OPI

What OPI does

OPI (Office Products International Ltd) is a UK-incorporated B2B media and intelligence company serving the global office products and business supplies industry. Founded in 1991 and headquartered in Blofield Heath, Norfolk with a secondary office in Herts, the company operates a platform-plus-services model spanning three print magazines (OPI, Independent Dealer, Workplace360), the opi.net website and mobile applications, a podcast, webinars, and signature events including the European Office Products Awards (EOPA) and the OPI Global Forum. Editorial coverage spans North America, Europe, Australasia, Asia/Middle East/Africa, and Latin America.

The company's underlying technology is a conventional digital media stack: a WordPress-based website with membership/login functionality, Mailchimp for email distribution, Infusionsoft/Keap for CRM, Shopify for payment processing, Etouches for event registration, Judgify for award voting, and Xero for accounting. It is GDPR-compliant under EU Regulation 2016/679. There is no disclosed proprietary technology, API offering, or AI/ML capability.

OPI's business model combines multiple revenue streams: tiered subscription memberships (starting from £5 per month, with single-user, multi-user, multi-concurrent-user, and site-license tiers); advertising and sponsorship sold against the magazine, website, and events; professional services including mid-to-senior executive search, a dedicated industry job board, custom industry research reports (leveraging an internal database for the annual State of the Industry and bespoke client work), PR and marketing services, and advertising creative and design. Its primary customer segments are independent office products dealers and resellers on the demand side, and manufacturers and vendors on the advertising/sponsorship side, with an Industry Advisory Committee comprising representatives from companies such as Edding, Avery, Brother UK, Central National Gottesman, InterACTION, Supplies Network, and Essity Professional Hygiene. The company is privately held with no disclosed external investors, funding rounds, or parent company.

Name

OPI

Legal name

Office Products International Ltd

Website

https://opi.net

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

OPI (Office Products International) is a UK-based B2B media company, founded in 1991, providing news, magazines, events, research, executive search, and professional services to the global office products and business supplies industry across dealers, resellers, and manufacturers.

Ownership category

akta.pro rank

Product category

Trade Media and Industry Information Services

NAICS

Public Relations Agencies (54182), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Services-Advertising Agencies (7311), Services-Employment Agencies (7361)

akta.pro primary industry

POI, Local Listings & Business Directory Platforms (BPAMANAD)

Keywords

• Industry media publishing
• Trade publications
• Business intelligence services
• Executive search services
• Industry research reports

Headquarters

HQ city

Hitchin

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Subscription Memberships: Paid memberships providing access to industry news, analysis, research reports, and networking resources. Memberships start from £5, with various license types including Single User, Multi Name User, Multi Concurrent User, and Site License options.
2. Advertising & Sponsorship: Revenue from advertisers and sponsors who target the business supplies industry audience through the OPI website, magazine, and events.
3. Professional Services: Executive search services, job board postings for employers, industry research reports, PR and marketing services, and advertising creative and design services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

OPI is a B2B media and information services company that delivers business-critical news, analysis, research, and networking resources to the global office products and business supplies industry. Its core offering centers on three magazines (OPI, Independent Dealer, Workplace360), the opi.net digital platform with mobile apps, paid membership tiers, and an integrated suite of professional services including executive search, industry research, and PR/marketing support. The company has operated as a trusted independent industry resource since 1991.

Product overview

OPI (Office Products International) operates as the business supplies industry's media and intelligence hub, offering a platform-plus-services model. The core offering consists of three print magazines (OPI, Independent Dealer, and Workplace360), the opi.net digital platform with news, research, and product directory, and a mobile app. The company extends its platform through events (EOPA awards, Global Forum, webinars), professional services (executive search, industry research, PR/marketing, advertising creative), and industry rankings (40 Under 40, Influential Women, Top 100 Resellers). The product portfolio functions as an integrated information, networking, and professional development ecosystem for the global office products and workplace solutions sector.

Differentiator

Problem solved

Functional benefit

Brands

• OPI: The primary brand delivering business-critical information through magazines, website, apps, events and resources for the global business supplies industry.
• Independent Dealer
• Workplace360
• European Office Products Awards (EOPA)

Products and services

• OPI Magazine The flagship trade publication of Office Products International, providing essential resources, news, analysis, and information for the global business supplies industry since 1991.
• Independent Dealer Magazine Industry publication serving independent office products dealers with news, analysis, and market intelligence.
• Workplace360 Magazine Magazine focused on workplace solutions and business products industry coverage.
• OPI Digital Platform (opi.net) The company's primary digital hub offering news, analysis, research, industry rankings, product directory, events information, and membership services with tiered subscription access.
• OPI Mobile App Mobile application for accessing OPI content and services on iOS and Android devices.
• OPI Events Industry events including forums, conferences, award dinners and executive dinners such as the European Office Products Awards (EOPA) and OPI Global Forum.
• OPI Webinars Online webinar events providing industry insights and professional development for the business supplies sector.
• Executive Search Services Recruitment services placing mid-senior level personnel in office products industry firms across Europe and North America.
• OPI Jobs Portal Dedicated job board for employers and candidates in the business products industry, focused on sales, marketing, purchasing and general management roles.
• OPI Industry Research Customized and general industry reports using OPI's extensive database and specialist researchers to provide market intelligence and reduce decision-making risk.
• PR, Marketing & Social Media Services Specialist PR and marketing services leveraging editorial process understanding and social media expertise to enhance clients' market presence.
• Advertising Creative & Design Creative team services providing advertising campaigns using latest visual communication tools and techniques.
• OPI Product Directory Online directory of office products, furniture, technology and business supplies from manufacturers including ACCO Brands, Quartet, Sharp, Poly, Barco, Logitech, Jabra, and others.
• European Office Products Awards (EOPA) Annual industry awards recognizing innovative products, dynamic companies and exceptional individuals in the European office products sector, with voting supported by the Judgify platform.
• OPI State of the Industry Report Annual comprehensive research report analyzing the business products and workplace supplies industry trends and volumes.

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• MailchimpminorOthersEmail marketing service provider used for sending daily news and newsletters to subscribers.
• Infusionsoft (Keap)minorOthersCRM platform used for maintaining customer records and managing subscriber relationships.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• ENX Magazine: ENX Magazine is a B2B trade publication covering the office products and imaging channel, including dealers, vendors, and resellers in North America. It directly competes with OPI in the same customer segment with similar content, news, and event offerings.

Broad incumbents

• Woodworking Network: Woodworking Network is a B2B media brand covering the woodworking industry through news, events, and research, operated by a larger media group. It mirrors OPI's multi-channel trade media model but serves an adjacent industrial vertical.
• Furniture Today: Furniture Today is a long-running B2B trade publication covering the furniture industry through print, digital, events, and research. It shares OPI's vertical-specific trade media + events business model but addresses the furniture retail and manufacturing vertical.
• RIS News: RIS News covers retail technology and store systems through news, research, and events. While it serves a different vertical (retail IT), it uses an analogous B2B trade media + executive research model targeting a specialized industry audience.
• Plastics News: Plastics News is a Crain-owned B2B trade publication covering the plastics manufacturing industry through print, digital, events, and rankings. It shares OPI's integrated media + events + industry rankings model in an adjacent industrial vertical.
• Hotel News Now: Hotel News Now is a B2B media brand covering the global hospitality industry through news, events, and research. It mirrors OPI's model of vertical trade media + events serving a B2B customer base, but targets hotel operators and suppliers.
• Industrial Distribution: Industrial Distribution is a B2B trade media brand covering industrial product distribution with news, research, and events. It shares OPI's trade media + distributor-channel focus in an adjacent industrial vertical.

Emerging players

• SDM Magazine: SDM Magazine is a B2B trade publication serving the security dealer and integrator channel with news, events, and awards programs. Like OPI, it operates a vertically-focused trade media business targeting a fragmented dealer channel.
• Cleanfax: Cleanfax is a B2B trade publication serving the cleaning and restoration services industry with news, education, and events. It operates a similar niche trade media model targeting a fragmented services channel comparable to OPI's office products dealer audience.

Regional players

• Home Furnishings News: Home Furnishings News is a B2B trade publication covering the home furnishings retail industry with print and digital news. Like OPI, it serves a fragmented retail/reseller channel in an adjacent home and workplace products vertical.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/opinews
• YouTubeyoutube.com/user/OPILtd
• Facebookfacebook.com/opimagazine
• LinkedInlinkedin.com/company/opi_2

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OPI