MoneyTips
MoneyTips is a free personal finance content platform offering educational articles, guides, and interactive financial calculators. It serves U.S. consumers seeking guidance on mortgages, loans, credit cards, and general financial planning, monetizing via affiliate referrals to lending partners including Rocket Mortgage.
- Company typePrivate
- Founded2021
- HeadquartersSyracuse, United States
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What MoneyTips does
MoneyTips is a U.S.-based personal finance content platform that publishes free educational articles, guides, and interactive financial calculators aimed at helping consumers navigate financial decisions around mortgages, home buying, loans, credit cards, credit management, budgeting, and retirement planning. The platform serves a broad U.S. consumer audience, with content organized across five primary verticals—Mortgages, Homes, Loans, Credit, and Personal Finance—and reaches users through organic search, social media, email newsletters, and earned placements on major media outlets including NBC, AOL, Business Insider, Fox Business, HuffPost, and The Washington Post.
MoneyTips firmographics
Firmographics- Name
- MoneyTips
- Legal name
- Core Digital Media
- Website
- https://moneytips.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- MoneyTips is a free personal finance content platform offering educational articles, guides, and interactive financial calculators. It serves U.S. consumers seeking guidance on mortgages, loans, credit cards, and general financial planning, monetizing via affiliate referrals to lending partners including Rocket Mortgage.
- Ownership category
- akta.pro rank
MoneyTips industry classification
Industry- Product category
- Personal Finance Content and Education
- NAICS
- Other Nondepository Credit Intermediation (52229)
- SIC
- Loan Brokers (6163)
- akta.pro primary industry
- Expense Tracking & Financial Dashboards (FSAGADAB)
- akta.pro secondary industries
- Budgeting & Cash-Flow Management (FSAGADAA), Debt Management & Paydown (Student Loans, Credit Cards) (FSAGADAD), Credit Score Monitoring & Credit Building (FSAGADAE), Net Worth & Personal Balance Sheet Tracking (FSAGADAF)
Keywords
Where MoneyTips is headquartered
LocationHeadquarters
- HQ city
- Syracuse
- HQ country
- United States
- HQ region
- North America
Markets served
MoneyTips business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Affiliate/Referral Fees: MoneyTips earns referral fees when users connect with mortgage lenders and other financial partners through the site. The platform partners with a network of lenders including Rocket Mortgage to facilitate mortgage applications and refinancing.
- Advertising and Sponsorships: The site features sponsored content and partner affiliations. Credit card comparisons and recommendations may include affiliate relationships with card issuers.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
MoneyTips product offering
Product offeringCore offering
MoneyTips is a free consumer personal finance website that publishes expert-authored editorial articles and guides on mortgages, home buying, loans, credit cards, credit management, budgeting, and retirement. It also operates interactive financial calculators (Mortgage, Debt-to-Income, Compound Interest, and Cost of Living) and a mortgage lender connection service that refers interested users to a network of lending partners including Rocket Mortgage.
Product overview
MoneyTips is a personal finance content platform offering free educational resources and interactive financial calculators. The core offering includes four financial calculators (Mortgage Calculator, Debt-to-Income Calculator, Cost of Living Calculator, and Compound Interest Calculator), a mortgage lender connection service partnering with Rocket Mortgage, and a comprehensive editorial library covering mortgages, home buying, loans, credit cards, credit management, and personal finance topics. The platform also absorbed Credit Card Insider following a merger, expanding its credit card guidance content.
Differentiator
Problem solved
Functional benefit
Products and services
- Mortgage Calculator Free interactive calculator that estimates monthly mortgage payments — including principal, interest, taxes, HOA fees, and insurance — and projects payoff over time, offered to consumers researching affordability and mortgage scenarios.
- Debt-to-Income Ratio Calculator Free calculator that determines a consumer's debt-to-income (DTI) ratio by comparing gross monthly income against monthly debt obligations to help users understand mortgage eligibility and overall financial health.
- Cost of Living Calculator Free calculator that compares cost of living between two U.S. cities using ACCRA Cost of Living Index data, covering groceries, housing, utilities, transportation, healthcare, and miscellaneous expenses for consumers evaluating a move.
- Compound Interest Calculator Free investment growth calculator that illustrates how compound interest accumulates over time based on initial deposit, additional contributions, rate of return, and investment time horizon, for consumers planning savings or retirement.
- Mortgage Lender Connection Service Referral service that connects MoneyTips users with mortgage lenders — anchored by Rocket Mortgage — to explore rates, get pre-approved, and identify mortgage products tailored to their financial profile.
- Personal Finance Content Library Free editorial library of expert-authored articles and guides spanning mortgages, home buying, personal/auto/student loans, credit cards, credit scores and reports, budgeting, saving, debt management, investing, and retirement planning, for individual U.S. consumers seeking personal finance education.
Quantifiable outcome
- Users can estimate monthly mortgage payments through interactive calculators
- +1 more outcomes
Companies that use MoneyTips
Customer profileSegments4 records
Ideal customer profiles4 records
MoneyTips technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
MoneyTips partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Rocket MortgagecoreRocket Mortgage is a primary lending partner of MoneyTips. Users are referred to Rocket Mortgage for mortgage applications, refinancing, and rate quotes. Rocket Mortgage is part of Rocket Companies (NYSE: RKT). The partnership involves co-branded landing pages and lead generation. MoneyTips is owned by Core Digital Media, which has a business relationship with Rocket Mortgage LLC.
- Core Digital Media (Parent Company)coreMoneyTips is owned and operated by Core Digital Media. The company provides the infrastructure and business operations for the MoneyTips platform.
- Credit Card Insider (Merger)coreCredit Card Insider has merged with MoneyTips, combining credit card expertise with broader personal finance content. This merger expanded MoneyTips' coverage of credit card comparisons, benefits, and recommendations.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
MoneyTips competitors and assessment
Company assessmentDirect peers
- NerdWallet: Leading personal finance content and comparison platform that monetizes via affiliate referrals to financial products including mortgages, credit cards, and loans. Operates the same content-plus-affiliate model as MoneyTips at significantly larger scale.
- Bankrate: Long-standing personal finance content publisher covering mortgages, credit cards, banking, and loans, with revenue generated through affiliate referrals and advertising. Directly comparable in content mix, monetization, and audience.
- LendingTree: Loan comparison marketplace that connects consumers with multiple lenders across mortgage, personal, auto, and home equity products. Operates a lead-generation model structurally similar to MoneyTips' mortgage lender connection service.
- SmartAsset: Financial decisioning platform offering calculators, content, and matching services across mortgages, retirement, taxes, and investing. Closely comparable in the combination of interactive calculators and affiliate-driven lead generation.
- ValuePenguin: Personal finance content and comparison site covering credit cards, insurance, banking, and loans with affiliate monetization. Direct content-led competitor with overlapping topic coverage to MoneyTips.
- Finder.com: Personal finance comparison platform offering product comparisons and educational content across credit cards, loans, banking, and insurance. Comparable in monetization model and breadth of personal finance topics.
- Credible: Loan comparison marketplace focusing on student loans, personal loans, and mortgages, connecting consumers with multiple lenders through a single application. Operates a similar lead-generation model on the lending side of the affiliate funnel.
- The Balance: Major personal finance content publisher (Dotdash Meredith) covering budgeting, investing, mortgages, and credit. Directly comparable editorial breadth and content-led monetization via advertising and affiliate partnerships.
Broad incumbents
- Credit Karma: Large-scale consumer finance platform (owned by Intuit) offering credit monitoring, card and loan recommendations, and tax preparation. Overlaps with MoneyTips' credit card and credit-building content while operating a far broader product suite.
- Investopedia: Premier financial education and reference site covering investing, banking, credit, and personal finance. While more educationally focused, it competes for the same high-intent audience and represents a scaled content incumbent in MoneyTips' category.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
MoneyTips social profiles
Digital presenceMoneyTips financial estimates
Financial estimateRevenue estimate
Valuation estimate
MoneyTips leadership team
Management profileNumber of profiles
Profiles1 record
MoneyTips funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MoneyTips M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MoneyTips
What does MoneyTips do?
MoneyTips is a free consumer personal finance website that publishes expert-authored editorial articles and guides on mortgages, home buying, loans, credit cards, credit management, budgeting, and retirement. It also operates interactive financial calculators (Mortgage, Debt-to-Income, Compound Interest, and Cost of Living) and a mortgage lender connection service that refers interested users to a network of lending partners including Rocket Mortgage.
Is MoneyTips a public or private company?
MoneyTips is a private company. It is classified as corporate owned and is currently operating.
When was MoneyTips founded?
MoneyTips was founded in 2021. It employs 51 to 100 people.
Where is MoneyTips based?
MoneyTips is headquartered in Syracuse, United States, in the North America region.
How does MoneyTips make money?
Two revenue lines are on record. Affiliate/Referral Fees are the primary driver. The others are advertising and Sponsorships.
Who are MoneyTips's main competitors?
Direct peers on record are NerdWallet, Bankrate, LendingTree, SmartAsset, ValuePenguin, Finder.com, Credible and The Balance. Broad incumbents are Credit Karma and Investopedia.
Does MoneyTips have an API?
No public API is recorded for MoneyTips.
What industry is MoneyTips in?
MoneyTips's product category is Personal Finance Content and Education. Its primary akta.pro industry code is FSAGADAB, Expense Tracking & Financial Dashboards, with a secondary code of FSAGADAA, Budgeting & Cash-Flow Management. Its NAICS code is 52229 and its SIC code is 6163.