Carlson Paving Products

What Carlson Paving Products does

Carlson Paving Products is a commercial-class asphalt paving equipment brand operating as a product line within Astec Industries, Inc. (NASDAQ: ASTE), a diversified infrastructure-equipment conglomerate headquartered in Chattanooga, Tennessee, with Carlson itself based in Tacoma, Washington. The company manufactures and sells asphalt pavers and complementary road-construction equipment, with a current commercial-class paver lineup consisting of three models: the CP75 II, CP100 II, and CP130. Proprietary components include the S-Series highway-class screeds, the EZIV electronic vibratory screed system, and the EZR3 highway-class screed, which target precision and operational efficiency in paving finish quality. Within Astec's broader Road Construction category, Carlson occupies the commercial-class segment, complementing the highway-class pavers, material transfer vehicles, cold planers, and soil stabilizers offered under sibling brands.

The business model is capital-equipment sales with a multi-channel go-to-market combining direct enterprise field sales and an authorized dealer/distributor network. Pricing is quote-based through the dealer channel, with no public list pricing. Revenue is generated through three streams: (1) equipment sales of pavers and related road-construction hardware, (2) parts and aftermarket sales supported by over 1 million square feet of parts storage, and (3) service and support including 24/7 expert support, training, warranty, and telematics. The customer base is composed of commercial paving contractors, highway construction firms, and road construction companies, served through both a 'Find a Dealer' channel and a 'Contact Sales' direct engagement motion.

The company does not disclose brand-level financials, has no independent funding history, and operates without standalone AI/ML capabilities or product launches called out in available data. The competitive position rests on Astec's 16-brand portfolio, its distribution across 120 countries, and a long-tenured brand identity dating to 1982. Named reference customers include Geneva Rock, Dunn Construction, and V.A. Paving, and channel partnerships include Goodfellow (distribution), with complementary brand relationships across Telestack and Power Flame.

Name

Carlson Paving Products

Legal name

Carlson Paving Products (Brand of Astec Industries, Inc.)

Website

https://carlsonpaving.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

101–250 employees

Short description

Carlson Paving Products, a brand of Astec Industries, manufactures commercial-class asphalt pavers (CP75 II, CP100 II, CP130) and complementary road-construction equipment. It sells through an authorized dealer network and direct sales to commercial paving contractors, highway construction firms, and road construction companies.

Ownership category

akta.pro rank

Headquarters

HQ city

Tacoma

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Equipment Sales: Sale of road construction equipment including asphalt pavers, material transfer vehicles, cold planers, and soil stabilizers. Part of Astec Industries' comprehensive infrastructure equipment portfolio across 16 brands.
2. Parts and Aftermarket: Parts sales with over 1 million square feet of parts storage ensuring parts availability. Expert support available 24/7 with comprehensive product support services.
3. Service and Support: Product support services, training programs, warranty coverage, and telematics solutions to support equipment throughout its lifecycle.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Carlson Paving Products manufactures commercial-class asphalt pavers, including the CP75 II, CP100 II, and CP130 models, designed for commercial paving and road construction applications. The brand operates as a sub-brand under Astec Industries' Road Construction portfolio, which also encompasses highway class pavers, material transfer vehicles, cold planers, and soil stabilizers. Equipment is sold through an authorized dealer network and direct sales, supported by parts, training, warranty, and telematics services.

Product overview

Carlson Paving Products is a sub-brand of Astec Industries specializing in commercial-class asphalt pavers. The Carlson product line includes three paver models (CP75 II, CP100 II, and CP130) designed for various commercial road construction applications. These pavers are part of Astec's broader Road Construction category, which also includes Highway Class Pavers (Roadtec RP series), Material Transfer Vehicles (Roadtec Shuttle Buggy series), Cold Planers (Roadtec RX series), and Soil Stabilizers & Reclaimers (Roadtec SX series). Carlson pavers compete in the commercial-class segment of the paving equipment market, complementing Astec's Highway Class offerings and providing customers with options for different project scales.

Differentiator

Problem solved

Functional benefit

Brands

• Carlson CP75 II: Commercial Class Asphalt Paver
• Carlson CP100 II
• Carlson CP130

Products and services

• Carlson CP75 II Asphalt Paver A commercial-class asphalt paver in the Carlson product line, designed for road construction and commercial paving applications. Targeted at commercial paving contractors requiring dependable, efficient paving equipment.
• Carlson CP100 II Asphalt Paver A commercial-class asphalt paver in the Carlson product line, designed for road construction and commercial paving applications. Targeted at commercial paving contractors and road construction companies.
• Carlson CP130 Asphalt Paver A commercial-class asphalt paver in the Carlson product line, designed for road construction and commercial paving applications. Targeted at commercial paving contractors handling larger scale commercial paving projects.

Quantifiable outcome

• Downtime reduction through 24/7 parts availability and expert support
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• GoodfellowcoreChannel Partner/ Reseller/ DistributorGoodfellow supports customers like Geneva Rock with Astec equipment, providing local distribution and support for quarry and aggregate operations.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Roadtec (Astec Industries): Roadtec is also an Astec brand focused on highway-class asphalt pavers, material transfer vehicles, cold planers, and soil stabilizers. Carlson complements Roadtec in the commercial-class segment, but the two compete for the same Astec capital and customer relationships, making Roadtec the closest direct comparable.
• Wirtgen Group: Wirtgen (owned by Caterpillar) is the global leader in road construction machinery — asphalt pavers, milling machines, compactors, and recyclers. Its Vögele paver line is the most direct competitor to Carlson's commercial-class pavers worldwide.
• BOMAG: BOMAG (Fayat Group) specializes in compaction and asphalt paving equipment, with paver and milling product lines that directly compete with Carlson's commercial-class offerings. Both companies target the municipal and commercial contractor segment.
• Dynapac (Fayat Group): Dynapac designs and manufactures asphalt pavers, rollers, and milling equipment, and is a direct competitor to Carlson's commercial-class pavers. It serves similar contractor customers across Europe, North America, and emerging markets.
• LeeBoy: LeeBoy is a US-based manufacturer of commercial-class asphalt pavers and maintenance equipment, competing head-to-head with Carlson's CP-series in the municipal and small contractor segment.
• Mauldin Paving Products: Mauldin manufactures commercial asphalt pavers and motor graders, primarily serving the North American commercial paving market. It directly competes with Carlson in the same mid-sized commercial paver category.

Broad incumbents

• Caterpillar (Cat): Caterpillar is the dominant global construction and infrastructure equipment OEM, with a broad paving portfolio following the Wirtgen Group acquisition. It competes with Carlson's asphalt pavers through full-line offerings and an unmatched dealer/service network.
• Volvo Construction Equipment: Volvo CE offers asphalt pavers, compactors, and milling machines within its broader construction equipment portfolio. It competes with Carlson in commercial-class paving and brings strong telematics and electromobility ambitions to the segment.
• John Deere (Construction & Forestry): John Deere's Construction & Forestry division competes across the road construction equipment landscape, with a growing presence in paving and compaction that overlaps with Carlson's commercial customer base and dealer footprint.

Emerging players

• SANY: SANY is a Chinese heavy equipment manufacturer that has expanded aggressively into road construction machinery including asphalt pavers. It competes with Carlson primarily on price in emerging and value-tier commercial paving markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UClAsWsVBny7yvdK7CV7kRZg
• Facebookfacebook.com/astecindustries
• LinkedInlinkedin.com/company/carlson-paving-products
• Instagraminstagram.com/astec_industries

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carlson Paving Products