S Sport Plus

What S Sport Plus does

S Sport Plus is a Turkey-based direct-to-consumer sports streaming platform operated by Saran İnternet Televizyon Yayıncılık A.Ş., a subsidiary of the diversified Turkish media conglomerate Saran Group. The service consolidates rights to more than a dozen premium international sports properties — including LaLiga, Serie A, Bundesliga, EuroLeague, NBA, NFL, FIBA, MotoGP, NASCAR, UFC, PFL, Zuffa Boxing, Oktagon MMA, ATP, and the Volleyball Nations League — into a single subscription product, broadcasting over 700 hours of live sports content per month alongside approximately 50 linear live TV channels covering news, documentary, entertainment, and children's programming. Content is available in both Turkish and English commentary, restricted geographically to Turkey and Northern Cyprus.

The platform is built on a standard OTT streaming architecture deployed across web, mobile (iOS, Android, Huawei), Smart TV (Samsung Tizen, LG WebOS, Vestel, Arçelik, Grundig, Beko, Philips/Sony/Toshiba Android TV), streaming devices (Apple TV, Chromecast, Android TV, Xiaomi), and gaming consoles (Xbox). Proprietary UX features include multi-screen simultaneous viewing, 30-day catch-up replay, offline download ("İndir İzle"), low-data mode, dual-language commentary, personal favorites/watchlists, and calendar integration. S Sport Plus generates revenue through four consumer subscription tiers (149 TL introductory, 399 TL monthly, 2,799 TL annual prepaid, 3,499 TL annual installment) plus a custom-priced corporate/business package, with self-serve signup via website and mobile apps and a separate field sales channel for enterprise clients.

Name

S Sport Plus

Legal name

Saran İnternet Televizyon Yayıncılık A.Ş.

Website

https://ssportplus.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

S Sport Plus is a Turkey-based direct-to-consumer sports streaming service, operated by Saran Group subsidiary Saran İnternet Televizyon Yayıncılık A.Ş., offering subscription access to LaLiga, Serie A, Bundesliga, NBA, EuroLeague, MotoGP, UFC, NFL and other premium sports to consumers and corporate clients in Turkey and Northern Cyprus.

Ownership category

akta.pro rank

Product category

Live Sports Streaming

NAICS

Spectator Sports (71121)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYMPAKAOAL

Sports Streaming Distribution & App Platforms (CTV, Mobile, Web)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Streaming & Digital Broadcasting

Keywords

• Sports streaming
• Live sports broadcasting
• Video streaming service
• OTT subscription platform
• Digital sports content

Headquarters

HQ city

Istanbul

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Individual Subscription - Monthly: Recurring monthly subscription revenue from individual consumers subscribing to sports streaming content. Users pay monthly at 399 TL with no commitment.
2. Individual Subscription - Annual Prepaid: Recurring annual subscription with discounted pricing (2,799 TL annually vs 4,788 TL monthly equivalent), providing revenue certainty and customer lock-in for 12 months.
3. Individual Subscription - Annual Installment: Annual subscription paid in 12 monthly installments at 3,499 TL total, offering flexible payment while maintaining commitment.
4. Introductory Package: Entry-level package at 149 TL monthly providing access to children's, documentary, music, and news channels - used for customer acquisition and upselling.
5. Corporate/Business Membership: Commercial memberships for businesses with pricing based on business status and location. Revenue generated through enterprise contracts.

Pricing tiers

Go-to-market motion1 record

Distribution channels8 records

Marketing channels5 records

Core offering

S Sport Plus is a Turkish subscription-based digital sports streaming platform that delivers live and on-demand broadcasts of major sports leagues and competitions including LaLiga, Serie A, Bundesliga, NBA, EuroLeague, UFC, MotoGP, NFL, FIBA, ATP tennis, and volleyball. The service is accessible across web, mobile apps, Smart TVs, streaming devices, and gaming consoles, and bundles over 50 live TV channels spanning sports, news, documentary, music, and children's content. Pricing is offered in multiple consumer tiers (monthly, annual prepaid, annual installment, introductory) plus a custom-priced corporate membership.

Product overview

S Sport Plus is a Turkish digital sports streaming platform operated by Saran İnternet Televizyon Yayıncılık A.Ş., offering live and on-demand sports content via web, mobile app, Smart TV, and streaming devices. The core platform is S Sport Plus, which provides access to over 700 hours of live sports content monthly across major leagues including LaLiga, Serie A, Bundesliga, EuroLeague, NBA, UFC, MotoGP, NFL, and FIBA. The platform operates on a subscription model with multiple tiers: Monthly (399 TL), Annual Prepaid (233.25 TL/month or 2,799 TL annually), Annual Installment (291.58 TL/month), and Introductory (149 TL/month for limited content). Premium features include multi-screen simultaneous viewing, full HD streaming, offline download capability, dual-language commentary, and a 30-day replay archive. The service also bundles access to over 50 live TV channels spanning sports, news, entertainment, documentary, children's, and music content. Device support includes Smart TVs (Samsung, LG, Vestel, Arçelik, Grundig, Beko, Philips, Sony, Toshiba), streaming devices (Apple TV, Chromecast, Android TV, Xiaomi), gaming consoles (Xbox), and mobile platforms (iOS, Android, Huawei).

Differentiator

Problem solved

Functional benefit

Products and services

• S Sport Plus Streaming Platform Digital sports streaming platform providing live broadcasts and on-demand replays of major sports leagues and competitions, accessible via web, mobile, Smart TV, streaming devices, and gaming consoles for individual consumers in Turkey and Northern Cyprus.
• S Sport Plus Live TV Channels Bundled offering of over 50 live TV channels including S Sport TV, S Sport 2, Eurosport 1/2, Red Bull TV, Sports TV, CNN Türk, NTV, Kanal 24, plus entertainment, documentary, children's, and music channels.
• S Sport Plus Monthly Subscription Package Monthly subscription tier at 399 TL per month with no commitment required, providing full access to all sports content including LaLiga, Serie A, Bundesliga, EuroLeague, NBA, UFC, MotoGP and more.
• S Sport Plus Annual Subscription Package Annual prepaid subscription at 2,799 TL per year (233.25 TL/month equivalent), offering the best value option with significant discount compared to the monthly plan and full sports content access.
• S Sport Plus Annual Installment Subscription Package Annual subscription paid in 12 monthly installments at 3,499 TL total (291.58 TL/month), providing flexible monthly payment while maintaining 12-month commitment for full sports content access.
• S Sport Plus Tanışma (Introductory) Package Entry-level subscription at 149 TL per month providing access only to children's, documentary, music, and news channels, designed for customer acquisition and upselling to sports tiers.
• S Sport Plus Kurumsal (Corporate) Membership Business/enterprise subscription package with custom pricing based on company status and location, providing commercial sports streaming access for facilities, employees, or clients via a separate corporate sales channel.

Quantifiable outcome

• Over 700 hours of live sports content broadcast monthly

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

Feature8 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Netflix Turkey: Global SVOD incumbent with growing live-event programming ambitions and a large established Turkish subscriber base — competes for share-of-wallet if sports fans trade off scripted content.
• Apple TV+: Tech-giant-backed streaming service that has secured MLS and select sports rights and competes for premium Turkish households already paying for multi-service bundles.
• DAZN: Global sports OTT leader with rights to MotoGP, UFC, and select European football — competes with S Sport Plus indirectly for the Turkish sports-fan wallet via VPNs and for rights pricing in negotiations.

Others

• YouTube (Sports Live): Free ad-supported platform increasingly used by sports leagues for live broadcasts globally, putting pressure on subscription sports OTTs in Turkey by offering free alternatives to casual fans.

Direct peers

• Exxen: Acun Medya-owned Turkish OTT platform that bundles entertainment originals with selected sports rights, competing for the same Turkish subscription wallet as S Sport Plus.
• Tivibu: Turkcell's IPTV and OTT service offering live TV plus on-demand with sports bundles, leveraging telecom distribution to undercut standalone sports streamers like S Sport Plus.
• beIN Connect: beIN's standalone streaming service in Turkey carrying beIN Sports linear feeds and on-demand replays — a direct streaming alternative for premium Turkish sports fans.
• TOD (beIN): Qatari-owned sports streaming platform that holds many of the same premium rights (LaLiga, Serie A, Bundesliga, NBA, MotoGP) and directly targets Turkish-speaking sports fans in Turkey with subscription streaming — S Sport Plus's closest head-to-head competitor.
• D-Smart GO: D-Smart's companion streaming app from Doğan TV, offering live TV channels and select sports content to Turkish subscribers via satellite-plus-OTT distribution.
• Gain (BluTV rebrand): Turkish SVOD platform (rebranded from BluTV in 2024) owned by Deezer/Boğaziçi Ventures with originals and live content, competing for the same Turkish digital subscriber base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ssportplustr
• Facebookfacebook.com/S-Sport-Plus-1712407058815002
• LinkedInlinkedin.com/company/s-sport-plus

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about S Sport Plus