Liuliumei

What Liuliumei does

Liuliumei Co., Ltd. (溜溜梅股份有限公司) is a China-based consumer packaged goods company founded in 2006 and headquartered in Wuhu, Anhui Province, focused on the processing, sale, and research of plum-based snack products. The company operates a diversified "Mei+" (Plum Plus) product matrix spanning four sub-brands: classic Liuliumei plum snacks (including ice-cool plum, green tea plum, and dark plum varieties), Meidong natural plum jelly, Ximei Qiansheng prune fiber wellness products, and traditional green plum processed items. Its proprietary technology stack includes green plum pulp with 40%+ fruit juice content, a positive pressure filtration sterile fresh-keeping technology, and the Meidong Technology Factory (operational since 2022) equipped with imported ORIHRO processing equipment, producing items carrying "Three Zero Additions" claims (no preservatives, no artificial colors, no fat). Per Frost & Sullivan, Liuliumei ranked #1 in China's fruit snack industry with 4.9% retail value share and #1 in the natural jelly category with 45.7% retail value share in 2024.

The company sells direct-to-consumer through official storefronts on Tmall, JD.com, and Pinduoduo, and offline through snack stores, discount stores, convenience stores, KA accounts, and a distributor network exceeding 100,000 retail outlets under its "Five One Project." Marketing relies on celebrity endorsement (Chinese idol group Shidai Shaotuan since December 2023), Douyin and Xiaohongshu seeding, elevator media, and event-driven launches, with retail prices spanning 3.9 to 49 yuan and a 2024 initiative reducing prices on 20+ SKUs by 10%. Target segments include health-conscious adults as the primary persona, with secondary personas spanning children/teenagers (lactic acid bacteria range), white-collar workers, and refined mothers.

Liuliumei is preparing for an IPO on the Hong Kong Stock Exchange under ticker 6658, with global offering documents published in June 2026, supported by a Sequoia Capital-led Series A in 2015 and subsequent rounds through January 2025. The company holds multiple national certifications (China Well-Known Trademark, National Green Factory, Agricultural Industrialization Key Leading Enterprise) and maintains wholly-owned operating subsidiaries including Anhui Liuliu Orchard New Retail Marketing and Anhui Liuliu Orchard Sales. Its broader ambitions include the "Green Plum Town" cultural landmark concept and a vision to position itself as a national snack brand supporting "Healthy China."

Name

Liuliumei

Legal name

溜溜梅股份有限公司

Website

https://liuliumei.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Liuliumei is a China-based consumer packaged goods company founded in 2006 that produces plum-based snacks and natural plum jelly under the "Mei+" product matrix, ranked #1 in China's fruit snack industry (4.9% retail share) and #1 in natural jelly (45.7% retail share) per Frost & Sullivan 2024.

Ownership category

akta.pro rank

Product category

Fruit Snacks

NAICS

Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114), Nonchocolate Confectionery Manufacturing (31134)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Canned, Fruits, Veg, Preserves, Jams & Jellies (2033)

akta.pro primary industry

Dried Fruit & Fruit Snacks Manufacturing (AFAKAIAL)

akta.pro secondary industry

Fruit Snacks & Dried Fruit (CRADABAJ)

Keywords

• Plum snacks
• Fruit snacks
• Natural jelly
• Preserved plums
• Snack manufacturing

Headquarters

HQ city

Wuhu

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Plum Snack Products: Core revenue stream from plum-based snacks including classic plum products (溜溜梅), natural plum jelly (天然梅冻), prune fiber products (西梅纤生), and green plum products (青梅制品). The company operates a diversified plum product matrix covering traditional technique-based classic series to innovative products with various flavors.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels6 records

Core offering

Liuliumei manufactures and sells plum-based snack products under a diversified 'Plum+' (梅+) product matrix, including classic preserved plum snacks (溜溜梅), natural fruit jelly (梅冻) made with proprietary green plum pulp and 40%+ real fruit content, prune fiber wellness products (西梅纤生), and traditional green plum products (青梅制品). The company operates its own production facilities including the Meidong Technology Factory and distributes through e-commerce platforms and offline retail channels across China.

Product overview

Liuliumei (溜溜梅) is a leading Chinese plum (梅) snack food company offering a diversified product portfolio centered around the '梅+' (Plum Plus) strategy. The company produces four main product lines: (1) Classic plum snacks (溜溜梅) including various plum varieties like ice-cool plum, green tea plum, and dark plum; (2) Natural plum jelly (梅冻/天然梅冻) using proprietary technology with 40%+ real fruit pulp, featuring zero preservatives, artificial colors, and fat; (3) Prune fiber wellness products (西梅纤生); and (4) Green plum processed products (青梅制品). The company positions itself as the leader in China's plum-based snack market, offering both traditional snacks and innovative health-focused jelly products targeting consumers across different age groups.

Differentiator

Problem solved

Functional benefit

Brands

• 溜溜梅（经典青梅系列）: 中国青梅溜溜梅经典系列产品
• 梅冻
• 西梅纤生
• 青梅制品

Products and services

• Liuliumei Classic Plum Snacks (溜溜梅) Classic Chinese plum (青梅) snack series featuring various flavors including ice-cool plum (雪梅), green tea plum (绿茶青梅), and dark plum (乌梅). Positioned as healthy plum-based snacks for diverse consumer preferences across age groups.
• Meidong Natural Plum Jelly (梅冻 / 天然梅冻) Natural plum jelly series made with real fruit pulp (40%+ fruit content) using proprietary green plum pulp and positive pressure filtration sterile fresh-keeping technology. Features 'Three Zero Additions': no preservatives, no artificial colors, and no fat. Ranked #1 in China's natural jelly industry by retail sales in 2024 with 45.7% market share.
• Ximei Qiansheng Prune Fiber Products (西梅纤生)

Quantifiable outcome

• 15% monthly repurchase rate for lactic acid bacteria fruit plum jelly (140,000 bags sold on launch day)
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Scale indicators3 records

Recent moves9 records

Expansion highlights7 records

Direct peers

• 卫龙美味 (Weilong): China's leading packaged snack brand (spicy gluten strips, vegan jelly-style snacks). Comparable as a scaled, branded Chinese snack manufacturer selling across the same modern retail and e-commerce channels.
• 喜之郎 (Xizhilang): China's largest jelly/confectionery brand and the incumbent Liuliumei is directly displacing in the natural jelly subcategory. Both compete on shelf in CVS, KA, and e-commerce for the same fruit-jelly consumption occasion.
• 三只松鼠 (Three Squirrels): Leading China nut and dried-fruit snack brand with strong Tmall/JD presence. Direct competitor in dried fruit snacking and benchmark for e-commerce-led branded snack scaling.
• 来伊份 (Laiyifen): Major Chinese snack chain/store brand with overlapping dried fruit and preserved plum SKUs. Comparable on branded snack retail and product portfolio breadth.
• 良品铺子 (Bestore): Premium multi-category Chinese snack brand with overlapping dried fruit, preserved fruit, and confectionery SKUs. Comparable on omnichannel retail model and premium positioning.
• 洽洽食品 (Chacha Food): Publicly listed Chinese snack manufacturer with diversifying into nut/fruit snack categories. Comparable on branded snack manufacturing scale, KA distribution, and trade marketing depth.
• 盐津铺子 (Yanjin Shop): Chinese listed snack company with overlapping preserved fruit and vegetable snack categories. Comparable on mass-market snack positioning, manufacturing, and modern retail distribution.
• 好想你 (Haoxiangni): China's leading red date/dried fruit health-snack brand. Most directly comparable peer in dried fruit category leadership, health positioning, and red-date fruit snack adjacencies.
• 百草味 (Be&Cheery / Haoxiangni旗下): Major Chinese online snack brand now under Haoxiangni group, with strong dried fruit and nut snack presence. Direct competitor in e-commerce fruit snack categories.

Others

• Sunsweet Growers: Global leader in prunes and dried fruit. Comparable on prune/western dried fruit category technology and product form factor (prune fiber is one of Liuliumei's sub-brands).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries2 records

Funding overview

Funding rounds6 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Liuliumei