Woh Hup
Woh Hup Food Industries is a Singapore-based Asian food manufacturer founded in 1936 that produces branded sauces, condiments, concentrated stocks, and instant noodles across eight product categories, distributed to retail consumers and food service operators in over 20 countries globally.
- Company typePrivate
- Founded1936
- HeadquartersSingapore, Singapore
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Woh Hup does
Woh Hup Food Industries Pte Ltd is a Singapore-based food manufacturer established in 1936 by founder Chou Yeng Lan as a noodle house in Chinatown. The company manufactures and distributes a comprehensive portfolio of Asian sauces, condiments, and instant noodles across eight product categories: oyster sauces, chilli sauces, convenience sauces, concentrated stocks, soy sauces, ready-to-cook sauces, instant noodles, and cooking ingredients (sesame oils). Underlying technology centres on natural fermentation and brewing processes for soy sauces (using non-GMO soybeans), traditional oyster sauce production from fresh oysters, and concentrated stock production through cooking and boiling methods. Multiple Halal certifications (Singapore and Malaysia authorities) cover key product lines, enabling distribution into Muslim-majority markets.
The company operates as a wholly-owned subsidiary of the Fung Group, a Hong Kong-based multinational trading conglomerate that acquired 100% of Woh Hup in May 2015 as the first acquisition under its strategy to build an international food empire through heritage brand acquisitions. Revenue is generated through branded consumer packaged goods (CPG) sales via retail distribution in Singapore (major supermarket chains and independent grocers) and international export distribution spanning over 20 countries across Asia, India, Europe, America, Australia, and the Middle East. Go-to-market combines retail distribution, international food trade fair participation (Anuga Cologne, FHC China Shanghai), nationwide consumer promotions with purchase requirements, and digital engagement through the company website's recipe library and social media (Facebook, Instagram). The brand has received Top Influential Brand recognition in Singapore's sauces category in both 2018 and 2023, and was featured at the National Heritage Board's '50 Made In Singapore Products' exhibition in 2015.
Woh Hup firmographics
Firmographics- Name
- Woh Hup
- Legal name
- Woh Hup Food Industries Pte Ltd
- Website
- https://wohhupfood.com
- Company type
- Private
- Founded year
- 1936
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Woh Hup Food Industries is a Singapore-based Asian food manufacturer founded in 1936 that produces branded sauces, condiments, concentrated stocks, and instant noodles across eight product categories, distributed to retail consumers and food service operators in over 20 countries globally.
- Ownership category
- akta.pro rank
Woh Hup industry classification
Industry- Product category
- Asian Sauces and Condiments
- NAICS
- Mayonnaise, Dressing, and Other Prepared Sauce Manufacturing (311941), Food Manufacturing (311)
- SIC
- Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro industry
- Condiments, Sauces & DressingsConsumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Food & Beverage (Packaged)Dips, Salsas, Relishes & Chutneys ManufacturingAgriculture & Food Production/Food Processing & Manufacturing/Condiments, Sauces, Dressings & Spreads ManufacturingHot Sauce & Chili Sauce ManufacturingAgriculture & Food Production/Food Processing & Manufacturing/Condiments, Sauces, Dressings & Spreads ManufacturingNoodle Manufacturing (instant, ramen, rice noodles)Agriculture & Food Production/Food Processing & Manufacturing/Breakfast Cereals, Pasta & Grain-Based Foods Manufacturing
Keywords
Where Woh Hup is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices1 record
Markets served
Woh Hup business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Others
Revenue model
- Consumer Packaged Goods (CPG) Sales: Woh Hup generates revenue primarily through the manufacture and sale of branded sauces, condiments, instant noodles, and cooking ingredients to retail consumers and food service operators. Revenue is derived from product sales across its global distribution network spanning over 20 countries.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Woh Hup product offering
Product offeringCore offering
Woh Hup manufactures and sells a wide range of Asian food products including oyster sauces, chilli sauces, convenience sauces, concentrated stocks, soy sauces, ready-to-cook sauce pastes, instant noodles, and cooking ingredients (sesame oils). Products are made using natural brewing and fermentation processes, with soy sauces brewed from non-GMO soybeans and oyster sauces produced from fresh oysters. The company sells through retail supermarket chains and export distributors across over 20 countries globally.
Product overview
Woh Hup Food Industries Pte Ltd is a Singapore-based food manufacturer established in 1936 that produces a comprehensive portfolio of Asian food condiments, sauces, and instant noodles. The company offers eight main product categories: Oyster Sauces (including Classic Oyster Sauce, Oyster Sauce Extra Flavour, and vegetarian Shiitake Mushroom variant), Chilli Sauces (featuring Mala Sriracha, Thai Sweet Chilli, Sriracha varieties), Convenience Sauces (Asian cooking sauces such as Black Pepper Sauce, Singapore Chilli Crab Sauce, Hoisin Sauce, and regional pastes), Concentrated Stocks (Chicken and Scallop flavours for soups and cooking), Soy Sauces (Light and Dark varieties in Premium and Superior grades), Ready to Cook Sauces (regional curry and flavour pastes), Instant Noodles (dried noodles in various Asian flavours including Singapore Chilli Crab, Beijing Zha Jiang, Sichuan Pepper), and Cooking Ingredients (sesame oils). Products are distributed globally to over 20 countries across Asia, Middle East, Australia, Europe, and America.
Differentiator
Problem solved
Functional benefit
Products and services
- Oyster Sauces
Quantifiable outcome
- Products enjoyed in over 20 countries including India, Europe, America, Australia, and the Middle East
- +1 more outcomes
Companies that use Woh Hup
Customer profileSegments2 records
Ideal customer profiles2 records
Woh Hup technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Woh Hup partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Woh Hup competitors and assessment
Company assessmentDirect peers
- Lee Kum Kee: Hong Kong-founded, globally distributed manufacturer of Chinese sauces (oyster, soy, chili, Hoisin) under a 130+ year heritage brand. Direct competitor in oyster and soy sauce categories where Woh Hup competes.
- Ayam Brand: Heritage Asian canned and sauce brand (since 1892) distributed across Southeast Asia, Europe, and Australia. Closely comparable heritage Asian food positioning, multi-country export model, and sauce/condiment focus.
- Indofood (Indofood Sukses Makmur): Indonesia's largest food manufacturer and parent of Indomie instant noodles. Direct competitor in Southeast Asian instant noodles and condiments, with comparable multi-country distribution.
- ABC Indonesia (ABC Heinz / Erajaya): Indonesia-based manufacturer of chilli sauces, soy sauces, and condiments. Directly comparable in regional Asian sauce categories and Indonesian/SEA consumer base.
- Huy Fong Foods (Sriracha): US-based heritage chilli sauce maker most known for Sriracha. Comparable as a single-category Asian condiment brand built on heritage and category dominance that Woh Hup also pursues.
- S&B Foods: Japanese maker of curry pastes, chilli oils, and Asian condiments under the name-brand Golden Curry and others. Comparable in ready-to-cook curry pastes and Asian convenience sauces, an adjacent category Woh Hup also serves.
Broad incumbents
- Kikkoman: Global Japanese soy sauce leader with a broad portfolio spanning sauces, seasonings, and foodservice. Comparable in naturally brewed soy sauce technology and heritage positioning, but at vastly larger scale.
- Maggi (Nestlé): Global leader in instant noodles, sauces, and seasonings under Nestlé. Competes with Woh Hup's instant noodles and convenience sauce lines in Southeast Asia and beyond.
- Mizkan: Japanese multi-category sauce and vinegar manufacturer. Comparable in soy sauce, Asian condiments, and instant noodle meal solutions, with broader geographic reach and scale.
Regional players
- Healthy Boy Brand: Thailand-based Asian sauce and condiment brand. Comparable in Southeast Asian cuisine positioning (chilli sauces, convenience sauces) but primarily serves Thailand rather than Singapore's export-led footprint.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Woh Hup social profiles
Digital presenceWoh Hup compliance and trust
Trust signalCompliance4 records
Woh Hup financial estimates
Financial estimateRevenue estimate
Valuation estimate
Woh Hup leadership team
Management profileNumber of profiles
Profiles1 record
Woh Hup funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Woh Hup M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Woh Hup
What does Woh Hup do?
Woh Hup manufactures and sells a wide range of Asian food products including oyster sauces, chilli sauces, convenience sauces, concentrated stocks, soy sauces, ready-to-cook sauce pastes, instant noodles, and cooking ingredients (sesame oils). Products are made using natural brewing and fermentation processes, with soy sauces brewed from non-GMO soybeans and oyster sauces produced from fresh oysters. The company sells through retail supermarket chains and export distributors across over 20 countries globally.
Is Woh Hup a public or private company?
Woh Hup is a private company. It is classified as corporate owned and is currently operating.
When was Woh Hup founded?
Woh Hup was founded in 1936. It employs 11 to 50 people.
Where is Woh Hup based?
Woh Hup is headquartered in Singapore, Singapore, in the Asia region.
How does Woh Hup make money?
One revenue line is on record: consumer Packaged Goods (CPG) Sales.
Who are Woh Hup's main competitors?
Direct peers on record are Lee Kum Kee, Ayam Brand, Indofood (Indofood Sukses Makmur), ABC Indonesia (ABC Heinz / Erajaya), Huy Fong Foods (Sriracha) and S&B Foods. Broad incumbents are Kikkoman, Maggi (Nestlé) and Mizkan. Healthy Boy Brand is listed as a regional player.
Does Woh Hup have an API?
No public API is recorded for Woh Hup.
What industry is Woh Hup in?
Woh Hup's product category is Asian Sauces and Condiments. Its primary akta.pro industry code is CRADAAAB, Condiments, Sauces & Dressings, with a secondary code of AFAKADAM, Dips, Salsas, Relishes & Chutneys Manufacturing. Its NAICS code is 311941 and its SIC code is 2000.