Skin Wellness Dermatology

What Skin Wellness Dermatology does

Skin Wellness Dermatology is a private, single-specialty dermatology practice founded in 2011 by Dr. Corey L. Hartman, MD, FAAD, and operating two clinic locations in the Birmingham, Alabama metropolitan area (Homewood headquarters and Greystone). The practice delivers a full-spectrum dermatology offering across four service lines: medical dermatology (skin cancer surgery, pediatric dermatology, cryosurgery, electrosurgery, photodynamic therapy, and treatment of conditions such as acne, eczema, psoriasis, and rosacea); cosmetic dermatology (Botox and other neuromodulators including Daxxify, Dysport, Xeomin, and Jeuveau, plus dermal fillers such as Juvéderm, RHA, and Sculptra, chemical peels, Kybella, and BioRePeel); aesthetic services (HydraFacial, DiamondGlow, Ultherapy, dermaplaning, microneedling, Forever Young BBL); and laser dermatology (Vbeam Perfecta, Fraxel DUAL, CO2, Clear + Brilliant, Excel V, PicoSure tattoo removal, Profound RF, Genius RF). The clinical team comprises three board-certified dermatologists (Dr. Hartman, Dr. Rayna Dyck Richardson, Dr. Sophie Wang), two CRNPs (Brittany Rigsby, Alison Hayes), a PA-C (Michelle Dumestre), and four licensed aestheticians.

The practice runs a direct-to-consumer, hybrid professional-services + retail + subscription business model. Most clinical services are fee-for-service (Botox at a flat per-unit rate, cosmetic consultations at $150-$250, skincare products at $20-$200+), but two recurring membership programs — the Luxe monthly membership with Gold/Platinum/Diamond tiers at $100/$175/$250, and the LuxeMD annual membership at $349 — bundle monthly service credits with 15%-25% product discounts and reportedly deliver over $4,000 in treatment savings, respectively. A differentiated distribution element is the BREEZE IN walk-in injectable clinic, which operates at both locations on scheduled days without appointments, lowering the access barrier for neuromodulator demand. A 150+ SKU e-commerce storefront retails medical-grade skincare (SkinBetter, SkinCeuticals, Obagi, EltaMD, plus proprietary formulations), and a PocketPatient mobile app plus ModMed Pay power patient communication and billing. Distribution and patient acquisition are concentrated entirely in the Birmingham metro, supported by an educational Learn blog (2017-2026 archive), an active social presence (Facebook, Twitter, Instagram, YouTube), an email newsletter offering 15% off, paid search, event-based injectable clinics, and significant PR leverage from Dr. Hartman's role as Old Spice physician spokesman and his advisory positions with Allergan, Galderma, Revision Skin Care, Men's Health, and the Skin of Color Society. The practice is privately held by Dr. Hartman with no disclosed institutional investors, parent company, subsidiaries, or M&A activity, and revenue is not publicly disclosed.

Name

Skin Wellness Dermatology

Legal name

Skin Wellness Dermatology

Website

https://skinwellness.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Skin Wellness Dermatology is a private Birmingham, Alabama dermatology practice operating two clinic locations, offering medical, cosmetic, aesthetic, and laser dermatology services plus medical-grade skincare retail and tiered Luxe membership programs to metro-area patients.

Ownership category

akta.pro rank

Product category

Dermatology Services

NAICS

Other Personal Care Services (812199), Cosmetics, Beauty Supplies, and Perfume Retailers (45612)

SIC

Services-Health Services (8000), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Procedural Dermatology (Office-Based Surgery) (HLAKACAG)

akta.pro secondary industries

Dermatology & Topical Skin Treatments (HLAIADAE), Medical-Grade / Clinical Facials (Dermatology & Med Spa) (HSALADAN), Dermocosmetics & Medical-Grade Skincare (CRABAAAF), Dermaplaning Treatments (HSALADAK)

Keywords

• Medical dermatology services
• Cosmetic dermatology treatments
• Laser skin treatments
• Aesthetic skincare services
• Dermatology membership programs

Headquarters

HQ city

Birmingham

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Medical Dermatology Services: Board-certified dermatologist services including skin cancer surgery, cryosurgery, electrosurgery, pediatric dermatology, platelet-rich plasma therapy, and photodynamic therapy for medical conditions
2. Cosmetic Dermatology Services: Cosmetic procedures including Botox, dermal fillers (Juviderm, RHA, Sculptra), chemical peels, Kybella, and cosmetic consultations
3. Aesthetic Services: Non-invasive treatments including Ultherapy, HydraFacial, DiamondGlow, dermaplaning, microneedling, and laser treatments
4. Laser Dermatology Services: Advanced laser treatments including Vbeam Perfecta, Fraxel DUAL, CO2 laser, Clear + Brilliant, Excel V, PicoSure tattoo removal, and laser hair removal
5. Skincare Product Sales: Retail sales of medical-grade skincare products including SkinBetter, SkinCeuticals, Obagi, EltaMD, and proprietary Skin Wellness products through in-office and online shop
6. Luxe Membership Subscriptions: Monthly membership program with three tiers (Gold $100, Platinum $175, Diamond $250) offering product discounts and monthly service selections
7. LuxeMD Annual Membership: Annual membership at $349 providing over $4,000 in savings on treatments and products including discounted Botox and filler treatments

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Skin Wellness Dermatology is a board-certified dermatology practice that provides medical dermatology (skin cancer surgery, acne, eczema, psoriasis, rosacea, pediatric dermatology), cosmetic dermatology (Botox, dermal fillers, Kybella, chemical peels), laser dermatology (Fraxel, CO2, PicoSure, Vbeam, Profound RF), and aesthetic services (HydraFacial, DiamondGlow, microneedling) across two Birmingham-area clinics. Revenue is supplemented by tiered Luxe and LuxeMD membership programs and retail sales of medical-grade skincare products through an online shop.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Botox results last up to 4 months with visible improvement in 24-48 hours
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

One partnership is on record.

• New Beginnings Branding Tattoo RemovalminorStrategic or Co-development PartnerPartnership with New Beginnings Branding Tattoo Removal provides free tattoo removal services to human trafficking survivors as part of their healing journey. This charitable initiative supports survivors by removing tattoos that may serve as painful reminders of their past.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Forefront Dermatology: Large dermatology network with locations across the Midwest, Mid-Atlantic, and South offering medical, surgical, and aesthetic dermatology. Comparable service mix including injectables, lasers, and skincare retail.
• US Dermatology Partners: Large, PE-backed dermatology platform with hundreds of locations across multiple states offering medical, surgical, and cosmetic dermatology plus aesthetics. Highly comparable service mix and patient base, but operates at significantly greater national scale.
• Ideal Image: National medspa chain focused on injectables, laser hair removal, body contouring, and aesthetic services. Overlaps significantly on the cosmetic/aesthetic service line and target demographic, though more retail/chain in operating model.
• QualDerm Partners: PE-backed dermatology and skin-care platform providing practice management and growth capital to affiliated practices. Operates a comparable medical/aesthetic/laser service model across the Southeast and broader U.S.
• Advanced Dermatology and Cosmetic Surgery: National dermatology group providing medical, surgical, and cosmetic dermatology across many U.S. locations. Comparable in service breadth and patient segments but at materially larger national scale.

Direct peers

• Schweiger Dermatology Group: Multi-location dermatology practice offering medical, cosmetic, and laser dermatology with a strong urban/suburban presence. Directly comparable in service mix (Botox, fillers, lasers, aesthetic services) and membership/loyalty programs, though it operates at a larger Northeast footprint.
• Westlake Dermatology: Multi-location cosmetic and medical dermatology practice in Texas with a comparable mix of injectables, lasers, and aesthetic services plus proprietary skincare. Closely comparable in scale and multi-provider clinic model.
• SkinSpirit: Multi-location medical spa offering injectables, laser treatments, and skincare with physician oversight. Comparable in aesthetic/cosmetic service mix and patient demographic, primarily West Coast footprint.

Others

• Lakeshore Dermatology / Laser & Skin Surgery Center (regional dermatology groups): Independent and PE-affiliated regional dermatology groups providing comparable medical, cosmetic, and laser services across the U.S. Useful as a benchmark set for clinical service mix, pricing, and membership economics in dermatology practices of similar scale.

Regional players

• Dermatology Specialists of Alabama: Regional Alabama dermatology practice providing medical and surgical dermatology with multiple providers across the state. Comparable regional competitor serving overlapping patient populations in Alabama.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/SkinWellDerm
• YouTubeyoutube.com/user/SkinWellnessAL/videos
• Facebookfacebook.com/SkinWellnessDermatology
• Instagraminstagram.com/skin.wellness.derm

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Skin Wellness Dermatology