Awasu Design

What Awasu Design does

Awasu Design is a privately-held boutique design and innovation consultancy headquartered at 730 Florida Street, Suite 6, San Francisco. Founded in 1999, the firm provides professional services in product design, product strategy and visioning, team capability development, and startup/accelerator/VC support. Its client roster spans financial services (Wells Fargo, Zelle, Capital One, LendingClub, First Republic Bank, Citi, Paze), technology (Google, HP, Yelp, Bloomberg, Fox Sports, Ancestry, Lex Machina, Flurry/Yahoo), healthcare (Q Bio), energy technology (Intertie, Nextracker, Voltaiq), and HR technology (Opa Connect).

The firm's core methodology is human-centered design, delivered across UX design, service design, information architecture, visual design, rapid prototyping, user research, and mixed reality (AR/VR). Awasu does not operate a proprietary software platform; deliverables consist of design artifacts, prototypes, design systems (e.g., LendingClub's 20+ flow system, HP Agilaire), and strategic recommendations. The firm has launched an AI-focused microsite (awasu.ai) offering AI readiness guidance for product managers, design leaders, and executives, with Sep 2025 thought leadership content on AI product transformation.

The business operates on a professional services model with project-based engagements, quote-based pricing, and no publicly disclosed rates. GTM is enterprise field sales executed through direct outreach and referrals from existing client relationships, anchored by long-tenured engagements (Wells Fargo 20+ projects over 10+ years, Zelle 32+ projects). Headcount is 11-50 employees; the firm does not disclose revenue, ownership structure, funding, or financial performance.

Name

Awasu Design

Legal name

Awasu Design

Website

https://awasudesign.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Awasu Design is a San Francisco-based boutique design consultancy, founded in 1999, providing product design, product strategy, and team capability services to enterprise clients and startups across financial services, technology, healthcare, and energy.

Ownership category

akta.pro rank

Product category

UX Design & Product Strategy Consulting

NAICS

Other Specialized Design Services (54149), Graphic Design Services (541430)

SIC

Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

Keywords

• Ux design services
• Product strategy consulting
• Design system creation
• User experience design
• Digital product design

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Design & Strategy Consulting Services: Professional services revenue generated through project-based engagements with enterprise clients. Services include product design, product strategy and visioning, team capability development, and support for startups through labs, accelerators, and VCs. Engagements are typically scoped projects of varying duration, ranging from short workshops to multi-year partnerships.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Awasu Design is a boutique UX design and product strategy consultancy that delivers professional design services to enterprise clients and venture-backed startups. Core offerings include Product Design (UX, visual design, and design systems), Product Strategy & Vision, organizational Teams consulting, and tailored services for Labs, Accelerators, and VC-backed companies. Engagements span design system creation, full product redesigns, brand identity, and capability building across financial services, technology, healthcare, energy, and media clients.

Product overview

Awasu Design is a UX/design agency offering professional services including Product Design, Product Strategy & Vision, Teams consulting, and Labs/Accelerator/VC services. The company operates an AI guidance microsite (awasu.ai) providing frameworks for product managers, design leaders, and executives on AI transformation. Their portfolio includes design systems (LendingClub), financial services redesigns (Wells Fargo, Zelle, Capital One), healthcare platforms (Q Bio), sports media sites (Fox Sports), analytics products (Flurry, Lex Machina), energy management interfaces (Intertie, Nextracker, Voltaiq), HR products (Opa Connect), and restaurant reservation services (Yelp Reservations). The company has delivered over 20 projects for Wells Fargo alone since 1999, helping teams unlock innovation through thoughtful design and strategy.

Differentiator

Problem solved

Functional benefit

Brands

• Awasu AI: AI Readiness for products, guidance for product managers, design leaders, and executives. Microsite available at awasu.ai.

Products and services

• Product Design User experience design service combining strategy and user insights to create impactful products and services for enterprise and startup clients. Delivered by a boutique team of senior designers and strategists.
• Product Strategy & Vision Strategic consulting that refines purpose and crafts viable market niches backed by business goals, user insights, and market direction. Used by executives and product leaders to define north-star product visions.
• Teams Organizational consulting service helping internal design and product teams adapt, innovate, and stay engaged through productivity-driven approaches. Includes design thinking workshops, leadership coaching, and capability building.
• Labs, Accelerators, & VCs Services Design services tailored for startups, accelerator cohorts, and venture capital firms navigating investor expectations, market shifts, and rapid product delivery challenges. Includes rapid prototyping, MVP definition, and design system establishment.
• Awasu AI Microsite Awasu AI is a sub-brand and microsite (awasu.ai) providing AI readiness guidance, frameworks, and thought leadership content for product managers, design leaders, and executives on AI transformation.

Quantifiable outcome

• $40 Million budget approval achieved for Wells Fargo Consumer Lending project
• +4 more outcomes

Named customers17 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• RKS Design: California-based human-centered design consultancy combining strategy, research, and product design for enterprise clients; comparable boutique positioning to Awasu.
• IDEO: Pioneering design and innovation consultancy also serving enterprise clients across products, services, and strategy. Closest analog to Awasu's boutique strategy-plus-execution model, though larger in scale and global.
• Cooper (Cooper Professional Services): Product strategy and UX design consultancy founded by Alan Cooper, focused on enterprise digital transformation and design capability building — a near-twin of Awasu's product strategy and Teams services.
• frog (frog design): Global design and strategy firm with deep enterprise engagement model and Fortune 500 client roster overlapping Awasu's financial services and tech verticals.
• Lunar Design: Boutique product design and innovation firm serving enterprise clients across hardware and software — comparable senior-talent model and strategy-plus-execution scope.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/awasudesign
• LinkedInlinkedin.com/company/awasu-design
• Instagraminstagram.com/awasudesignsf

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Awasu Design