S Sport Plus
S Sport Plus is a Turkey-based direct-to-consumer sports streaming service, operated by Saran Group subsidiary Saran İnternet Televizyon Yayıncılık A.Ş., offering subscription access to LaLiga, Serie A, Bundesliga, NBA, EuroLeague, MotoGP, UFC, NFL and other premium sports to consumers and corporate clients in Turkey and Northern Cyprus.
- Company typePrivate
- Founded2021
- HeadquartersIstanbul
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What S Sport Plus does
S Sport Plus is a Turkey-based direct-to-consumer sports streaming platform operated by Saran İnternet Televizyon Yayıncılık A.Ş., a subsidiary of the diversified Turkish media conglomerate Saran Group. The service consolidates rights to more than a dozen premium international sports properties — including LaLiga, Serie A, Bundesliga, EuroLeague, NBA, NFL, FIBA, MotoGP, NASCAR, UFC, PFL, Zuffa Boxing, Oktagon MMA, ATP, and the Volleyball Nations League — into a single subscription product, broadcasting over 700 hours of live sports content per month alongside approximately 50 linear live TV channels covering news, documentary, entertainment, and children's programming. Content is available in both Turkish and English commentary, restricted geographically to Turkey and Northern Cyprus.
The platform is built on a standard OTT streaming architecture deployed across web, mobile (iOS, Android, Huawei), Smart TV (Samsung Tizen, LG WebOS, Vestel, Arçelik, Grundig, Beko, Philips/Sony/Toshiba Android TV), streaming devices (Apple TV, Chromecast, Android TV, Xiaomi), and gaming consoles (Xbox). Proprietary UX features include multi-screen simultaneous viewing, 30-day catch-up replay, offline download ("İndir İzle"), low-data mode, dual-language commentary, personal favorites/watchlists, and calendar integration. S Sport Plus generates revenue through four consumer subscription tiers (149 TL introductory, 399 TL monthly, 2,799 TL annual prepaid, 3,499 TL annual installment) plus a custom-priced corporate/business package, with self-serve signup via website and mobile apps and a separate field sales channel for enterprise clients.
S Sport Plus firmographics
Firmographics- Name
- S Sport Plus
- Legal name
- Saran İnternet Televizyon Yayıncılık A.Ş.
- Website
- https://ssportplus.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- S Sport Plus is a Turkey-based direct-to-consumer sports streaming service, operated by Saran Group subsidiary Saran İnternet Televizyon Yayıncılık A.Ş., offering subscription access to LaLiga, Serie A, Bundesliga, NBA, EuroLeague, MotoGP, UFC, NFL and other premium sports to consumers and corporate clients in Turkey and Northern Cyprus.
- Ownership category
- akta.pro rank
S Sport Plus industry classification
Industry- Product category
- Live Sports Streaming
- NAICS
- Spectator Sports (71121)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Sports Streaming Distribution & App Platforms (CTV, Mobile, Web) (MPAKAOAL)
Keywords
Where S Sport Plus is headquartered
LocationHeadquarters
- HQ city
- Istanbul
Offices1 record
Markets served
S Sport Plus business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Individual Subscription - Monthly: Recurring monthly subscription revenue from individual consumers subscribing to sports streaming content. Users pay monthly at 399 TL with no commitment.
- Individual Subscription - Annual Prepaid: Recurring annual subscription with discounted pricing (2,799 TL annually vs 4,788 TL monthly equivalent), providing revenue certainty and customer lock-in for 12 months.
- Individual Subscription - Annual Installment: Annual subscription paid in 12 monthly installments at 3,499 TL total, offering flexible payment while maintaining commitment.
- Introductory Package: Entry-level package at 149 TL monthly providing access to children's, documentary, music, and news channels - used for customer acquisition and upselling.
- Corporate/Business Membership: Commercial memberships for businesses with pricing based on business status and location. Revenue generated through enterprise contracts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly Package - 399 TL/month |
| Subscription | Annual | Annual Package - 2,799 TL/year (Popular Choice) |
| Subscription | Multi-year contract | Annual Installment Package - 3,499 TL/year |
| Subscription | Monthly | Introduction Package - 149 TL/month |
| Subscription | Annual | Corporate/Business Package - Custom pricing |
Go-to-market motion1 record
Distribution channels8 records
Marketing channels5 records
S Sport Plus product offering
Product offeringCore offering
S Sport Plus is a Turkish subscription-based digital sports streaming platform that delivers live and on-demand broadcasts of major sports leagues and competitions including LaLiga, Serie A, Bundesliga, NBA, EuroLeague, UFC, MotoGP, NFL, FIBA, ATP tennis, and volleyball. The service is accessible across web, mobile apps, Smart TVs, streaming devices, and gaming consoles, and bundles over 50 live TV channels spanning sports, news, documentary, music, and children's content. Pricing is offered in multiple consumer tiers (monthly, annual prepaid, annual installment, introductory) plus a custom-priced corporate membership.
Product overview
S Sport Plus is a Turkish digital sports streaming platform operated by Saran İnternet Televizyon Yayıncılık A.Ş., offering live and on-demand sports content via web, mobile app, Smart TV, and streaming devices. The core platform is S Sport Plus, which provides access to over 700 hours of live sports content monthly across major leagues including LaLiga, Serie A, Bundesliga, EuroLeague, NBA, UFC, MotoGP, NFL, and FIBA. The platform operates on a subscription model with multiple tiers: Monthly (399 TL), Annual Prepaid (233.25 TL/month or 2,799 TL annually), Annual Installment (291.58 TL/month), and Introductory (149 TL/month for limited content). Premium features include multi-screen simultaneous viewing, full HD streaming, offline download capability, dual-language commentary, and a 30-day replay archive. The service also bundles access to over 50 live TV channels spanning sports, news, entertainment, documentary, children's, and music content. Device support includes Smart TVs (Samsung, LG, Vestel, Arçelik, Grundig, Beko, Philips, Sony, Toshiba), streaming devices (Apple TV, Chromecast, Android TV, Xiaomi), gaming consoles (Xbox), and mobile platforms (iOS, Android, Huawei).
Differentiator
Problem solved
Functional benefit
Products and services
- S Sport Plus Streaming Platform Digital sports streaming platform providing live broadcasts and on-demand replays of major sports leagues and competitions, accessible via web, mobile, Smart TV, streaming devices, and gaming consoles for individual consumers in Turkey and Northern Cyprus.
- S Sport Plus Live TV Channels Bundled offering of over 50 live TV channels including S Sport TV, S Sport 2, Eurosport 1/2, Red Bull TV, Sports TV, CNN Türk, NTV, Kanal 24, plus entertainment, documentary, children's, and music channels.
- S Sport Plus Monthly Subscription Package Monthly subscription tier at 399 TL per month with no commitment required, providing full access to all sports content including LaLiga, Serie A, Bundesliga, EuroLeague, NBA, UFC, MotoGP and more.
- S Sport Plus Annual Subscription Package Annual prepaid subscription at 2,799 TL per year (233.25 TL/month equivalent), offering the best value option with significant discount compared to the monthly plan and full sports content access.
- S Sport Plus Annual Installment Subscription Package Annual subscription paid in 12 monthly installments at 3,499 TL total (291.58 TL/month), providing flexible monthly payment while maintaining 12-month commitment for full sports content access.
- S Sport Plus Tanışma (Introductory) Package Entry-level subscription at 149 TL per month providing access only to children's, documentary, music, and news channels, designed for customer acquisition and upselling to sports tiers.
- S Sport Plus Kurumsal (Corporate) Membership Business/enterprise subscription package with custom pricing based on company status and location, providing commercial sports streaming access for facilities, employees, or clients via a separate corporate sales channel.
Quantifiable outcome
- Over 700 hours of live sports content broadcast monthly
Companies that use S Sport Plus
Customer profileSegments2 records
Ideal customer profiles2 records
S Sport Plus technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration18 records
Feature8 records
S Sport Plus partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
S Sport Plus competitors and assessment
Company assessmentBroad incumbents
- Netflix Turkey: Global SVOD incumbent with growing live-event programming ambitions and a large established Turkish subscriber base — competes for share-of-wallet if sports fans trade off scripted content.
- Apple TV+: Tech-giant-backed streaming service that has secured MLS and select sports rights and competes for premium Turkish households already paying for multi-service bundles.
- DAZN: Global sports OTT leader with rights to MotoGP, UFC, and select European football — competes with S Sport Plus indirectly for the Turkish sports-fan wallet via VPNs and for rights pricing in negotiations.
Others
- YouTube (Sports Live): Free ad-supported platform increasingly used by sports leagues for live broadcasts globally, putting pressure on subscription sports OTTs in Turkey by offering free alternatives to casual fans.
Direct peers
- Exxen: Acun Medya-owned Turkish OTT platform that bundles entertainment originals with selected sports rights, competing for the same Turkish subscription wallet as S Sport Plus.
- Tivibu: Turkcell's IPTV and OTT service offering live TV plus on-demand with sports bundles, leveraging telecom distribution to undercut standalone sports streamers like S Sport Plus.
- beIN Connect: beIN's standalone streaming service in Turkey carrying beIN Sports linear feeds and on-demand replays — a direct streaming alternative for premium Turkish sports fans.
- TOD (beIN): Qatari-owned sports streaming platform that holds many of the same premium rights (LaLiga, Serie A, Bundesliga, NBA, MotoGP) and directly targets Turkish-speaking sports fans in Turkey with subscription streaming — S Sport Plus's closest head-to-head competitor.
- D-Smart GO: D-Smart's companion streaming app from Doğan TV, offering live TV channels and select sports content to Turkish subscribers via satellite-plus-OTT distribution.
- Gain (BluTV rebrand): Turkish SVOD platform (rebranded from BluTV in 2024) owned by Deezer/Boğaziçi Ventures with originals and live content, competing for the same Turkish digital subscriber base.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
S Sport Plus social profiles
Digital presenceS Sport Plus financial estimates
Financial estimateRevenue estimate
Valuation estimate
S Sport Plus leadership team
Management profileNumber of profiles
S Sport Plus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
S Sport Plus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about S Sport Plus
What does S Sport Plus do?
S Sport Plus is a Turkish subscription-based digital sports streaming platform that delivers live and on-demand broadcasts of major sports leagues and competitions including LaLiga, Serie A, Bundesliga, NBA, EuroLeague, UFC, MotoGP, NFL, FIBA, ATP tennis, and volleyball. The service is accessible across web, mobile apps, Smart TVs, streaming devices, and gaming consoles, and bundles over 50 live TV channels spanning sports, news, documentary, music, and children's content. Pricing is offered in multiple consumer tiers (monthly, annual prepaid, annual installment, introductory) plus a custom-priced corporate membership.
Is S Sport Plus a public or private company?
S Sport Plus is a private company. It is classified as corporate owned and is currently operating.
When was S Sport Plus founded?
S Sport Plus was founded in 2021. It employs 11 to 50 people.
Where is S Sport Plus based?
S Sport Plus is headquartered in Istanbul.
How does S Sport Plus make money?
Five revenue lines are on record. Individual Subscription - Monthly is the primary driver. The others are individual Subscription - Annual Prepaid, individual Subscription - Annual Installment, introductory Package and corporate/Business Membership.
Who are S Sport Plus's main competitors?
Broad incumbents on record are Netflix Turkey, Apple TV+ and DAZN. YouTube (Sports Live) is listed as an others. Direct peers are Exxen, Tivibu, beIN Connect, TOD (beIN), D-Smart GO and Gain (BluTV rebrand).
Does S Sport Plus have an API?
No public API is recorded for S Sport Plus.
What industry is S Sport Plus in?
S Sport Plus's product category is Live Sports Streaming. Its primary akta.pro industry code is MPAKAOAL, Sports Streaming Distribution & App Platforms (CTV, Mobile, Web). Its NAICS code is 71121 and its SIC code is 7900.