Enterprise Lighting

What Enterprise Lighting does

Enterprise Lighting & Control is a privately held manufacturer's representative agency headquartered in Waukesha, Wisconsin, selling lighting products and control solutions on behalf of multiple manufacturers across Wisconsin and the Upper Peninsula of Michigan. The company operates three regional line cards covering Eastern Wisconsin, Western Wisconsin, and the Western Upper Peninsula, and is self-described as the largest and most experienced lighting agency in its territory. Its product portfolio spans LED fixtures, advanced lighting controls (including Power over Ethernet and IoT-enabled systems), and project quotation services that match manufacturer products to commercial building specifications.

The firm earns revenue through commissions from the lighting manufacturers it represents, with pricing conducted on a quote-based, project-by-project basis rather than via published rate cards. Its go-to-market relies on a direct field-sales team covering the defined territory, supplemented by AIA-approved continuing education courses on LED color quality (IESNA TM-30) and Smart Building / IoT integration, as well as regional roadshow events across Wisconsin cities. It serves primarily commercial building customers (with hospitality as a secondary segment), helping contractors, designers, and building owners navigate Wisconsin Commercial Building Code compliance, energy-efficiency requirements, and product specification.

Operationally, Enterprise Lighting employs approximately 43 staff and is actively hiring for quotations and customer-service roles. It maintains a digital presence through its website, LinkedIn, Pinterest, and X (Twitter), and engages on the third-party Lighting Exchange platform. No revenue, funding, M&A, or parent-company information is publicly disclosed, and the firm shows no evidence of proprietary technology development beyond domain expertise in lighting specification and code compliance.

Name

Enterprise Lighting

Legal name

Enterprise Lighting & Control

Website

https://enterpriselighting.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Enterprise Lighting & Control is a privately held manufacturer's representative agency selling lighting products and controls from multiple manufacturers to commercial building customers across Wisconsin and Upper Michigan. Headquartered in Waukesha, WI with ~43 employees, it operates as the largest lighting rep in its territory, earning commission-based revenue through project quotations and field sales.

Ownership category

akta.pro rank

Product category

Lighting Distribution Services

NAICS

Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)

SIC

Auto Controls For Regulating Residential & Comml Environments (3822)

akta.pro primary industry

Lighting Design Services (BPAHAKAJ)

akta.pro secondary industries

Lighting Controls & Smart Lighting Systems (BPABAGAC), Lighting Controls & Building Integration (Drivers, sensors, dimming, lighting control panels, networked lighting) (IMAGAIAI)

Keywords

• Lighting manufacturer's representative
• Commercial lighting solutions
• Lighting controls systems
• LED lighting products
• Smart building lighting

Headquarters

HQ city

Waukesha

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Manufacturer Representative Commissions: As a manufacturer's representative, Enterprise Lighting earns commissions from lighting manufacturers for sales of lighting products and solutions through their territory coverage in Wisconsin and Upper Michigan.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Enterprise Lighting & Control operates as a manufacturer's representative agency selling commercial lighting products, LED fixtures, and advanced lighting control systems (including Power over Ethernet and IoT-integrated solutions) on behalf of multiple lighting manufacturers. The company coordinates lighting specifications, drawing requirements, and project quotations for customers in Wisconsin and Upper Michigan, then facilitates hand-offs to project managers for execution.

Product overview

Enterprise Lighting & Control is a manufacturers' representative agency serving Wisconsin and Upper Michigan. The company operates as an intermediary between lighting manufacturers and contractors/designers, offering a comprehensive portfolio of lighting products and control systems. The core offerings include LED lighting solutions, advanced lighting controls with IoT and Power over Ethernet (PoE) capabilities, and professional quotation services for project-based work. The company organizes its operations through regional line cards covering Eastern Wisconsin, Western Wisconsin, and Western Upper Peninsula territories, and provides educational resources including AIA-certified courses on LED technology and smart building integration.

Differentiator

Problem solved

Functional benefit

Products and services

• Lighting Products Comprehensive range of commercial and residential lighting solutions including LED fixtures, lamps, and specialty lighting products offered through manufacturer partnerships and accessed via regional line cards. Targeted at contractors, designers, and specifiers in Wisconsin and Upper Michigan.
• Lighting Controls Advanced lighting control systems including Power over Ethernet (PoE), IoT-enabled controls, automatic shut-off systems, and daylight-responsive controls for commercial buildings. Targeted at commercial building projects requiring code-compliant energy-efficient lighting controls.
• Lighting Quotations Services Coordination and interpretation of lighting specifications and drawing requirements for project quotations, ensuring correct costs and product matching to specified project requirements. Targeted at contractors, electrical designers, and project managers seeking manufacturer-rep-supported bid work.
• Smart Building Integration Integration of IoT and Power over Ethernet technologies for smart building applications that enhance user experience, provide access to big data and analytics, and improve energy efficiency. Targeted at architects, designers, and building owners pursuing smart building certification and energy-efficient projects.

Quantifiable outcome

• Helped hundreds of businesses throughout Wisconsin choose proper lighting solutions

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Lighting Manufacturers (Various)coreChannel Partner/ Reseller/ DistributorEnterprise Lighting represents multiple lighting manufacturers as their manufacturer's representative for Wisconsin and Upper Michigan territories. They coordinate with factory representatives to build relationships, drive innovation, and manage product quotations and project specifications. The company maintains line cards for their represented manufacturers across Eastern Wisconsin, Western Wisconsin, and Western Upper Peninsula territories.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Acuity Brands: One of the largest North American lighting and building solutions manufacturers. Comparable because Enterprise Lighting & Control represents competing manufacturers and depends on the same commercial construction, energy-code, and smart-building demand drivers that shape Acuity's specification channel.
• Hubbell Incorporated: Diversified electrical and lighting manufacturer with a substantial commercial and industrial lighting portfolio. Comparable as both a represented manufacturer and a broad competitor shaping the rep-agency channel in the same Wisconsin/Midwest specification market.
• Lutron Electronics: Leading lighting controls and shading manufacturer with deep specification presence in commercial buildings. Comparable because Enterprise Lighting's smart-building and lighting-controls expertise addresses the same specification ecosystem in which Lutron competes and through which its products flow.
• Current Lighting Solutions (GE Current): Commercial and industrial LED lighting and controls provider. Comparable as a represented manufacturer whose smart-building/IoT-enabled products are specified into the same Wisconsin commercial projects that Enterprise Lighting's quotations team supports.
• Signify (formerly Philips Lighting): Global lighting leader across LED, connected lighting (Interact), and lighting services. Comparable as the dominant upstream supplier whose products flow through rep agencies like Enterprise Lighting, and as a parallel channel partner competing for the same commercial lighting specification opportunities.
• ams OSRAM: Global lighting and opto-semiconductor leader with strong LED component and luminaire presence. Comparable as an upstream supplier of LED technology that flows through rep agencies and competes for the same commercial specification pipeline.
• Legrand (North America): Global electrical and digital building infrastructure group (including Wattstopper lighting controls). Comparable as a manufacturer whose lighting controls and building-automation portfolio is sold through the same spec-driven, rep-supported commercial channel that Enterprise Lighting services.

Emerging players

• Crestron Electronics: Integrated smart-building AV, lighting, and control platform. Comparable because it competes for the same PoE/IoT smart-building specification opportunities that Enterprise Lighting highlights as a differentiator, and could in some projects bypass the rep-agency model.
• Snap One / Control4: Smart-building and integrated control platform increasingly competing in commercial lighting and PoE-based control. Comparable because the convergence of lighting controls and smart-building platforms threatens to disintermediate traditional lighting reps like Enterprise Lighting & Control.

Regional players

• Zumtobel Group: European-headquartered professional lighting and connected lighting group. Comparable as a premium commercial lighting manufacturer competing for the same architectural specification projects, though its primary direct presence is in Europe rather than North America.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/enterprisewi
• LinkedInlinkedin.com/company/enterprise-lighting-ltd
• Pinterestpinterest.com/enterpriselighting

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Enterprise Lighting