Serra Buick GMC Rochester Hills

What Serra Buick GMC Rochester Hills does

Serra Buick GMC Rochester Hills is an authorized Buick and GMC franchise dealership operating from a single showroom at 855 S Rochester Rd in Rochester Hills, Michigan. The dealership is part of the Serra Automotive Group, a diversified Michigan dealership conglomerate, and serves individual consumers across Southeast Michigan including Rochester Hills, Rochester, Auburn Hills, Troy, Sterling Heights, Macomb, and Utica. Its core function is retail sales of new and pre-owned Buick and GMC vehicles, supported by a factory-trained service department, genuine GM/ACDelco parts operation, and a GM Financial-powered finance and insurance desk.

The product lineup spans Buick's full SUV range (Enclave, Encore GX, Envision, Envista) and GMC's full truck and SUV range (Sierra 1500, Sierra HD, Canyon, Terrain, Acadia, Yukon), with a Certified Pre-Owned program delivered through GM's CarBravo channel and a Motortrend Certified used-vehicle offering. Revenue mechanics combine one-time new and pre-owned vehicle sales, recurring service and parts transactions, and F&I gross from financing, leasing, and protection products (GAP, tire and wheel, pre-paid maintenance). Lease offers are structured as closed-end arrangements through GM Financial with 24- to 36-month terms and advertised monthly payments ranging from $179 to $449.

The go-to-market motion is a traditional sales-led, showroom-anchored dealership model supplemented by an online channel for inventory search, test drive scheduling, financing pre-qualification, and service appointment booking. Customers primarily reach the dealership through the website, social media (Facebook, Instagram, Twitter, YouTube), local market advertising, and the KBB Instant Cash Offer trade-in tool. No mobile app, no proprietary technology platform, and no API integration are documented; the underlying technology stack is the standard GM dealer DMS and website infrastructure.

Name

Serra Buick GMC Rochester Hills

Legal name

Serra Buick GMC Rochester Hills

Website

https://serrabuickgmcrochesterhills.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Serra Buick GMC Rochester Hills is a privately-held Buick and GMC franchise dealership in Rochester Hills, Michigan, selling new and pre-owned vehicles, factory-trained service, parts, and GM Financial financing to individual consumers across Southeast Michigan as part of the Serra Automotive Group.

Ownership category

akta.pro rank

Headquarters

HQ city

Rochester Hills

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: New and pre-owned vehicle sales for Buick and GMC brands including SUVs, trucks, and crossovers
2. Service and Parts: Maintenance, repairs, and genuine GM parts sales including oil changes, brake service, tire installation, and engine/transmission repairs
3. Finance and Insurance: Vehicle financing through GM Financial, extended warranties, protection plans (GAP coverage, tire & wheel protection, pre-paid maintenance)
4. Vehicle Leasing: Closed-end lease arrangements through GM Financial for new Buick and GMC vehicles

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Serra Buick GMC Rochester Hills is an authorized Buick and GMC franchise dealership selling new and pre-owned vehicles, providing factory-trained maintenance and repair services, supplying genuine GM and ACDelco parts, and arranging vehicle financing and leasing through GM Financial. The dealership operates a single showroom location in Rochester Hills, Michigan, serving Southeast Michigan consumers with online inventory browsing, service scheduling, and financing pre-qualification.

Product overview

Serra Buick GMC Rochester Hills is a Buick and GMC automotive dealership offering a complete portfolio of new and pre-owned vehicles along with comprehensive automotive services. The product lineup centers on two GM brands: Buick (luxury SUVs including Enclave, Encore GX, Envision, and Envista) and GMC (professional-grade trucks and SUVs including Sierra 1500, Sierra HD, Canyon, Terrain, Acadia, and Yukon). Services include vehicle sales, factory-trained service department, parts & accessories, and flexible financing solutions. The dealership also offers certified pre-owned vehicles through Buick GMC's Certified Advantage program.

Differentiator

Problem solved

Functional benefit

Products and services

• New Buick Vehicle Sales Sale of new Buick SUVs including the Enclave, Encore GX, Envision, and Envista to individual consumers in Southeast Michigan.
• New GMC Vehicle Sales Sale of new GMC trucks and SUVs including Sierra 1500, Sierra HD, Canyon, Terrain, Acadia, and Yukon to individual consumers in Southeast Michigan.
• Pre-Owned Vehicle Sales Sale of pre-owned vehicles from various brands including a dedicated Vehicles Under $15K inventory and Motortrend Certified options for budget-conscious consumers.
• Certified Pre-Owned Vehicles GM CarBravo certified pre-owned vehicles offering warranty coverage, vehicle history verification, and comprehensive used-vehicle benefits for buyers seeking used vehicles with manufacturer-backed assurance.
• Vehicle Financing and Leasing Arrangement of vehicle loans and closed-end leases through GM Financial, including competitive APR rates, programs for all credit types, first-time buyer programs, and GM Rewards Card integration.
• Vehicle Service and Maintenance Maintenance and repair services including oil changes, brake service, tire installation, battery service, and engine/transmission repairs performed by factory-trained GM-certified technicians using genuine GM and ACDelco parts.
• Parts and Accessories Sales Retail sale of genuine GM parts, ACDelco components, and manufacturer accessories for Buick and GMC vehicles, available through the parts counter and online ordering.
• Collision Repair Services Collision body shop services offered to customers needing vehicle body repair work.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• CarBravocoreChannel Partner/ Reseller/ DistributorGM's certified pre-owned vehicle program that the dealership participates in, offering certified pre-owned vehicles with comprehensive benefits packages including warranty coverage and vehicle history verification.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Sellers Buick GMC: Authorized Buick GMC dealer in Michigan, offering a directly comparable Buick GMC new and pre-owned inventory, service, and GM Financial financing programs.
• Suburban Buick GMC of Troy: Also an authorized Buick GMC dealer in Metro Detroit (Troy), part of the larger Suburban Collection. Direct same-brand competitor with overlapping inventory, similar Southeast Michigan customer base, and identical franchise model.
• Art Moran Buick GMC: Michigan-based Buick GMC franchise dealer competing for the same Southeast Michigan customer base. Closest same-brand peer in terms of product mix, brand positioning, and franchise economics.

Broad incumbents

• AutoNation: Largest public US automotive retailer with hundreds of franchised rooftops across multiple brands. Provides a benchmark for franchise dealership economics, scale, and the multi-brand retail model at national scale.
• Lithia Motors: One of the largest US franchised auto dealership groups, operating hundreds of stores across multiple OEMs. Comparable as a multi-brand incumbent demonstrating the consolidation trajectory and capital allocation model of franchised dealership groups.
• Group 1 Automotive: Large publicly traded franchised auto retailer with US and UK operations. Same franchise-dealership business model, multi-brand portfolio, and exposure to F&I economics as the subject company.
• Asbury Automotive Group: Major US franchised dealership group with a portfolio of new vehicle brands, used vehicle operations, and F&I products. Closely comparable business model and revenue mix (sales, service, parts, F&I) to the subject dealership.

Emerging players

• CarMax: Public used-vehicle retailer with fixed-price no-haggle model and national footprint. Competes with the dealership's certified pre-owned and pre-owned business lines, particularly in the CarBravo-adjacent segment.
• Carvana: Online used-vehicle retailer with vehicle vending machines and home delivery. Represents the emerging digital-first alternative to traditional dealership purchases, particularly relevant for the dealership's pre-owned vertical.

Regional players

• Pat Milliken Ford: Long-standing Metro Detroit Ford franchised dealer. Represents a regional franchised competitor with similar sales-led dealership model, although operating under a different OEM (Ford vs. GM) and competing for the same Southeast Michigan customer wallet.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SerraBuickGMCRochesterHills
• LinkedInlinkedin.com/company/serra-buick-gmc-rochester-hills

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Serra Buick GMC Rochester Hills