What Michigan Auto Law does

Michigan Auto Law is a Farmington Hills, Michigan-based personal injury law firm founded June 26, 1969, that specializes exclusively in auto accident cases across the state. The firm represents individuals injured in car, truck, motorcycle, bus, bicycle, pedestrian, and rideshare (Uber/Lyft) accidents, as well as wrongful death and catastrophic/brain injury claims arising from motor vehicle crashes, with particular depth in Michigan's No-Fault insurance law and a board-certified truck accident practice that no other Michigan firm holds. Operations are organized around seven physical offices (Farmington Hills headquarters plus Sterling Heights, Detroit, Flint, Ann Arbor, Traverse City, and Grand Rapids), a 24/7 phone/text intake model, free consultations, and a content-led acquisition engine including an Auto Law Blog, free consumer guide books, and a settlement calculator.

The firm operates on an outcome-based contingency fee model capped at one-third (33%) of client recovery under Michigan Bar rules, with no upfront fees or out-of-pocket costs to clients and a 100% satisfaction guarantee. Client acquisition is driven by attorney-to-attorney referrals, peer recognition, earned media (Fox 2 Detroit, WXYZ, CBS News, Michigan Lawyers Weekly), 3,000+ five-star client reviews, and 500+ legal seminars delivered in 29 states. The practice is privately held and family-led (Steven M. Gursten and Lawrence E. Gursten), with no external investment, parent company, or public funding; the firm's record-setting verdicts (14 trial verdicts of $1M–$14.3M, largest reported auto and truck accident settlement in Michigan history) and 99% pre-trial settlement rate are the primary value-creation levers. The firm has no proprietary technology platform — its differentiation is reputational, credential-based, and human-expertise-driven rather than technology-driven.

Name

Michigan Auto Law

Legal name

Michigan Auto Law

Website

https://michiganautolaw.com

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

11–50 employees

Short description

Michigan Auto Law is a Farmington Hills-based personal injury law firm founded in 1969 that exclusively represents auto accident victims across Michigan, operating on a 33% contingency-fee model with seven statewide offices.

Ownership category

akta.pro rank

Product category

Personal Injury Legal Services

NAICS

Offices of Lawyers (541110)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Personal Injury & Insurance Defense (BPAHAAAM)

Keywords

• Auto accident law
• Personal injury legal
• Truck accident attorney
• Motorcycle accident lawyer
• No-fault insurance law

Headquarters

HQ city

Farmington Hills

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Contingency Fee Legal Representation: Michigan Auto Law operates exclusively on a contingency fee basis — attorneys are paid only if the client wins or settles the case. The standard fee is capped at one-third (33%) of the recovery under Michigan Bar rules. No upfront fees or out-of-pocket costs are charged to clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

Michigan Auto Law is a Michigan-based personal injury law firm that specializes exclusively in representing individuals injured in motor vehicle accidents. The firm provides contingency-fee legal representation for car, truck, motorcycle, bus, bicycle, pedestrian, and rideshare (Uber/Lyft) accidents, as well as No-Fault insurance claims, brain and catastrophic injury cases, wrongful death claims, and total loss vehicle claims.

Product overview

Michigan Auto Law is a Michigan-based personal injury law firm that specializes exclusively in auto accident cases, founded in 1969. The firm offers a unified suite of legal services for vehicle crash victims, including core legal representation for car accidents, truck accidents, motorcycle accidents, bus accidents, bicycle accidents, pedestrian accidents, rideshare accidents (Lyft/Uber), and related injuries (brain injury, catastrophic injury, wrongful death). The practice is anchored by No-Fault insurance legal services and extends to educational resources including free books on Michigan auto law and car insurance, as well as community initiatives like the Kelsey's Law Distracted Driving Awareness Scholarship. The firm also provides an online settlement calculator tool. The company operates multiple Michigan office locations (Farmington Hills, Sterling Heights, Detroit, Flint, Ann Arbor, Traverse City, Grand Rapids) and has a track record of record-setting settlements and verdicts.

Differentiator

Problem solved

Functional benefit

Products and services

• Car Accident Legal Services Legal representation for individuals injured in car accidents in Michigan, focused on recovering compensation for medical bills, lost wages, and pain and suffering under Michigan's No-Fault insurance law.
• Truck Accident Legal Services Specialized legal representation for victims of truck accidents, including tractor-trailer crashes, with board certification in truck accident law and record-setting settlements.
• Motorcycle Accident Legal Services Legal services for motorcycle accident victims to recover No-Fault insurance benefits and compensation for pain and suffering under Michigan's No-Fault law exceptions.
• Bus Accident Legal Services Legal representation for victims of bus accidents in Michigan, handling claims against transit authorities and private bus companies.
• Bicycle Accident Legal Services Legal representation for cyclists injured in accidents with motor vehicles on Michigan roads.
• Pedestrian Accident Legal Services Legal services for pedestrians struck by vehicles, recovering compensation for injuries and damages.
• Lyft and Uber (Rideshare) Accident Legal Services Legal representation for victims of rideshare accidents involving Lyft and Uber drivers, navigating complex insurance coverage issues.
• No-Fault Insurance Legal Services Specialized assistance with Michigan No-Fault insurance claims, ensuring clients receive wage loss, medical bill payments, and other entitled benefits.
• Brain Injury Legal Services Legal representation for victims of traumatic brain injuries resulting from vehicle accidents, pursuing comprehensive compensation.
• Catastrophic Injury Legal Services Legal services for victims of severe, life-altering injuries including spinal cord injuries, amputations, and multiple fractures.
• Wrongful Death Legal Services Legal representation for families of victims killed in auto accidents, pursuing compensation under Michigan's Wrongful Death Act for pain and suffering, economic losses, and loss of companionship.
• Total Loss Claim Services Legal assistance for vehicle owners whose cars have been declared total losses, helping recover fair market value.

Quantifiable outcome

• 98%+ of lawsuits end in major settlements
• +4 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators7 records

Recent moves7 records

Expansion highlights4 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/MichiganAutoLaw
• Facebookfacebook.com/MichiganAutoLaw
• LinkedInlinkedin.com/company/michiganautolaw

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Michigan Auto Law