SoundFlow

What SoundFlow does

SoundFlow ApS is a Copenhagen-based software company founded in 2011 that builds a workflow automation platform for audio engineers, music producers, sound designers, and post-production professionals. The platform uses JavaScript-based scripting layered on the proprietary SoundFlow Extension Framework (SFX), with deep integration into professional digital audio workstations via macOS Accessibility APIs and direct plugin embedding. Core products include SoundFlow Cloud (with Free, Pro, AI, and Pro AI tiers), a Business tier priced at $249 per user per year, a custom Enterprise tier, a standalone Cloud Proxy offering at $499 per year, and a dedicated Avid Edition. The company monetizes through a bottom-up product-led growth model spanning individual subscriptions, team deployments, and enterprise contracts, and operates a public Store hosting 1,700+ pre-built macros contributed by 500+ third-party developers. Notable enterprise users include Apple, Spotify, Audible, NBC Universal, Sony Pictures, PlayStation Studios, Warner Bros. Studios, Starz, The New York Times, and Nordisk Film, and the platform's most strategic distribution milestone is its 2025 native embed inside Avid Pro Tools 2025.10. Recent product releases have added Logic Pro integration (2024), Media Composer / Frame.io / OBS bridges plus a real-time collaboration platform (SoundFlow 5.8, 2024), and LLM-powered Session Assistant and Learning Assistant agents (SoundFlow 6.1, 2025) that rely on OpenAI APIs.

Name

SoundFlow

Legal name

SoundFlow ApS

Website

https://soundflow.org

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

SoundFlow ApS, founded in 2011 in Copenhagen, builds a JavaScript-based workflow automation platform for audio engineers, producers, and post-production professionals, with native integration into Avid Pro Tools and a marketplace of 1,700+ macros from 500+ developers.

Ownership category

akta.pro rank

Product category

Audio Workflow Automation Software

NAICS

Software Publishers (5132), Other Sound Recording Industries (512290)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Audio Plugins & Virtual Instruments (VST/AU/AAX) (MPAIAIAB)

Keywords

• Workflow automation software
• DAW integration platform
• Audio production tools
• Music production software
• Post-production automation

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Personal Subscriptions: Monthly or annual subscription tiers for individual users (freelancers, hobbyists, sole proprietorships). Tiers include Free, AI ($10/mo), Pro ($12/mo), and Pro AI ($20/mo). All subscriptions require active internet connection except read-only offline mode.
2. Business/Enterprise Subscriptions: Per-seat annual licensing for teams, businesses, facilities, and music studios. Business plan is $249/user/year. Enterprise pricing is custom/quote-based. Includes team sharing capabilities via private Store section.
3. SoundFlow Cloud Proxy: Managed proxy server solution for facilities working behind firewalls/VPNs. Priced at $499/year per facility (not per-seat). Facilitates connection of existing SoundFlow accounts through enterprise security infrastructure.
4. Script Services: Custom script development services offered on a time-and-materials basis according to agreed statements of work. Provides bespoke workflow automation for enterprise clients.
5. Store Commission/Third-Party Packages: Community marketplace where third-party developers sell packages. The Store features premium apps and packages from independent developers (e.g., Teezio's Plugin Loader), though specific commission structures are not disclosed.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

SoundFlow is a cloud-based subscription workflow automation platform for creative professionals using digital audio workstations such as Pro Tools, Logic Pro, Sibelius, Media Composer, and Ableton Live. It provides 1,700+ pre-built macros, a JavaScript-based scripting engine with the proprietary SFX framework, AI-powered Session and Learning Assistants, voice control, and Stream Deck integration. The platform is sold via personal, business, and enterprise subscription tiers, with a public SoundFlow Store where 500+ third-party developers publish packages.

Product overview

SoundFlow is a cloud-based workflow automation platform for creative professionals (sound designers, composers, post-production engineers). The platform offers a subscription-based model with tiers from Free to Enterprise. Core offerings include SoundFlow Cloud (Free, Pro at $12/month, AI at $10/month, Pro AI at $20/month), SoundFlow Cloud Business ($249/user/year), SoundFlow Cloud Business AI (coming soon), and SoundFlow Cloud Enterprise (custom pricing). Key AI-powered features include the Session Assistant and Learning Assistant (in Cloud AI/Pro AI tiers). The product ecosystem includes Bounce Factory for export workflows, SoundFlow Cloud Proxy for enterprise connectivity ($499/year), SoundFlow Cloud Avid Edition (free Pro Tools edition), mobile iOS/Android apps, and the SFX (SoundFlow Extension Framework) technology layer. SoundFlow uses JavaScript-based scripting with 1,700+ pre-built macros and integrates deeply with major DAWs including Pro Tools, Logic Pro, Sibelius, Media Composer, and Ableton Live.

Differentiator

Problem solved

Functional benefit

Products and services

• SoundFlow Cloud Subscription-based cloud workflow automation platform for individuals, offered in Free, AI ($10/mo), Pro ($12/mo), and Pro AI ($20/mo) tiers. Provides 1,700+ pre-built macros for Pro Tools, JavaScript scripting engine, multi-step macro builder, MIDI/OSC/keyboard triggers, Stream Deck integration, iOS & Android companion apps, Eucon integration, voice control, AI-powered Session Assistant and Learning Assistant, and access to the public SoundFlow Store for sharing packages.
• SoundFlow Cloud Business $249 per-user-per-year team subscription for studios, post-production houses, and broadcast facilities. Includes all SoundFlow Cloud Pro features plus private team Store sharing, multiple seats on a single invoice, sandbox control, SSO login, security review option, and volume discounts starting from 5 seats.
• SoundFlow Cloud Enterprise Custom-quote Enterprise subscription for large organizations and facilities. Includes all Business plan features plus SSO login, sandbox control, custom Terms & Conditions, tailored security reviews, and multi-year contract terms.
• SoundFlow Cloud Proxy $499 per-year per-facility managed proxy server that routes all SoundFlow traffic through a single IP and port, allowing enterprise firewalls (including TPN/MPAA-compliant facilities) to whitelist SoundFlow without opening broad access. Connects existing SoundFlow accounts through enterprise security infrastructure.
• SoundFlow Cloud Avid Edition Free edition of SoundFlow brought to many Pro Tools users via the Avid partnership. Installed with Pro Tools and runs natively inside the application, powering the SoundFlow and Learn Panels, Session Assistant, and smart Flows.
• SoundFlow Script Services Custom script development services delivered on a time-and-materials basis per agreed statements of work, providing bespoke workflow automation for enterprise clients.
• SoundFlow Store Public marketplace for SoundFlow packages including macros, scripts, decks, and surfaces. Offers free and premium content from community developers and SoundFlow staff, including staff picks and premium apps. Includes a My Teams section for private team sharing available with Business and Enterprise plans.

Quantifiable outcome

• Music producers report saving 1-2 work days per mix project using SoundFlow
• +2 more outcomes

Named customers14 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability5 records

Feature12 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Avid TechnologycoreTechnology or Integration · 1 October 2025Deep partnership with Avid to integrate SoundFlow natively into Pro Tools 2025.10. SoundFlow 6 is built directly into Pro Tools and installed as standard, powering new SoundFlow and Learn Panels, Session Assistant, and smart Flows. This is the most significant integration partnership for SoundFlow.
• Elgato (Stream Deck)coreTechnology or IntegrationDeep Stream Deck integration with thousands of pre-built macros and icons for music creation apps. Stream Deck Plus programmable knobs supported. Users can design custom touch surfaces using SoundFlow on iPhone, iPad, or Android tablets.
• Patrizio Pigliapoco (Teezio)minorStrategic or Co-development PartnerCollaboration with 3x Grammy-nominated multi-platinum recording and mixing engineer to develop Teezio's Plugin Loader package. Interface and code by Kitch Membery (SoundFlow team). Package allows loading plugins into Pro Tools insert slots with preset recall.
• Avid (Logic Pro via Apple)coreTechnology or IntegrationLogic Pro integration with 1,400+ commands and designed icons to control all areas of Logic Pro. Partnership enabled via Apple's development ecosystem.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Avid Technology: Avid makes Pro Tools, the dominant professional DAW that SoundFlow integrates into natively. Avid is both SoundFlow's most important platform partner and a broad incumbent that could choose to build competing automation features in-house.
• Apple (Logic Pro): Apple's Logic Pro is a leading DAW with which SoundFlow has deep integration (1,400+ commands). As a broad incumbent platform owner, Apple is comparable to Avid and represents both an integration partner and a potential competitor in workflow automation.
• Ableton: Ableton makes Live, a leading DAW that SoundFlow has built-in integration with. As a DAW incumbent serving music producers and performers, Ableton is directly comparable in customer base and category.
• Steinberg (Yamaha): Steinberg (owned by Yamaha) makes Cubase, Nuendo, and Dorico DAW and notation software. SoundFlow has integrated with Cubase and Sibelius (now Avid). Both serve professional music and audio production customers with similar workflow needs.
• Native Instruments: Native Instruments is a major music software company producing DAWs (Maschine), instruments, and effects used by the same professional music producers SoundFlow serves. Comparable as a broad incumbent in music production software.
• PreSonus: PreSonus makes Studio One and other DAW/audio production tools targeting professional and project studio users. It overlaps with SoundFlow's core customer base of music producers and audio engineers.

Direct peers

• iZotope: iZotope makes audio production software (notably RX) that SoundFlow integrates with. Both companies build tools that sit inside DAWs to enhance audio production workflows, serving the same professional sound engineers and post-production specialists.
• Elgato (Corsair): Elgato makes the Stream Deck hardware that SoundFlow deeply integrates with (thousands of macros and icons). Both companies serve the same workflow automation and creator/streamer audience with complementary products.

Emerging players

• Splice: Splice is a subscription-based music creation platform offering samples, loops, and production tools to music producers. While focused on content rather than DAW automation, it serves the same producer persona and competes for share of the workflow tooling budget.
• Output: Output makes creative tools, instruments, and sample packs used by music producers and composers. As an emerging player in music creation software, it targets the same SoundFlow customer base of professional and prosumer producers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/soundflowapp
• Facebookfacebook.com/soundflowapp
• Instagraminstagram.com/soundflowapp
• LinkedInlinkedin.com/company/soundflowapp

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SoundFlow