Serica

What Serica does

Serica is a Singapore-headquartered cross-border technology and financial advisory firm that enables companies to enter or expand in the Chinese market (and increasingly to expand Chinese innovations outward). Founded in 2016 in Hangzhou under the legal entity Serica Technology Group PTE LTD, the firm operates from six offices across China (Hangzhou, Shanghai), the United States (Austin), the United Kingdom (London), Brazil (São Paulo), and Singapore, and maintains a strategic joint venture — Serica China (杭州赛瑞凯企业服务有限公司) — with Chinese conglomerate Hakim Unique Group (estimated market value $32 billion).

Its service offering is structured around three pillars: Financial Advisory (M&A, joint ventures, deal flow & matchmaking, divestitures, transaction support, and capital raising with success-fee economics); Market Representation (market establishment, regulatory approval, innovation sourcing, board governance, in-country support); and Market Intelligence / Market Entry (consultation, feasibility reports, market entry strategies, and the proprietary China 360℠ training solution). Underlying capabilities include the Serica Launchpad network, a Trade & Investment Compliance framework aligned with the Wassenaar Arrangement for dual-use items, and a cross-cultural methodology spanning Chinese and international advisory practices.

Commercial mechanics combine project-based fees ($5,000–$45,000 for feasibility reports and market entry strategies), hourly consultations ($125–$600/hour by seniority), minimum $15,000 retainers for short-term engagements, monthly retainer mandates of $15,000–$35,000 for market establishment and regulatory services, and hybrid capital-raising retainers plus 1–8% success fees capped at 10% of transaction value. The firm serves MNCs, private listed companies, SOEs, unicorns, SMEs, and startups across healthcare & life sciences, greentech, mobility, fintech, e-commerce, edtech, and professional services, with primary verticals concentrated in the first four. Distribution is exclusively direct enterprise sales via the website, online consultation booking, and DocuSign-based contracting, supplemented by thought leadership content and conference appearances rather than paid advertising.

Name

Serica

Legal name

Serica Technology Group PTE LTD

Website

https://serica-group.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Singapore-headquartered cross-border advisory firm enabling companies to enter or expand in the Chinese market via financial advisory, market representation, and market intelligence services. Serves MNCs, SOEs, unicorns, and SMEs from six offices across four continents.

Ownership category

akta.pro rank

Product category

Cross-border business advisory services

NAICS

Management Consulting Services (54161), Other Management Consulting Services (541618)

SIC

Services-Management Consulting Services (8742), Security Brokers, Dealers & Flotation Companies (6211)

akta.pro primary industry

M&A Advisory (Buy-side/Sell-side) (BPAHADAC)

akta.pro secondary industries

Cross-Border M&A Advisory (FSAEAGAH), Transaction Services (Financial, Tax & Commercial Due Diligence) (BPAHAOAB), Capital Markets Advisory (IPO Readiness, SPAC, ECM/DCM Advisory) (BPAHAOAL)

Keywords

• China market entry
• Cross-border advisory
• Financial advisory
• Market representation
• Mergers and acquisitions

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Financial Advisory: Fees from M&A, joint ventures, divestitures, and transaction support engagements. Revenue generated through monthly retainers, success fees based on transaction value, and hourly consulting rates.
2. Market Representation: Ongoing representation services including business development, innovation sourcing, board governance, and in-country support. Billed via monthly retainers ranging from $15-35k depending on service complexity.
3. Market Entry Solutions: One-time project fees for market entry strategies (Standard $25,000, Premium $45,000), market feasibility reports (Basic $5,000 to Premium $30,000), and market consultation (hourly rates $270-600).
4. Capital Raising: Combined monthly retainer (scaled by estimated transaction value from $10k to $30k+) plus success fees (1-8% depending on transaction size). Total fees capped at 10% of final transaction value.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Serica is a global technology and financial advisory firm that helps purpose-driven scaleups and multinational corporations expand into or out of the Chinese market. It sells three integrated service pillars: Financial Advisory (M&A, joint ventures, deal flow & matchmaking, divestitures, transaction support, capital raising), Market Representation (market establishment, regulatory approval, innovation sourcing, board governance, technology licensing, in-country support), and Market Intelligence (research, due diligence, strategy, training, and the proprietary China 360℠ solution). Engagements are delivered via hourly consulting, monthly retainers, fixed-fee projects, and success-fee models.

Product overview

Serica is a global technology and financial advisory consultancy operating as a unified platform with multiple interconnected service modules. The core offering spans three main service pillars: (1) Financial Advisory (M&A, Joint Ventures, Venture Capital as a Service, Capital Raising), (2) Market Representation (Market Establishment, Regulatory Approval, Innovation Sourcing, Board Governance), and (3) Market Entry (Market Consultation, Feasibility Reports, Market Entry Strategies, China 360℃). These services are delivered through standardized and premium tiers, with Market Entry Strategies and Market Feasibility Reports offered at Basic ($5,000+), Standard ($15,000+), and Premium ($30,000+) levels. Capital Raising is priced via a scaled monthly retainer plus success fee model. The China Desk provides supplementary services including Legal & IP, Cloud & Infrastructure, Recruitment & HR, Testing & Diagnostics, Corporate Services, Supply Chain, Branding, Marketing, and Localization through strategic partners.

Differentiator

Problem solved

Functional benefit

Products and services

• Market Intelligence Insights, research, due diligence, strategy, and training solutions for companies seeking to enter or expand in the Chinese market. Encompasses the proprietary China 360℠ market intelligence solution.
• Market Representation

Quantifiable outcome

• Establish profitable subsidiary in 12-18 months
• +4 more outcomes

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and supporting.

• Hakim Unique Group (汉鼎宇佑集团)coreStrategic or Co-development Partner · 1 March 2021Serica China (杭州赛瑞凯企业服务有限公司) is a joint venture formed in Hangzhou in March 2021 between Serica and Hakim Unique Group, a Chinese conglomerate with a market value of $32 billion. The JV combines Serica's cross-border transaction and innovation expertise with Hakim Unique's domestic infrastructure and global investment platform, enabling significantly improved success rates, transaction values, and efficiency for China market work.
• China Desk Service PartnerssupportingOthersSerica has partnered with leading industry service providers to offer comprehensive China market entry support including: Legal & IP services, Cloud & Infrastructure, Recruitment & HR, Testing & Diagnostics, Corporate Services, Supply Chain, Branding, Marketing, and Localization services.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• McKinsey & Company (Greater China): World's largest management consultancy with a major Greater China practice advising MNCs on China market entry, strategy, and organizational transformation. Competes with Serica's market entry strategy, due diligence, and board advisory engagements from a global-brand position.
• Rothschild & Co: Independent global financial advisory group historically dominant in cross-border M&A between Europe and Asia. Directly comparable to Serica on cross-border M&A, joint ventures, and divestitures, with substantially deeper brand and deal track record.
• Deloitte China (M&A Advisory): Big Four firm with one of the largest China M&A, transaction services, and cross-border advisory practices. Direct comparator on transaction support, due diligence, and cross-border M&A, with deeper regulatory and accounting expertise but broader, less boutique positioning.
• PwC China / PwC Advisory: Big Four firm with significant Mainland China and Hong Kong M&A, transaction services, and international expansion advisory teams. Competes with Serica on cross-border tax, regulatory, and capital raising work, especially for large outbound Chinese investors and inbound MNCs.
• Roland Berger Asia: European-origin strategy consultancy with established Asia and China practices advising on market entry, M&A, and operational strategy. Overlaps with Serica on cross-border strategy and innovation sourcing for industrial and technology clients.
• Bain & Company Asia Pacific: Top-tier global management consultancy with deep Asia Pacific M&A and strategy practice, frequently serving the same MNC clients Serica targets on China entry, post-deal integration, and corporate strategy. Overlaps on strategy and due diligence, though at much larger scale.
• Kroll: Global advisory firm with strong M&A advisory, financial due diligence, and investigations practices and a significant China presence. Overlaps with Serica on transaction services and cross-border due diligence engagements, though much larger and broader in scope.

Direct peers

• Dezan Shira & Associates: Asia-focused corporate services and market entry advisory firm that helps multinationals establish operations across China and ASEAN. Closest direct competitor to Serica's market entry, market establishment, and China Desk offerings, with comparable scale and similar B2B advisory model.
• Oaklins: Mid-market M&A advisory boutique with deep cross-border Asia and Western coverage, including dedicated China and technology sector teams. Directly comparable in deal-size sweet spot, cross-border orientation, and sector concentration with Serica's Financial Advisory pillar.

Others

• Zhong Lun Law Firm: One of China's largest full-service law firms with deep cross-border M&A, regulatory, and investment practice. Adjacent comparator: clients frequently engage Zhong Lun alongside Serica on regulatory approval (NMPA, CSRC, CAC, SAPP) and cross-border deal structuring.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/serica
• YouTubeyoutube.com/channel/serica
• Facebookfacebook.com/serica
• LinkedInlinkedin.com/company/serica-group
• Instagraminstagram.com/serica

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Serica