Common Good Marketplace
Common Good Marketplace operates a two-sided digital marketplace where nonprofits and social enterprises list verified social outcomes as tradable "Verified Impact Assets" (VIAs) for purchase by foundations, corporations, and development finance institutions.
- Company typePrivate
- Founded2020
- HeadquartersGreensboro, United States
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
What Common Good Marketplace does
Common Good Marketplace (CGM) operates a two-sided digital marketplace that connects impact-producing organizations (Suppliers) with impact-focused funders (Buyers). Suppliers—nonprofits and social enterprises—submit outcomes through a six-step process (apply, measure, verify/audit, list, fund) modeled on the architecture of regulated carbon markets (design, validation, monitoring, verification, certification, issuance). Successful issuance produces Verified Impact Assets (VIAs), a standardized, trademarked unit representing one additional year of well-being for a beneficiary, currently valued at approximately $3,817 using a GDP-per-capita-PPP human-capital methodology. The platform comprises a public marketplace for listing and purchasing VIAs, a registry tracking issuance through retirement, and a secure transaction layer. Underpinning the marketplace is Impact Framework V3, released in September 2025, which integrates SDG targets with the Impact Management Project's Five Dimensions of Impact and applies conservative safeguards for counterfactual, attribution, displacement, drop-off, and social discounting across a 10-year renewable lifecycle.
CGM generates revenue through two streams: (1) transaction fees on VIA purchases executed through the marketplace, and (2) paid advisory engagements with corporates, foundations, and development finance institutions for program evaluation, design, verification, and optional marketplace integration. Customer segments span foundations and family offices, corporate CSR/sustainability teams, development finance institutions, and high-net-worth individuals on the buy side, with nonprofits and social enterprises on the supply side. Named counterparties include SAP, Bayer Foundation, UBS Optimus Foundation, Schwartz Family Foundation, Standard Chartered Foundation, and impact suppliers such as MiracleFeet, LifeNet International, Medair, and CURE International. GTM combines direct advisory sales with enterprise clients, event-driven demand generation (UNGA/Climate Week, WEF, Devex), and exclusive regional channel partnerships—most notably MYSC for East and Southeast Asia.
The company is privately held, founded in 2020 by CEO Greg W Spencer and Chairman J Greg Spencer (who previously co-founded carbon developer Bluesource). It is registered in North Carolina, headquartered in Greensboro, with a New York business-operations presence. Headcount is reported at 1–10 employees, and no external institutional funding rounds are disclosed beyond a 2025 arrangement with Praxis. The platform has listed $149M+ in social value across 13 projects in 11 countries and transacted $3.3M+ in social value, with typical social return on investment of 3:1–5:1.
Common Good Marketplace firmographics
Firmographics- Name
- Common Good Marketplace
- Legal name
- Common Good Marketplace Inc.
- Website
- https://commongoodmarketplace.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Common Good Marketplace operates a two-sided digital marketplace where nonprofits and social enterprises list verified social outcomes as tradable "Verified Impact Assets" (VIAs) for purchase by foundations, corporations, and development finance institutions.
- Ownership category
- akta.pro rank
Common Good Marketplace industry classification
Industry- Product category
- Impact Marketplace / Tradeable Social Impact Assets
- NAICS
- Securities and Commodity Exchanges (52321), Activities Related to Credit Intermediation (5223)
- SIC
- Security & Commodity Brokers, Dealers, Exchanges & Services (6200), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Lead Generation, Comparison & Marketplace Platforms (Financial Products) (FSAEAMAM)
- akta.pro secondary industry
- Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)
Keywords
Where Common Good Marketplace is headquartered
LocationHeadquarters
- HQ city
- Greensboro
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Common Good Marketplace business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Marketplace Transaction Fees: CGM charges fees for using the Services. The marketplace facilitates transactions between Suppliers (organizations with verified impact) and Buyers (funders purchasing VIAs). The platform takes a transaction fee on VIA purchases.
- Advisory Services: CGM provides paid advisory engagements to corporates, foundations, and development institutions for program evaluation, design, and verification. Engagements include discovery calls, assessments, impact quantification, program design, and marketplace integration.
Go-to-market motion3 records
Distribution channels3 records
Marketing channels10 records
Common Good Marketplace product offering
Product offeringCore offering
Common Good Marketplace operates a two-sided digital exchange that enables nonprofits and social enterprises (Suppliers) to list verified social outcomes, and funders such as foundations, corporations, and development finance institutions (Buyers) to discover and purchase Verified Impact Assets (VIAs) — standardized, auditable units representing one additional year of well-being for a beneficiary. A paid Impact Advisory service complements the platform by helping organizations design, measure, and verify impact programs using CGM's proprietary Impact Framework V3.
Product overview
Common Good Marketplace operates as a unified digital impact marketplace platform built around Verified Impact Assets (VIAs) and a proprietary Impact Framework. The core platform enables social enterprises and nonprofits (Suppliers) to list verified social outcomes as VIAs for purchase by foundations, corporations, and development finance institutions (Buyers). The Impact Framework V3 serves as the methodological foundation that standardizes how outcomes are measured, valued, verified, and certified into VIAs. Advisory Services complement the platform by helping funders design and evaluate their own impact programs, with optional integration into the marketplace. Together, these products create an end-to-end system where social outcomes are measured, issued as tradable assets, and purchased by capital providers seeking verified impact.
Differentiator
Problem solved
Functional benefit
Products and services
- Common Good Marketplace Platform Two-sided digital marketplace where Suppliers (nonprofits and social enterprises) list verified social outcomes and Buyers (foundations, corporations, DFIs) discover and purchase Verified Impact Assets (VIAs). Includes exchange ledger, transaction history, project discovery, and portfolio management.
- Impact Framework V3 CGM's standardized methodology for measuring, valuing, verifying, and financing social outcomes. It defines VIAs as standardized units representing one additional year of well-being per beneficiary, with risk-based annual verification and auditable evidence trails aligned to SDG targets.
- Impact Advisory Services Paid engagements helping funders (corporates, foundations, DFIs) design, measure, and verify their social impact programs. Includes outcome quantification, program design with Theories of Change and monitoring frameworks, verification, and optional marketplace integration of verified outcomes as VIAs.
Quantifiable outcome
- $149M+ social value listed on marketplace
- +6 more outcomes
Companies that use Common Good Marketplace
Customer profileNamed customers9 records
Segments6 records
Ideal customer profiles3 records
Common Good Marketplace technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Common Good Marketplace partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core, flagship and minor.
- MedaircoreCGM and Medair selected for IMD's Driving Innovative Finance for Impact (DIFI) program to develop VITAL (Verified Impact for Transformational Aid Leverage). Confronts the structural failure that there is no functioning market for verified humanitarian outcomes. Project aims to turn life-saving humanitarian outcomes into investable assets through VIAs.
- Merry Year Social Company (MYSC)flagshipExclusive strategic partnership for East and Southeast Asia. MYSC is a certified B-Corp and South Korea's premier impact consultancy. Together they will onboard high-impact social enterprises, mobilize corporate and philanthropic funders, and co-deliver consulting and evaluation projects. MYSC becomes CGM's exclusive strategic partner for outcome-based funding and tradable impact across the region.
- CURE InternationalcoreVIA supplier. CURE International's Hydrocephalus Project officially issued VIAs to patients in need in Uganda. Demonstrates expansion of healthcare-focused VIA issuances.
- Schwartz Family FoundationcoreFirst major VIA transaction validating the foundation's commitment to SDGs. Funded $300,000+ into MiracleFeet and LifeNet, creating $1.3 million in social value with 4:1 SROI. Foundation is committed to delivering justice and opportunity to marginalized communities.
- World Economic ForumflagshipCGM featured prominently in WEF's Schwab Foundation whitepaper 'Redefining Value: From Outcome-Based Funding to Tradeable Impact.' The report features CGM's marketplace and VIAs as a leading example of how verified social outcomes can function as tradable assets. CGM provided practical evidence including live VIA transactions.
- SAPcoreThree-part engagement spanning program evaluation (Africa Code Week's $1B social value), program design (global Social Procurement Theory of Change), and marketplace participation (first global corporation to purchase VIAs). SAP collaboration highlighted by WEF as leading case for outcome-based corporate impact.
- Bayer FoundationcorePioneered outcome-based funding for Women Entrepreneurs Award portfolio. CGM evaluated select enterprises (Zimbos Abantu, Farm.io, Silo Africa) and listed them on marketplace for co-funding. Phase 1 attracted 14 entrepreneurs, with three advancing to Phase 2 in 2026. Positions Bayer as leader in innovative finance.
- UBS Optimus FoundationcoreCGM designed and managed Human Family Fund, an outcome-based facility funding education, health, anti-trafficking, and environment. Through VIAs and digital marketplace, donor funding tied directly to verified, monetized social outcomes. Result: $2M in social value transactions and over $500K in outcome-based funding.
- IMD (Driving Innovative Finance for Impact)coreGlobal platform bringing together 40+ institutions, 80 practitioners, and 16 high-potential projects across 20+ countries to redesign how humanitarian and climate-resilience outcomes are funded. CGM and Medair's VITAL project is among the selected initiatives targeting 10 million people and $500M+ in blended capital.
- MiracleFeetcoreVIA supplier. Cured 167 children in Nigeria generating 261 VIAs from one transaction. Between 2022-2023: 442 children treated creating $1,761,042 social value and 690 VIAs. CEO Daphne Sorensen: 'This fundamentally changes how we structure the funding of our work.'
- LifeNet InternationalcoreVIA supplier. Treated 13,140 mothers and babies in Malawi generating 927 VIAs. In 2023: 80,684 mothers and babies treated creating $4,093,529 social value and 5,694 VIAs. Focus on transforming healthcare facilities across Africa.
- Standard Chartered FoundationminorFeatured in CGM's trusted supporter logos. Nalini Tarakeshwar, Global Head, Standard Chartered Foundation and Corporate Philanthropy, provided testimonial on CGM's rigor in impact measurement.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Common Good Marketplace competitors and assessment
Company assessmentDirect peers
- Patch: Patch operates a digital marketplace for verified carbon credits, applying standardized unit economics and API-enabled purchasing to environmental assets. CGM explicitly mirrors carbon-market architecture for social outcomes, making Patch the closest structural analogue.
- Pachama: Pachama runs a forest-carbon marketplace that combines satellite-based monitoring, third-party verification, and a buyer-facing platform. Like CGM, it sells standardized, verified environmental units to corporate ESG and net-zero buyers through a transaction-fee model.
- Cloverly: Cloverly provides a marketplace and API for purchasing verified carbon offsets, emphasizing integration into enterprise e-commerce and software platforms. CGM's VIA marketplace follows a similar standardized-asset, transaction-fee model applied to social outcomes.
Broad incumbents
- Watershed: Watershed is an enterprise climate platform that helps companies measure, report, and reduce emissions and purchase high-quality offsets. It overlaps with CGM in bringing rigor and standardized measurement to corporate impact purchasing, though focused on climate rather than social outcomes.
- South Pole Group: South Pole is a major carbon credit developer, verifier, and marketplace operator with a large enterprise buyer base. CGM applies the same issuance-verification-marketplace architecture pioneered by South Pole and similar players to social outcomes.
- Climate Impact X: Climate Impact X is a Singapore-based carbon exchange and marketplace jointly launched by DBS, SGX, Standard Chartered, and Temasek. CGM's MYSC partnership for East and Southeast Asia enters similar corporate-finance and ESG-buying territory.
- Social Finance: Social Finance is a long-established impact advisory and intermediary that designs and manages outcomes-based contracts and social impact bonds globally. CGM's advisory arm and outcome-fund management capabilities overlap with Social Finance's service line.
Emerging players
- Instiglio: Instiglio is a pioneer in outcomes-based financing and impact bonds in Latin America and emerging markets, designing, verifying, and funding results-based contracts. CGM and Instiglio both enable pay-for-verified-results models, though CGM is building a marketplace while Instiglio structures individual deals.
- 60 Decibels: 60 Decibels provides standardized impact measurement (including Social ROI) for impact investors, foundations, and social enterprises. CGM's standardized framework and 4:1 SROI calculation compete with 60 Decibels' measurement services for the same buyer segments.
- Quantified Ventures: Quantified Ventures structures outcomes-based financing transactions between payers, providers, and investors in the U.S. Both companies monetize verified social outcomes, but Quantified Ventures focuses on bespoke deal structuring while CGM operates a marketplace model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Common Good Marketplace social profiles
Digital presenceCommon Good Marketplace financial estimates
Financial estimateRevenue estimate
Valuation estimate
Common Good Marketplace leadership team
Management profileNumber of profiles
Profiles14 records
Common Good Marketplace funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Common Good Marketplace M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Common Good Marketplace
What does Common Good Marketplace do?
Common Good Marketplace operates a two-sided digital exchange that enables nonprofits and social enterprises (Suppliers) to list verified social outcomes, and funders such as foundations, corporations, and development finance institutions (Buyers) to discover and purchase Verified Impact Assets (VIAs) — standardized, auditable units representing one additional year of well-being for a beneficiary. A paid Impact Advisory service complements the platform by helping organizations design, measure, and verify impact programs using CGM's proprietary Impact Framework V3.
Is Common Good Marketplace a public or private company?
Common Good Marketplace is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Common Good Marketplace founded?
Common Good Marketplace was founded in 2020. It employs 11 to 50 people.
Where is Common Good Marketplace based?
Common Good Marketplace is headquartered in Greensboro, United States, in the North America region.
How does Common Good Marketplace make money?
Two revenue lines are on record. Marketplace Transaction Fees are the primary driver. The others are advisory Services.
Who are Common Good Marketplace's main competitors?
Direct peers on record are Patch, Pachama and Cloverly. Broad incumbents are Watershed, South Pole Group, Climate Impact X and Social Finance. Emerging players are Instiglio, 60 Decibels and Quantified Ventures.
Does Common Good Marketplace have an API?
No public API is recorded for Common Good Marketplace.
What industry is Common Good Marketplace in?
Common Good Marketplace's product category is Impact Marketplace / Tradeable Social Impact Assets. Its primary akta.pro industry code is FSAEAMAM, Lead Generation, Comparison & Marketplace Platforms (Financial Products), with a secondary code of BPAMAGAH, Price Comparison, Deals, Cashback & Loyalty Shopping Platforms. Its NAICS code is 52321 and its SIC code is 6200.