplace connecting corporations with creators. The company also produces traditional advertising campaigns, and operates a weekly newsletter. The product portfolio centers on making brands AI-readable and AI-optimized for the generative AI search era.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Campaign achieved 40M views in 10 days (Kiwoom Securities ad with actor Yoo Hae-jin)
- +4 more outcomes
Companies that use HS Ad
Customer profileNamed customers11 records
Segments2 records
Ideal customer profiles2 records
HS Ad technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability13 records
Feature6 records
HS Ad partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Amazon AdscoreHSAD became Amazon's first comprehensive advertising agency (종합광고회사) to obtain official Amazon Ads partner certification in Korea, enabling HSAD to directly operate and manage Amazon platform advertising. This partnership enhances HSAD's full-funnel marketing capabilities through access to Amazon's rich advertising data.
- Kakao AdscoreHSAD simultaneously obtained official Kakao Ads partner certification alongside Amazon, becoming one of the first comprehensive agencies to hold both certifications. This enables HSAD to directly manage Kakao platform advertising and leverage Kakao's domestic user data for targeted marketing campaigns.
- Lotte Hi-Life (레인디어)minor레인디어 (Reindeer) provides newsletter distribution services for HSAD, handling newsletter delivery operations on behalf of HSAD. Personal information processing is entrusted to them under a formal outsourcing agreement.
- Insspot (인스팟)minor인스팟 (Insspot) provides system management and maintenance services for HSAD's platform infrastructure, handling technical operations and system maintenance.
- LGSports / MyDmedia (엘지스포츠/마이디어스)minorLGSports and MyDmedia handle event operations including prize provision, tax processing for prizes, and promotional content utilization for HSAD marketing events and campaigns.
- LG ElectronicscoreLG Electronics is HSAD's primary client and strategic partner, collaborating on major campaigns including CES exhibition design, flagship retail space design (D5), product advertising campaigns (LG Styler, OLED TV, air conditioners), and LGE.COM e-commerce platform marketing. HSAD has produced numerous award-winning campaigns for LG.
- CJ ENM (tvN / TVING)coreHSAD partnered with CJ ENM for the distribution and co-production of original content '더LOVE프로젝트' which expanded from YouTube to tvN broadcast and TVING OTT platforms, creating cross-platform brand content synergies.
- Jungang University / Industry-Academia CooperationminorHSAD maintains academic partnerships through various programs including professor columns on the HSADzine blog (e.g., Professor Kim Ju-young's series on content marketing and Professor Joo Ji-tae) and participation in industry-academia cooperation.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
HS Ad competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
HS Ad social profiles
Digital presenceHS Ad financial estimates
Financial estimateRevenue estimate
Valuation estimate
HS Ad leadership team
Management profileNumber of profiles
Profiles1 record
HS Ad funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HS Ad M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HS Ad
What does HS Ad do?
HSAD is a marketing creative company that plans and produces advertising campaigns, brand strategies, digital marketing, retail experience design, and AI-powered marketing solutions for enterprise clients. Its DASH platform suite — Brand Agent, DASH Flow, and DASH X — provides proprietary AI agents for consumer intent analysis (INTENTrix), strategic insight (Market Intelligence 26), and GEO-optimized content generation (AIEO Studio), enabling a closed-loop from consumer research to AI-friendly content deployment.
Is HS Ad a public or private company?
HS Ad is a private company. It is classified as corporate owned and is currently operating.
When was HS Ad founded?
HS Ad was founded in 1984. It employs 51 to 100 people.
Where is HS Ad based?
HS Ad is headquartered in Seoul, South Korea, in the Asia region.
How does HS Ad make money?
One revenue line is on record: advertising and Marketing Creative Services.
Does HS Ad have an API?
No public API is recorded for HS Ad.