B.H.M.S.

Name

B.H.M.S.

Legal name

BHMS Business & Hotel Management School

Website

https://bhms.ch

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Hospitality Higher Education

NAICS

Colleges, Universities, and Professional Schools (6113), Business and Secretarial Schools (611410), Educational Services (611)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Undergraduate Business Schools (BBA/BSBA Programs) (EDAHAHAA)

akta.pro secondary industries

Internships, Externships & Work-Based Learning Placement (EDAMAKAB), University-Led Summer/Winter Schools (Credit/Non-Credit) (EDAIAIAA)

Keywords

• Hospitality education
• Hotel management school
• Culinary arts education
• Business management degrees
• Tourism management programs

Headquarters

HQ city

Luzern

HQ country

Switzerland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Tuition Fees: Core revenue from tuition fees across undergraduate, postgraduate, and MBA programs. Fees vary by program level and duration, charged per academic year or semester.
2. Accommodation and Living Expenses: On-campus accommodation services including shared rooms, studios, and meals during academic semesters. Additional fees for accommodation upgrades.
3. Summer Camp Programs: Revenue from short-term summer camp programs for youth aged 16+, including all-inclusive fees for accommodation, meals, excursions, and instruction.
4. Application and Processing Fees: One-time fees for application processing, with additional charges for specific services like graduation.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

BHMS is a private Swiss higher-education institution that sells and delivers undergraduate (BA), postgraduate (MSc, MBA, PGD), graduate certificate, diploma, and preparatory English programs in business, hospitality, tourism, and culinary arts, all structured around a dual model of classroom study combined with guaranteed paid internships in the international hotel industry. Bachelor's and Master's degrees are awarded in partnership with Robert Gordon University (UK), and the school monetizes tuition fees, on-campus accommodation, application fees, and short-term summer programs to individual students recruited globally.

Product overview

BHMS (Business & Hotel Management School) is a Swiss educational institution offering a comprehensive portfolio of hospitality, business, and culinary arts programs. The school operates as a unified educational platform providing undergraduate degrees (BA programs), postgraduate degrees (MSc, MBA, PGD), certificates, and preparatory programs. Core offerings include BA degrees in Global Business Management, Hotel & Hospitality Management, and Culinary Arts; MSc programs spanning Global Business Management, International Hospitality Business Management, International Tourism Management, Wine and Beverage Business Management, Business/Sports/Event Management, Business/Banking/Finance, Business and Airline Management, and Culinary Entrepreneurship; MBA with specializations; PGD programs; and preparatory English language training. All programs are delivered through a dual model combining academic study with guaranteed paid internships. Degrees are awarded in partnership with Robert Gordon University, UK.

Differentiator

Problem solved

Functional benefit

Products and services

• BA in Global Business Management Undergraduate Bachelor of Arts degree in Global Business Management, part of the Business, Hospitality & Tourism program portfolio, awarded in partnership with Robert Gordon University (UK). Designed for school leavers and recent graduates seeking an internationally recognized business qualification combined with guaranteed paid hospitality internships.
• BA in Hotel & Hospitality Management Undergraduate Bachelor of Arts degree in Hotel & Hospitality Management, preparing students for leadership roles in the hospitality industry through a dual model combining classroom study with guaranteed paid internships.
• MSc in Global Business Management Postgraduate Master of Science degree in Global Business Management, offered at both Lucerne and Zurich campuses for working professionals and recent graduates seeking advanced business credentials.
• MSc in International Hospitality Business Management Postgraduate MSc degree focusing on international hospitality business operations and management strategies, awarded in partnership with Robert Gordon University (UK).
• MSc in International Tourism Management Master's program specializing in international tourism management and destination marketing, designed for working professionals and graduates seeking advanced tourism credentials.
• MSc in Wine and Beverage Business Management Specialized postgraduate MSc program covering wine and beverage business operations and management, serving professionals in the wine, hospitality, and F&B sectors.
• MSc in Business, Sports and Event Management Postgraduate MSc degree combining strategic business foundations with sport and event industry specifics, including experiential learning components for careers in sports and event management.
• MSc in Business, Banking and Finance Postgraduate MSc program focusing on business, banking and financial management sectors for graduates seeking careers in financial services or hospitality finance.
• MSc in Business and Airline Management Postgraduate MSc program combining business management with airline and aviation industry specifics for students pursuing careers in aviation and airline management.
• MSc in Culinary Entrepreneurship Master's degree designed for culinary professionals seeking to launch and manage culinary businesses, combining advanced culinary training with entrepreneurship and business management.
• MBA with Specialisation MBA program with specializations including Luxury Brand Management, Artificial Intelligence and Digital Innovation, Cyber Security, and Airline/Cruise Line Management, aimed at working professionals seeking advanced leadership credentials.
• Postgraduate Diploma in Business & Hospitality Postgraduate diploma program combining business and hospitality management education for graduates and working professionals seeking a shorter postgraduate credential.
• Graduate Certificate in International Hospitality Business Management Graduate-level certificate program in international hospitality business management, designed for professionals and graduates seeking a focused credential in hospitality business operations.
• BA in Culinary Arts Undergraduate Bachelor of Arts degree in Culinary Arts focusing on professional cooking techniques and kitchen management, with ACF accreditation and integrated internships.
• BA in Culinary Arts and Patisserie Bachelor of Arts degree covering culinary arts with specialization in pastry, chocolate, and bakery arts for aspiring pastry professionals.
• Diploma in Pastry, Chocolate & Bakery Undergraduate diploma program focused on pastry, chocolate, and bakery arts and techniques for students seeking a shorter culinary credential.
• Certificate in Culinary Arts and Pastry Arts Certificate program covering foundational culinary arts and pastry skills for students seeking a short introductory culinary credential.
• PGD in Culinary Arts Intensive one-year Postgraduate Diploma designed for degree holders seeking a career shift into the culinary sector, covering professional foundations to advanced techniques in culinary production and kitchen management. Year 1 total fees of CHF 40,100 including tuition, operating costs, living expenses, and application fee.
• Preparatory English Programme Intensive 10-week English language preparation course designed to enhance listening, speaking, reading, and writing skills before starting degree studies; total fees CHF 7,800.
• Summer Programme International summer camp for teens aged 16+ offering workshops in hospitality, business, culinary arts, and language programs in Switzerland, all-inclusive at CHF 3,300 for 2 weeks with tuition credit toward first academic year if student enrolls in degree program.

Quantifiable outcome

• Ranked #12 globally in QS World University Rankings 2026 for hospitality and hotel management schools
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Ten partnerships are on record, tiered core and minor.

• Robert Gordon University (RGU)coreStrategic or Co-development PartnerAcademic partnership with Robert Gordon University in Aberdeen, Scotland offering dual-degree programs. BHMS Bachelor's and Master's degrees are awarded in partnership with RGU and are worldwide recognized. The partnership provides internationally accredited qualifications alongside Swiss hospitality excellence.
• Four Seasons Hotels and ResortsminorStrategic or Co-development PartnerLuxury hotel chain providing guaranteed internship placements for BHMS hospitality and culinary students.
• HiltonminorStrategic or Co-development PartnerMajor hotel group offering internship opportunities and management development programs for BHMS graduates.
• Kempinski HotelsminorStrategic or Co-development PartnerLuxury hotel brand providing internship placements for BHMS students across their global properties.
• Radisson Hotel GroupminorStrategic or Co-development PartnerInternational hotel group offering internship and graduate employment pathways for BHMS alumni.
• AccorminorStrategic or Co-development PartnerGlobal hospitality group providing internship placements across their portfolio of hotel brands.
• HotelleriesuisseminorStrategic or Co-development PartnerSwiss Hotel Association partnership providing industry connection and recognition within Swiss hospitality sector.
• Switzerland TourismminorStrategic or Co-development PartnerPartnership with Switzerland's national tourism organization supporting Swiss tourism education and promotion.
• SwisstainableminorStrategic or Co-development PartnerSwiss sustainability certification partnership supporting sustainable practices in hospitality education.
• Benedict Education GroupcoreStrategic or Co-development PartnerParent organization - BHMS is a member of the Benedict Education Group, providing access to language facilities and additional educational resources across the group.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• École hôtelière de Lausanne (EHL): EHL is the global #1-ranked hospitality management school, also based in Switzerland. It is the most direct competitor to BHMS in Swiss hotel management education, offering similar undergraduate, graduate, and MBA programs with the same internship-led pedagogy.
• Glion Institute of Higher Education: Glion is a Swiss private hospitality school offering bachelor's and master's degrees with integrated internships, directly competing with BHMS for international students in the premium Swiss hospitality education segment.
• Les Roches International School of Hotel Management: Les Roches is a top-ranked Swiss private hospitality school offering BA, MBA, and postgraduate programs with the same Swiss dual-education (academic + paid internship) model that BHMS uses, making it a head-to-head competitor for international students.
• Swiss Hotel Management School (SHMS): SHMS is a Swiss private hotel school offering undergraduate and postgraduate hospitality programs with internships, part of the same Benedict Education Group context — competing in the same Swiss mid-tier hospitality segment as BHMS.
• César Ritz Colleges Switzerland: César Ritz Colleges is a Swiss private hospitality school in Le Bouveret and Brig, offering BA and MSc programs in hotel and tourism management with paid internships. It directly competes with BHMS for international hospitality students seeking Swiss credentials.
• HIM Hotel Institute Montreux: HIM is a Swiss private hospitality school in Montreux offering BA and MBA programs in hospitality, with a US-accredited curriculum. It is in the same Swiss mid-tier private hospitality segment as BHMS and targets a similar international student base.
• International Hotel & Tourism Management Institute (HTMi): HTMi is a Swiss private hotel and tourism management school with campuses in Sierre and Australia, offering BA and MA programs with industry internships. It directly competes with BHMS in the international student market for Swiss hospitality credentials.

Broad incumbents

• Sommet Education: Sommet Education is the parent group of Glion and Les Roches, two of BHMS's largest direct competitors. As a global hospitality education group, it sets competitive benchmarks for scale, multi-campus reach, and employer partnerships in the same category as BHMS.
• Johnson & Wales University (Hospitality programs): Johnson & Wales is a large US university with one of the largest hospitality management programs globally. It competes with BHMS for international students seeking English-language hospitality degrees, though delivery is US-based and far larger in scale.

Emerging players

• Roosevelt University's Hospitality & Tourism Management: Roosevelt offers hospitality and tourism management programs in the US Midwest, partially overlapping with BHMS's MSc portfolio in tourism and event management. It serves as a regional US alternative for students who might otherwise consider Swiss hospitality schools.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/bhmslucerne
• Xx.com/bhmslucerne
• Facebookfacebook.com/BHMSsouthasia

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about B.H.M.S.