ROC van Amsterdam
ROC van Amsterdam is a publicly funded Dutch vocational education institution operating nine MBO colleges across the Amsterdam metropolitan area, delivering BOL and BBL programs at levels 1–5 to approximately 26,000 students across technical, healthcare, business, creative, and aviation sectors.
- Company typePrivate
- Founded1997
- HeadquartersNieuw-amsterdam, Netherlands
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingServices
What ROC van Amsterdam does
ROC van Amsterdam is a publicly funded Regional Training Center (ROC) delivering secondary vocational education (MBO) across the Amsterdam metropolitan area, serving approximately 26,000 students through nine distinct MBO colleges located in Amsterdam, Amstelveen, Diemen, Hoofddorp, Bussum, and Hilversum. The institution operates programs at mbo levels 1 through 5 in both BOL (school-based with internship) and BBL (work-based learning) formats, covering sectors including technology, construction, electro/installation, mobility, healthcare and welfare, business and retail, ICT and cybersecurity, creative arts, hospitality, aviation, and security. Specialized offerings include Beroepshavo bridging programs (vmbo to hbo), the mhbo Cybersecurity Trajectory developed with Hogeschool Inholland, the iZone orientation program for undecided students, the Entree entry-level pathway, sub-brands such as Johan Cruyff College (elite athletes), PACT+ Amsterdam (performing arts), MASk (make-up and hair artistry), and Jan des Bouvrie College (interior design). Student support is delivered through the Loopbaan Expertise Centrum (LEC), StudyMAX, and WeekendCollege.
The technology stack centers on Canvas LMS for learning management and content delivery, supplemented by in-house developed Open Educational Resources (Open Leermaterialen) including knowledge clips, animations, and e-learning modules produced by the Team Content Creation project and shared nationally via Xerte and Canvas Commons under the NPuls program. Student enrollment runs through the Portaal voor Talent and rocva.nl, requiring BSN or DigiD authentication. Revenue is generated primarily through Dutch government bekostiging (Wettelijke Bekostiging) from the Ministry of Education (OCW) on a per-enrollment basis, supplemented by statutory tuition fees (wettelijk lesgeld), B2B contract education (Maatwerk & Incompany), and adult education plus civic integration (inburgering) programs. Go-to-market combines event-driven Open Days across multiple campus locations, direct-to-consumer online enrollment, and community-led peer referral through student ambassadors, alumni testimonials, and the MBO Next alumni platform. Employer partnerships with AFAS Live, Ziggo Dome, Johan Cruijff ArenA, Schiphol Airport, AS Watson, Cordaan, OLVG-ziekenhuis, Bouwend Nederland, the Municipality of Amsterdam, and Hogeschool Inholland anchor internship pipelines and graduate placement.
ROC van Amsterdam firmographics
Firmographics- Name
- ROC van Amsterdam
- Legal name
- ROC van Amsterdam
- Website
- https://rocva.nl
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- ROC van Amsterdam is a publicly funded Dutch vocational education institution operating nine MBO colleges across the Amsterdam metropolitan area, delivering BOL and BBL programs at levels 1–5 to approximately 26,000 students across technical, healthcare, business, creative, and aviation sectors.
- Ownership category
- akta.pro rank
ROC van Amsterdam industry classification
Industry- Product category
- Vocational Education and Training
- NAICS
- Technical and Trade Schools (61151), Professional and Management Development Training (61143)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Instructional Delivery & Pedagogy (School-Led) (EDAJAFAB)
- akta.pro secondary industry
- Corporate Learning & Training Content Development (EDAGAKAC)
Keywords
Where ROC van Amsterdam is headquartered
LocationHeadquarters
- HQ city
- Nieuw-amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices12 records
Markets served
ROC van Amsterdam business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Government-Funded Education (Wettelijke Bekostiging): ROC van Amsterdam is a publicly funded vocational education institution (mbo) receiving government funding from the Dutch Ministry of Education, Culture and Science (OCW) based on student enrollment numbers and performance metrics. This is the primary revenue source.
- Statutory Tuition Fees (Lesgeld): Students pay statutory tuition fees set by Dutch law annually. These fees apply to both BOL (school-based) and BBL (work-based) programs. Additional costs for learning materials (books, laptop, software, work clothes) are charged separately.
- Contract Education for Businesses (Bedrijven / Maatwerk & Incompany): ROC van Amsterdam offers customized training and education programs for companies and organizations, including in-company courses, language training, and professional development. This B2B stream generates revenue from businesses seeking workforce development.
- Adult Education & Integration Programs (Educatie & Inburgering): Adult education programs including Dutch language courses (MBO + Taal), civic integration (inburgering), and part-time vocational programs for adults. These may be subsidized or fee-based.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Statutory tuition fee (wettelijk lesgeld) |
| Other | Multi-year contract | Customized business training (Maatwerk & Incompany) |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels11 records
ROC van Amsterdam product offering
Product offeringCore offering
ROC van Amsterdam is a publicly funded regional vocational education institution (MBO) delivering secondary vocational training across nine colleges in the Amsterdam metropolitan area, serving approximately 26,000 students. It offers BOL (school-based) and BBL (work-based) programs at levels 1 through 5 across sectors including technology, business, healthcare, creative industries, hospitality, and aviation. Beyond youth programs, it delivers adult education, civic integration courses, and customized in-company training for businesses.
Product overview
ROC van Amsterdam is a regional vocational education and training (mbo) institution offering programs across ten MBO Colleges (Airport, Amstelland, Centrum, Hilversum, Noord, West, Westpoort, Zuid, Zuidoost, and Jan des Bouvrie College). The institution provides BOL (full-time school + internship) and BBL (work-based learning) programs at levels 1 through 5, covering sectors including technology, business, healthcare, hospitality, creative arts, media, security, and aviation. Specialized offerings include Beroepshavo (a vmbo-to-hbo bridge at level 4), the mhbo Cybersecurity Trajectory (a level 5 bridge to hbo developed with Hogeschool Inholland), the iZone orientation program, and the Experience Lab with AI-enhanced healthcare simulations. Student support is delivered through the Loopbaan Expertise Centrum (LEC), StudyMAX, WeekendCollege, and digital study choice tools.
Differentiator
Problem solved
Functional benefit
Brands
- iZone: Orientation program for students who don't know which study program they want to follow
- Johan Cruyff College
- PACT+ Amsterdam
- MASk
- MBO Next
- Studiekeuzetips
- StudieMAX
Products and services
- MBO College Airport Vocational college located in Hoofddorp near Schiphol Airport offering airport-related, technical, and trade programs at mbo levels 1-4.
- MBO College Amstelland Vocational college in Amstelveen offering programs in business, technology, and healthcare at levels 1-4, known for internationalization and EPAS European Parliament accreditation.
- MBO College Centrum Vocational college in central Amsterdam with programs across multiple sectors including hospitality, business, and creative industries at levels 1-4.
- MBO College Hilversum Vocational college in Hilversum with modern facilities including media studios, car garage, styling salon, and restaurant, offering 89 programs at levels 1-4, known for sports and media programs.
- MBO College Noord Vocational college in Amsterdam-Noord offering programs in finance, legal, marketing, media, security, and care at levels 1-4, with 29 programs across 2 locations serving 1,837 students.
- MBO College West Vocational college in Amsterdam-West focused on healthcare and welfare (Zorg & Welzijn), training students as dental assistants, pharmacy assistants, caregivers, pedagogical workers, and nurses at levels 1-4, serving 4,083 students with a 73% graduation rate.
- MBO College Westpoort Vocational college in Amsterdam specializing in technical education including construction, electro & installation technology, metal & mechatronics, mobility technology, and engineering, with 84 programs across 3 locations serving 2,982 students.
- MBO College Zuid Vocational college in Amsterdam offering creative, cultural, sports, and service-oriented programs including the Johan Cruyff College for elite athletes, PACT+ Amsterdam for performing arts, and MASk for makeup and hair artistry at levels 1-5, with 47 programs across 5 locations.
- MBO College Zuidoost Vocational college in Amsterdam-Zuidoost focused on entrepreneurship, ICT, retail, security, and business, with programs from Entree to level 5 and special mhbo and Ad trajectories, serving 3,885 students across 54 programs.
- Jan des Bouvrie College Specialized vocational college focused on interior design and creative industries, part of the MBO College network.
- BOL Opleidingen (Beroeps Opleidende Leerweg) Full-time vocational programs combining classroom instruction with internship periods. Students attend school most of the week and complete one or more internship blocks at recognized training companies.
- BBL Opleidingen (Beroeps Begeleidende Leerweg) Part-time vocational programs combining work-based learning with school attendance. Students work at a recognized training company (minimum 24 hours/week) and attend school one or two days per week.
- Beroepshavo Bridge program between vmbo and hbo at level 4, focused on personal development and project-based learning using Design Thinking methodology. Prepares students for higher education or the labor market.
- mhbo Cybersecurity Trajectory Middelbaar hbo bridge program between mbo level 4 and hbo, developed in collaboration with Hogeschool Inholland. Students follow hbo-level cybersecurity components during their final two mbo years, aligned with the Associate degree Cybersecurity for seamless transition to higher education. First cohort launched September 2025.
- Entree Opleidingen Entry-level vocational programs (level 1) for students without a vmbo diploma, providing a pathway to mbo level 2 or direct employment. Available in multiple sectors including technology, construction, hospitality, and airport services.
- Maatwerk & Incompany (Customized Business Training) Customized in-company training and professional development programs for businesses and organizations, including in-company courses, language training, and tailored workforce development programs. Contact through [email protected].
- MBO + Taal en Inburgering (Adult Education and Integration) Adult education programs including Dutch language courses (MBO + Taal), civic integration (inburgering), and part-time vocational programs for adults. These may be subsidized or fee-based.
- VAVO (Joke Smit College) VAVO (Voortgezet Algemeen Volwassenen Onderwijs) secondary education for adults at the Joke Smit College, providing general adult secondary education.
- Experience Lab (Smart Healthcare Lab) Smart healthcare laboratory opened at MBO College West in partnership with the Health & Innovation District (HID). Students engage in realistic AI-powered lab scenarios, analyzing results and making decisions to prepare for future laboratory work.
Quantifiable outcome
- 73% graduation rate at MBO College West
- +6 more outcomes
Companies that use ROC van Amsterdam
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
ROC van Amsterdam technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
ROC van Amsterdam partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- Hogeschool InhollandcoreROC van Amsterdam and Hogeschool Inholland signed a cooperation agreement on December 18, 2025, for the mhbo Cybersecurity trajectory. This program bridges mbo level 4 and hbo Associate degree (Ad Cybersecurity), allowing mbo students to take hbo-level components during their final two years of mbo. The initiative addresses growing demand for cybersecurity professionals and provides a structured pathway from mbo to hbo. The first cohort started in September 2025.
- Gemeente Amsterdam (Municipality of Amsterdam)coreROC van Amsterdam collaborates with the Municipality of Amsterdam on multiple initiatives: the BouwAcademie Amsterdam (BAA) at MBO College Westpoort's Volmerstraat location, NexTechnician Mobiliteitstechniek at Kabelweg 88, and the Vakschool Technische Installaties (VTI). These partnerships align curriculum with municipal workforce needs and provide authentic learning environments.
- NexTechnician Mobiliteitstechniek (Regional Mobility Companies)coreNexTechnician Mobiliteitstechniek is a collaboration at MBO College Westpoort's Kabelweg 88 location between ROC van Amsterdam and regional mobility companies and the municipality of Amsterdam. Leermeesters (master craftsmen) from industry and mbo teachers teach together using the latest techniques. The program provides direct pathways to employment in the mobility sector.
- Vakschool Technische Installaties (VTI)coreVTI is a collaboration between ROC van Amsterdam, industry, brancheverenigingen (industry associations), and the Municipality of Amsterdam, focused on Electro & Installatietechniek (Electrical and Installation Technology) programs. The partnership ensures curriculum relevance to industry needs and provides work placement opportunities.
- BouwAcademie Amsterdam (BAA)coreBouwAcademie Amsterdam is a unique collaboration between ROC van Amsterdam, the Municipality of Amsterdam, Bouwmensen Amsterdam, and Bouwend Nederland regio Amsterdam. Located at Volmerstraat 22 in Diemen, BAA provides vocational training for careers in construction and accelerates innovation in the construction sector. Students benefit from industry-aligned curriculum and employer connections.
- AS WatsoncoreAS Watson is the parent company of pharmacy and cosmetics retail chains (including Kruidvat, Trekpleister, ICI PARIS XL, and De Tuinen). The AS Watson Retail-Route at MBO College Noord guarantees students employment at one of these chains upon successful completion of the program. This partnership provides a direct employment pathway for students.
- AFAS Live, Ziggo Dome, Johan Cruijff ArenAminorMajor entertainment and events venues near MBO College Zuidoost serve as nearby employers and internship hosts for students. These companies provide authentic workplace learning opportunities in a dynamic international environment in Amsterdam-Zuidoost.
- Cordaan and OLVG-ziekenhuis locatie WestcoreMBO College West (Zorg & Welzijn programs) works closely with healthcare providers Cordaan and OLVG-ziekenhuis locatie West. These partnerships provide internship placements, authentic clinical learning environments, and potential employment pathways for graduates of healthcare programs.
- Health & Innovation District (HID) PartnerscoreHealth & Innovation District (HID) is a collaborative ecosystem involving MBO College West, government (wethouder Sofyan Mbarki), and the Life Sciences & Health sector. The partnership opened the Experience Lab at MBO College West, where students engage in realistic smart healthcare lab scenarios combining practical education, technology, storytelling, and AI.
- Gom, Verbego, Hago, VictoriaminorThese cleaning and facility management companies are recognized learning companies (erkende leerbedrijven) for the BBL variant of Entree Airport at MBO College Airport in Hoofddorp. Employees of these companies can be directly enrolled in the program through company referral.
- Bredero MavominorROC van Amsterdam shares its MBO College Noord building with Bredero Mavo, a secondary school. The two schools are integrated across floors, creating an interdisciplinary environment while maintaining separate identities.
- Stichting Samenwerking Beroepsonderwijs Bedrijfsleven (SBB)coreSBB is the Dutch foundation responsible for cooperation between vocational education (mbo) and business. SBB recognizes learning companies (erkende leerbedrijven) and provides the 'Studie in Cijfers' platform for program quality and labor market data. ROC van Amsterdam references SBB for program quality data.
- NPulsminorNPuls is a national program coordinating open educational resources (Open Leermaterialen) across mbo, hbo, and wo institutions in the Netherlands. ROC van Amsterdam participates in NPuls, contributing to and drawing from shared open educational content infrastructure.
Scale indicators14 records
Recent moves5 records
Expansion highlights5 records
ROC van Amsterdam competitors and assessment
Company assessmentDirect peers
- Grafisch Lyceum Rotterdam: Specialized Dutch mbo college focused on media, design, and creative industries; comparable in being a publicly funded vocational provider within the same Dutch mbo system.
- Alfa-college: Regional training center in Groningen providing mbo vocational education across a comparable multi-college structure with strong employer ties in the northern Netherlands.
- Curio: West-Brabant-based mbo institution delivering vocational programs at levels 1-4 across multiple campuses, with the same publicly funded operating model as ROC van Amsterdam.
- VISTA College: Limburg-based mbo institution offering BOL and BBL vocational programs across technical, healthcare, and service sectors under the same Dutch public-funding regulatory framework.
- ROC Twente: Regional training center serving the Twente region with mbo vocational programs across multiple sectors under the Dutch wettelijke bekostiging model, comparable in scale and structure.
- Summa College: Large Eindhoven-based mbo institution offering technical, healthcare, business, and creative vocational programs under the same Dutch wettelijke bekostiging framework as ROC van Amsterdam.
- MBO Rijnland: Regional mbo provider in the Leiden/Leiden region operating multiple colleges with BOL/BBL programs and employer-embedded pathways analogous to ROC van Amsterdam's college network.
- NOVA College: Major Dutch mbo institution serving the Haarlem and broader North Holland region with similar BOL/BBL vocational programs, employer partnerships, and government funding model.
- ROC Midden Nederland: One of the largest regional training centers (ROCs) in the Netherlands, delivering mbo programs across multiple colleges in the Utrecht/Amersfoort region with comparable school-based vocational delivery and government funding model.
Broad incumbents
- NCOI: Largest private vocational and higher professional education provider in the Netherlands, competing for adult learners and corporate training demand that overlaps with ROC van Amsterdam's Maatwerk & Incompany and adult-education streams.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
ROC van Amsterdam social profiles
Digital presenceROC van Amsterdam compliance and trust
Trust signalCompliance2 records
ROC van Amsterdam financial estimates
Financial estimateRevenue estimate
Valuation estimate
ROC van Amsterdam leadership team
Management profileNumber of profiles
ROC van Amsterdam subsidiaries and ownership
Company hierarchySubsidiaries9 records
ROC van Amsterdam funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ROC van Amsterdam M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ROC van Amsterdam
What does ROC van Amsterdam do?
ROC van Amsterdam is a publicly funded regional vocational education institution (MBO) delivering secondary vocational training across nine colleges in the Amsterdam metropolitan area, serving approximately 26,000 students. It offers BOL (school-based) and BBL (work-based) programs at levels 1 through 5 across sectors including technology, business, healthcare, creative industries, hospitality, and aviation. Beyond youth programs, it delivers adult education, civic integration courses, and customized in-company training for businesses.
Is ROC van Amsterdam a public or private company?
ROC van Amsterdam is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was ROC van Amsterdam founded?
ROC van Amsterdam was founded in 1997. It employs 1,001 to 5,000 people.
Where is ROC van Amsterdam based?
ROC van Amsterdam is headquartered in Nieuw-amsterdam, Netherlands, in the Europe region.
How does ROC van Amsterdam make money?
Four revenue lines are on record. Government-Funded Education (Wettelijke Bekostiging) is the primary driver. The others are statutory Tuition Fees (Lesgeld), contract Education for Businesses (Bedrijven / Maatwerk & Incompany) and adult Education & Integration Programs (Educatie & Inburgering).
Who are ROC van Amsterdam's main competitors?
Direct peers on record are Grafisch Lyceum Rotterdam, Alfa-college, Curio, VISTA College, ROC Twente, Summa College, MBO Rijnland, NOVA College and ROC Midden Nederland. NCOI is listed as a broad incumbent.
Does ROC van Amsterdam have an API?
No public API is recorded for ROC van Amsterdam.
What industry is ROC van Amsterdam in?
ROC van Amsterdam's product category is Vocational Education and Training. Its primary akta.pro industry code is EDAJAFAB, Instructional Delivery & Pedagogy (School-Led), with a secondary code of EDAGAKAC, Corporate Learning & Training Content Development. Its NAICS code is 61151 and its SIC code is 8200.