Metric Marketing
Metric Marketing is a boutique specialized in SEO, graphic design, content, web development, and ad-buying.
- Company typePrivate
- Founded2014
- HeadquartersAnn Arbor, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
Metric Marketing firmographics
Firmographics- Name
- Metric Marketing
- Legal name
- Metric Marketing
- Website
- https://www.metricmarketing.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Metric Marketing is a boutique specialized in SEO, graphic design, content, web development, and ad-buying.
- Ownership category
- akta.pro rank
Metric Marketing industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (54181), Marketing Consulting Services (541613)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Marketing Technology, AdTech & MarTech Services (BPAFAAAN)
- akta.pro secondary industries
- Marketing Automation Platforms & Services (BPAFAFAC), Marketing Analytics & Measurement Strategy (Attribution, MMM, KPIs) (MPAAAFAH)
Keywords
Where Metric Marketing is headquartered
LocationHeadquarters
- HQ city
- Ann Arbor
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Metric Marketing business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Digital Marketing Services: Full-service digital marketing agency providing strategy development, web development, SEO, paid search, social media, CRM consulting, content marketing, and graphic design services. Revenue generated through monthly service retainer agreements and project-based engagements. No long-term contracts required.
- Keynote Speaking & Training: CEO Hannah McNaughton conducts paid keynote speaking engagements and SEO training workshops for corporate clients. Price range $5,000-$20,000 per engagement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Keynote Speaking Engagements |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels12 records
Metric Marketing product offering
Product offeringCore offering
Metric Marketing is a full-service boutique digital marketing agency that delivers strategy development, custom website design and development (WordPress and Shopify), SEO, paid search (PPC), social media marketing, HubSpot CRM consulting, content marketing, graphic design, and digital marketing analytics. The agency also operates dedicated service verticals for law firms, software/SaaS companies, and biotech/life sciences companies, with work delivered by a cross-functional in-house team of strategists, designers, SEO specialists, writers, and developers under dedicated account managers.
Product overview
Metric Marketing is a full-service digital marketing agency offering a comprehensive suite of marketing services organized as distinct practice areas. The company operates as a single unified service offering rather than a platform-plus-modules architecture. Core services include Strategy Development, Web Development (with specialized sub-services for Shopify and WordPress), SEO Services, Paid Search Campaigns (PPC), Social Media Marketing, CRM Services (HubSpot-focused), Content Marketing, Graphic Design, and Digital Marketing Analytics. The agency also provides industry-specific service verticals for Law Firms, Software/SaaS companies, and Biotech companies. Services are delivered by cross-functional teams and are customized for each client without long-term contract requirements.
Differentiator
Problem solved
Functional benefit
Products and services
- Strategy Development Services Customized marketing strategy development including buyer persona development, competitor analysis, and digital marketing roadmap creation to help business clients dominate search engine results and achieve business goals.
- Web Development Custom website development and design built from scratch rather than from templates, focusing on lean code, responsive design, and optimization for search engines and user experience.
- Shopify Development eCommerce website development on the Shopify platform, including custom theme development, SEO optimization, user experience design, and e-commerce functionality.
- WordPress Development Custom WordPress website development services including theme customization, plugin integration, content management setup, and ongoing maintenance.
- SEO Services Search engine optimization services including local SEO, technical SEO, content optimization, and ongoing monitoring to improve organic search rankings and drive traffic.
- Paid Search Campaigns (PPC) Pay-per-click advertising campaigns on Google, Bing, and other platforms including keyword research, ad copy development, campaign management, and performance tracking.
- Social Media Marketing Services Social media advertising and management services including content creation, paid social ads, post promotion, and audience targeting across platforms like Facebook, Instagram, and LinkedIn.
- CRM Services (HubSpot) Customer relationship management consulting and implementation services focused on the HubSpot platform, including onboarding, workflow automation, lead nurturing, and analytics setup.
- Content Marketing Content creation and marketing services including blog posts, articles, webpages, press releases, newsletters, case studies, white papers, social media copy, and email marketing copy.
- Graphic Design Creative design services including logo and brand design, website design, print materials, illustrations, paid advertisement visuals, infographics, and merchandise design.
- Digital Marketing Analytics Marketing analytics and reporting services including data compilation, KPI tracking, conversion analysis, and automated reporting using platforms like Google Analytics 4 and Databox.
- Law Firm Marketing Services Specialized digital marketing services for law firms including lawyer SEO, law firm PPC, lead generation for lawyers, and legal content writing.
- Software Marketing Services B2B and B2C SaaS marketing services including SEO for software companies, technical writing, web design, and paid advertising tailored for software businesses.
- Biotech Marketing Services Digital marketing services specialized for biotech and life sciences companies, focusing on content that communicates scientific products and SEO to reach potential customers.
- Keynote Speaking and SEO Training Paid keynote speaking engagements and SEO training workshops delivered by CEO Hannah McNaughton for corporate clients, covering leadership, content writing, SEO fundamentals, and technical SEO, priced $5,000 to $20,000 per engagement.
Quantifiable outcome
- 70% average revenue increase for clients
- +6 more outcomes
Companies that use Metric Marketing
Customer profileNamed customers15 records
Segments4 records
Ideal customer profiles4 records
Metric Marketing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Metric Marketing partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- HubSpotcoreMetric Marketing is a HubSpot marketing agency offering CRM consulting services. They help clients implement and maximize HubSpot CRM platforms including onboarding, workflow automation, lead scoring, and reporting. The partnership allows Metric to offer comprehensive inbound marketing and CRM services.
Scale indicators9 records
Metric Marketing competitors and assessment
Company assessmentDirect peers
- HigherVisibility: Full-service digital marketing agency offering SEO, PPC, web design, and content marketing to SMB and mid-market clients nationwide. Directly comparable boutique agency model with similar service mix and target segments.
- SmartSites: New Jersey-based digital marketing agency providing SEO, web design, PPC, and social media services. Comparable boutique-to-mid-market full-service agency serving similar client profiles.
- WebFX: Full-service digital marketing agency delivering SEO, PPC, web development, and content marketing. Slightly larger scale peer with overlapping service offerings and mid-market to enterprise focus.
- Ignite Visibility: San Diego-based full-service digital marketing agency specializing in SEO, paid media, social media, and email marketing. Comparable service mix with similar boutique-agency positioning.
- LawRank: Specialized law firm digital marketing agency offering SEO, PPC, and web design for personal injury and other legal practices. Direct competitor in Metric's largest vertical — law firms.
- FirmFlex: Law firm marketing agency offering SEO, web design, and lead generation specifically for legal practices. Direct vertical-specialized competitor comparable to Metric's law-firm service line.
- OuterBox: Digital marketing agency with strong eCommerce/Shopify development and SEO capabilities. Directly comparable in web development + SEO service mix targeting mid-market clients.
- Ironpaper: B2B digital marketing agency offering inbound marketing, SEO, content, and HubSpot implementation. Comparable in HubSpot partnership and B2B SaaS client focus.
- Tilt Metrics: HubSpot-specialized digital marketing agency offering CRM implementation, inbound marketing, and SEO services. Comparable in HubSpot agency partnership and CRM-adjacent service delivery.
Regional players
- Gorilla 76: Michigan-based digital marketing agency serving industrial and B2B clients with web development, SEO, and content marketing. Regional Midwest peer with overlapping service categories.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Metric Marketing social profiles
Digital presenceMetric Marketing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Metric Marketing leadership team
Management profileNumber of profiles
Profiles10 records
Metric Marketing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Metric Marketing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Metric Marketing
What does Metric Marketing do?
Metric Marketing is a full-service boutique digital marketing agency that delivers strategy development, custom website design and development (WordPress and Shopify), SEO, paid search (PPC), social media marketing, HubSpot CRM consulting, content marketing, graphic design, and digital marketing analytics. The agency also operates dedicated service verticals for law firms, software/SaaS companies, and biotech/life sciences companies, with work delivered by a cross-functional in-house team of strategists, designers, SEO specialists, writers, and developers under dedicated account managers.
Is Metric Marketing a public or private company?
Metric Marketing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Metric Marketing founded?
Metric Marketing was founded in 2014. It employs 11 to 50 people.
Where is Metric Marketing based?
Metric Marketing is headquartered in Ann Arbor, United States, in the North America region.
How does Metric Marketing make money?
Two revenue lines are on record. Digital Marketing Services are the primary driver. The others are keynote Speaking & Training.
Who are Metric Marketing's main competitors?
Direct peers on record are HigherVisibility, SmartSites, WebFX, Ignite Visibility, LawRank, FirmFlex, OuterBox, Ironpaper and Tilt Metrics. Gorilla 76 is listed as a regional player.
Does Metric Marketing have an API?
No public API is recorded for Metric Marketing.
What industry is Metric Marketing in?
Metric Marketing's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAFAAAN, Marketing Technology, AdTech & MarTech Services, with a secondary code of BPAFAFAC, Marketing Automation Platforms & Services. Its NAICS code is 54181 and its SIC code is 7311.