Cool Blue
Cool Blue is a Canadian SMB-focused digital marketing company offering a cloud-based Wi-Fi marketing platform (Cool Blue WiFi Hub) bundled with social media management, Facebook/Instagram ad management, and web design services for venues and small businesses.
- Company typePrivate
- Founded-
- HeadquartersNewmarket, Canada
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Cool Blue does
Cool Blue, operating under the trade name Cool Blue WiFi, is a Canadian private company founded and led by Monty Fazeli that provides an integrated stack of digital marketing services and software to small and mid-sized businesses. Its core product is the Cool Blue WiFi Hub, a cloud-based Wi-Fi marketing platform that lets venues offer branded guest Wi-Fi in exchange for customer data captured via social login (Facebook, Twitter, LinkedIn), email, or SMS. The platform layers behavioral automation triggers (90-day inactivity, birthday, 8 visits in 6 months), email/SMS/MMS campaigns, retargeting via Facebook and Instagram, review management, and network security (illegal-site filtering, POS isolation) on top of the captive portal.
Cool Blue firmographics
Firmographics- Name
- Cool Blue
- Legal name
- Cool Blue
- Website
- https://coolblue.ca
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Cool Blue is a Canadian SMB-focused digital marketing company offering a cloud-based Wi-Fi marketing platform (Cool Blue WiFi Hub) bundled with social media management, Facebook/Instagram ad management, and web design services for venues and small businesses.
- Ownership category
- akta.pro rank
Cool Blue industry classification
Industry- Product category
- Wi-Fi Marketing Platform
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Neutral Host & In‑Building Connectivity (DAS/Small Cells) (HDAIAGAC)
Keywords
Where Cool Blue is headquartered
LocationHeadquarters
- HQ city
- Newmarket
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
Cool Blue business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Wi-Fi Marketing Platform Subscriptions: Monthly SaaS subscriptions for Wi-Fi marketing platform with tiered pricing. Includes customer lead database building, social media login capture, automation triggers, and multi-device support. Higher tiers add SMS credits, more automation triggers, and integrations.
- Social Media Management Services: Monthly retainer services for Instagram and Facebook content creation, posting, story management, follower growth, and account optimization. Higher tiers include dedicated account managers and spam monitoring.
- Facebook/Instagram Ad Management: Agency management of social media advertising campaigns. Services include ad creation, A/B split testing, retargeting, conversion optimization, performance tracking, and monthly reporting. Pricing based on ad spend management.
- Web Design Services: Custom website redesign and development services including research, strategy, responsive design, development with HTML/CSS/JavaScript, and two rounds of revisions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Basic Wi-Fi Marketing at $149/month |
| Subscription | Monthly | Popular Wi-Fi Marketing at $199/month |
| Subscription | Monthly | Premium Wi-Fi Marketing at $299/month |
| Subscription | Multi-year contract | Enterprise Wi-Fi Marketing - Custom pricing |
| Subscription | Monthly | Basic Social Media Management at $1,199/month |
| Subscription | Monthly | Standard Social Media Management at $1,599/month |
| Subscription | Monthly | Premium Social Media Management at $1,999/month |
| Subscription | Monthly | Custom Social Media Package - Quote-based |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Cool Blue product offering
Product offeringCore offering
Cool Blue sells the Cool Blue WiFi Hub, a cloud-based Wi-Fi marketing platform that lets businesses offer branded guest Wi-Fi in exchange for customer data captured through social media, email, or SMS logins. The platform automates email/SMS/MMS marketing based on customer behavior, supports retargeting ads on Facebook and Instagram, and provides network security with guest isolation. The company also delivers professional services for Social Media Management, Facebook/Instagram Ad Management, and Responsive Web Design, primarily to SMBs in Canada.
Product overview
Cool Blue offers a Wi-Fi marketing platform (Cool Blue WiFi Hub) as its core product, supplemented by three professional services: Social Media Management, Ad Management (Facebook/Instagram), and Web Design. The platform integrates with over 1500 apps and provides tiered pricing plans ($149, $199, $299/month) plus enterprise options, combining Wi-Fi connectivity with customer data collection, automated marketing campaigns, and social media advertising management.
Differentiator
Problem solved
Functional benefit
Products and services
- Cool Blue WiFi Hub A cloud-based Wi-Fi marketing platform that enables businesses to provide branded guest Wi-Fi in exchange for customer data collected via Facebook, Email, SMS, Twitter, LinkedIn, or WhatsApp login. Includes real-time reporting, bandwidth control, network security with guest isolation, behavioral automation triggers (90-day inactivity, birthdays, visit frequency), SMS/MMS marketing, review management, and integrations with Facebook Pixel, Google Tag Manager, Trip Advisor, and Square. Built for SMBs in Canada.
- Social Media Management Managed social media service for SMBs covering content creation, posting scheduling, story management, follower growth, custom graphics and videos, caption writing with SEO-optimized keywords, business page optimization, account management, and unlimited support for Instagram and Facebook. Higher tiers add a dedicated account manager and spam monitoring.
- Ad Management Facebook and Instagram advertising agency service for SMBs that includes campaign creation, A/B split testing, retargeting using customer login data, lookalike audience targeting, conversion optimization, performance monitoring, and monthly reporting with strategy calls.
- Web Design Responsive web design service that creates mobile-optimized websites adapting to smartphones, tablets, and desktops. Includes research and strategy, wireframes, high-fidelity mockups, HTML/CSS/JavaScript development, cross-browser compatibility testing, and two rounds of revisions. Targets SMBs seeking improved mobile conversion rates and online sales.
Quantifiable outcome
- 50% increase in mobile conversions with responsive web design
- +2 more outcomes
Companies that use Cool Blue
Customer profileSegments10 records
Ideal customer profiles6 records
Cool Blue technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature8 records
Cool Blue partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights5 records
Cool Blue competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Cool Blue financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cool Blue leadership team
Management profileNumber of profiles
Profiles1 record
Cool Blue funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cool Blue M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cool Blue
What does Cool Blue do?
Cool Blue sells the Cool Blue WiFi Hub, a cloud-based Wi-Fi marketing platform that lets businesses offer branded guest Wi-Fi in exchange for customer data captured through social media, email, or SMS logins. The platform automates email/SMS/MMS marketing based on customer behavior, supports retargeting ads on Facebook and Instagram, and provides network security with guest isolation. The company also delivers professional services for Social Media Management, Facebook/Instagram Ad Management, and Responsive Web Design, primarily to SMBs in Canada.
Is Cool Blue a public or private company?
Cool Blue is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cool Blue founded?
Cool Blue was founded in -1. It employs 1 to 10 people.
Where is Cool Blue based?
Cool Blue is headquartered in Newmarket, Canada, in the North America region.
How does Cool Blue make money?
Four revenue lines are on record. Wi-Fi Marketing Platform Subscriptions are the primary driver. The others are social Media Management Services, facebook/Instagram Ad Management and web Design Services.
Does Cool Blue have an API?
No public API is recorded for Cool Blue.
What industry is Cool Blue in?
Cool Blue's product category is Wi-Fi Marketing Platform. Its primary akta.pro industry code is HDAIAGAC, Neutral Host & In‑Building Connectivity (DAS/Small Cells). Its SIC code is 7311.